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New Series ‘Love Story’ has viewers reminiscing on 90s fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/out-with-the-old-in-with-the-older monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1771290116947-4K8UAPQTDVSM9PMSUCCH/2016+1.png BLOG - Out With the Old, In With the… Older? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1771290120705-QS3ZWN841DVZXNOA3OLJ/2016+2.png BLOG - Out With the Old, In With the… Older? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1771290122964-ZF7S9OLF8PN8IFML78LV/2016+3.png BLOG - Out With the Old, In With the… Older? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1771290212836-C0F3V100OVZ4WVE8WPWH/2016+4.png BLOG - Out With the Old, In With the… Older? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1771290215863-H39LJ2Q3MQN8Q2Y93ZUM/2016+5.png BLOG - 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Out With the Old, In With the… Older? https://www.thevaultuwmadison.com/blog/representation-on-the-biggest-stage-the-power-of-bad-bunnys-halftime-show monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2fcf31be-8c6e-4c84-82fd-c5eed2d446af/bunny+1.jpeg BLOG - Representation on the Biggest Stage: The Power of Bad Bunny’s Halftime Show - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4e87fa65-ed5a-4269-8f0d-c39cb3fca054/bunny+2.jpeg BLOG - Representation on the Biggest Stage: The Power of Bad Bunny’s Halftime Show - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/575b9ad5-e8f6-40e7-b2be-7822d34d8dd0/bunny+3.jpeg BLOG - Representation on the Biggest Stage: The Power of Bad Bunny’s Halftime Show - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68ab3246-7127-461a-85df-7d06f10a8d21/bunny+4.jpeg BLOG - Representation on the Biggest Stage: The Power of Bad Bunny’s Halftime Show - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/winter-darty-outfit-inspiration monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d52d2a02-7cfa-4630-9cd3-4e71ffd9c9df/darty+1.png BLOG - Winter Darty Outfit Inspiration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fde2c18f-4fa6-4494-a2d3-2dbe7c80fea6/darty+2.png BLOG - Winter Darty Outfit Inspiration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/652f676f-7e7c-494c-b5b6-066a04ea2dfc/darty+3.png BLOG - Winter Darty Outfit Inspiration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/how-the-holiday-of-love-influences-what-we-wear monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3a8a7117-3362-4d0a-a18b-b0f31f046cbc/love+1.png BLOG - How the Holiday of Love Influences What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2c8d4e6e-3713-4c18-b21a-64013f5225d0/love+2.png BLOG - How the Holiday of Love Influences What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d89d4183-36ae-4eab-aa39-c852aba5956b/love+3.png BLOG - How the Holiday of Love Influences What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/81d9d605-75b5-417d-bf98-068456c890c6/love+4.png BLOG - How the Holiday of Love Influences What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4545e70f-2b52-4d55-8a4c-b525d2781658/love+5.png BLOG - How the Holiday of Love Influences What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/designer-spotlight-joshua-droogh monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/96058af3-3792-43df-ae41-90d7b366a713/DSC06333.JPG BLOG - Designer Spotlight: Joshua Droogh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0892dc8a-8660-48e8-ad24-281cc37d30c6/DSC06143.JPG BLOG - Designer Spotlight: Joshua Droogh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0ac31714-2ce0-4006-9069-5d6a6b3b845c/21.png BLOG - Designer Spotlight: Joshua Droogh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/39990619-f945-49de-b243-4219d330ef7b/BAB87213-E18A-41A1-8981-92187E8C683C.jpeg BLOG - Designer Spotlight: Joshua Droogh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369787731-DAREQX6DYQBFLCPG5PDL/1CCCA753-7A21-411C-9790-5A9C19764074.jpeg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369954168-EGTIY6SDRBP7U5TY1R7O/valentine3.jpg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369846801-GURG88U0X6JE0UY9H6S2/850FC4D0-4757-4EF5-B2F9-264492811638.jpeg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369797743-0Z657T3QVG5DSGMHDTUO/24442796-7222-4A46-BCFD-3121C42C3A44.jpeg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369823468-T8Y8W6UX8QOGDCH49DR0/IMG_3584+%281%29.jpeg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369804596-Q3E4HRVNIRYM219S5DEU/DSC06088.JPG BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369995026-8YRAVIQHVO3B82SBNBSO/Screenshot+2026-01-13+at+11.53.04%E2%80%AFPM.png BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768447783705-8S194QRQZ9UKVASXITHX/1765303637049.jpeg BLOG - Designer Spotlight: Joshua Droogh https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1768369836467-TJC4UAXEU922H9IKQAYF/IMG_3627.jpeg BLOG - Designer Spotlight: Joshua Droogh https://www.thevaultuwmadison.com/blog/vault-spotlight-brett-byers monthly 0.5 2025-12-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6332d175-f99e-4474-96f1-bf60a974a5ec/Screenshot+2025-12-26+at+6.12.03%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - For the past three years, Brett has navigated a demanding balance—studying journalism, interning at the Kohl’s Center for Retail and serving as Lead of the Archives Committee at The Vault, UW–Madison’s premier fashion and business student organization. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/77fdf8fb-b8ab-42a7-8227-b79738d91f80/IMG_0013.JPG BLOG - Vault Spotlight: Brett Byers - This principle has helped shape the way he documents projects at The Vault. He treats it as a living record of people learning, trying and becoming. “Our main role is documenting The Vault and creating a collection of memories,” Byers said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fe453363-13c1-45b1-a65d-bfbe39243937/Screenshot+2025-12-26+at+6.01.33%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - The idea wasn’t to freeze moments in time — this committee preserves them. Together, they group all the drafts that didn’t make it. The late nights spent reworking concepts and the ideas that evolved halfway through. In doing so, they observe the parts most people forget are even a thing. Though many forget about it, it’s often what Brett notices first. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3d56bef3-50be-4c2c-b117-21e38d355cd0/_DSC0534.jpg BLOG - Vault Spotlight: Brett Byers - “Ever since I was a kid, I had a shoebox full of stories I had handwritten, typed out and turned into full narratives,” he said. “Coming to Madison was eye-opening — learning about all these creative paths started revealing a side of myself I hadn’t explored before.” Brett’s path into Archives wasn’t linear. When he first joined The Vault as a freshman, he didn’t have a clear choice in mind. He came curious about all the different committees the club had to offer. Joining both the Creative and Journalism Committees, his innate curiosity led him to a new project, a podcast. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e0e8d685-414a-4dab-8e8b-a455b402984d/Screenshot+2025-12-26+at+6.04.50%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - Soon after, a meeting with Pranav, a table of Post-it notes and hours of scribbling sparked the committee’s goals. Alongside David Gandjui and a small founding team, Brett helped shape Archives into more than what it set out to be. It became a multidisciplinary space for photographers, videographers and visual storytellers to document the evolution of student creativity. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f74202d0-9c49-4f45-b54a-265f40f896cf/Screenshot+2025-12-26+at+6.52.14%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - At its core, Archives exists to preserve The Vault’s memory: fashion shows, creative shoots, field trips, collaborations and the people behind them. But for Brett, its purpose runs deeper. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/395b9901-f30d-4a42-b462-ac346ae46853/Screenshot+2025-12-26+at+6.02.50%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - This ethos defines his leadership style. Rather than considering himself as an authority, he leads side-by-side with his team. Ideas are shared equally, projects are collaborative and everyone has the means to experiment. “I don’t want to be an overarching leader,” he said. “I want us to figure things out together.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3abcb07d-b350-412b-9120-2dd983383c56/Screenshot+2025-12-26+at+6.10.44%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - In conversations about The Vault, Brett is quick to challenge one of the most common misconceptions: that it exists solely for those interested in fashion. While that may be the visual centerpiece, he stresses that the organization extends far beyond the runway. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/da35784e-0bd5-4ac6-b490-ac80b558a5ee/Screenshot+2025-12-26+at+6.04.19%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - “There’s marketing, journalism, finance, photography — skills that apply to almost any industry,” he said. For Brett, The Vault’s strength lies in its accessibility: no matter a student’s background or career goal, there is space to explore, contribute and grow. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9040f07c-ae9f-4cc6-817b-03fbbe1802f2/Screenshot+2025-12-26+at+6.42.41%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - With this idea, Archives has grown into a 15-person committee that still feels intimate, but is broken up into smaller teams where members can fully own their work. Whether documenting end of semester fashion shows or creating designer spotlights, emphasis is always on collaboration and creative trust. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce450f8f-fbad-4f60-a821-df4b3951b5ac/Screenshot+2025-12-26+at+6.02.23%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - Beyond creativity, Brett credits The Vault with teaching him how to communicate, manage projects and lead with intention. Between balancing multiple shoots, deadlines and collaborators he’s sharpened his ability to articulate ideas clearly, stay accountable and understand his own strengths and limitations. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bd5168bb-d7b5-4dc6-bc5b-ba56d0c82ec0/Screenshot+2025-12-26+at+6.47.34%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - Working as a Digital Media Intern at the Kohl’s Center for Retail in Madison, Brett’s taken these skills and applied them to real world settings. “Communication is the basis of everything,” he said. “Whether it’s setting timelines, asking questions or knowing when to be honest about what you can handle — those skills translate directly into internships and professional work.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1ddd8df3-f49c-4a06-9919-047f815e96a1/Screenshot+2025-12-26+at+6.47.46%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - Through The Vault, Brett didn’t just learn how to create; he learned how to operate within a team, a system and a real-world creative environment. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/98e9f01b-9d5b-4e0a-939e-81d1bd2d3e13/Screenshot+2025-12-26+at+6.11.18%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - One of Brett’s favorite moments from The Vault is the Spring 2024 Fashion Show, Metamorphosis. Not just because of the scale of the project, but the community founded under it. Seeing a line of people out the door was special, but strangers applauding the models as they walked out of the venue in their outfits and students immersed themselves into this project confirmed what The Vault had to offer: a community. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0d8c4c9d-93e3-4711-af26-bc1e227a2b7d/Screenshot+2025-12-26+at+6.50.33%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - The sense of togetherness mirrors Brett’s creative outlook. Inspired by figures like Virgil Abloh—creators who blur disciplines while maintaining a signature voice—Brett is drawn to work that feels cohesive yet constantly evolving. His personal aesthetic reflects that balance: modern platforms layered with vintage elements, inspired by the ‘60s and ‘70s, intentionally mismatched but cohesive. However, he admits he’s still figuring it out in real time. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f1eb7914-77f3-476a-b0f3-487f4c70171e/Screenshot+2025-12-26+at+6.50.48%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers - Outside of The Vault, Brett gravitates toward thrifted fashion and photography—both for The Vault and for his personal satisfaction. This spring, he’s taking his curiosity abroad to Paris, hoping to create purely for joy. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1989ef35-897e-4fb6-b5fa-d077af752589/_DSC0525.jpeg BLOG - Vault Spotlight: Brett Byers - Looking ahead, Brett credits The Vault with helping him discover his future in advertising and creative campaigns, work that blends together all the creative interests he’s loved for so long. “I don’t want people to only see the end result,” he said. “I want them to see how we got there—the ideas, the evolution, the work.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766801073218-H5GIUX626VF2TDJPG896/Screenshot%2B2025-12-26%2Bat%2B7.39.48%25E2%2580%25AFPM.png BLOG - Vault Spotlight: Brett Byers https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766800356369-BJMR9OK8ZWNMYMB8DQQ3/Screenshot+2025-12-26+at+7.40.22%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766800361687-AEKFYQKXWJGK9CTM7ZK3/Screenshot+2025-12-26+at+7.40.41%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766801037834-449E2LUVSWWYMBIUBGZW/Screenshot+2025-12-26+at+8.03.51%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766800365480-ZBF269AMONJ53EAER8MA/Screenshot+2025-12-26+at+7.49.24%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1766800366794-EFYB8T8317ZO9JRNUG6S/Screenshot+2025-12-26+at+7.49.44%E2%80%AFPM.png BLOG - Vault Spotlight: Brett Byers https://www.thevaultuwmadison.com/blog/the-soundtrack-of-a-girl-coded-december-pop-music-that-shapes-our-holiday-mood monthly 0.5 2025-12-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dd95de72-8557-43ef-aab8-a8f4e66b1b03/unnamed+%281%29.png BLOG - The Soundtrack of a Girl-Coded December: Pop Music That Shapes Our Holiday Mood - It’s no surprise that Mariah Carey runs Christmas, with her song “All I Want for Christmas Is You” reaching unbelievable milestones every year. However, Ariana Grande modernized Christmas music with her 2014 hit “Santa Tell Me,” a song that felt intentionally geared toward teenage girls, mirroring Grande’s predominantly young fanbase. Taylor Swift offers another example; her original 2019 song “Christmas Tree Farm” reflects on childhood nostalgia, rooted in the tree farm where she grew up. More recently, in 2023, Sabrina Carpenter showcased her lyricism and creativity with her Christmas EP Fruitcake, which was later adapted into a Netflix original holiday special in 2024. Pop girls do Christmas music best because they understand how to craft nostalgic storytelling paired with a beat that allows listeners to momentarily forget the chaos of the season. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fcdbca4c-cbb9-4c82-bc62-b3c16d5d1558/unnamed+%282%29.png BLOG - The Soundtrack of a Girl-Coded December: Pop Music That Shapes Our Holiday Mood While artists of every genre and gender release Christmas music, fan behavior reveals who truly controls the sound of December. Events like Jingle Ball consistently draw crowds who don’t just show up for the holiday theme, but specifically for pop girls and their seasonal releases. Holiday songs feel more personal than most music because they are tied to memory and remembrance, emotional spaces that girls have historically shaped throughout pop culture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b5a0f4ec-cf8a-468d-b1ab-06660dc1be90/unnamed+%283%29.png BLOG - The Soundtrack of a Girl-Coded December: Pop Music That Shapes Our Holiday Mood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/holiday-gift-guide-what-to-gift-your-loved-ones-for-the-holiday-season monthly 0.5 2025-12-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5cfa090c-7a7b-4837-a0f2-9d44186ea17c/unnamed+%288%29.jpg BLOG - Holiday Gift Guide: What to Gift Your Loved Ones for the Holiday Season When buying gifts for your mom, the possibilities can be endless. It is so rewarding to give someone a gift who really deserves it, like moms who work hard. A self-care basket is the perfect idea to gift your mom during the holiday season. Treat her to a nice basket filled with her favorite face masks, eye patches, and hand lotions. Additionally, if you are feeling extra generous, you can even add in a set of your favorite pajamas, so your mom can relax in style during the holiday season. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8562b2bf-7817-43dc-b612-c5d2e97789f8/ND5028_01_1024x1024.webp BLOG - Holiday Gift Guide: What to Gift Your Loved Ones for the Holiday Season - Dads can be a little bit harder to shop for, yet there are still a lot of amazing options. If your dad is one who, thirty years later, is still rooting for his favorite college sports team, treat him to a new hat or sweatshirt to wear during games. Another great gift that your dad would be sure to love is a puzzle that he can sit down and focus on, alone or with the family. One last great gift for dads is giving them something sentimental that they can cherish. Go to your local pottery shop, and paint them something new that they can forever cherish, whether that's a new grill plate or even just a picture frame. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ab0b5b27-2eaf-4809-aa86-8431d4d15921/unnamed+%289%29.jpg BLOG - Holiday Gift Guide: What to Gift Your Loved Ones for the Holiday Season Shopping for siblings is always a good idea. These are the people that grow up with you, as well as grow old with you, so it's important to let them know how much you appreciate them during the holidays. When buying a gift for your sister don’t forget to stop by Sephora for a brand new scent or a restock on their favorite Summer Fridays lip balm. If you need even more ideas, stop into Aritzia to purchase a new everyday staple like a brand new sweatshirt or their new TNA Fleece. For your brother, look into buying him a new JBL speaker he can bring with him on the go. Another good gift for your brother would be a Yeti water bottle he can bring around with him, as hydration is often overlooked, yet still so important during the holidays. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1ee0c288-e244-4a1a-9dd7-66c7f75dcf0e/unnamed+%2810%29.jpg BLOG - Holiday Gift Guide: What to Gift Your Loved Ones for the Holiday Season Friends are there for you every day, through your highs and lows, and it is important to celebrate them. One way to celebrate those closest to you is through giving gifts, and notes! I always make sure to include hand-written notes in all of my gifts as a way to show appreciation to the people who support me everyday at school, at work and all the places in between. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0309e3c3-4f96-43f4-b702-d65e06356444/unnamed+%2811%29.jpg BLOG - Holiday Gift Guide: What to Gift Your Loved Ones for the Holiday Season Lastly, if you have a significant other, gift giving might be nerve-wracking this time of year. There is so much pressure to find the perfect gift. A great idea you can never go wrong with is a pair of Ugg slippers to keep them warm during this cold and frosty time of year. Another great gift is a framed picture of the two of you together that they can hang in their room as a sweet reminder of your relationship https://www.thevaultuwmadison.com/blog/lululemons-rise-amp-fall-what-comes-next monthly 0.5 2025-12-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/65123f6a-c532-47ce-a474-a34929568c85/lululemon.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8df8cc6c-a180-4ddf-a0b7-c8b285922c4d/lululemon+2.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/887fa94e-0d43-4fe8-aa24-fab06586e29f/lululemon+3.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/15f22208-22c6-49ba-ba93-e577cd9c083f/lululemon+4.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f1c8a3b6-0d6b-4e2c-b371-c0ec01eca0e7/lululemon+5.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/11910d54-6e6f-4ee7-8054-ab10f17b048b/lululemon+6.png BLOG - Lululemon’s Rise &amp; Fall: What Comes Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/a-gift-from-one-fashion-guru-to-another monthly 0.5 2025-12-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6a908163-2ad7-484c-a833-58e63abff495/unnamed.jpg BLOG - A Gift From One Fashion Guru To Another - Coffee Table Books The art of a curated coffee table should never go unnoticed. Help your loved one elevate their space by gifting a coffee table book that feels truly unique. Look for books from a local antique shop, a favorite museum or even a coffee shop that carries small-batch art and design editions. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9431e2c0-ea3f-483c-920a-e322b932c9cc/unnamed+%281%29.jpg BLOG - A Gift From One Fashion Guru To Another - Thoughtful Winter Accessories High-quality cold-weather pieces never go out of style. Leather gloves, pure wool scarves and well-made knits remain classics for a reason. Consider selecting an accessory in an unexpected color, texture or pattern to make the gift feel both timeless and personal. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/89b557c3-c41b-4078-9630-e1a1a1431624/unnamed+%282%29.jpg BLOG - A Gift From One Fashion Guru To Another - Solid Perfume There’s something undeniably chic about a compact solid fragrance. From brands like Diptyque to Glossier, solid perfumes offer versatility, portability and an intimate sense of luxury. With a wide range of scents and price points, they make for a gift that is both practical and elegant — perfect for slipping into even the smallest evening bag. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7cdefb0f-1932-47d9-aab3-d50f253fbff3/unnamed+%283%29.jpg BLOG - A Gift From One Fashion Guru To Another - Embroidered Travel Bags Embroidery adds a level of care that mass personalization can’t replicate. A microfiber or canvas travel set with subtle, hand-stitched detailing is refined, nostalgic and highly functional. It’s a gift to balance beauty with everyday use. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/530781cc-ac16-47ca-8daf-9389dab844d1/unnamed+%284%29.jpg BLOG - A Gift From One Fashion Guru To Another - A Quality Yoga Mat Supporting someone’s routines and well-being can be just as meaningful as gifting them something decorative. A durable yoga mat offers long-term value and shows genuine attentiveness to their lifestyle and interests. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c7c21644-b5f0-4ae5-91d9-2805cf966b94/unnamed+%285%29.jpg BLOG - A Gift From One Fashion Guru To Another - Meaningful Personalization Handmade additions or small DIY projects can elevate even the simplest gift. Transform an Altoids tin into a mini keepsake box, embellish a lighter or hairbrush with thoughtfully chosen details, or create custom clay magnets or trinket dishes. These one-of-a-kind pieces demonstrate time, effort and creativity — qualities that are undeniably chic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1d21b6d0-bd36-4fd5-87a1-59e9c50ac254/unnamed+%286%29.jpg BLOG - A Gift From One Fashion Guru To Another - Custom Card Decks While a touch sentimental, this gift is consistently impactful. Take the time to choose photos of them, of you and of the moments or things they love most. Mix in a few classic card faces to keep the deck functional and visually balanced. Platforms like Shutterfly, Snapfish and Etsy make the customization process simple and accessible. And let’s hope my sister isn’t reading this... https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/93e21f8d-0fc8-483a-a1d8-f5d9540c3bcd/unnamed+%287%29.jpg BLOG - A Gift From One Fashion Guru To Another - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/vault-spotlight-ava-beydoun-and-tilly-abramson monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/113dd3c3-9290-4819-9577-caa8d3c64aa0/20251121_110057_03BF60.JPEG BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - On Dec. 7th, UW-Madison’s finest creatives came together for the Vault’s Definitive Fashion Show. Behind the show, two designers come to the forefront of the creative process, Ava Beydoun and Tilly Abramson. Both seniors studying textile and fashion design are the masterminds behind the garments of Definitive. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a26c3c73-c3b2-40b7-985c-d7c07b730279/Screenshot+2025-12-15+at+10.59.48%E2%80%AFPM.png BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - For Definitive, the designers worked with a larger team, a “cool little community of people who like design and sewing,” said Abramson. Beydoun and Abramson both worked to lead and support the other designers, even if they had less experience. Together, they’ve created a community around Definitive, where they find they “get even stronger ideas [by relying] on others,” said Abramson. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7ccfbd83-248e-44b6-add6-7e4c8ad9bf07/IMG_6215.jpeg BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - Beydoun and Abramson were both drawn to the Vault through social media and their peers, and as Beydoun puts it, they “jumped right in.” However, this Fall/Winter show felt different than any other Vault show they’ve worked on before. This year, UW-Madison has been named as a Youth Impact Partner by the Virgil Abloh Foundation (VAF) for the 2025–2026 academic year. Definite was inspired by our beloved alumnus Virgil Abloh—a visionary who redefined the spaces between fashion, art and culture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ebdfb17a-69d0-43b6-8244-432447e2727c/IMG_6166.jpg BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - For her personal designs, Beydoun draws her inspiration from Vivenne Westwood and “the unconventional nature that [Westwood] created in the punk scene.” Beydoun admires how Westwood creates beautiful pieces with a grunge aspect. “I like adding that grunge aspect into my work,” Beydoun said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b3e5989a-fe53-428e-bba7-a01750bed908/IMG_1065.png BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - For Abramson, her inspiration comes from André Courrèges. Abramson loves “the 60s and the retro-futurism space age.” Both Beydoun and Abramson have taken their personal inspiration and incorporated them into their pieces for Definitive, such as Beydoun’s creative garments with a taste of grunginess, or Abramson’s 60s-inspired babydoll dress. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d086c986-f5b7-4681-b852-516c197e56c4/IMG_0874.png BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - In Beydoun’s opinion, “Definitive is all about being confident in who you are” and “flipping the outside out, what's on the inside instead of what everyone else sees.” She has incorporated this concept by creating pieces that are unexpected, such as a dress that is short in the back instead of the typical shorter front and longer back. Beydoun is interested in breaking down expectations and creating confident, unique pieces. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/90beb9db-5f5b-43b3-9e54-4d34005f2812/IMG_1064.png BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson - Abramson views being Definitive as “putting your best self out there,” as well as “incorporating unconventional materials” to push boundaries. In her work, Abramson has used unconventional materials, such as for a fish purse she designed. For this purse, Abramson used an actual fish hook, bending the rules of fashion through her creative choices. These creative choices “continue the conversation,” said Abramson. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765862609028-BP4C3JOPWFAFTSRRLFOG/IMG_1113.JPG BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765862621038-R94LPF53TCBO5Z7Q9TNY/IMG_1336.JPG BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765862622959-O08R55GBP0CNBB3JXXTA/liu8.jpeg BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765862704086-HBB6Z7OYPGI9BH4QOYCE/Screenshot+2025-12-15+at+11.24.56%E2%80%AFPM.png BLOG - Vault Spotlight: Ava Beydoun and Tilly Abramson https://www.thevaultuwmadison.com/blog/vault-spotlight-annelise-mcdonald-and-vesa-ljumani monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9afa7cac-7400-47c8-b451-a994d94a93bd/B888026D-D60F-4B61-9635-EF155B4631A1.JPG BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fda84ae8-5890-4c27-a6c7-f9e320520a95/DSCF5118.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - But before leading one of UW-Madison’s most well-known clubs, both women were just trying to find a place where they belonged on campus. Annelise had actively been searching for something that bridged all her interests when an email about the new fashion-business club landed in her inbox. After attending the first introductory meeting, she was hooked. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/127b77f4-8955-4f88-add9-8a89497f5702/DSC01903.jpg BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - Vesa, on the other hand, found The Vault at a moment of total reset. She had entered UW-Madison as an engineering student, but realized that wasn’t the right fit for her. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c24abf5f-a634-49b3-aaa5-85b73877fe7b/9B9C08B3-8B3D-4C46-877D-95F632DEA03E.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - Today, their current interests are built on the early obsessions that began long before college. For Annelise, fashion first came alive through her peers and the early 2010s streetwear boom. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5b3ce0d6-f8c7-4332-91cc-c22a77fb6744/IMG_0216.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - For Vesa, her fashion education began close to home. “My sister and I would go into my mom’s closet and try on her heels and bags — that’s where it started,” she said. “Her and my aunt are definitely where fashion started to become more of an interest for me. My mom is obsessed with resellers and now I finally understand it.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a9e8ba44-bf65-41a8-8468-4bd1acf629e8/Screenshot+2025-12-11+at+7.42.16%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - This mindset shapes how they manage the rapid growth of The Vault. This year, they made a conscious shift toward quality over quantity. “When you have rooms full of people who are eager and driven, the flow of the club almost happens behind the scenes,” Vesa said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ccf7f422-6493-4497-885d-4aac748303f4/Screenshot+2025-12-11+at+7.07.05%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - “There are partnerships that committees carry forward without us touching them,” Vesa said. “We’ll find out about things that are already in motion. That trust is why we can shoot for the stars, as Annelise says.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7e3a60da-3ce3-4224-98eb-c4e3ba80415c/Screenshot+2025-12-11+at+7.16.50%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - “I’ve been surprised by the community and just the growth of it, and how quickly it’s taken over campus,” Annelise said. “People write about The Vault in their college essays now. Every year I meet so many new people, especially freshmen, who are so qualified and so talented. It’s wild to see who walks through the door each semester.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/72b73ddb-197b-4cfd-9fb0-4ade56df2459/IMG_0291.JPG BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - At the same time, opportunities keep raising the bar for what feels possible. Vesa’s summer at Akris, the Swiss luxury fashion house, as a visual merchandising intern shaped how she understands leadership and collaboration. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d1c8159f-af54-494e-ae97-aa317ecfc2fe/IMG_0594.JPG BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - Despite this struggle, she shares the lesson she took from it and now carries into the Vault:. “At some point, you have to trust yourself and make a call, knowing not everyone will agree,” Vesa said. “You live and you learn, and you don’t let that knock you down.” Vesa’s experience helped her make decisive calls, steady herself in chaotic moments and trust her own voice, making her a sharp and instinctive leader. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f74f4516-9af2-4f6e-a204-247aaf31746b/Screenshot+2025-12-11+at+7.06.52%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - “If I’d had a big internship, I wouldn’t have been able to do the work I did for the partnership over the summer,” she said. “At the time it was frustrating — you don’t always see the payoff right away. But now I can see it was exactly how it was supposed to be.” Her experiences became a lesson in trusting the process, shaping the confident leader she is within The Vault today. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/558e4200-ff1b-4e1a-90ed-4764ed9aeab3/Screenshot+2025-12-11+at+7.06.41%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - “Living in Denmark changed how I dress,” she said. “It’s minimal but intentional.” Their inspirations spill into music and media. Annelise has been on a deep dive into international music — Spanish reggaeton, French R&B, Danish rap — and finds herself drawn to the understated authenticity of Danish vloggers. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/29a79552-061b-46b6-a594-3d8d7440cb08/Screenshot+2025-12-11+at+7.25.01%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - Vesa, on the other hand, has been on a rock kick lately and leaned into the style she developed while studying abroad. “Paris and Italy really shaped me — lace, blazers, sharp denim. I like drama, classy and chic bombshell energy.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fee1060b-2220-4cff-a068-807d5a523215/Screenshot+2025-12-11+at+7.17.26%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - “Refreshing,” Annelise said. “Electric,” Vesa added. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fd610b06-9a9a-4792-ae11-6c8b30a58d6b/FullSizeRender.jpg BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani - It’s this culture of vibrant ideas and passion that builds their confidence in this club’s success for years to come. “We have so much trust in the people coming after us,” Annelise said. “There will be years of leaders who care and are passionate. We didn’t have this space before, and now that it’s here, there’s nowhere for it to go but forward. I just want that dream-big mentality to stick — that feeling that we can make our own rules.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765503154523-CTD6RWRHHGU9PXNK65RM/2C720E1A-EDCF-4990-A397-9FAC7C094675.JPG BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765503188899-K2K4Y1VTZ66EKD6CV48B/D0B766F5-DD46-406F-8A1E-3E440F0BDEE6.JPG BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765504022093-JPU150PAZ61NZYPFH9YK/Screenshot+2025-12-11+at+7.45.10%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765504031979-0LT2BNC4E3E7RD995VGR/Screenshot+2025-12-11+at+7.41.32%E2%80%AFPM.png BLOG - Vault Spotlight: Annelise McDonald and Vesa Ljumani https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1765504045900-6QKQQZXN03QR8506K4S3/Screenshot+2025-12-11+at+7.25.10%E2%80%AFPM.png BLOG - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c2504eb-50f9-4236-a375-a38539b85a62/-16.jpg BLOG - Self-Care Practices to Protect Your Peace This Winter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f93a8564-8814-4b0c-bc82-3cb6307a1031/-17.jpg BLOG - Self-Care Practices to Protect Your Peace This Winter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/2000s-runways-for-winter-wardrobe-inspiration monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764100877868-93D55ARN360NB8Y3YCWD/runway+.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764100884374-GM2H7WOXJ3WUUTDVRDYD/runway+2.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764100891615-I6OV34BD6OKR8DPDV81O/runway+3.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764101389189-JXRSQ3UV1FWPCCSPUCCX/runway+4.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764101395287-XL6ED70MSXKQ9542NW03/runway+5.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764101400976-E36IZVQ76KMZKWIFZQ4T/runway+6.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764102084177-G8Z50ZZUTGKBQUMIA5CY/runway+14.png BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764101647783-6313MZWP2HDXHY7BTW84/runway+8.png BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764102077848-YCV3SPQ3GA2KFZ3VZYCR/runway+13.jpeg BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764102138530-D0SVEIM10LZKQ612M69O/runway+10.png BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764102146079-NIWS5DAF7PBXIVVHYQD1/runway+11.png BLOG - 2000s Runways for Winter Wardrobe Inspiration https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1764102151451-K1C7YY94JIUKJW9EWVTY/runway+12.png BLOG - 2000s Runways for Winter Wardrobe Inspiration https://www.thevaultuwmadison.com/blog/home-for-the-holidays-what-to-wear-when-you-accidentally-bump-into-people-from-highschool monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b939cb20-e9e0-4f36-9bf3-c332b932640d/Minimalist+Winter+Outfit+2025+%7C+Parisian+Chic.jpg BLOG - Home for the Holidays: What to Wear When You ‘Accidentally’ Bump Into People From Highschool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fa1277cd-bf9c-482f-ac05-90dd9de1f524/Cool+Girl+Fall+City+Outfit.jpg BLOG - Home for the Holidays: What to Wear When You ‘Accidentally’ Bump Into People From Highschool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/df0c79e4-fa2f-4665-a7d9-6f80f94e2a75/home+2.jpeg BLOG - Home for the Holidays: What to Wear When You ‘Accidentally’ Bump Into People From Highschool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/ditch-your-black-puffer-6-vault-approved-jackets-to-elevate-your-winter-wardrobe monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4e449f64-10ff-4211-b377-c0d7734c423e/coats.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out H&M Double Breasted Coat $55.99 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e5b301cf-3f4c-4dc5-b0e4-2015fe2565f4/coats+2.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Zara Soft Oversized Coat $119 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/26ebd280-f08a-4bf0-a59a-a6f4c910547e/coats+3.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Aritzia The Slouch™ Coat $178.80 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17bc6b28-3e0d-41ed-9993-a837c7fa4214/coats+4.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Zara High Collar Jacket $89.90 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9264199f-f221-4e82-803e-c349ce9e15cb/coats+5.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out ZARA Oversized Knit Jacket $99.90 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25dd196d-cd0e-4626-b1f3-6ce21a07b5fd/coats+6.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out MANGO Outlet Midi Wool Coat $126.99 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17f4179d-db11-4e34-8a4f-28f5e9953e06/coats+7.png BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Nordstrom Quilted Jacket $54.97 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c4445381-7a72-460f-9a84-a5c0da19b0cc/coats+8.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Topshop Ribbed Wide Collar Short Bomber $109 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b3e4ec40-bc48-4d88-ad35-9661aedc722f/coats+9.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Beaulares Puffy Bomber Jacket $141 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2baaa0de-99b5-4e19-b83f-3fc09f93c717/coats+10.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Zara Faux Leather Jacket $119 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1c8233cd-9554-4870-a509-665518965704/coats+11.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out lululemon Hooded Insulated Wrap $119 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/486828ce-0c73-4b97-b4b3-2e1a0540a381/coats+12.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Motel Rocks Ravari Belted Trench Coat $188 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1fda59c6-a8a6-4327-96f1-4c07c27daf98/coats+14.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Urban Outfitters Kimchi Blue Tiffany Faux Leather + Faux Fur Trim Jacket $119 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fe72710f-7faa-402c-97c8-163e206a6aa8/coats+15.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out GAP Faux Fur Long Coat $144 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d32a6dc8-78ac-4d3d-9070-28a9e58d084f/coats+16.jpeg BLOG - Ditch Your Black Puffer: 6 Vault-Approved Jackets to Elevate Your Winter Wardrobe - Make it stand out Abercrombie & Fitch Short Faux Fur Coat $170 https://www.thevaultuwmadison.com/blog/fashion-homesick-your-guide-to-loving-madisons-shopping-scene monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/df0d577a-3142-44b6-a6d1-a5ef3427061d/thrift.png BLOG - Fashion Homesick? Your Guide to Loving Madison’s Shopping Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63d473bc-0953-47c3-b199-45ea6b31096b/thrift+2.png BLOG - Fashion Homesick? Your Guide to Loving Madison’s Shopping Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a724d256-2105-45c3-a034-053182532ecd/thrift+3.png BLOG - Fashion Homesick? Your Guide to Loving Madison’s Shopping Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d7ad32fd-f905-4a5e-8611-7552d0656c7b/thrift+4.png BLOG - Fashion Homesick? Your Guide to Loving Madison’s Shopping Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/curating-simplicity-the-aritzia-formula-for-modern-style monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e4db650e-eb55-4e70-b71f-468827f0a943/unnamed+%2824%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - As the cold takes over, many are reaching into their closets and pulling out their super puffs. If they don't already have the coat of the season, they are logging onto Aritzia to get this staple in one of the many lengths offered. With the launch of their own app, shoppers have been quick to get on the super puff train as each purchase through the app offered 20% off. While it could be perceived as a simple “trend,” this seasonal staple comes in five warmth levels, nine different fabrics, and 47 shades. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ec01de4f-85ad-4d49-88ac-880a06944003/unnamed+%2825%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - While the super puff has taken over this winter– and in winter’s past– Aritzia has been long known for their staple pieces all contributing to a capsule wardrobe. From activewear to trenchcoats, Aritzia can be the one stop shop for women of all ages. The coordinated sets across the board make it so simple to put together an outfit regardless of where it is you are going. From head to toe, Aritizia has something to offer and the in store experience is tailored to serve the shopper as you are assisted as you navigate all that the store has to offer with your sales associate. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8ae9d57f-2721-4a33-9e4e-70dc77ccb1b8/unnamed+%2826%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - The brand started off in 1984 as a standalone boutique, and since then has grown quite a lot with 109 stores across North America. Carrying both in-house brands such as Aritzia, Babaton, Wilfred, TNA, and more. As well as partnership brands such as Agolde, Levi’s, New Balance, Vans the store has everything from sets to shoes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/72dc2d53-a466-4171-a528-374a18616369/unnamed+%2827%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - Overall, the website and store both model this idea of a luxury lifestyle. The models rock pantsuits, winter gear, and perfectly matching workout sets and socks. The brand focuses on high quality basics contributing to the closets of women of all ages. Whether it is a college student throwing on a sweatfleece on a cold morning walk to class or a post grad wearing their effortless pant paired with a Wilfred blazer to each of her interviews: the brand offers long-lasting pieces for the simplest or biggest of events. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5e3f2a53-0dbf-47c1-accb-696a558e91b1/unnamed+%2828%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - The store itself can be read into as they feature paintings, sculptures, cafes, and unique furniture pieces. Even the bags act as a vessel of creativity with their different prints throughout the season. The untraditional fitting rooms lacking single use of mirrors also helps encourage buyers to engage with others in the fitting room and associates to curate the best outfit and find the best fit within this central styling suite. Aritizia has relied on word of mouth marketing in the past, but has now broken new ground as they launched their new app and have been sending influencers packages with outfits they curated. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/57b37500-b7f1-4116-8931-b6203fcec6d9/unnamed+%2829%29.png BLOG - Curating Simplicity: The Aritzia Formula for Modern Style - The app is tailored to benefit the shopper as users can browse a curated feed of outfits and styling content from Aritzia Muses, in-house stylists, and creators. Further enticing consumers to download the app they are providing exclusive early access to the brand’s most in-demand pieces to all who install it. Another perk of the app is its digital closet which holds an archive of each user’s Aritzia purchases across all platforms including online, in store, and in-app. Aritizia is making it about the customer experience and with each new development and addition to the experience is enticing everyone to continue to purchase their capsule pieces. https://www.thevaultuwmadison.com/blog/need-fashion-inspo-visit-your-nearest-art-muesuem monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/43a2e098-510c-47e3-b551-f0ff73ef1ae2/inspo.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum - Make it stand out Giovanni Boldini, The Colonnade at Versailles (La Colonnade à Versailles), ca. 1890-1900, oil on canvas, Chazen Museum of Art, Gift of Nathan Cummings, 59.2.1 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505551016-UROWX2WHLRFKXJ4FPPYE/inspo+2.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505562451-N0WUTET3PPIJQ9AZ2A4Y/inspo+3.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505564709-9TVOTCZZI8LSMLLBW1BJ/inspo+4.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1659054e-f16e-4179-b838-d6eaf9e6e541/inspo+5.jpeg BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum - Make it stand out Frank Stella, Montenegro II, from the Brazilian series, 1975, mixed media on etched aluminum, Chazen Museum of Art, Gift of Willy Haeberli in memory of his wife Gabriele Haberland, 2022.24.2 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505693401-RIHLWKADKCT8WN7FQ8WW/inspo+6.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505695562-ID5M1VUKHPLO9NQUNR9V/inspo+8.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505816978-W0CHJHEUWY3JVXI7VNC1/unnamed.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505831460-MM1EIP7ZY51TI79SV63B/inspo.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505908694-C52DKJBZKOJAXV24ZVXZ/inspo+2.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505915731-Q3K4L6VPQFLM77UHLGZO/inspo+3.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763505920547-RGP6JWDQOC7E8VNUHK9I/inspo+4.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b551b26f-fd13-4d6c-9a6f-26945ce5769c/inspo+5.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum - Make it stand out Indian (Marwar), Rao Raja Budh Singh of Bundi on Horseback, late 18th century, opaque watercolor and gold on paper, Chazen Museum of Art, Bequest of Jane Werner Watson, 2005.1.1 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763506045269-KZSE0653FFFUZ30CQ53Z/inspo+6.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763506050830-ZBCVJZ5Q1MCDNH8X0SJB/inspo+7.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763506053282-XWS4QW0EAYB81AA38LLP/inspo+8.png BLOG - Need Fashion Inspo? Visit Your Nearest Art Museum https://www.thevaultuwmadison.com/blog/details-and-designs-small-details-big-impact monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/180db5c8-2bbc-4971-afaa-b6da84b99aa1/unnamed.jpg BLOG - Details and Designs: Small Details, Big Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f5bb3ad2-5fbb-4c81-b5f6-2f09ce0c567e/unnamed+%281%29.jpg BLOG - Details and Designs: Small Details, Big Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e331e084-b065-40cf-b62c-9c399c95265d/unnamed+%282%29.jpg BLOG - Details and Designs: Small Details, Big Impact In many college students, accessories are used when students are too burnt out from studying or exam season to put on their best outfit. Accessories can help students feel their best about their look, even if the outfit is more casual.. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eebb42fc-b21b-4007-841c-e946ac58992b/unnamed+%283%29.jpg BLOG - Details and Designs: Small Details, Big Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/dopamine-through-fashion-cure-the-winter-blues-with-color monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/65052610-931c-4a69-8586-2a8cbc8073f7/dopamine.jpeg BLOG - Dopamine Through Fashion: Cure the Winter Blues with Color! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/65e751ed-82c9-493b-a53e-c04e8b739b45/dopamine+2.jpeg BLOG - Dopamine Through Fashion: Cure the Winter Blues with Color! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/443db444-f4a3-445e-9e94-7028f1e0799b/dopamine+3.jpeg BLOG - Dopamine Through Fashion: Cure the Winter Blues with Color! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a752051e-5e84-4053-bc03-1bf637bf7e9e/dopamine+4.jpeg BLOG - Dopamine Through Fashion: Cure the Winter Blues with Color! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c275309d-3c03-49dd-8865-419b215a5189/dopamine+5.jpeg BLOG - Dopamine Through Fashion: Cure the Winter Blues with Color! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/vault-spotlight-trinity-philbert-and-g-green monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e47467d5-2abf-4944-869d-baa315612ea0/IMG_3988.JPG BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out G (left) and Trinity (right) in Paris to attend Virgil Abloh: The Codes https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ae26e75f-0637-420c-98a4-8eac275074c3/IMG_3990.JPG BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6ebe421c-b37a-4fd8-8afe-2fcab8b1add7/IMG_3992.JPG BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9b68f18b-3cc0-46fd-83cc-81929c71dd66/IMG_3989.JPG BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/53750df7-dcd0-4f51-b37b-751f4a8c24a7/IMG_3991.JPG BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ff168655-5488-4107-b612-f5d44e525c43/Screenshot+2025-11-18+at+1.13.42%E2%80%AFPM.png BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/417d757e-9efc-4abf-95e0-11475d49585e/Screenshot+2025-11-18+at+1.14.22%E2%80%AFPM.png BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/484f0c4a-faaa-49ab-bae1-6252ff361c75/Screenshot+2025-11-18+at+1.15.05%E2%80%AFPM.png BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/886fcbd5-10d4-4699-aaea-b0afe57cdc62/Screenshot+2025-11-18+at+1.20.19%E2%80%AFPM.png BLOG - Vault Spotlight: Trinity Philbert and G Green - Make it stand out G and Trinity with Annelise McDonald (President of The Vault) and Vesa Lumani (Vice President of The Vault) https://www.thevaultuwmadison.com/blog/beyond-the-label-how-luxury-brands-built-their-empires monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763485469540-E6I6W2SSYXTCDB9X926N/luxury.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763485473053-K0AF7NKIPMSAWDNEA3T6/luxury+2.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763485482795-DZPN8VON6W94G3EQU5YX/luxury+4.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1763485475841-VCA4374IN263BLEC16AW/luxury+3.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cf3f6da9-e197-4c83-97fe-74480e56d30a/luxury+5.png BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d711f5c7-cbea-41a0-9c8f-cdc4a16404ed/luxury+6.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eb1d4a14-f75b-4b21-8f01-e957f10b9535/luxury+7.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9dc030f4-4f85-4dcd-a51c-f867320f03a6/luxury+8.png BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f1f746d5-04d9-432c-b019-49b5dfdb2e71/luxury+9.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e0d4574e-dc5a-4dcf-b497-eb8df54e9dd1/luxury+10.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ee9c7f06-af4b-4026-a6a5-d4fb2db5fc31/luxury+11.jpeg BLOG - Beyond the Label: How Luxury Brands Built Their Empires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/angelic-vendette-a-professional-in-marketing-and-brand-strategy monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/606ae6da-838d-4d19-afcc-24054fc38644/IMG_9232.jpg BLOG - Angelic Vendette: A Professional in Marketing and Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ff5cb113-9ea6-46ca-86da-807efd32ffe6/IMG_9233.jpg BLOG - Angelic Vendette: A Professional in Marketing and Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4ab0ccb5-f19d-4f86-9e49-aa1f93c5b57b/1722496271920.jpeg BLOG - Angelic Vendette: A Professional in Marketing and Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e96c931e-7b52-4a4d-9439-ba9eabed0948/1659196007771.jpeg BLOG - Angelic Vendette: A Professional in Marketing and Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f0112804-8356-4e5e-a961-96993011f08c/1659196007415.jpeg BLOG - Angelic Vendette: A Professional in Marketing and Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/grace-wales-bonner-the-creative-helm-of-hermes-menswear monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/71afe1a7-356c-42dd-8bb3-6cf03bd12547/unnamed+%2812%29.png BLOG - Grace Wales Bonner; the Creative Helm of Hermes Menswear - Photos: Looks from Hermès Fall/Winter 2025 Hermès’ Fall/Winter 2025 collection, Inhabiting Time, was built on the idea of “inhabiting a garment as you would a house”—a sentiment that translated into pieces that felt both protective and deeply personal. Three months later, the second half of the collection debuted at the Hermès Shanghai Show. The looks mirrored the hibernation-chic essence of Paris while embracing Hermès’ equestrian heritage, dressing what the brand calls the “cosmopolitan explorer” for brisk commutes and winter errands. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68769217-96de-4024-9d30-3cbb363925b7/unnamed+%282%29.jpg BLOG - Grace Wales Bonner; the Creative Helm of Hermes Menswear - Photos: Designer Grace Wales Bonner She has often compared her design process to jazz music, exploring Black style and finding harmony within fashion’s broader “music.” Though not yet a household name, her influence is everywhere: from the revival of Adidas Sambas and Superstars to her styling work seen on Meghan Markle, Lewis Hamilton, Kendrick Lamar and Jeff Goldblum. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/73239268-3ab0-47a8-a281-46620d69bc0c/unnamed+%2811%29.png BLOG - Grace Wales Bonner; the Creative Helm of Hermes Menswear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/making-pinterest-a-reality-the-art-of-utilizing-inspiration-while-maintaining-originality monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2032f68-8414-4af9-9219-f68249fab74d/pintrest.png BLOG - Making Pinterest a Reality: The Art of Utilizing Inspiration While Maintaining Originality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8acbddc4-5ad8-40ce-b468-3bba69261090/pinterest.jpeg BLOG - Making Pinterest a Reality: The Art of Utilizing Inspiration While Maintaining Originality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ea9977c4-de98-43f5-a0c7-b6d649473d61/pinterest3.jpeg BLOG - Making Pinterest a Reality: The Art of Utilizing Inspiration While Maintaining Originality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/the-price-of-personality-why-we-keep-buying-into-it-girl-brands monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a04626c6-8221-42e7-8b0b-d464d319f6cd/unnamed+%2810%29.png BLOG - The Price of Personality: Why We Keep Buying Into ‘It-Girl’ Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/210327b5-555e-4b60-b57c-8b358f50d70e/unnamed+%2811%29.png BLOG - The Price of Personality: Why We Keep Buying Into ‘It-Girl’ Brands - The appeal of exclusivity lies in how it taps into a sense of belonging and individuality at the same time. When something is limited, owning it feels like proof of being “in the know.” For teen and college-aged shoppers especially, these brands become a subtle form of social currency because it is something that signals both taste and access. The appeal of exclusivity lies in how it taps into a sense of belonging and individuality at the same time. When something is limited, owning it feels like proof of being “in the know.” For teen and college-aged shoppers especially, these brands become a subtle form of social currency because it is something that signals both taste and access. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c23820d-636a-4ef4-b732-4ed2bd598954/2025_07_24_DAIRYBOY-PDP_SIGNATURESWEATER_DKG_7705.jpg BLOG - The Price of Personality: Why We Keep Buying Into ‘It-Girl’ Brands - Similarly, Dairy Boy, founded by influencer Paige Lorenze, and The Bar, founded by Bridget Bahl, have built their brands around a specific kind of cool-girl energy. Dairy Boy’s camo sweatshirts are paired with the cozy, country aesthetic Lorenze shares online, while The Bar’s varsity hoodies fit Bahl’s New York chic persona. In both cases, the product is secondary to the woman behind it. Their personal style, routines, and social media presence are the real marketing. https://www.thevaultuwmadison.com/blog/yfon76504ddw52yxblcmgszdfmrksf monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c4195e5d-105f-44ab-93f2-50277ebfb7ac/states.png BLOG - Styles Across States; Culture Shocks in College Campuses’ Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/301f9ed0-9d82-40cc-9bc1-9d1dbdac15bd/states+2.png BLOG - Styles Across States; Culture Shocks in College Campuses’ Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2a6bd1b0-4e8c-4b72-9230-1f2e90a4fa2e/states+3.png BLOG - Styles Across States; Culture Shocks in College Campuses’ Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d5cc5a35-1f56-4999-abd3-720705d29dac/states+4.png BLOG - Styles Across States; Culture Shocks in College Campuses’ Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/fall-fashion-starts-at-your-fingertips-what-nail-colors-are-chic-this-fall-season monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920358413-YQ2NOJW0POKW4GW0STG8/unnamed+%2810%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920363278-5ICJAQANM719RNZG0ADU/unnamed+%2811%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920367337-8X2VFLSQOU2XJ1PSLOEN/unnamed+%2812%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920429550-LG8VMXJMXW1FD101HKW2/unnamed+%2813%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762921279747-1O31VEEZDJUEI1PUS8YQ/unnamed+%2814%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920436875-6Z6PSR1G0HC60G6PB3K2/unnamed+%2815%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920606052-QU9B6Y3335KG9JY2TDA9/unnamed+%2816%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920608231-O72I6CZSCU8STVF3CCGK/unnamed+%2817%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762920610059-8MC9HDG8PAHLE6461E8N/unnamed+%2818%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762921231948-ZZ2IPROWHMKD8YWKAIE4/unnamed+%2824%29.jpg BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762921236688-ZTW4EXNPONOQ96TC5AQ7/unnamed+%2819%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762921239154-Z37A06XJ737INLP8DHUW/unnamed+%2820%29.png BLOG - Fall Fashion Starts At Your Fingertips: What nail colors are chic this fall season? https://www.thevaultuwmadison.com/blog/4y31zg4m4mxml7g3mktwpgjwk99flh monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/12a2338a-e836-4fe4-8969-ed76fda12b67/0134571d31acbf7315c3fd6c8e8dbfe1.jpg BLOG - Confidence is Contour: The Power of Looking and Feeling Good Everyone can recall the iconic “revenge dress” that Princess Diana wore the evening her husband, Prince Charles, admitted to having an affair in a televised documentary. Instead of hiding away, she confidently sported the dress at a fundraising dinner: a bold and powerful statement to the public. Despite the numerous inner battles she was fighting that night, she wore something chic, intelligent, and beautiful. How someone chooses to dress says a lot about who they are. It shows their mood, fixations, aesthetic preferences, and personality. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8a2c80b6-e296-4ab1-9f35-520d6a87acb2/unnamed+%289%29.png BLOG - Confidence is Contour: The Power of Looking and Feeling Good The answer is psychological. Enclothed Cognition is a theory that describes one's outfit choices stating that the clothes we wear affect our thoughts, feelings and behaviors due to their symbolic meaning. It suggests that the clothes we choose to put on our bodies influence our self perception and confidence. When it feels like everything in life is out of our control and going astray, how we present ourselves is often the only thing we have power over. This explains why “looking good” after a heartbreak or failure feels so empowering. Dressing yourself is an act of reclaiming identity when life feels unstable. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3d5833c3-11b3-4c0b-913f-1ebd3630df09/31e0ae270512b8d2d22bc29e8df5a741.jpg BLOG - Confidence is Contour: The Power of Looking and Feeling Good There is nothing the media loves more than a powerful “revenge outfit” statement from a celebrity or public figure. Here are three of the most famous post-breakup looks. In 2017, Bella Hadid arrived at the Met Gala red carpet in a sleek, backless catsuit, just mere months after her break up with The Weeknd Hadid’s look was polished and nuanced; her pose and expression exhibit the idea that she feels immensely confident while wearing this outfit, despite previous upsets in her romantic relationships. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/91354267-7eef-4b76-9ac5-c8c4fedc6913/fbde464cad6d13190d858fef81e37911.jpg BLOG - Confidence is Contour: The Power of Looking and Feeling Good The next look is from Taylor Swift’s Reputation Era. After public breakups and fallouts, Swift transformed her brand and identity into snakes, sequins, and unapologetic lyrics. This can be seen in the “Look What You Made Me Do” music video and revenge red carpet looks. She took control of her identity and showed that no matter how famous you are, who is styling you, or what brands you wear, clothing can be used to express oneself. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bb40013d-4a98-422f-80e3-ae57c64e5d4b/1b1691631e0dc3a5bd4cb29cf21c8d6c.jpg BLOG - Confidence is Contour: The Power of Looking and Feeling Good Lastly is Jennifer Aniston’s elegant Valentino gown at the Rumor Has It premiere. After her breakup with Brad Pitt, she showed up with quiet, understated confidence. Rather than using fashion to make a bold or vengeful statement, she chose timeless, flattering pieces that reflected her composure and strong character. https://www.thevaultuwmadison.com/blog/fall-photoshoot-recap monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544627802-71G93OEMXXNI5GVDZHVL/DSC09589.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544642825-KZYOJAC7U9J6JCSVA7PZ/DSC09631.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544661560-LU4YBFV1XECQ1C8OORBW/DSC09786.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544672032-K0K4WHO8OC7AUSU0Y3D4/DSC09838.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544696200-JSLFS78PN4Z7HLYHHYEU/DSC09727.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762544704266-488ZUF626MKECPOT9SEQ/DSC09658.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546723904-JABZ3B2LCLI8ZZFDGFQQ/DSC09742.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546737923-6EE47ND0A8MRPJWQHBHL/DSC09812.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546758499-DHZ9DGKF14FYCFF4BLW4/DSC09976.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546748153-6XQL5BPXBZHCL2TV422R/DSC09846.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546797705-0Q1CLGQ6XY0K6W97X0J9/DSC09864.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762919140165-DUAG0RWVVCSOERISL4OV/IMG_2831.jpeg BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546829640-4KAS799XMMPS6WX0BH8Y/DSC09594.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546869349-CFEP3SODHN1H7Q1JPNSR/DSC09748.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546896551-WEVPRRK6E93PFFI7PH87/DSC09874.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546932139-NKWZIRVISXLGZ9U5W2YX/DSC09883.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762546953264-F03PU0CALOOVIA319DF4/DSC09873.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762547002195-5UVPJ05DLGWTEOS0U9YC/DSC09735.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762547286568-W3TR1WHNYSR6TOMD7PEY/DSC09625+2.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762547309253-V4OT1RICDIQR7XXIALXC/DSC09765.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762547297285-Z00F8QZXX5GP3YOFR3MW/DSC09663.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762547326191-W84X6HJ7WVWXDTHT3VIK/DSC09752.JPG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762970006930-384NDQL6ED0J1S9D5GFH/IMG_2818.PNG BLOG - Fall Photoshoot Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762970010580-PXN6OX26H6P8RF7WHF5L/IMG_2819.PNG.jpeg BLOG - Fall Photoshoot Recap https://www.thevaultuwmadison.com/blog/framework-of-inspiration-a-discussion-on-authenticity monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/53422458-aecd-4f43-916a-ff23d4d46932/Screenshot+2025-11-03+at+5.33.28%E2%80%AFPM.png BLOG - Framework of Inspiration —A discussion on authenticity - Are we really inspired? Are we really inspired? While TikTok, Instagram, and other social media are enormous sources of creativity that have the power to uplift our own artistry, most content lies within a constant push toward consumption, where inspiration is quickly commodified into endless wants. But if we slow down long enough and ask why something moves us, we begin to uncover more than inspiration ­­– we uncover ourselves. As an advocate of creativity, I encourage us all to shift our perspective and examine these contents critically, which not only filters out the noise but also deepens our understanding of who we are. I acknowledge that not everyone has the luxury to immerse themselves in fashion, but for anyone who is deeply passionate about the subject, you may find value in this practice. Ultimately, inspiration becomes meaningful only when we internalize it, transforming something we see into something we feel. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/842af63e-80ba-4d0c-9498-ea2e60488a10/unnamed+%2821%29.jpg BLOG - Framework of Inspiration —A discussion on authenticity - Clothes as Expression, not Identity https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/10ba1ebe-d53d-4ad7-88f4-ece9ec7cdc5e/unnamed+%2823%29.jpg BLOG - Framework of Inspiration —A discussion on authenticity - Deciphering Inspiration Understanding the emotions our clothes evoke gives us the directions; the next step is to observe and collect what resonates visually. Translating feelings into imagery through an inspiration board helps clarify patterns in taste, mood, and identity. https://www.thevaultuwmadison.com/blog/skims-spotlight-from-shapewear-to-everywhere monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63b7e40e-0a1f-4f6c-aba1-f21ca7fd652f/skims.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9c5a6f5c-07d6-4114-b924-11a4e3a3bd77/skims2.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762204786950-JV18B1SG0JGQHSYWLBRS/skims3.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762204795771-IKT3Z77JS4XYCZP9YF1C/skims4.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5ca3bc8e-017f-48c1-9e08-c2d85c5fa842/skims6.png BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/34e14bba-804f-4047-8cdb-b9c3f4efd441/skims7.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a34c0383-b18d-40b1-b493-213ee5e2a9d2/skims8.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/57e50b5d-b754-4187-9d1a-afe37f7f2571/skims9.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762205394544-TWPP1MZYR2K3HUKJ26FD/skims10.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762205401876-V6MDUHE02K1AXJARTENB/skims11.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1762205410898-K9TEH1H6RXJFC9PF7EIJ/skims12.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/31075b11-6a6f-4429-aba5-33c80e3f35e1/skims13.jpeg BLOG - Skims Spotlight: From Shapewear to Everywhere - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/a-guideline-for-timeless-fashion-from-a-90s-tv-icon-what-would-rachel-green-wear monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c3860248-265e-4d40-a98c-2b9a16c54ae0/rachel.jpeg BLOG - A Guideline for Timeless Fashion from a 90s TV Icon: What Would Rachel Green Wear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/41fba2be-e009-437f-83bc-50e62a8363fa/rachel2.jpeg BLOG - A Guideline for Timeless Fashion from a 90s TV Icon: What Would Rachel Green Wear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/82d2eec1-ebc7-4137-8a4c-337538fd14f5/rachel3.jpeg BLOG - A Guideline for Timeless Fashion from a 90s TV Icon: What Would Rachel Green Wear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d6307e4e-add1-411f-ab82-fce8658a6acb/rachel4.jpeg BLOG - A Guideline for Timeless Fashion from a 90s TV Icon: What Would Rachel Green Wear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/more-than-an-accessory-why-we-choose-what-we-wear monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a76d0649-a54c-448a-95d6-6ecbc9df9b00/accessory.jpeg BLOG - More Than an Accessory: Why We Choose What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4171adf2-34aa-4ba2-961e-bdca1a2026e3/accessory2.png BLOG - More Than an Accessory: Why We Choose What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3eda9f3f-ccf1-4ef4-a20d-d4d2c89baf0c/accessory3.png BLOG - More Than an Accessory: Why We Choose What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/afc16898-097a-42ef-ac97-214d06c65b53/accessory4.jpeg BLOG - More Than an Accessory: Why We Choose What We Wear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/is-the-louvre-heist-chic-dissecting-heist-fashion monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/70687fa7-f544-4619-a78a-dac2aa197613/heist.jpeg BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/59b1ead6-883c-4817-a63a-01412a8090c4/heist2.jpeg BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/88da874b-0ee4-4f18-bbd9-995a6e767061/heist3.png BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/13bd8b2d-de64-4533-a6c0-8b880189bacc/heist4.jpeg BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8a07e449-e6cb-400e-a7ab-fd4f0c16b5d1/heist6.jpeg BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cddabb49-a29b-46ba-a756-01bdd23bd82f/heist5.jpeg BLOG - Is the Louvre Heist Chic? Dissecting Heist Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/what-the-cool-girls-are-wearing-to-class-this-fall monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/adae8f51-3d0e-4ae4-8cc8-8415a6f0bf19/cool1.png BLOG - What the Cool Girls are Wearing to Class this Fall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b8b0828a-1524-4f48-aca7-812a849bbb14/cool2.png BLOG - What the Cool Girls are Wearing to Class this Fall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c2aa6da3-fe51-40f0-a4ec-7a94a419e831/cool3.png BLOG - What the Cool Girls are Wearing to Class this Fall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b2a1aeba-b202-4ff2-b027-e145daeaac98/cool4.png BLOG - What the Cool Girls are Wearing to Class this Fall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fee44789-5ead-488d-80a6-510bdae536cb/cool5.png BLOG - What the Cool Girls are Wearing to Class this Fall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582545040-ZLU4CS3HP6ZKL1T148TF/gallery1.png BLOG - What the Cool Girls are Wearing to Class this Fall https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582559040-IGFZ9GYSHVHY12ZD71Y4/gallery2.png BLOG - What the Cool Girls are Wearing to Class this Fall https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582582015-RQS6X2BEWNKNQS60UBD1/gallery3.png BLOG - What the Cool Girls are Wearing to Class this Fall https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582593378-S8UU3H7U9JZEENLR3A5W/gallery4.png BLOG - What the Cool Girls are Wearing to Class this Fall https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582614065-WLYONEZ6AWV3O0KHTS8E/gallery5.png BLOG - What the Cool Girls are Wearing to Class this Fall https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761582628691-T1ISURU2Y6MEBED1JTO8/gallery6.png BLOG - What the Cool Girls are Wearing to Class this Fall https://www.thevaultuwmadison.com/blog/the-power-of-you monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761579784191-I77G8LB7S9BD04QW2ZX9/power1.jpeg BLOG - The Power of YOU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761579795665-HHJEMJAKWOE9ER1I01TZ/power2.jpeg BLOG - The Power of YOU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761579937170-F4RT4V7TY9Q2L2LAYQ9D/power3.jpeg BLOG - The Power of YOU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761579945903-JWNMZRXNB456WPG4PFJX/power4.jpeg BLOG - The Power of YOU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fb2ac842-bc6b-4280-b7b9-1d7003db46b7/power5.jpeg BLOG - The Power of YOU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/fall-footwear-blending-bows-and-buckles monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4b1747f1-f410-4d55-bcc2-535e7cb9147c/boots1.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2e56eb7-fe60-47bd-9bf0-c80876ae9de5/boots2.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/005854ec-b252-4543-aaa7-5c67a9d9ca4f/flats1.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7b230535-383f-42f4-895a-1193c4bd77cd/flats2.jpeg BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17a29360-b553-4508-a1ee-c06be96229e2/boots3.jpeg BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b9513e60-6e12-4c12-b8c1-fda0aafbd4b1/boots4.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d27eac01-01aa-4f9b-8296-e838c0036b46/fall1.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f46acf4c-f51d-4876-9334-38f068e645b6/fall2.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/292f4a45-b23b-4416-81c8-0f1dd0fb77dd/fall3.png BLOG - Fall Footwear: Blending Bows and Buckles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/a-closer-look-into-brand-collabs-why-are-unexpected-partnerships-so-successful monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a7648bf0-d8b2-4373-825d-759068eaf79b/brand+.jpeg BLOG - A Closer Look Into Brand Collabs: Why are Unexpected Partnerships so Successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dac684bb-4c0c-4fd4-8c38-3fd02ff732e7/brand2.jpeg BLOG - A Closer Look Into Brand Collabs: Why are Unexpected Partnerships so Successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/db6b1be7-47dc-4946-8bc8-1ce576755ee4/brand3.jpeg BLOG - A Closer Look Into Brand Collabs: Why are Unexpected Partnerships so Successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/the-globalization-of-fashion-trends-how-tiktok-effects-our-shopping monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/58a531d7-93d1-4ef3-ae8e-eabb42f148c6/unnamed.png BLOG - The Globalization of Fashion Trends: How TikTok Affects Our Shopping The fast-moving effects of TikTok are hard to look past. One week, everyone is dressing in “clean girl” neutrals with slick back hairstyles. The next week, they’re in vintage Y2K outfits and low-rise jeans. These quick changes in aesthetics and emphasis on micro-trends–small, specific, and short-lived shifts in consumer behavior–are too much for consumers to keep up with. TikTok favors content that is familiar and pleasing to the eye. For users, TikTok relies on evaluating how much time is spent watching each video to steer viewers toward videos similar to that (Smith, 2021). The resulting algorithm, which cycles trends, is stifling individuality and making discovery of new styles more difficult. Now more than ever, the likelihood of having the same clothing as somebody else is a commonality rather than a rarity. Modern shopping experience involves influencers promoting an item of clothing on TikTok, and the world having it ordered with the click of a button. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/715ed328-acfb-41a9-a262-ed9d3c2cd2d1/trench.png BLOG - The Globalization of Fashion Trends: How TikTok Affects Our Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a8e942e7-c3fe-4261-9c52-fb98589e8d1b/trench+2.jpeg BLOG - The Globalization of Fashion Trends: How TikTok Affects Our Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c45f0d1a-4692-4432-b615-9576c05d8c45/trench+3.png BLOG - The Globalization of Fashion Trends: How TikTok Affects Our Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/retro-reloaded-why-we-keep-buying-the-past monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c62f54ec-479f-4355-8598-63cbc7ac548c/unnamed-4.png BLOG - Retro Reloaded: Why We Keep Buying the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7c4aac68-5ac8-4ca1-b94c-bccc5b957af5/blog.png BLOG - Retro Reloaded: Why We Keep Buying the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/738169c7-8a61-421e-899a-2281c6368d8c/blog+2.png BLOG - Retro Reloaded: Why We Keep Buying the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fbe7141d-2bc9-4c54-a6a9-e406b8ef9d34/blog+3.png BLOG - Retro Reloaded: Why We Keep Buying the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/fast-fashion-and-student-ethic-staying-stylish-without-fracturing-the-planet-or-your-wallet monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2fcff29b-7b29-4bbe-9380-0fa1345f6097/unnamed+%281%29.jpg BLOG - Fast Fashion and Student Ethic: Staying Stylish Without Fracturing the Planet or Your Wallet - Make it stand out If you’ve ever snagged a cute top for $10, worn it once or twice, then tossed it into the back of your closet, you may be familiar with fast fashion. Fast fashion is exactly what it sounds like: clothing that’s made fast and cheap, yet is extremely trendy. Think speedy production cycles from brands like Zara, H&M, Shein, and Temu: churning out fresh styles before you can even ask “should I buy this for fall?” The low prices, ever-changing trends, and instant gratifications are irresistible for a fashion devotee. However, beneath these deals lies a larger cost involving the health of the environment and people who make these clothes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0f933e75-bbf4-4800-9b87-5661fa3c1cc5/unnamed.jpg BLOG - Fast Fashion and Student Ethic: Staying Stylish Without Fracturing the Planet or Your Wallet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/victorias-secret-fashion-show-2025-the-runaway-revival monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b76268da-13a7-4fa4-9509-69290173c26b/unnamed+%281%29.jpg BLOG - Victoria’s Secret Fashion Show 2025: The Runaway Revival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/093c2c28-1c91-4aff-8880-9cdd30e16917/ff265657e63e-gettyimages-2241421136.webp BLOG - Victoria’s Secret Fashion Show 2025: The Runaway Revival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/how-i-found-my-passion-through-2000s-rom-coms monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/680a7630-b811-433f-8ecf-75ef61cb1125/Meeting.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out From the movie, How To Lose A Guy In 10 Days https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8edfa4cb-f962-4e4f-a351-98977334b9b8/-2.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/66b89b21-29a8-4d0d-b37d-35339aac76a9/-6.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/447cd4bb-39ee-4b73-b0dc-ab2eb3ed6345/-5.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7e8d85af-1e0b-4014-a1a9-ec0664ff36fd/image.png BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a3100c17-69dd-4977-8fc7-2c5b5501e6a8/Confessions+of+a+Shopaholic.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/daeb0f27-4316-4171-a3b3-877b81457bb7/-4.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761064987937-AIKEUM0QT5HNAN3S2FAV/-3.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761064998153-87QY968HMRPYKLMUANLM/-7.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761065029355-YACZSR6GO1LKPZKCC37E/-8.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761065040318-IT0TGJJ3WAA5VDGFD293/-9.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761065054842-VNS5KV3KHEW1SFLMSQPH/.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1761065085397-GZZOME2CWJLYU9LZH05W/When+Harry+Met+Sally+%281989%29.jpg BLOG - How I Found My Passion Through 2000s Rom-Coms https://www.thevaultuwmadison.com/blog/vault-spotlight-melina-zarboulas-and-marlo-pulliam monthly 0.5 2025-09-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a4772831-7da6-41f4-a997-ecd0182abf5a/unnamed+%2815%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0736bd01-a0aa-4fcc-8969-6785fb7bc64f/unnamed+%285%29.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam - Equally meaningful are the smaller, intimate moments that often get overlooked: the fun times during planning sessions, the late nights putting together outfits from scraps of fabric or the chaotic backstage moments when models had to be dressed and directed with little notice. “We were literally sitting till the end of the day putting together pieces so that it would come together,” says Marlo. “You see everyone come together, and it’s just so special to watch.” These experiences, sometimes stressful in the moment, have become the stories they cherish most, evidence of how passion and teamwork can transform their biggest obstacles into ones of pride. Along with running one of the campus’s most popular clubs, Marlo and Melina were also full-time students. When asked to sum up their college experiences in a headline, Marlo chose “Let’s Get Weird: Embracing the Differences,” while Melina’s, “All Over the Place, Chaotic, Crazy,” captured their time at UW–Madison. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4e7e5e72-162b-4765-9dde-c98ff80aac44/unnamed+%282%29.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam - Even post-graduation, the spirit of The Vault continues to influence them. Marlo described her summer as a return to creative hobbies like collaging with vintage magazines, jewelry-making with dried fruits and flowers and playing guitar, activities that reconnect her to the artistic curiosity that first drew her to fashion. She also navigates new adventures, from moving to New York in the next two weeks to doing PR and creative marketing for Andrea Reynders, a former Vault workshop leader. Melina thrives in New York as well, working in partnerships for Shopbop, an Amazon retail subsidiary with offices in NYC and Madison, and one of the first partners to work with The Vault. She calls it “full circle,” going from Madison to Manhattan to work for her favorite company, especially when a coworker asked if she knew about “this fashion club at UW called The Vault,” only to find out she was the founder. The skills, confidence and opportunities brought out by The Vault have equipped them to embrace these transitions, turning overwhelming moments into occasions for growth. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1117edb2-df55-4020-8c7e-de676fe5852e/IMG_1876.WEBP BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam - The Vault’s legacy is as much about inclusivity and community as it is about the events it produces. Marlo and Melina express how proud they are of the new leaders Annelise McDonald, Vesa Ljumani, Elena Bui and Lilly Hartzell, who are carrying the club forward. These four are bringing brilliant fresh ideas to the table, whether it’s incorporating live dancers into the next fashion show or forming incredible partnerships. “We’re so proud that the mission of this club has resonated with people who want to carry it forward. What Annelise, Vesa, Elena and Lilly are doing is so inspiring. Seeing photos from the first fashion show meeting filled us with so much pride - it’s the culmination of these girls’ hard work, and they amaze me every day,” Melina shares. Every semester adds a new layer to The Vault’s evolving story, and yet, the core remains: a space where students can connect, experiment and feel truly included. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922076440-FWY8RJN00PUD7MXPJ7EC/unnamed+%287%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758921888194-5AS4JEII79H4X9HUI4EE/unnamed+%2816%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922113506-NXH6GMDI6K9X57G1G7L7/unnamed+%283%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758921902752-IGGSY7O9VUS71PH31I8Y/unnamed+%2813%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758921914291-KS486BOA4FL5MN1U0DSA/unnamed+%289%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758921914306-NF4UNLV0BK96F4WIKAZV/unnamed+%2810%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922809311-UD1OLPV3IHMQ1HBNERLO/unnamed%2B%25286%2529.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922097599-VVQGSX3803L21DL5BLEJ/unnamed+%285%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922785833-O1BN2UX714516KQYC2LR/unnamed%2B%25286%2529.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922726450-BGP59DD0DS665HP1KD7P/unnamed%2B%25284%2529.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922134056-EATRLR31BDJG22UGRZOI/unnamed+%281%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922135396-GIQEEF3K7B7QUH5Q7EMR/unnamed+%282%29.jpg BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758922996380-YZEE0YVDKWOMC48TKY8U/Screenshot+2025-09-26+at+4.42.17%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923026167-GODSCF7XU8Y0TKBPIJVC/Screenshot+2025-09-26+at+4.43.42%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923264945-DCSDQYYWC2SWHT0VD6EL/Screenshot+2025-09-26+at+4.45.24%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923264621-QK52OCSV4BTYMFZQBWQV/Screenshot+2025-09-26+at+4.45.38%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923268696-8L0M569D7ERSZP8OC5D3/Screenshot+2025-09-26+at+4.47.02%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923268660-WRFZ3WJQGWFTFJRB4Z6W/Screenshot+2025-09-26+at+4.47.29%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758923978679-05W4LZM1D6H54ZMD9X8R/Screenshot+2025-09-26+at+4.59.22%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758924606812-ZITOITHOFY0AQBIPML1K/Screenshot+2025-09-26+at+5.09.36%E2%80%AFPM.png BLOG - Vault Spotlight: Founders Melina Zarboulas and Marlo Pulliam https://www.thevaultuwmadison.com/blog/mg7w5476gkb3vf5f3lckhbzt7zu9fa monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1bd3c10d-2a12-4022-a23f-fc10eca3b2aa/Screenshot+2025-09-17+at+12.22.19%E2%80%AFPM.png BLOG - Vault Spotlight: Elliot Belot - Make it stand out Elliot’s debut at the Dior SS26 show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68d3e924-f85c-4ef2-a68b-9b66de436f66/Screenshot+2025-09-17+at+12.26.51%E2%80%AFPM.png BLOG - Vault Spotlight: Elliot Belot - Grimm Fairytale Outfit, Courtesy of The Vault’s Lookbook Modeling wasn’t always on his mind, but after walking in The Vault’s Fall 2024 show “Grimm Fairytales,” he was scouted on Instagram last January. Elliot admits he was hesitant at first, “I stalked the guy’s whole page,” he laughs. “But it turned out to be legit, so I humored it and signed the contract.” Within weeks, he was on hold for major shows. Then, the Dior call came. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758130726545-F2P6YXKOIP70181WY8S9/IMG_1475+2.jpg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758130737132-S0P8DZN6WTYSBSO0NCUX/IMG_1476+2.jpg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758130743002-6MI1G2SAGD75U540EXDG/IMG_1477+2.jpg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758131937487-3LBOF5BUJSSUKYY8BE8W/DIOR_MENS_SS26_BACKSTAGE_ACIELLESTYLEDUMONDE_018.webp BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758132002426-NEWO7202YD6N1BW53P9K/images+%289%29.jpeg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758132021935-7X6UTW5J66GNWTELU027/2589042-250tn.jpg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758132042159-XJMMZNAFF27JHDQDUB9I/large-1755600414-88ee79f92fb7ed97845c970153ad11ec.jpg BLOG - Vault Spotlight: Elliot Belot https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1758132049331-I938SRS2ULPH1ZA4LLE0/images+%288%29.jpeg BLOG - Vault Spotlight: Elliot Belot https://www.thevaultuwmadison.com/blog/fashion-as-a-first-language monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8aa4d027-195d-4972-baaf-2b26cc4f5bb1/Screenshot+2025-06-23+at+5.54.16%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - I grew up in a home where creativity was in the air I breathed. My mom, an artistic graphic designer, filled our space with color, texture, design, and wonder. My dad, ever the entrepreneur and problem-solver, taught me to look at the world with curiosity and a hunger to build something. In hindsight, it almost seemed inevitable that I would become someone who saw clothing as a canvas to express who I was and who I was becoming. In my vibrant childhood environment, I learned early on that fashion could be a powerful form of self-expression. Despite the differences in where we come from like the homes that raised us and the rules that shaped us, we all seem to arrive at the same question: Who am I? And somehow, again and again, fashion becomes one of the first answers we turn to without even knowing it. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2db745d6-82df-4538-ab7b-ee3f1f0f44c8/Screenshot+2025-06-24+at+7.55.52%E2%80%AFPM.jpg BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - Studies in developmental psychology show that even from an early age, children use clothing and dress-up to explore their identities, roles, and emotions. According to a 2015 study published in the Journal of Early Childhood Research, imaginative dress-up allows children to experiment with power dynamics, social roles, and self-concept. When kids play princess, superhero, or astronaut, they aren’t mimicking; they’re rehearsing versions of themselves and processing the world around them. As children grow, their understanding of fashion becomes more nuanced. Media, peers, cultural norms, and personal experiences shape how they interpret and present themselves through clothing. Fashion becomes a social language, a way to signal belonging, individuality, rebellion, or aspiration. According to psychologist Dr. Jennifer Baumgartner, author of You Are What You Wear, clothing choices are deeply intertwined with our self-image, often revealing unconscious feelings about who we are and how we want to be perceived. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b21a3ea8-26d3-482a-86ec-993526ec6c8b/Screenshot+2025-06-22+at+6.31.04%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - In developmental psychology, this early experimentation with identity is called “enactive representation”, a stage where children make sense of themselves not through words, but through action and embodiment. Researchers at Stanford have even shown that these small, self-directed acts of play contribute to what’s known as "self-efficacy", the growing belief that we are capable of shaping outcomes in our lives (Bandura, 1977). What looks like a child playing dress-up is often a child rehearsing who they might become. Looking back, my pink dress was an early form of exposure therapy for the anxiety of standing out, gently nudging my brain to tolerate and eventually crave it. The more I stepped outside my comfort zone with what I wore, the more I realized the truth that cognitive psychologists love to cite: humans drastically overestimate how much others notice or judge them, a phenomenon called the "spotlight effect" (Gilovich et al., 2000). I learned that most people are far too busy worrying about their own outfits to care much about mine which, frankly, was liberating. Over time, the confidence I built in front of my closet began to spill into the rest of my life. And I think that deep down, I always knew it wasn’t just about the clothes but instead about learning to be unapologetically me! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b7e08472-5d67-4705-922a-80aad870bf7e/Screenshot+2025-06-22+at+6.37.09%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - For some kids, especially those who grow up with strict dress codes or uniforms, fashion becomes even more meaningful - not because they were given the right to it, but because they were denied it. Hana Razvi, a recent journalism school graduate and member of The Vault noted on her experience with uniforms at her school. “I grew up in religious community and went to private school, so I wore a uniform for the first 10 years of my life. Fashion truly was the escape to creativity I craved and embraced into adulthood,” she shared. Every morning, pulling on the same stiff fabric can feel like shrinking into someone you aren’t, so every piece you choose is a small act of defiance. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d12f6a06-1788-472a-8b6b-8ba7a37c0ab1/Screenshot+2025-06-22+at+6.38.37%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - For Lilly Hartzell, fashion has always been woven into the sweetest parts of her childhood. Growing up with two sisters meant there was never a dull moment, where she says they “were always playing dress up, whether… twirling around as princesses or trying on…dad’s oversized suits”. Family can teach us how to have fun with fashion, to be fearless and creative. What looked like harmless playtime was, neurologically speaking, a form of identity scaffolding, and building flexible cognitive models for who one might become. And those playful moments sparked something deeper for Lilly - a love for using clothing as a way to express herself. “Without my sisters’ influences (and closets), I slowly found my own style, one that helps me feel confident and ready to take on whatever the day brings”. Now a senior at UW Madison and co-vice president of The Vault, Lilly carries that same joy and creativity into every outfit she puts together and blends that same childhood magic with her own evolving fashion voice. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2041991a-e9fc-473c-9c5d-0352d4439235/Screenshot+2025-06-24+at+10.04.30%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - For Marlo Pulliam, co-founder of The Vault, dress-up was serious business as a child. One morning she’d be click-clacking around the house in her mom’s high heels, practicing how to be a very important adult who people finally took seriously. The next, she’d drown herself in her dad’s oversized suit jackets, convinced she was a powerful CEO who could silence a room with one stern glance. On other days, she borrowed her sisters’ glasses to become the impossibly smart girl, then promptly kicked off her shoes to play the barefoot bohemian, then switched gears entirely, waving out of car windows like royalty (because obviously, the princess version of Marlo required impeccable public relations). Each outfit let her audition for a different role, as if life was one long costume drama. T hat early obsession with transformation naturally evolved into her love for thrifting. Every secondhand piece offered a mystery: Who wore this and why did they give it up? Was it heartbreak? Unflattering tugging? Tax fraud? She’ll never know. “Clothes are amazing,” Marlo says, “but we’re the ones who give them life”. The fabric may hold history, but it’s the wearer who keeps the story going by writing the next chapter. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6d1d980b-b85e-4e08-8c5b-27719bd95b49/Screenshot+2025-06-22+at+6.37.44%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - What’s most remarkable is how early some of us seem to grasp that instinctively. Long before we can write a résumé, we’re already broadcasting tiny, visual drafts of ourselves to the world. Few people embody that better than Ava Beydoun. Ava, a senior and fashion lead at The Vault, has always been one of the coolest people I know…and honestly, she’s known it too since she was a kid. Take a look at this photo to the left. Think you can single her out of the crowd? Hint: she’s the one making an insane fashion statement even at age 5. Somehow, as kids, we just KNOW. That bold confidence seen in Ava over a decade ago has only grown. For Ava, fashion is a way to speak “when words fall short, a way of telling the world who [she is] and how [she’s] feeling”. She reminds us that “fashion is for everyone”, and that “if you are confident and feel good in your outfit, you are already a fashionista”. Well said, Ava. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/84685610-da6a-4c11-8272-300a846ac0e3/Screenshot+2025-06-24+at+7.52.34%E2%80%AFPM.png BLOG - Fashion as a First Language:&nbsp;How We Express Ourselves from Childhood On - Katherine, a senior stylist and fashion director of The Vault, echoes that sentiment beautifully. For her, fashion has always been deeply emotional. “Ever since I was young, fashion has been a way to express feelings I can’t explain with words. I love the sense of identity and freedom it gives me,” she shares. In moments when language fails us…when we’re overwhelmed, uncertain, or simply still trying to figure ourselves out, clothing gives us a different kind of voice. For Katherine, putting together an outfit is about translating an inner world into something tangible, wearable, and real. Research in cognitive load theory suggests that when the brain struggles to process complex emotions, translating them into physical decisions (even small ones, like what to wear) helps reduce mental strain (Sweller, 1988). W hen the brain freezes, sometimes it’s easier to let your outfit do the talking. https://www.thevaultuwmadison.com/blog/a4igcezk7bjz5xlwbttvjfqxoop2zv monthly 0.5 2025-06-22 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2a1ddc94-53e3-429c-a372-845b9579eb0e/Screenshot+2025-04-22+at+10.35.14%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap - Each vendor shared a one of a kind selection of items, making the event interesting for a variety of shoppers. Busy booths across the market sold vintage t-shirts, crewnecks and jackets, embracing that worn-in effortlessly cool style. Silk slip dresses and camis also flooded the racks with bold colors and patterns attracting the fashion-forward. Other popular items included Wisconsin Badgers merchandise and apparel - the perfect addition to elevating game day looks. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/00674a0a-c401-4fcc-bfc3-4f8b7a40c6e3/Screenshot+2025-04-22+at+10.34.45%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap - The goods didn’t stop at sweatshirts and tees. Jewelry, pottery, hats and other accessories elevated the flea to include more than just clothing. One vendor was even crafting signature custom crochet pieces that could be made to order directly from their booth! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0ad9e0ea-d7b6-4f31-b0d5-533d753c50fe/Screenshot+2025-04-22+at+10.34.18%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap - Maya Propper, a freshman at UW Madison and second-time clothing vendor, shared a bit about her experience as a seller. She explained, “The coolest thing about reselling my clothes is seeing how others wear them in new ways. With so many different aesthetics and style choices, buyers are able to see my clothes in a new light and give them an entirely different meaning.” Many vendors echoed Maya's thoughts, highlighting similar reasons that continue drawing them back to the resale market. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745336002754-1D3QB0898WUUPXUV3Z8E/Screenshot+2025-04-22+at+10.33.04%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745336004715-4CUIUSL21U7V0YAA3QCT/Screenshot+2025-04-22+at+10.33.09%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745336006700-Y7LQYMTSV37FSWUE3QKF/Screenshot+2025-04-22+at+10.33.14%E2%80%AFAM.png BLOG - Sustainability in Style: The Vault’s Spring Flea Market Recap https://www.thevaultuwmadison.com/blog/2tumggdib3sk7y84smlg1jsolhd01p-5s8fs monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8568ba2f-73e4-4eb5-8ff1-833b504a4d9e/Screenshot+2025-04-21+at+11.22.05%E2%80%AFAM.png BLOG - The Effect of a Good Jacket In college, a jacket can either make or break an outfit, so it’s important to wear one that matches your style. A leather jacket is always a good choice and can typically be seen at night around campus. Leather jackets can be worn in a variety of styles and so many different colors. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3e52cb39-b9b9-4a68-9b44-5b2ba9443355/Screenshot+2025-04-21+at+11.22.26%E2%80%AFAM.png BLOG - The Effect of a Good Jacket Because there are so many variations of a leather jacket, there are so many ways it can be styled. The jacket could be used as a cover-up on a skirt or dress, and one can never go wrong with a pair of tall black boots to go with the jacket. Otherwise, blue jeans are always a good option when wanting to dress more comfortably, but still wanting the outfit to look elevated. Even a leather jacket over a hoodie can still look professional and put together. It’s important when styling a piece of clothing like a leather jacket that anything can look good as long as you're wearing the clothes, rather than the clothes wearing you. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/16abc62d-ce32-4ce3-a7f3-128574404773/Screenshot+2025-04-21+at+11.22.49%E2%80%AFAM.png BLOG - The Effect of a Good Jacket - As we head into spring, lighter jackets are definitely needed when trying to keep up with the different weather we experience each day. Like leather, denim can also be styled in a variety of ways; from oversized to short, there is a plethora of outfits that can be made from a denim jacket. The thing about denim is that it comes in a variety of colors, rather than just the simple light blue color that is typically seen. Anything can be styled well with denim; another denim piece, sweats, skirts, dresses, leggings, etc. As we head into spring, lighter jackets are definitely needed when trying to keep up with the different weather we experience each day. Like leather, denim can also be styled in a variety of ways; from oversized to short, there is a plethora of outfits that can be made from a denim jacket. The thing about denim is that it comes in a variety of colors, rather than just the simple light blue color that is typically seen. Anything can be styled well with denim; another denim piece, sweats, skirts, dresses, leggings, etc. Denim on denim looks especially clean when a neutral color, like white or black, is worn underneath so that it doesn’t take away from the denim effect. Denim is useful in spring because there are days when it’s colder when you just need a little cover-up, but then there are days when it’s a little warmer and you don’t need a thick jacket. Oversized denim jackets have become more popular in recent years because they can be a little warmer, but a cropped denim jacket is absolutely still cute and stylish. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4c6409b5-8dfc-4628-85db-80361e013566/Screenshot+2025-04-21+at+11.23.07%E2%80%AFAM.png BLOG - The Effect of a Good Jacket - Denim on denim looks especially clean when a neutral color, like white or black, is worn underneath so that it doesn’t take away from the denim effect. Denim is useful in spring because there are days when it’s colder when you just need a little cover-up, but then there are days when it’s a little warmer and you don’t need a thick jacket. Oversized denim jackets have become more popular in recent years because they can be a little warmer, but a cropped denim jacket is absolutely still cute and stylish. Denim is useful in spring because there are days when it’s colder when you just need a little cover-up, but then there are days when it’s a little warmer and you don’t need a thick jacket. Oversized denim jackets have become more popular in recent years because they can be a little warmer, but a cropped denim jacket is absolutely still cute and stylish. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c9b60fb5-753f-4312-866f-4ecd376630f8/Screenshot+2025-04-21+at+11.23.26%E2%80%AFAM.png BLOG - The Effect of a Good Jacket - But when looking back at the past couple of months, I definitely saw a lot of puffer jackets on campus. Although they have a more practical reason for being worn, puffer jackets always look so good. Whether it be by adding a scarf or wearing a hoodie underneath, even a simple winter jacket can still be elevated into a fashionable outfit. Cropped puffer jackets have become the latest trend in winter jackets, and one can never go wrong wearing one to elevate a winter outfit. But in Wisconsin’s cold winters, they only keep the top half of your body warm, so it’s sometimes not the most practical. The ways that a jacket can be styled are innumerable, since there are so many colors and variations of jackets out there; the possibilities are endless. With winter coming to an end, we can finally put our warm puffer jackets in the back of our closets. But when looking back at the past couple of months, I definitely saw a lot of puffer jackets on campus. Although they have a more practical reason for being worn, puffer jackets always look so good. Whether it be by adding a scarf or wearing a hoodie underneath, even a simple winter jacket can still be elevated into a fashionable outfit. Cropped puffer jackets have become the latest trend in winter jackets, and one can never go wrong wearing one to elevate a winter outfit. But in Wisconsin’s cold winters, they only keep the top half of your body warm, so it’s sometimes not the most practical. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bf8d9e8a-ffec-445f-a488-289f7b7fae9a/Screenshot+2025-04-21+at+11.23.45%E2%80%AFAM.png BLOG - The Effect of a Good Jacket - The kinds of jackets or coats I’ve really been into the most these past couple of months are long trench or fur coats. They make the simplest of outfits look so chic and polished. Obviously, they aren’t the best choice right now as the weather continues to get warmer, but for winter and especially those really cold days, they would certainly be able to keep you warm. They are able to add such an elegant, New York City chic vibe to any outfit, and it can have such a powerful effect on how you want your outfit to look. With a long coat like this, your outfit wouldn’t be the center of attention per se, but it might be easier to style an outfit around this kind of coat. The kinds of jackets or coats I’ve really been into the most these past couple of months are long trench or fur coats. They make the simplest of outfits look so chic and polished. Obviously, they aren’t the best choice right now as the weather continues to get warmer, but for winter and especially those really cold days, they would certainly be able to keep you warm. They are able to add such an elegant, New York City chic vibe to any outfit, and it can have such a powerful effect on how you want your outfit to look. With a long coat like this, your outfit wouldn’t be the center of attention per se, but it might be easier to style an outfit around this kind of coat. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9ffb0cd4-6588-451a-9cc9-0f95e6cf5deb/Screenshot+2025-04-21+at+11.24.00%E2%80%AFAM.png BLOG - The Effect of a Good Jacket - A classic pair of jeans and a neutral colored shirt would put the coat in more of a spotlight to emphasize how distinguished the coat is. A simple outfit like jeans and a shirt can be significantly upgraded by a coat or jacket. This is the power that a cover-up like a jacket can have on an outfit, and why adding such an important piece of clothing can refine and elevate the simplest of outfits. hj https://www.thevaultuwmadison.com/blog/over-the-years-the-evolution-of-coachella-fashionnbsp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745255480375-HX6WJM0X8L1BD7YHRTE8/tumblr_bdd915371a4d180e970f001ccc298d00_a383d29a_400.jpg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745255510057-8O19HH0WMXQN0U6BY60J/tumblr_n3wkkaCMq41sculzro1_1280.png BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745255746556-CORL18J5PSBSY60PZI2R/James%2BCharles%2Bvia%2BInstagram%2BCoachella%2B2019%2B4_12_19.png BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745255754835-62Y9VJ1P1MYC7O0Z1ZRR/download+%2811%29.jpeg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745255994772-HQ54ZC62WEBWUXXB1FN3/Screenshot+2025-04-21+at+12.16.59%E2%80%AFPM.png BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745256005944-OM5RU15BO69O17K9VAGW/Screenshot+2025-04-21+at+12.17.04%E2%80%AFPM.png BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745256132155-NUIGW3BRL5OVG6WI6P4D/28839c6c4e6e719f7406859097048b44.jpg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745256135106-PM5TTP19YJW77YSI2M7I/images+%282%29.jpeg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/93e62b6a-f388-4bd6-99ab-188b4cf71b2d/vNkSKSMCenWoxbFX36SRYE.jpg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; - There was a golden age—somewhere between 2012 and 2016—when Coachella fashion had a real identity. It was loud, playful, and very boho. Think flower crowns, crochet, fringe, body chains, and ripped denim. It was peak Tumblr-core: sun-bleached, carefree and centered around individuality, not clout. Vanessa Hudgens virtually became the face of the festival. Her looks were over the top in the best way: barefoot in the grass, layered jewelry, hair that probably hadn’t seen a brush in days. It was messy, personal and individualistic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/79c2965f-8869-448f-8728-98d0631d3632/Screenshot+2025-04-21+at+12.56.11%E2%80%AFPM.png BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; - By 2018–2019, influencers like James Charles and Tana Mongeau were treating Coachella like a runway. James flaunted a full mesh bodysuit with heels, glitter everywhere, and a face beat to perfection. It wasn’t boho; it was high-glam cosplay. Katy Perry also had her own moment during this time, showing up in cartoonish, hyper-styled outfits that were more costume than festival fit. Coachella wasn’t about music anymore—it was about being seen. Katy Perry at Coachella in 2018 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745256999092-4GGYRSBB8JWWCN3TOMC2/images+%284%29.jpeg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745257004929-KOU4V6VHD3ABVLFYQITF/images+%283%29.jpeg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745257018517-78OWHQAKOFY485JBGQC1/coachella-2025-fashion-trends-9.jpg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1745257022148-TCYUE0TPVDKBUT2BGE1A/Coachella%2B2025%2Boutfit%2Bideas.jpg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25aeaa93-01d6-4a79-8afe-d9212667f42f/images+%286%29.jpeg BLOG - Over the Years: The Evolution of Coachella Fashion&nbsp; - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/5dg0cuj6tbs29edttzvmulj72v8f3k monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bffa72ff-3e91-474b-97f0-48748a7d91b5/Screenshot+2025-04-14+at+10.04.01%E2%80%AFPM.png BLOG - Intern Chic: Where to Shop and What to Wear This Summer - Zara : Your go-to for trendy blazers, wide-leg trousers and matching sets that could be worn both in and outside of the office. Aritzia : Aritzia is more of a splurge, but it is perfect for timeless investment pieces like sleek work pants, vests or bodysuits that are elevated and appropriate. Look specifically for brands like Babaton and Wilfred. White House Black Market :White House Black Market specializes in women's office wear. Their clothing selection focuses on flattering work staples like sheath dresses, pencil skirts, and structured tops. It’s a great place to shop for anyone who wants to rock the classic office look. Abercrombie & Fitch : While Abercrombie used to be known for their casual wear, they have fully rebranded, and their office wear is surprisingly impressive. With curvy slacks, sleek bodysuits, and blazers, Abercrombie is perfect for anyone who wants to combine comfort and style at work. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a68a9d88-7cde-4a82-9d63-9df0630f8bbe/Screenshot+2025-04-14+at+10.06.33%E2%80%AFPM.png BLOG - Intern Chic: Where to Shop and What to Wear This Summer - First, make sure to invest in a few core pieces. This includes: A relaxed blazer that layers over everything. High-waisted work pants in neutral colors. A button-up, an appropriate elevated tank top, a body suit and a sweater. Closed-toe flats, Mary Janes or loafers you can walk in. A structured tote that fits your laptop. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b8737dcd-c9b7-44bc-8522-29883b6701d1/Screenshot+2025-04-14+at+10.08.19%E2%80%AFPM.png BLOG - Intern Chic: Where to Shop and What to Wear This Summer - Pro Tips: Stick to neutral bases, then add your personality with accessories like gold hoops, a colored tote bag or a printed scarf. Start neutral and dress it up or down depending on how casual the office is. A blazer or cardigan can pull your whole look together and save you from freezing in an over-air-conditioned office. Walking a lot? Comfy shoes are a must. If you’re working in a creative or casual office, don’t be afraid to experiment with accessories or statement pieces. Try printed slacks, statement tops or vintage pieces. https://www.thevaultuwmadison.com/blog/lug9qvw3vlrh9433tof0mxv3g7i6t7 monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/822b6b57-9cda-4211-9056-2ea2c069dd57/Screenshot+2025-04-14+at+3.25.57%E2%80%AFPM.png BLOG - How to Serve - 1800s Oh, Charlotte “Lottie” Dod, thank you for bringing excitement and competitiveness into a tennis world that valued decorum over performance. Dod’s explorations outside the tight confines of floor-length skirts and corsets were limited by her time, but she did venture to play in footwear more functional than boots or dress shoes and (presumably) corsets altered for sport. She was a polite rulebreaker, probably more of a bender, but at this time, the fact that she was playing competitively and winning meant that she was expanding the discussion on what women were “allowed” to do in sports. In fact, she more than dabbled in sports, plural, having competed in golf, archery and Olympic level curling. Imagine what she could’ve done if they’d actually given her athletic clothing…sigh. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/febc1aa3-34b5-4153-9dc2-8377e29ddfa5/Screenshot+2025-04-14+at+3.29.02%E2%80%AFPM.png BLOG - How to Serve - 1920s/30s Typical court style in this era included long skirts, long-sleeve blouses, corsets, heavy cotton or wool fabric and neutral tones. I don’t much care to discuss “typical” style, though. Are you even aware of the original diva? French player Suzanne Lenglen can be attributed with inventing tennis style long before fashion was a conversation anywhere near the court. It should be noted that our girl pulled up to said court stepping out of a chauffeured car in full glam. Lenglen had a “flapper” attitude, donning daring match attire, including calf-length skirts, short-sleeved blouses and silk dresses designed by Jean Patou, all of which prioritized freedom of movement. Meanwhile, her rivals were cinched up in rigid corsets—doesn’t take a genius to guess who had the edge in a match. As if Lenglen hadn’t established herself as chic already, she, of course, had a trademark dramatic bob and silk headband to keep it in place so that she could dominate without the hindrance of pesky flyaways. Suzanne Lenglen didn’t need tenniscore inspo; she was entirely her own aesthetic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/de30b985-60d6-416f-a517-dd6967907d72/Screenshot+2025-04-14+at+3.30.39%E2%80%AFPM.png BLOG - How to Serve - 1940s/50s In the 40s and 50s, the players began laying the path for change and venturing outside the box. Marueen Connolly emerged with a more aggressive and purposeful swing than was the norm in women’s tennis at the time. In the post-war era, she was a symbol of excellence, discipline and mental ferocity for America. Her style reflected this mindest—keeping clean and business-forward. She didn’t make time for frills, but relied on A-line skirts and fitted bodices for her crisp white dresses. Meanwhile, Gertrude “Gussie” Moran made headlines with her lace shorts under the shorter-than-usual white dress at Wimbledon in 1949. This is a representative moment of her intentional use of fashion as a form of self-expression and provocation. At a time when women were supposed to be modest and muted, Moran made the world look—forcing people to confront their discomfort with femininity and female visibility in sports. This wasn’t a mockery, Moran took her sport very seriously. It was a stand against the idea that the best way for a woman to succeed in the public eye or to be taken seriously was to remain as close to invisible as possible and apologetic when they failed to do so. Whether through the lens of indignance or fascination, Moran made the world see her and her agency, taking up space in a place in a time when they wanted women to shrink. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3ea6b5f7-ac31-44c2-b22a-68a0f3ec5253/Screenshot+2025-04-14+at+3.31.53%E2%80%AFPM.png BLOG - How to Serve - 1960s Finally accepting the fact that these competitors required the ability to move freely, functionality was becoming more of a recognized priority. Hemlines were no longer at a locking-length and the Mod mini dress made its debut in this time period. The photos of Lea Pericoli and Maria Bueno at Wimbledon exemplify the still refined but increasingly more experimental and athletic attire. Maria Bueno was a Brazilian star known as “The Tennis Ballerina” for her graceful and fluid playstyle—which happened to be highly effective in earning her 7 Grand Slam singles titles and 12 doubles titles. Bueno capitalized on and embraced her image of femininity, showing an interest in fashion and even designing a few of her own dresses. Her popularity was also helpful in introducing tennis in a big way to her traditionally football-fanatic home country. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce1f8dc7-4ad3-444a-b92f-896d0db7b7f2/Screenshot+2025-04-14+at+3.32.40%E2%80%AFPM.png BLOG - How to Serve - 1970s Billie Jean King is a true queen, famous for advocating equal pay for women in the sport—and proving her point by (crushingly) defeating Bobby Riggs in the 1973 “Battle of the Sexes” match. Having donned a menthol-green dress during her victory, King was a key player in diffusing color into the all-white attire tradition that had defined the style of the sport up to this point. King was a champion of the tennis but also a champion for social justice, having advocated for gender equality, LGBTQIA+ rights, equal pay and so on. In fact, she played a crucial role in the passage of Title IX, a law that prohibits sex-based discrimination in any educational program that is a recipient of federal funding (including sports). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5509b0e9-6b2c-45c9-bd68-2a34b2bcb573/Screenshot+2025-04-14+at+3.33.39%E2%80%AFPM.png BLOG - How to Serve - 1980s Color finally found its way to the tennis ball itself in 1986, perhaps symbolic of the complete transformation and immersion of vibrancy that would come to dominate match outfit designs. Pastel palettes burst onto the scene, as exemplified by Chris Evert-Lloyd. With 18 Grand Slam titles and a 90% win-loss record, Evert was a unanimous inductee into the Tennis Hall of Fame. Her style of play was equally as elegant as her style of dress. Alongside the title of “America’s Sweetheart,” Evert-Lloyd was dubbed a “Cinderella in Sneakers” due to the juxtaposition of her competitive nature and graceful, composed appearance. She was and continues to be the perfect representation of the duality of femininity https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63213db3-c4ac-40ea-8ddb-df417ebc0ef3/Screenshot+2025-04-14+at+3.34.44%E2%80%AFPM.png BLOG - How to Serve - 1990s Anna Kournikova was a true 90s style icon—so much so that the Russian prodigy was a recognizable “It” girl throughout the late 90s and early 2000s. With her Nike partnership in the mid 90s, her looks on the court grew sleeker and more fitted with mini skorts, tank tops and racer backs and a professional slick-back braid or poney. Kournikova’s marketing savvy and prolific portfolio of endorsements helped to increase the popularity of women’s tennis, attracting a wider audience and inspiring young girls. This wider audience, however, was not always a respectful one. Kournikova was one of the most photographed athletes in the world, but the attention was not all due to athletic accomplishment (she never won a singles title) and was instead rather fixated on her appearance. Instead of shying away or letting the media define her, she leaned into her fame and used it strategically. She didn’t deny the attention—she owned it and took control of her image, building a brand empire. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/09581bb0-ad46-4c31-af80-c1ab59af2cec/Screenshot+2025-04-14+at+3.36.08%E2%80%AFPM.png BLOG - How to Serve - 2000s Venus Williams’ Moulin Rouge-inspired look at the 2010 French Open was designed by her own clothing line, EleVen. Featuring a corset-style top with intricate detailing and a ruffled black and red skirt, Venus’s bold, theatrical outfit stood out for its blend of elegance, drama and athleticism. The aesthetic may seem random, but in many ways, that was the point. She was challenging others to break free from traditional aesthetics—especially the rigid ones placed on female athletes. One of her biggest admirers was none other than Serena, for whom Venus designed a groundbreaking denim-inspired look to be worn at the 2004 U.S. Open. Accessorised with boot-like shoes and a chunky necklace, Serena’s iconic look brought a touch of casual, urban flair to the otherwise formal setting of tennis while marking the intersection of culture, performance and personal branding with sports. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0727393d-3b7b-4f2b-8bd9-450b11f082b5/Screenshot+2025-04-14+at+3.37.23%E2%80%AFPM.png BLOG - How to Serve - 2010s In case you didn’t know, the Williams sisters continued to dominate throughout this decade, both athletically and stylistically. But, for the sake of adding another deserved name to the conversation, an appreciation for Maria Sharapova’s Vogue-worthy sense of style is overdue (yes, Vogue has published articles about her on and off-court fashion). In simple terms, she’s just so cool—the definition of demure, polished and powerhouse athlete all in one. Her kits consistently leaned into cool-toned, tailored designs that complemented her tall frame and fair features. They were characterized by a blend of sophistication, modernity and timeless silhouettes with a touch of edginess here and there. If we’re coining terms, “icy precision” fits. Or maybe “calculated couture.” Either way, Sharapova’s style on the court reflected her entire brand: composed, confident and in complete control. She proved that an athlete could be deadly competitive and look editorial doing it. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ca120ed9-cc0f-4f5e-adec-470b10caeaa6/Screenshot+2025-04-14+at+3.34.44%E2%80%AFPM.png BLOG - How to Serve - 2020s We’re midway through this new era of tennis, and two stars already shaping its style narrative are Naomi Osaka and Coco Gauff. Osaka, a four-time Grand Slam champion, has consistently used fashion as a quiet protest and a source of cultural pride. At the 2020 US Open, she wore seven different masks honoring victims of racial violence, turning each walk onto the court into a moment of remembrance. Her kits often feature nods to her Haitian and Japanese roots through vibrant colors and patterns. Coco Gauff, on the other hand, brings a flashier, youth-driven energy. She’s been spotted in brightly colored New Balance tennis sets, graphic visors and custom sneakers. She also often completes the look with matching braids or bold accessories. Gauff doesn’t shy away from experimenting, and her style mirrors her game: fast, fearless and full of personality. Together, these two are redefining what tennis looks like—less country club, more global street style with purpose. Through their fashion, activism and individuality, Osaka and Gauff aren’t just changing how the game is seen—they’re moving it forward, making space for a new generation of players to show up as their full, authentic selves. https://www.thevaultuwmadison.com/blog/779tfmxrdxo0c69bwixw77w0s0uo5g monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/483ab46d-2c58-49bc-ba75-77fae593a5fa/Screenshot+2025-04-14+at+3.08.49%E2%80%AFPM.png BLOG - The Constant Search for the “Next Best Thing”: A Look Into the World of Consumerism - Scroll through your TikTok or Instagram feed and you’ll see it–the newest “must-have” item, the thing everyone suddenly has to have. One minute, the coquette aesthetic dominates; the next, leopard print is the new trend. Soon, bohemian core will be the next thing, or the so-called fisherman aesthetic will take over. From everyday fashion to kitchen products and everything in between, the cycle of consumption is moving faster than ever. This constant pattern is draining, for both us and our bank accounts. But why are we so obsessed with chasing the “next best thing,” and what does this mean for us as consumers? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/247b18a8-7490-429d-ba9f-14d0b8c8bf99/Screenshot+2025-04-14+at+3.10.55%E2%80%AFPM.png BLOG - The Constant Search for the “Next Best Thing”: A Look Into the World of Consumerism - From Fashion to Everything: The Expanding Reach of Consumer Trends Fashion has always been about reinvention, but in today’s world, it’s not just about clothes. The pressure to keep up with trends extends to makeup, hair tools, jewelry and even household items. Take water bottles, for example. Everyone was raving about Stanley tumblers, but now, it’s all about Owalas. Oh, and Hydroflasks? They’re now a thing of the past. The cycle is relentless and spreads into trends everywhere, and has caused wants to start to be viewed as necessities. This relentless churn has also created a booming resale and rental market, with platforms like The RealReal, Vivrelle and Fashionphile giving shoppers a way to trade in last season’s “it” items for the next must-have piece. While secondhand shopping is more sustainable than buying new,It also reinforces the idea that fashion is more about constantly cycling through trends than building a lasting wardrobe https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0a8b9885-15f0-4bdd-b138-1490afbedaca/Screenshot+2025-04-14+at+3.13.56%E2%80%AFPM.png BLOG - The Constant Search for the “Next Best Thing”: A Look Into the World of Consumerism - The Role of Influencers in the Trend Cycle Social media influencers play a massive role in fueling this demand. Their curated, aspirational lifestyles make trends feel urgent, convincing followers that owning the right item is a key to being stylish, successful, or even happier. TikTok micro-trends make us feel like our current wardrobes and belongings are outdated overnight. This phenomenon makes consumers feel like they constantly need to refresh their closets, vanities and homes. The speed at which these trends emerge and fade has created a culture of products being meant for temporary use, which makes staying on-trend feel like a never-ending race. The pressure to keep up is intensified by the fear of falling behind, of looking outdated and out of touch. As a result, shopping has shifted from a purposeful activity to a reflexive habit, driven more by FOMO than by genuine need or desire. Instead of investing in long-term staples, consumers are encouraged to chase fleeting moments of style, feeding into an industry that thrives on disposability. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/75c284d5-f049-4e97-8e09-7045a0e60352/Screenshot+2025-04-14+at+3.15.34%E2%80%AFPM.png BLOG - The Constant Search for the “Next Best Thing”: A Look Into the World of Consumerism - The Sustainability Dilemma: Fast Fashion Meets Fast Everything Overconsumption isn’t just draining our wallets, it’s wreaking havoc on the planet. The rise of ultra-fast fashion brands like SHEIN means new styles drop daily, with quality and sustainability taking a backseat to speed. But this disposable mindset has expanded beyond fashion. Even home gadgets follow a similar cycle, which begs the question, how many people genuinely needed a KitchenAid mixer until social media convinced them they did? The paradox is, although consumers are becoming more aware of sustainability, they’re still getting caught in the trap of keeping up. The resale market for luxury goods is thriving, and “sustainable” collections from major brands continue to push new purchases under the guise of eco-consciousness. It’s a more sustainable cycle, but one that still tends to push people into buying. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f02005b1-11a7-4f3d-8650-4bcc43f802bc/Screenshot+2025-04-14+at+3.16.41%E2%80%AFPM.png BLOG - The Constant Search for the “Next Best Thing”: A Look Into the World of Consumerism - Escaping the Cycle The constant chase for the "next best thing" has turned fashion into a never-ending cycle of overconsumption. Social media fuels the pressure to keep up, making trends feel disposable and wardrobes constantly outdated. But do we truly need more, or are we just conditioned to want it? Fashion should be fun and expressive, but mindful consumption is key. Investing in pieces you love and embracing personal style over fleeting trends can break the cycle. After all, in a world obsessed with what’s new, true style is unique to you and can be as timeless as you want it to be. Wear and use products you love, trendy or not. https://www.thevaultuwmadison.com/blog/a-fashion-guide-to-wimbledon monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744659029887-YCQVZR38CVAXV680I8QH/Screenshot+2025-04-14+at+2.30.21%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744657185581-X0VPKHHWRT4H67APPKP4/Screenshot+2025-04-14+at+1.59.29%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744657198000-ZRG9DFZFZ5W8SK3IW73U/Screenshot+2025-04-14+at+1.59.34%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e888b83d-7f50-45db-894d-e76b5a443375/Screenshot+2025-04-14+at+1.59.06%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon - Every summer during the last week of June following into July, one of the most well-known tennis tournaments takes place: Wimbledon. The matches are held in London, England, where British style trends take full force when it comes to looks for the 14 days. Mature and modest clothing is standard for the special occasion. Whether you are an English Royal or a student abroad, this guide is up to par for anyone attending this distinguished event! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2d7afcad-41ef-4d16-ba74-51cabef401fc/Screenshot+2025-04-14+at+2.31.46%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon - When in doubt, wear all white. As seen in the image, Paige Lorenze, a famous tennis WAG (wives & girlfriends), exemplifies how the all white look is classy and always relevant. Being the girlfriend of famous tennis pro Tommy Paul and the founder of the Dairy Boy clothing brand, she always serves up the best outfits at tournaments like Wimbledon. A white set and clean makeup look will serve. It is effortlessly elegant, camera-ready, and perfectly in line with the tournament's timeless aesthetic. No matter where you are seated, it is a look that never misses. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7ff5cc34-e003-4395-b43d-dad8320a2b7a/Screenshot+2025-04-14+at+2.32.49%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon - Just like white, a preppy style always wins. Wimbledon attendants know that fashion is just as much of a speculation as the game on the court. Think tailored blazers, pleated skirts, and crisp button-downs- timeless pieces that fit right among the royals and the most well-known celebrities attending. Sophistication with a sporty twist is always a good way to go. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fa76685b-12d8-4612-8a8b-9742ff061f92/Screenshot+2025-04-14+at+2.33.56%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon - This year, polka dots and stripe patterns have a tight grip on the fashion industry. Whether it is a maxi dress, a skirt, a button-up or even accessories, a dignified take on these patterns will be a hit for this summer. These patterns add a playful yet refined touch to any ensemble, striking the perfect balance between trendy and timeless. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744659350031-MUAINKHRVMS2QX2YP4SJ/Screenshot%2B2025-04-14%2Bat%2B2.35.12%25E2%2580%25AFPM.jpg BLOG - A Fashion Guide to Wimbledon https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744659371484-9UR8OP5VXLQ7S4LR5MUJ/Screenshot+2025-04-14+at+2.35.21%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1744659381102-7Z2F8UMM2QCNFGS1KVM6/Screenshot+2025-04-14+at+2.35.25%E2%80%AFPM.png BLOG - A Fashion Guide to Wimbledon https://www.thevaultuwmadison.com/blog/the-clothing-pipeline-ending-the-waste-cycle monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1eb52445-f987-4692-a6d2-dbcee25f7bd5/Screenshot+2025-04-14+at+1.50.06%E2%80%AFPM.png BLOG - The Clothing Pipeline: Ending the Waste Cycle - With the increasing popularity of micro trends and fast fashion, America and the rest of the world is plagued by a waste pandemic. We buy, wear (or not), dispose, and repeat, but where does all of this clothing go when we are done with it? One answer lies in Chile—home of the Atacama desert, the world’s largest clothing dump. In 2021 alone, Chile imported 126,000 million tons of secondhand and unsold clothing from the United States, China, and South Korea. Upon inability to resell the merchandise into the South American market, the products were dumped into the continuously growing clothing wasteland located in the Atacama desert. This pile of rotting fabric has caused significant environmental and health issues. The synthetic materials and chemical contents of fast fashion pieces have contaminated the soil, water supply, and food chain for the surrounding locals. Fashion is an art—it is supposed to be fun, but we cannot ignore the effects of our overconsumption. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8652ba12-c318-4d92-badd-de094cdcb247/Screenshot+2025-04-14+at+1.53.01%E2%80%AFPM.png BLOG - The Clothing Pipeline: Ending the Waste Cycle - When it comes to practices to reverse this trending overindulgence, we can improve all aspects of the clothing cycle from purchase to destruction. There are many ways to reduce clothing waste, starting with acquisition. As cheap and easy as buying clothes from companies like Shein and Romwe is, these brands are main contributors to clothing waste. By supporting sustainable clothing companies such as Reformation and Patagonia or brands like Lululemon that repair previously sold merchandise, we can combat this global issue. Another way to reduce waste is by purchasing secondhand through online platforms such as Depop and Poshmark or in-person establishments like thrift stores. For example, I love to upcycle and repurpose used clothing to fashion it toward my personal style. Instead of purchasing new clothes, I browse Goodwill and Plato’s Closet, looking for pieces to give a second chance. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a4ac488f-47a6-4ad2-bf56-a37bf8e49cc2/Screenshot+2025-04-14+at+1.51.19%E2%80%AFPM.png BLOG - The Clothing Pipeline: Ending the Waste Cycle - Once custody is attained, it is vital to take proper care of your clothes. Although it is easy to ignore the confusing symbols on tags, following these instructions improves the fabric’s longevity. Taking a few extra minutes to separate your whites, turn the washing machine knob to cold or lay garments flat to dry will make a night-and-day difference in your favorite pieces’ lifetimes. Another way to reduce unnecessary waste is by opening up your closets and sharing with others. My friend Shonali is always the first person to offer her clothes when someone says, “I have nothing to wear.” She has told me on multiple occasions, “Why wouldn’t I share? I feel bad for them when they just sit in my closet!” While her reasoning may be based on empathy, her practices are completely sustainable. Instead of buying a new outfit for an event, reach into someone else’s wardrobe for the perfect look. Just make sure to return the garments in the same or better condition than when you were given them, so they can continue in their sustainable journey. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3dceeeef-6099-408b-95c1-459c6eacbe44/Screenshot+2025-04-14+at+1.52.13%E2%80%AFPM.png BLOG - The Clothing Pipeline: Ending the Waste Cycle - If you remember one thing from this article, please let it be this: do not throw your clothes away when you are done with them. Between thrift stores, donations, and online selling platforms, there are so many people who would benefit from and love your clothes. Even if it feels old to you, it could be someone else’s favorite article they own. Create a Poshmark or Depop account. Drop off clothes at Goodwill or the Salvation Army. These disposal practices prevent your clothes from ending up in and harming people from wastelands like the Atacama Desert, so take a few extra steps beyond your trash bin and implement these sustainable practices to protect others, our wellbeing, and our planet. https://www.thevaultuwmadison.com/blog/finance-amp-fashion-does-the-economy-influence-fashion-trends monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/94aaba5f-7ee5-4165-9cc9-defccdf1e895/Screenshot+2025-04-14+at+1.42.07%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - The economy has a substantial impact on fashion trends, manifesting itself in the silhouettes, colors and, of course, prices of clothing. Many factors go into fashion trends, but the economy directly impacts costs, which can translate into how people dress. There have been theories about trends in the economy being linked to how modestly people dress, a debate that is finally losing its significance. A popular theory that fashion directly correlates with market trends is called The Hemline Index. It suggests that skirt lengths are linked to trends in the market and can predict the future of financial markers. The theory states that a prosperous and healthy financial market will correlate with short skirts, whereas long skirts signify poor economic health and an adverse financial market (Manfull, 2022). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3fc1ce05-a1ff-4b2f-8965-d0741334c046/Screenshot+2025-04-14+at+1.36.49%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - The Hemline Index is a theory and not a proven fact, but historical fashion trends demonstrate why it is popular. The correlation was first noted in the 1920s when the economy was in a healthy place and growing. Fashions of flappers, shift dresses, and short skirts became popular with this economic growth and prosperity. Wearing flashy, expressive clothing was very trendy until the stock market crashed in 1929, which led to popular skirt lengths extending to calf length. In the 1930s, the Great Depression hit, which caused a major downfall in the economy and longer skirts and other modest fashions became trendy. Due to the tragedy of Pearl Harbor in the 1940s, the United States drafted masses of men into WWII, leaving women to tend to the economy and its growth. Thus, skirt lengths were shortened for work purposes and the need to help the economy grow (Waligora, 2023). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/50e68277-c6fb-4a24-be46-7b37c4b8dd9c/Screenshot+2025-04-14+at+1.37.53%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - In the 1960s, when the economy recovered after the war, the miniskirt had its moment, and more expressive short clothing became popular once again. Showing off legs was in, along with many job opportunities and higher wages, which made for a more young and fun environment. The 1970s dealt with inflation of oil prices and coping with yet another war, causing stock prices to fall, and thus once again skirt lengths fell to maxi and floor length fashions. Fashion in the '90s took a turn when the recession hit in 1990, with popular skirt lengths at midi and maxi featured in films and TV shows made at the time. Now, looking at the early 2000s to 2025, it is harder to see correlations between fashion and the economy (Waligora, 2023). There are so many factors that go into what causes fashion trends, and while The Hemline Index seems to have merit, there are no actual studies that prove its validity. Many other social factors cause skirt lengths to change as demonstrated by various political and social climates. It is easy to give little examples of why this theory is true, but it is just a theory and one that no longer carries as much weight (Komar, 2020). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c4fc8498-5ff4-4f57-a051-e7b2503cfb45/Screenshot+2025-04-14+at+1.40.19%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - There is another major factor that influences fashion trends: social media. It is curated based on individual desires and styles, and features millions of trends. These trends have layers and subsections that make up different aesthetics and styles, which makes the link between a longer skirt length to a recession hard to prove. Attitudes towards feeling uncertain in changing social and political environments, as seen historically, can cause women especially to dress more modestly in response, but now it is more so for what an individual likes and chooses versus a widespread opinion. The Hemline Index also gives a negative connotation with modest dressing and coverage, which is not a progressive way of viewing fashion. A positive aspect of social media is that you can consume empowering content with the way you want to dress and find inspiration. Historically, you could not get fashion inspiration with the touch of a button, which is where more cohesive fashion trends, such as skirt length, could be traced and perceived as correlated with economic factors. The Hemline Index is not the only correlation that shows signs of where the economy is headed; the Lipstick Index shows that people favor small luxuries over large, expensive items in times of a poor economic environment. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5580827d-a73e-433f-aded-11e2ecbc8efd/Screenshot+2025-04-14+at+1.41.43%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - The Lipstick Index was attributed to Estée Lauder’s Leonard Lauder, showing that consumers were driven to buy more affordable luxuries like nice lipstick rather than designer items. This became especially apparent in the crisis of 2008 with a major financial downfall. Luxury was dying, and fast fashion is ever-growing in popularity which continues to be the truth (‌Noonan, 2025). Influencers and social media play an interesting role in this, as buying little things such as makeup to feel like a popular celebrity and influencer is a trendy idea. A current trend that has taken off is quiet luxury, which is all about looking expensive without showing off designer logos. Hiding wealth may be a sign of a declining economy, which plays into dressing more modestly with muted colors and longer silhouettes (José Criales-Unzueta, 2025). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/00c25aeb-4dce-4dd7-9457-57b3549666f6/Screenshot+2025-04-14+at+1.44.01%E2%80%AFPM.png BLOG - Finance &amp; Fashion: Does the Economy Influence Fashion Trends? - Regardless of the theory, fashion is heavily influenced by what is going on in the world from an economic, social and political standpoint. It is hard to pinpoint a recession causing skirts to get longer, but certain factors can contribute to more modest clothing trends and more revealing clothing trends. The Hemline Index is also based on United States History and does not account for fashion around the world. However, fashion is significantly linked to the costs and prices of fabrics, labor and the manufacturing of clothing, similar to what the Lipstick Index suggests. A recession means that people are less willing to spend more money on luxury clothing, which is why fast fashion continues to be popular and quiet luxury is taking the internet by storm. While the Hemline Index may have at one point been a plausible theory, it no longer makes as much sense because there are too many factors that go into why people dress the way they do, and there are now more spaces for creativity to thrive. Not to mention, it only focused on women’s skirt lengths, which ignores that women wear more than just skirts and dresses. As well as that skirts and dresses aren't only worn by women. It will be interesting to see how future changes in the economy will impact what consumers are buying and their fashion choices, regardless of how long skirts will be. https://www.thevaultuwmadison.com/blog/simon-amp-schuster-wants-to-be-the-a24-of-publishingnbsp monthly 0.5 2025-04-11 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3cdf91c3-4c4f-46ac-aa22-50a5a26a9d69/Screenshot+2025-04-11+at+2.42.24%E2%80%AFPM.png BLOG - Simon &amp; Schuster Wants to be the A24 of Publishing&nbsp; - To understand what Manning means by channeling A24, we have to analyze its image as a company. A24 occupies a unique space in the film world. One doesn’t frequently hear people say, “Oh, this looks like a Warner Brothers Movie,” but people can recognize that a movie “ looks like A24.” Despite its diverse repertoire of films in terms of plot and aesthetics, A24 carries an association with introspective and emotional storytelling bathed in neon lights. It has evolved beyond a movie distribution company to become a cultural tastemaker. The brand name on a project lends a film a specific credibility that cannot be replicated by other movie production companies or distributors. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/885f8f39-2947-4915-848d-8ed271d5d270/Screenshot+2025-04-11+at+2.31.25%E2%80%AFPM.png BLOG - Simon &amp; Schuster Wants to be the A24 of Publishing&nbsp; - It is unclear if Manning is trying to replicate the strange and neon persona of A24, but it is obvious he wants to bring a recognizable brand to the publishing house. Historically, publishing houses have had very subtle branding. This is partly to allow for author’s to receive credit for their work, but mostly due to the sheer variety of books under a single publishing company. It can be difficult to craft a specific and robust brand image with so many different genres and styles under it. Similarly to the movie production companies that are not A24, consumers recognize authors as what makes a good book, not the publisher behind them. Manning’s first step toward brand construction is an online campaign not dissimilar to Hot Ones and Chicken Shop Date. His result is Bookstore Blitz, a challenge where authors are given $100 to pick up as many books as they can in 5 minutes and then explain their choices in a video to be posted online. Manning makes a point that he no longer believes that other publishers are Simon & Schuster’s biggest threat but rather social media and streaming services. The success of contemporary authors like Colleen Hoover and Rebbecca Yarros can be partly attributed to virality on TikTok, and in the ongoing war for our attention, Manning makes a convincing argument that entering the online sphere may be the only way to convince consumers to put the phone down and pick up a book. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cad05ea9-5263-46d0-a65e-9643d35eeef2/Screenshot+2025-04-11+at+2.39.48%E2%80%AFPM.png BLOG - Simon &amp; Schuster Wants to be the A24 of Publishing&nbsp; - The Bookstore Blitz concept also expands on Manning’s statement that “the persona of the author can be very marketable, right?” Reading has become something of a fashion accessory as of late. Fashion content often features a “what’s in my bag” spread, where the contents of one’s purse are neatly arranged on a surface. More often than not, these spreads include a book or journal (usually with a cover that matches the color scheme). Paparazzi photos of celebrities also include books, with iconic examples being Addison Rae walking through Beverly Hills while reading Britney Spear’s memoir, The Woman in Me, or Jacob Elordi in an airport looking through books with another book comically shoved in his cargo pants. Authors Ottessa Moshfegh and Mona Awad have earned unofficial titles as “it-girl authors” with stories centering on flawed but ultimately intriguing women. Moshfegh and Awad’s status as “cool-girls” give merit to Manning’s idea of leveraging the author’s persona, but it remains unknown if Simon & Schuster will be able to craft and market other author persona’s in a way that appeals to consumers and feels authentic. https://www.thevaultuwmadison.com/blog/35iwxefkkko7napdsea4s8lv7ua22w monthly 0.5 2025-04-07 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7c523c26-eeaf-4ff1-9c84-31a743ce55cc/Screenshot+2025-04-06+at+2.32.00%E2%80%AFPM.png BLOG - UW-Madison Students' Takes on Going Out Outfits - Where Do You Shop? Choosing the perfect outfits begins with finding stores that align with your personal style. Freshman Lily Gage says her favorite stores to shop at are Princess Polly, Edikted, Urban Outfitters (which is accessible and located right on campus) and of course, her friends' closets! “My favorite part of going out is getting ready with my friends. I love seeing what other people are wearing and trading outfits!” Choose stores that allow you to feel like the best version of yourself on your nights out. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/76c2b5d5-99b4-4e2e-8f22-0542ffc67716/Screenshot+2025-04-06+at+2.22.42%E2%80%AFPM.png BLOG - UW-Madison Students' Takes on Going Out Outfits - How Do You Personalize Your Style? Trends may cause similarity in going-out outfits, so finding ways to individualize your outfits is important. Freshman Kaylnn Cahill says she loves adding accessories like belts, statement necklaces and rings. “I feel like the little details in going out clothes make me feel more unique, which allows my personality to show.” Accessories can accentuate outfits by adding a personal touch to your typical going out apparel. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3e7342d5-ff40-4c4e-a96a-1863b75f95bf/Screenshot+2025-04-06+at+2.31.38%E2%80%AFPM.png BLOG - UW-Madison Students' Takes on Going Out Outfits - How Do You Put Together Warm Outfits For The Cold Weather? The cold weather doesn’t stop students from venturing for a fun night out, but staying warm is a top priority. Freshman Mara Calderon writes that to stay warm, she loves to layer with a unique jacket from stores such as Zara and Free People. She also says, “My favorite accessory to wear and stay warm is a fun pair of boots!” Including warm accessories into your going out wardrobe not only elevates your outfit, but changes your night from freezing to fashionable. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fc087fa8-8e01-4207-be22-3b72559779d2/Screenshot+2025-04-06+at+2.35.05%E2%80%AFPM.png BLOG - UW-Madison Students' Takes on Going Out Outfits - What Influences Your Going Out Clothes? Outfit inspiration can come from a variety of sources, such as social media, the outfits your friends are wearing and influencers. Freshman Lila Nargi says that influencers on TikTok inspire her going-out outfits the most. For instance, Halley Kate and Brigette Pheloung, NYC based fashion and beauty content creators who embody trendy and sophisticated styles. Halley Kate tends to wear neutral tones with elegant accessories while Brigette Pheloung leans towards bold statement colors. https://www.thevaultuwmadison.com/blog/et8pvyezgcrun0hny4n6w2rfpnf65j monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4d515503-680e-4dee-a9ec-973de85b0a56/Screenshot+2025-04-06+at+12.49.04%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Donatella Versace: Power Woman Donatella Versace is the face of the Italian based luxury companyVersace—a brand that has touched millions of fashion connoisseurs around the globe. In March of 2025, she announced her departure as the brand's creative director. What does this mean for Versace’s future? Donatella Versace IS Versace. After stepping up as the brand’s leader e following her brother Gianni’s tragic death in 1997, she transformed the company into its elite status today. She preserved the House's bold, glamorous and powerhouse vibe while expanding its global reach; making it more synonymous with powerful women. Creative leadership deeply impacts the way a brand is marketed to the world and Donatella’s vision has crafted a beautiful legacy that will live on forever. As she steps down, the brand will no longer have access to her originality, her bold looks or carefully crafted ideas. Going forward, Dario Vitale will take over the reins at Versace. With previous experience at Miu Miu, a subsidiary of Prada, his work will add a new element to the looks of the brand. Taking a look back at some of Donatella’s most iconic and show stopping designs: https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/64be2704-a182-4c9d-a32a-bf1fc4509868/Screenshot+2025-04-06+at+12.50.22%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Gigi Hadid Met Gala 2018 Hadid embodied the essence of a butterfly in a beautiful custom gown made by Donatella. This is one of the most legendary pieces designed by Donatella, encapsulating the look of stained glass. This captured the allure of the model and the theme of “Heavenly Bodies: Fashion and the Catholic Imagination” through Donatella’s vision. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6bfd36a8-86b2-409c-87d9-18158057f89b/Screenshot+2025-04-06+at+12.51.43%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace Men’s Show 2022 Spring/Summer “When I work, I think of Generation Z and the freedom they have in not being afraid to mix contrasting pieces together. Pop-art meets classicism—contrast like this is everything to me, it makes you think and feel.” - Donatella Versace Throughout her career, Donatella has always emphasized the importance of the individual shining through the clothing. She always wanted personality, self-expression and artistry to be seen. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0df58187-5239-4c69-8d09-d786141c97e3/Screenshot+2025-04-06+at+12.53.03%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - De Beers and Versace Diamonds Are Forever fashion show Supermodels Naomi Campbell and Kate Moss made a dazzling appearance at the fashion show, held at London’s historic Syon House on June 9, 1999. They captured Donatella’s hopeful aesthetic of confidence and passion, giving modern luxury a new name. This iconic show highlighted her incredible influence in defining the landscape of ‘90s fashion. Shortly after she took over for her brother as creative director, this was a stepping-stone moment in her career. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eb7413cf-c872-400c-9b73-88900db7d44d/Screenshot+2025-04-06+at+12.54.28%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace 2022 Fall/Winter Collection This line featured an explosion of color, blending classic elegance with modern innovation. Each look had a corset-inspired aspect to it paired with either latex leggings, boxy blazers and glossy puffer jackets. Donatella reworked traditional pieces to showcase the brand's innovative and bold approach to luxury fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/28a6e214-273a-4767-9522-45ab459e9aac/Screenshot+2025-04-06+at+12.55.32%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace’s Take on the Gilded Age Donatella mixed together lavishness and glamour for this specific look. American rapper and songwriter, Cardi B wore a custom gown paying tribute to the luxurious fashion of the 19th century with meticulous gold detailing, a dramatic shape and a rich shade of gold. The dress intertwined historical influences with high-fashion allure, reflecting Versace as a brand. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5457efc8-ed98-435b-ab6d-933a048d598f/Screenshot+2025-04-06+at+12.56.53%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - THE Green Dress The iconic green Versace dress that Jennifer Lopez wore to the 2000 Grammy Awards became an iconic fashion moment, featuring a plunging neckline and exciting tropical print. Designed by Donatella Versace, the dress reflected her vision for the brand with the fearlessness of the look. It showcased Donatella’s impact and role in shaping Versace’s identity, focusing on empowerment and pushing design boundaries. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d5603f16-dc2c-4c65-8c53-dd7b0df617dd/Screenshot+2025-04-06+at+12.58.08%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace 2004 Spring/Summer Show Designed by Donatella, Mariah Carey and Beyonce donned in custom gowns that showcased the vibrant color scheme and identity of the collection. With asymmetrical cuts and ruffles, they both stunned with Donatella to support the new showcase and capture the essence of it. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b51b7c52-3ff0-4b61-86ac-2ea0de591067/Screenshot+2025-04-06+at+12.59.16%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace Flash 2021 Campaign Honoring BLM This powerful photoshoot was a statement in support of the Black Lives Matter movement. Donatella used this campaign to highlight Black artists, models and other creative individuals. Through this campaign, she showed that Versace is a brand associated with social awareness, inclusivity and activism. It merged luxury with the current political and social climate, providing a platform for Black voices to be amplified. It was incredibly captivating, featuring pops of color, edgy stances and strong power poses that made it all the more influential. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fefea632-4392-4bfe-a902-a9feb76ca6cd/Screenshot+2025-04-06+at+1.00.28%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace 2021 Spring/Summer Campaign As one of the first plus-size Black models to front a major Versace campaign, Precious Lee’s presence was a landmark moment for Versace. It was a huge shift for the brand to bring her in as a symbol of celebration for diversity and self-expression. This shoot embraced a range of body types, recognizing that beauty comes in all shapes and sizes. It highlighted Donatella’s commitment to breaking boundaries and to reshaping Versace into a brand that not only sets trends but also recognizes the importance of representation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c8241cc7-7028-40c2-b19f-3e5e648360b1/Screenshot+2025-04-06+at+1.01.28%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - Versace 2018 Fall/Winter Campaign One of Donatella’s biggest accomplishments was this campaign. It featured one of the most diverse casts in Versace’s history. It showcased models of different ethnicities, body types and backgrounds. They were dressed in bold prints that highlighted the collection’s explosive energy. Under Donatella Versace’s vision, the campaign reflected her ongoing goal to make the brand more inclusive and reflective of the real world. She used the photoshoot to showcase beauty in all forms, recognizing that inclusivity is one of the most important values of Versace. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2261a08-68e5-4223-9a6f-86607152ec67/Screenshot+2025-04-06+at+1.03.11%E2%80%AFPM.png BLOG - The End of An Era: Looking Back on Legacies - The loss of Donatella will be immense for Versace, but it’s important to note that all of her success has caused tremendous growth for the company. Left with her transformative ideas and accomplishments, the brand is ready to be transformed and built up with Dario Vitale’s vision. https://www.thevaultuwmadison.com/blog/formula-fashion monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bce76473-452c-465a-919f-d151d11a07f5/Screenshot+2025-04-02+at+3.09.00%E2%80%AFPM.png BLOG - Formula Fashion - The Formula 1 paddock is now synonymous with a red carpet. Drivers pull up and the paparazzi crowd to capture their landing looks. It has become a media day tradition that allows for insight into personal driver styles—from Max Verstappen’s stubborn commitment to his team kit and skinny jeans to Lando Norris and Charles Leclerc’s elevated takes on casual streetwear. On the complete other end of the spectrum are Yuki Tsunoda and Lewis Hamilton’s head-turning high fashion styles. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2ee9dd85-a064-4ebf-943f-822075389a6c/Screenshot+2025-04-02+at+3.12.14%E2%80%AFPM.png BLOG - Formula Fashion - Sir Lewis Hamilton in particular (yes, he was knighted by the Prince of Wales) has very much earned the title of paddock fashion royalty. A true pioneer in more ways than one, this seven-time world champion is widely recognized for his daring style choices, from oversized Balenciaga fits to custom Tommy Hilfiger pieces. He is a master at merging, not just in a car, but in terms of combining street style with vogue-worthy ensembles. His appreciation for and nuanced understanding of style is so widely recognized that it has transcended the racetrack. This Mercedes legend, who recently shocked the F1 world with his move to Ferrari, has made frequent appearances at fashion weeks and collaborated with venerated designers including Virgil Abloh. One of his most iconic moves as of late was at the 2024 Met Gala, during which Hamilton debuted his custom Burberry homage to the adversity and resilience of the 18th-century Black gardener, John Ystumllyn. The piece was a storied ensemble of which he’d been careful to sew meaning into each detail and accessory. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1a10337a-63d2-48df-8eb8-78e8bef6a9e9/Screenshot+2025-04-02+at+3.13.18%E2%80%AFPM.png BLOG - Formula Fashion - Other drivers can of course be credited with fashion-focused endeavors outside of Formula 1. Lando Norris, known for his playful personality and Gen Z appeal, has built a strong personal brand that extends beyond Formula 1. The Maclaren prodigy founded his Quadrant brand in 2020 to pursue interests tangential to racing cars and build a community that combined motorsport, esports, content and apparel creation. Quadrant offers its easily recognizable merchandise, characterized by oversized silhouettes and graphic-heavy branding, through the drop model in which they intermittently release limited edition pieces. The brand successfully reflects the style of its creator and lead ambassador, being playful and casual yet cool and collected. Oh, and definitely British https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/680a1d3a-b783-4b5a-b75e-1022912b6842/Screenshot+2025-04-02+at+3.14.36%E2%80%AFPM.png BLOG - Formula Fashion - Alright, enough about the boys. It’s easy to assume that race weekends revolve entirely around the drivers, yet in more than one case the wives and girlfriends have stolen the show, bringing a mix of high fashion and influencer culture to the scene. Every fan eagerly waits for the appearance of Alexandra Saint Mleux, partner of Ferrari’s Charles Leclerc, who has rapidly emerged as a fashion icon. Saint Mleux has captivated audiences with her sophisticated yet accessible style, seamlessly blending high-end luxury with everyday wear. There are entire Instagram accounts dedicated to compiling pieces of her looks. This relatable yet chic style has garnered her a significant fanbase of her own on platforms like Instagram and TikTok, as fashion enthusiasts appreciate her curated, Pinterest-worthy feed that reflects her academic and professional pursuits in art history and curation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/628b50d0-4c45-49e0-961a-b99360f17ccf/Screenshot+2025-04-02+at+3.15.44%E2%80%AFPM.png BLOG - Formula Fashion - Then there’s the epitome of paddock elegance, Carmen Montero Mundt, whose luxurious style complements the tailored aesthetic of Mercedes-driver partner, George Russel. Mundt is a candidate for tailoring inspiration, essentially gliding through the paddock in well-fitted blazers paired with cigarette pants or perfectly structured trousers in her signature neutral color palette (though she does rock a pop of red). This style is quite suitable for her career as an investor relations associate—somehow appearing to simultaneously be ready for a red carpet or a high-class investor meeting. Boring? Never. Timelessnesses defines her appearance, given her obvious understanding of accessories that elevate yet never overpower. Though it can be said her handbag collection includes statement pieces from brands like Dior, Chanel, and Hermès. Her closet is not notable for the genres of accessibility or relatability, but instead those of glamour and captivation. While she’s known for enjoying the American brand of Ralph Lauren, Mundt embodies European refinement to the point that all we can do is stop, stare, and admire. Smart style is a fitting description for this highly educated, highly elegant icon. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c958b76d-5f94-4999-a660-08ffe2ca18b2/Screenshot+2025-04-02+at+3.16.50%E2%80%AFPM.png BLOG - Formula Fashion - We’ve covered the most recognizable individual styles on the paddock, but Formula 1 is equally as much a team sport. As a whole, the series known as the pinnacle of motorsport has also delved deeper into the fashion world throughout its time—from truly culture-defining races with peak levels of extravagance to high-end sponsorships and exclusive partner events. Each Grand Prix has its own distinct style, but the Monaco Grand Prix is by far the most glamorous event on the calendar, featuring yacht parties and an endless stream of celebrities (mostly A-list names including Leonardo DiCaprio, Bella Hadid, and Naomi Campbell) donning their best designer. Meanwhile, the Miami race weekend is characterized by a vibrant blending of American street style and loud luxury with an influencer-heavy presence. As for brand collaborations, the first week of the 2025 season started off strong, celebrating the beginning of LVMH’s 10 year partnership with Formula 1. The opening weekend in Australia featured a Louis Vuitton-hosted Glamour on the Grid night, inviting numerous Australian celebs to showcase the blend of high speed and high fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/55697d44-6775-47f2-b2e6-0180d7d416f6/Screenshot+2025-04-02+at+3.17.46%E2%80%AFPM.png BLOG - Formula Fashion - It would be a great oversight not to discuss the Formula 1 team with the deepest roots, most loyal fanbase and highly iconic color. Ferrari’s foray into fashion isn’t just about branded merchandise—it’s about translating the brand’s heritage, craftsmanship, and innovation into high-end apparel. In 2021, Ferrari made a bold move into luxury fashion with the launch of its first in-house collection, designed by creative director Rocco Iannone (formerly of Armani and Dolce & Gabbana). Iannone captured the spirit of racing in his sleek and futuristic silhouettes, use of high-quality and durable materials, and emphasis on bold red. The Italian heritage is also present with fine tailoring. Ferrari also boasts many large partnership deals, including a longstanding one with Puma and an exclusive relationship with Ray-Ban. Driver Charles Leclrec reflects his Monegasque roots and the Monza family in his linen shirts, tailored team kits, and statement luxury watches and bracelets. This ‘golden boy’ of Ferrari sticks to timeless, refined looks—a perfect match for the brand’s aura of classic Italian luxury. The prince of Monaco (as he is often referred to) has yet to deliver the team a world championship, but nobody’s in any rush to say ciao to Charles, his puppy Leo, his style, or, quite frankly, his face. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/74bbd64c-5760-4832-8764-e57960b5a0d5/Screenshot+2025-04-02+at+3.18.42%E2%80%AFPM.png BLOG - Formula Fashion - Formula 1 has always been about pushing the limits of speed and innovation, but its fashion influence is now racing ahead just as quickly. From the drivers redefining paddock style to the WAGs turning race weekends into high-fashion showcases, F1 has solidified itself as a cultural powerhouse beyond the track. The fusion of motorsport and fashion has never been more seamless—or more spectacular. https://www.thevaultuwmadison.com/blog/the-evolution-of-sports-and-fashion monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/de06a9cd-66d0-4da5-902d-21c3e2b94712/Screenshot+2025-04-02+at+2.54.05%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Some of the first athletes known for their creative fashion in the tunnel were Wilt Chamberlain and Allen Iverson. Both were NBA athletes, but their dissimilarity in style represents different eras of fashion. For example, Wilt Chamberlain was famously known for this unique style in the 70s, often wearing low-buttoned shirts and bright flares with his signature mustache and shiny jewelry. In the 70s this style was common, but not in the world of sports. His impact on fashion in sports was more than significant, opening up doors for other players to feel confident in their own clothes and style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/14fe2421-5f9f-4b31-b3bb-87196085a312/Screenshot+2025-04-02+at+2.55.46%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Later on in a new era of basketball, Allen Iverson emerged with more of a streetwear style. He wore a variety of jerseys with loose-fitting denim jeans, along with his signature hairstyle, cornrows. These iconic players paved the road for future generations of players to show off their personalities through their preferred fashion choices in the entry tunnel. Today, NBA athletes like Shai Gilgeous-Alexander, Jerami Grant, and Devin Booker are recognized as some of the most stylish basketball players in the league. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/21ca6de6-f47a-4044-8c84-cfaf941b5fbb/Screenshot+2025-04-02+at+2.58.37%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Gilgeous-Alexander has tapped into Gen-Z fashion by following the trend of layering different pieces. He layers puffer vests with a lot of his outfits to, in his words, elevate the outfit. He also styles denim in a variety of ways. He picks each part of his outfit deliberately so that the whole outfit blends well together. From his trucker hats to his shoes, each part plays a vital role in adding personal flare to his outfit. What’s unique about him is that he doesn’t have a stylist, but instead pieces his outfits together himself. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/83d3b689-7f54-47de-a8b2-d497e629b5a6/Screenshot+2025-04-02+at+3.00.31%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - In the NFL, tunnel fashion is also very prominent with players like Stefon Diggs, Odell Beckham Jr. and Joe Burrow. Diggs has taken to choosing the most unique and eccentric items for his outfits. He can be seen wearing big bright sweaters and jackets with looser-fit pants, expressing himself and how he prefers looser, casual clothes. Beckham is known for his most iconic outfit—a cow-print fur jacket with leather trousers and black loafers. However, he usually turns to varsity jackets and neatly cut pants for game-day attire. Joe Burrow can be seen wearing signature suits or big oversized jackets with an assortment of pants including jeans, cargo and leather. His unique style demonstrates his personality and how when one looks, they feel good, and hopefully they play well. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/96fdb15d-408c-4547-95b8-d9b5164f0fa8/Screenshot+2025-04-02+at+3.02.04%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Fashion is just as significant in women's sports. Tennis, for example, is a sport where athletes are known more for showing their personality and individuality on the court, rather than in the tunnel entries. The tennis world has seen a variety of signature styles, but Serena Williams pushed the bar for extravagance style higher than ever before. She has been able to reflect her style with bright colors, patterns, and silhouettes. She has added uniqueness through catsuits, color-block dresses, statement jewelry, and coordinated sneakers. Williams even once wore a corset to a match. She showed up to the 2004 NASDAQ 100 Open in her first custom outfit by Nike, which included a white dress with a metallic corset belt and a white headband with “Serena” bedazzled across it. Although Williams is wearing these bold outfits on the court, rather than in the entry tunnel, she has still created an opportunity to show off the person she is. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bcee888c-53aa-4131-b9e4-a9c4bb92f631/Screenshot+2025-04-02+at+3.03.14%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - WNBA players have also played into tunnel fashion with their eccentric outfits. A’ja Wilson, Tiffany Hayes, Kahleah Copper and Angel Reese have displayed their individuality and story through each look. A’ja Wilson has recently worn custom outfits that are incredibly unique to her, allowing Wilson to make powerful statements on and off the court through her fashion choices. She showed up to the 2024 WNBA All-Star Game in a custom Burberry outfit with a tennis skirt and matching top, while also strutting bright yellow platform heels with white frilly socks—a beautiful outfit that she wore amazingly well. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/382e2c9f-a7df-41a5-9f33-55b25bb252d7/Screenshot+2025-04-02+at+3.04.17%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Furthermore, Kahleah Copper has experimented with different brands, especially Black-owned brands. Copper’s style has evolved from her typical pants and oversized T-shirts to more elevated pieces from brands such as Luar, PH5, Alexander Wang and Alexander McQueen. With the help of her stylists, Marc Desir and VNA Gudino, Copper has learned to confidently wear these designer pieces in her own way. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/28835583-15bc-40c6-ad8b-d1d7c0e02d18/Screenshot+2025-04-02+at+3.05.54%E2%80%AFPM.png BLOG - The Evolution of Sports and Fashion - Women’s sports are in an era of increasing the confidence of players by allowing them to show their individuality before they show up as a unified team on the court. It is evident that when styled right, sports and fashion can certainly go hand in hand. Players like Wilt Chamberlain and Allen Iverson have made that possible, as they were some of the first and most iconic players to show the world that off the court they can dress however they want and express who they are. Tunnel fashion has evolved so much over time and it is still becoming a huge outlet for athletes to display their favorite pieces and trends. We, as a society, may not know these players personally, but through their fashion choices, we are able to see a glimpse into their personalities and individuality. https://www.thevaultuwmadison.com/blog/ahzi89tl63t22gk0ur1mflmmwttnza monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c1a7a212-6549-4367-a54d-cd423b635b7d/Screenshot+2025-04-02+at+12.35.04%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/765bc696-90fb-44a9-aa0c-5d8953186b6d/Screenshot+2025-04-02+at+12.39.42%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Step 1: Curate your feed. Curating your feed takes dedication but is so worthwhile. My biggest advice isto spend time just liking, saving, and interacting with items that fit your aesthetic or interest. Even if it’s not your size or there’s not an occasion to wear it, drop a like on the item anyway. This indicates to the algorithm to send more things in that same vein your way, and hopefully some are things that you might buy! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6e3b69af-8f7a-4afe-85f4-140d1e07e78a/Screenshot+2025-04-02+at+12.40.59%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Step 2: Search terms and tags. Maybe you have an exact vision for something, or maybe you don’t, but knowing the right tags and search terms to type in will help narrow your results down and sometimes real gems will turn up! For me, that might be ‘vintage Victoria’s Secret,’ ‘Polo Ralph Lauren,’ or ‘Rampage.’ For both selling and buying, knowing the popular tags is of the utmost importance, leaning into TikTok and other popular trends (even if you think they’re cringe) when selling. You can literally sell your mom’s old tank top if you market it as “vintage, unique, and coquette.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/408cbc5f-37ba-4df8-8177-6f46e7568688/Screenshot+2025-04-02+at+12.42.18%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Step 3: Message the seller. It’s super important to be in touch with the seller before making a purchase you’re not sure about. If a seller is credible, they should respond to your message in a timely manner, so messaging is also a good way of making sure it’s not a scam. Also, double-check that sizing, shipping, etc works for you! Because a lot of the items on the app are actually vintage or thrifted, sizing varies. Make sure the seller has posted or will tell you exact measurements so you know it’ll fit. It’s not the end of the world if it doesn’t! There’s always re-popping, selling at your local vintage shop, giving to a friend, or donating. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2b426ab0-89d0-4542-88b1-e5b1187704bc/Screenshot+2025-04-02+at+12.43.59%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Step 4: Utilize outside resources too. While Depop is far easier to navigate and curate, sellers often take advantage of this and upsell their items. If the app brings you to your dream top but it’s being sold for around the original price, despite being worn, note the brand, tags, name (if there is one) and copy and paste these into another site. eBay, Poshmark, and ThredUp are all great second resources, with generally lower prices. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bff8ba9a-8950-4609-baad-f70a6eafb749/Screenshot+2025-04-02+at+12.50.37%E2%80%AFPM.png BLOG - A Beginner’s Guide to Depop - Step 5: Have fun with it! At the end of the day, Depop is all about the thrill of the find. Whether you’re hunting for the perfect piece or making some extra cash off your old clothes, the key is to enjoy the process. Some days you’ll score an insane deal, and other days you’ll scroll for hours with nothing to show for it—but that’s just part of the game. So curate your feed, learn the best search tricks, message your sellers, and don’t be afraid to cross-check prices. With a little patience (and maybe some negotiating skills), you’ll have a closet full of unique, affordable pieces in no time. Happy thrifting! https://www.thevaultuwmadison.com/blog/eret8rcf4k1km4bga5ciac2xjzua2y monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5403bfa3-f13e-4858-813f-f27e9c7cb6b2/Screenshot+2025-04-02+at+12.28.19%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bbcf4196-04db-4f8c-bdb4-43219291d8cb/Screenshot+2025-04-02+at+12.18.57%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing - 1. Statement Watches Time to up your jewelry game? Consider adding a one-of-a-kind watch to merge class and style on your wrist. Find a piece with character! Nothing says “cool girl’ like a piece with a backstory. Skip the $2 mass-produced watches and opt for something sophisticated. Maybe it's a family heirloom you found in your attic or a hidden gem you spotted at your favorite thrift store. However you find it, pick a watch with some personality so when people inevitably compliment you on it, you'll have something to boast about! Your perfect watch is out there waiting for you…it's only a matter of time! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4f75e09f-a9dd-4607-88c6-2845df44293b/Screenshot+2025-04-02+at+12.23.52%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing - 2. Bag Scarves Outfit missing a pop of color? Try tying a scarf to your handbags and purses to level up the classic clutch. While bold statement purses are fun, they can be less versatile and more tricky to match with everyday outfits. Instead, opt for a neutral purse and make it your own! Adding mini scarves and bag charms to simple purses can be an affordable and creative way to diversify your style. Their customizable nature also lets one bag coordinate with countless outfits and vibes. You can accessorize a bag with just about anything, and chances are you already have everything needed to make it your own! Have some old jewelry lying around? Or maybe your favorite bandana that’s been dormant during winter? Let’s put it to use! There are endless ways you can accessorize your bag to make it a customized reflection of you. Think outside the box…and onto your bag! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/10bb0400-bbef-4c78-9da9-b2cf99fe43af/Screenshot+2025-04-02+at+12.25.41%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing - 3. Bold Belts Looking for an easy way to transform a simple outfit? Enter: the statement belt. Adding belts to your everyday outfits can make even the most simple styles look sophisticated. Whether it’s a chunky western-style buckle or a sleek metal chain, the right belt can turn even the most basic jeans-and-tee combo into a fashion-forward ensemble. To personalize your look even more, consider engraving initials or meaningful numbers into the buckle. Don’t be afraid to mix materials! Combining suede, leather, or embellished fabrics can add depth to your outfit and give it some edge. Need help finding your perfect piece? Thrift shops, vintage boutiques, and second-hand stores are the best places to start. Keep an eye out for something bold and full of character - nothing elevates an outfit quite like a piece with history! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743614977304-82LZ82Z5N6I4ZLAHG0XE/Screenshot+2025-04-02+at+12.28.47%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743614996255-FU6K99X9VPZM5X1NDBJR/Screenshot+2025-04-02+at+12.28.58%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615008747-SGOXJ002IMLSLBI90VOA/Screenshot+2025-04-02+at+12.28.51%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615022397-8UN67JQI82RGIVV5RF6I/Screenshot+2025-04-02+at+12.29.03%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615035217-UJP9Y0NMDTI7YPMOWD5D/Screenshot+2025-04-02+at+12.29.13%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615060251-ZKZR3UE8QTN07EMCXBR4/Screenshot+2025-04-02+at+12.29.08%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615073626-AO5SW1YM80AUFVTZDVIR/Screenshot+2025-04-02+at+12.29.22%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1743615084481-ZRXG1MSAI5C2XJZGIB09/Screenshot+2025-04-02+at+12.29.18%E2%80%AFPM.png BLOG - Effortlessly Chic: The Art of Accessorizing https://www.thevaultuwmadison.com/blog/erxkxpopi53o8u0r9p4cj3dh86djd6 monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3974e05c-daa6-4863-82f7-9335dd11f18d/IMG_0648.jpeg BLOG - Blings, Beads &amp; Bold Looks Grace and Maddie at Tulane’s Mardi Gras New Orleans, Louisiana https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7e23df0c-a53d-4063-a9a6-19b00393d6cb/IMG_1336.jpeg BLOG - Blings, Beads &amp; Bold Looks - Mardi Gras, or “Fat Tuesday,” is one of New Orleans' most iconic celebrations, marked by parades, revelry and above all, style. The festival’s history dates back to the 18th century, and over time has become an expression of local culture and creativity. Traditionally, the Mardi Gras colors of purple, green and gold represent justice, faith and power. These colors dominate the fashion scene, influencing everything from costumes to casual attire. Today, the majority of Tulane students showcase their costumes in more rave-like looks. I was so impressed by how extremely well-prepped Grace and Maddie were, having spent so much time creating a Google slideshow with outfit inspiration for each day of Mardi Gras. Since there’s no traditional “theme” they needed to adhere to, the girls made sure to experiment with their looks as candidly as possible. “You could be anyone you wanted,” said McGregor. It was their first time, and they didn’t really know what to expect. However, they knew they wanted to go outside their comfort zones in comparison to any other college darty with fun face gems, lace-up outfits and furry boots. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/501fb715-eb1e-4cb7-b1c1-2fe074f42571/IMG_1517.jpeg BLOG - Blings, Beads &amp; Bold Looks - Many of the outfits the girls wore were inspired by their own clothes.“We wanted to play around with pieces that we already had,” said Gilman. It was really important for them to fit in, considering they were visitors and hadn’t participated in anything like Mardis Gras before. “I think we did our best to amplify our personal styles. In fact, a lot of the stuff we ordered, we didn’t really end up wearing,” said McGregor. They both agreed that although they wouldn’t wear these outfits on campus in Madison, it was cool to curate them into something so individually, yet innovatively, tailored to their likeness. When describing their personal styles, they both agreed that they resonate the most with the bohemian chic look. Since coming to Madison back in 2021, their individual styles have immensely evolved. This is especially true for Gilman, a native New Yorker who is no stranger to East Coast fashion. Furthermore, comfort and accessibility in their outfits is non-negotiable for both of them. “We don’t like to be in something too structured, so we wanted our outfits to reflect that, especially with how long each day of Mardi is,” said Gilman. Scouring the internet looking for unique and versatile pieces was difficult for them, but both girls found success on Depop, Amazon, Edikted and their own closets. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b3b01b1d-6088-4530-af27-0a1b4f7e2717/IMG_1065.jpeg BLOG - Blings, Beads &amp; Bold Looks - Their experiences, from running on just four hours of sleep to getting peak adrenaline rushes, made each day a blast. The exhaustion didn't hit until the plane ride home.“I never wanted to take my outfit off, I was obsessed. It was so fun to dress up and seeing what other people wore and coming up to you saying they loved your outfit was such an amazing experience,” said Gilman. They were both extremely happy they left the festival completely unscathed from a potential wardrobe malfunction. “It was so fun to see everyone embrace their own unique style, free of judgment. I was inspired too and the feeling was so freeing,” McGregor said while Gilman agreed. For Tulane students, no outfit is ever “doing too much.” Drawing from the whimsical nature and bright colors of New Orleans, the girls recounted some of their favorite looks. From crochet outfits to rainbow leotards, they saw it all (and were obsessed). “It was sick because one of our friends' roommates dyed her hair red and no matter how many people you were looking over, you could spot her from anywhere,” Gilman and McGregor said. Their matching strawberry and lemon duo costumes were unbeatable, inspired by a friend they saw the day before to wear the crochet hats they brought too! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/40fc4075-9863-474e-9c37-4c1479962804/IMG_9036.jpeg BLOG - Blings, Beads &amp; Bold Looks - By the end of the festival, Gilman was running out of options. To combat this, she quickly threw on a random graphic t-shirt, some sparkly shorts, a cowboy hat and furry boots. This last-minute fit ended up becoming her favorite out of the whole week. On the other hand, McGregor was obsessed with her black bikini, arm candy, gold body jewelry and face gem look she created. Both ensembles were amplified by their vibrant accessories and versatile pieces. Both girls described themselves as fashion forward and love to experiment with different looks. They said that while Mardi Gras was a cool place to explore costumes and cool trends, they wouldn’t necessarily describe it as a fashion event. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0282b7f5-d151-4698-b8a3-7319b0fd254c/IMG_2504+2.JPG BLOG - Blings, Beads &amp; Bold Looks - Ultimately, Mardi Gras at Tulane University was an unforgettable experience that perfectly blended creativity, tradition, and personal style. The outfits and accessories worn by Gilman, McGregor, Tulane students and their friends were a reflection of the bold and striking personality everyone showcased. From meticulously-planned ensembles to sleek accessories that added that extra flair, every outfit told its own story. It was exciting to hear about how everyone embraced the chance to express themselves through fashion, with some choosing vibrant, over-the-top looks, while others kept it chic and subtle. The atmosphere seemed electric, and the camaraderie between friends and strangers alike made the weekend even more special. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274699167-DFUTEK9YUPA7X5DS63G8/IMG_0308.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274800629-LQ1X1C2LUY3EMKJ41TBW/IMG_8633.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274842984-G75KIECA31OI4W2LA2HN/IMG_9410.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274849876-ZKA7FXUUV1OLDG97YGT7/30175168_Unknown.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274863763-EJYDTR05T5ZZJN7NAUPU/IMG_9367.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274891944-JIBTI1I5VRJ0XEY9P0FF/IMG_2325.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274903057-JOW9W4SZYZT1V1TRJCKF/IMG_8978.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274921844-RU2VVP5731D5LPW1PYJQ/IMG_1500.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274937915-F6WC4XGHRRLQ55NIU3V3/IMG_9409.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274982446-HLM2FADWBPEICZTILVV4/IMG_1096.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742274995281-YMP21VJJO6CP2K06FQZW/30174976_Unknown.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275006404-PX3E21MD6AWAMC38QY8Q/IMG_8681.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275016918-3UUB5MPTY7QIGJNNPF4O/IMG_1011.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275021267-UM5LL05F8EW4BXWT9VNY/IMG_8982.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275053529-X7SCT5YJMHB0FHEZMFS5/IMG_2081.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275066700-XSYSRKJOYU5GAZ1M4TNV/IMG_9047.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275086384-NDHMZZC0SNIEBE9WGUL3/IMG_9362.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275096736-RJD4VC3WGSXKODPO056U/IMG_1401.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275107412-0BNH7QBCBYZYSBZY9OQY/IMG_9408.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275100673-3T7JIFTAT3U4L13PA9YR/IMG_9366.JPG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275135951-HHLLLCYKSIT5F0IJ3TS2/IMG_0516.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275194527-B15DYMXBE3MQVIPZALOI/IMG_1011.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275210126-XSFT1IJV8NKNHCJ44KG7/IMG_9003.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275233828-EYVEOR3ZM16B91CUQNPW/IMG_8934.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275257234-MGA9X32JNENMEI5NYYKV/IMG_8682.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275413774-Y0BVDQQR0EARKX9KE62U/IMG_0574.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275621950-3R9QZD6KYLRF6TSE2WUS/IMG_1151.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275701908-24ZY8BKE4T8VYABNZHVE/IMG_7481.JPEG BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275768527-J328HTOK5Y45GXSQRMZS/IMG_9051.jpeg BLOG - Blings, Beads &amp; Bold Looks https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742275772706-GFEY7YEMKYZ4RXRQIRBV/IMG_1274.jpeg BLOG - Blings, Beads &amp; Bold Looks https://www.thevaultuwmadison.com/blog/the-vault-x-oliv-a-flea-market-for-fashion-fanatics monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/15be1d63-cf2e-446e-b4c4-eef80584a603/Screenshot+2025-03-17+at+11.59.21%E2%80%AFPM.png BLOG - The Vault x oLiv: A Flea Market for Fashion Fanatics - The event began at 12 pm and lasted through 5 pm. The market was high energy, and combined with a warm, sunny day, people were out and in the mood to shop. Refreshments such as Red Bull energy drinks were provided to guests for free in the cooler, and the multitude of camp-themed decorations of oLiv helped set the scene for a very stylish day. The 30 plus vendors selling at the Flea Market were greeted with curious and inspired shoppers, looking to both browse and buy. There was clothing for people of all genders and identifications, as well as accessories and shoes for people of all ages! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b90c0a5e-a2e1-407b-9c47-287aea9dea29/Screenshot+2025-03-18+at+12.01.05%E2%80%AFAM.png BLOG - The Vault x oLiv: A Flea Market for Fashion Fanatics - From a shopper’s perspective, my friends and I browsed and found a lot of items we really liked. I loved all of the vintage pieces that were found in European thrift stores and bought from vendors abroad. My sports fanatic friend loved all of the vintage jerseys and shirts that were found near the window, such as the 2002 Los Angeles Lakers piece that was being sold. This event truly had an item for everyone to enjoy, either as eye candy or as something unique to put in their closet. The Vault partnered with Depop, a social media shopping app created for selling and buying merchandise for this event. Sloane Fuhr, a student at the University of Wisconsin-Madison and a brand representative for Depop, set up a booth at the flea market to talk about sustainability in fashion as well as upcycling and what it means, while handing out Depop merch for the shoppers! https://www.thevaultuwmadison.com/blog/from-suitcases-to-streets-my-abroad-fashion-diary monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1a3b4576-1eb9-468b-8af1-5a46a426163e/unnamed.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary Over the past few months, I’ve had the amazing opportunity to explore some of the most stylish cities and scenic spots in the world while studying abroad. Fashion truly varies by location, and knowing what to pack can elevate your travel experience. Here’s a breakdown of the styles I encountered (and wore) on my trips thus far. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e64939a8-46ce-4cab-b742-c31598ba7aa2/unnamed.png BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Barcelona, Spain: Year-round Aesthetic My home base is Barcelona, a region with an effortless and unique style year-round. Locals have been layering up in oversized wool coats, chunky scarves, and boots. Neutral tones are mostly worn here, but pops of color appear in statement accessories like handbags, belts and heels. Denim is a staple and is often paired with oversized sweaters and button-up cardigans. I have yet to experience the fashion of a Barcelona summer. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/574a65a2-85d2-4aca-a333-b885c97fb1db/unnamed+%281%29.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Chamonix, France: Fur Coats & Après-Ski Chic When we weren’t skiing, we embraced the après-ski aesthetic. Think plush fur coats, cozy turtleneck and fitted ski pants that look just as good on the slopes as they do at the lodge for an après-ski party. Accessories were key: big sunglasses, beanies, headbands, furry boots, leather gloves and scarves. Whether you were actually skiing or just there for the vibes, the fashion was effortlessly cool and luxurious. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ff9415dc-a6d1-45e2-a53f-5213c41eff7d/unnamed+%281%29.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Marrakesh, Morocco: Silk, Linen and Earthy Tones The fashion in Morocco was light and elegant. Many travelers would wear modest, flowing silk dresses accompanied with knit sweaters and linen sets to stay cool while out in the heat. Colorful and patterned head scarves were styled by everyone while spending the day in the desert. Make sure to wear comfortable shoes during day-time activities like a hot air balloon ride or atving through the dunes! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7e58989e-0e3b-4d8b-8458-c225869fdb8c/unnamed+%282%29.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary - London, England: Denim Everywhere London’s fashion scene is always ahead of the game, but one thing that stood out to me was the amount of denim people were wearing. Locals rocked oversized vintage Levi’s and denim-on-denim looks paired with chunky sneakers, leather jackets and blazers. The style here was very similar to New York street style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/156d6286-59ba-4d22-8ea6-30bcb22afda3/unnamed+%282%29.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Venice & Florence, Italy: Elegance In both Venice and Florence, the style was a mix of sophistication and glamour. Since it was very cold when we visited, locals were bundled up in wool coats and cashmere scarves, but even when bundled up, they never skipped out on golden bangles, statement belts and authentic leather hand bags. Don’t forget to check out the true leather jackets here. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2b8c76bb-822e-418b-b60f-129e0ae7d9fd/unnamed+%283%29.jpg BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Prague, Czech Republic & Budapest, Hungary: European Street Style Both Prague and Budapest had a street-style vibe. Puffer jackets, baggy jeans and stylish sneakers were the go-to choices, especially among younger crowds. Leather coats were also a huge hit here, mainly to keep warm during the freezing nights. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c97c10e2-7e12-4e74-8ad8-058df1f5cb1b/unnamed+%284%29.png BLOG - From Suitcases to Streets: My Abroad Fashion Diary - Tenerife, Spain: Beachy & Bohemian As a warm-weather destination, Tenerife’s style was beachy and bohemian. Flowy dresses, crochet sets, statement jewelry and espadrilles sandals made for the perfect coastal-chic look. During the day, expect to live in your swimsuit and a big beach hat. https://www.thevaultuwmadison.com/blog/look-of-the-irish monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0b470437-ce32-46ae-8766-f5f6b7420f2a/10136331652907523.jpeg BLOG - Look of the Irish - Repeat after me: green, green, green and also green. Perfect, we’re ninety percent of the way there! If the latest collections are any indication, this underappreciated color is finally getting the flowers it deserves in the upcoming spring and summer. Many attribute this inclined popularity to the “terra futura” aesthetic, which is thought to be the result of environmental consciousness intersecting with increased consumer awareness regarding fashion consumption. Therefore, busting out whatever green you own is not only a way to stay on top of the trend, but also a way to embrace the wave of sustainability activism that we should all do our best to contribute to. That being said, if you find yourself short on green items, thrift stores or online reselling sites such as Depop are great starting places. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c67451cb-f49a-4e00-9db1-6b75eb12906f/P0.jpg BLOG - Look of the Irish - So, we have green at the forefront of our minds—but where do we go from here? You’re in luck (no, I will not stop using puns), because the answer is truly any direction your heart desires or personal style requires. One of the best-known rules of Saint Patrick’s Day is that there are no rules. The only guidelines to follow are self-expression, comfortability (it’s a long weekend) and fun. You can choose a silly route and scavenge for a green wig or full leprechaun getup, go the diva direction and find fun statement pieces like an upcycled jacket or bold emerald jewelry or opt for a streetwear style and sport a green-centric jersey. A fun way to ensure your fit stands out in the wave of green is being aware of texture combinations—sequins, satin, leather, faux fur, knitwear or velvet, don’t be scared to try a new pairing. The Irish are known for their friendly and fun-loving culture, so I’m sure they’ll love you just as you are. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4abfbab6-0fd7-4c64-8193-53c1abf300e9/Screenshot+2025-03-17+at+12.38.19%E2%80%AFPM.png BLOG - Look of the Irish - If you're not entirely convinced to commit to the green bit, or maybe just hoping to go the extra mile, there are a few more ways to represent the spirit of the Irish this March. Packers fans are already well aware of this combination, so we find ourselves asking: What is green without a little gold? Whether it be a decadent amount of accessories or you’re going for the whole pot of gold look, this color is on theme and easy to apply. If you truly want to embrace Irish culture in another way, using humor might just be key. There’s no shortage of famous sayings or funny quotes to be applied to a DIY graphic T-shirt for the occasion. When “Kiss me, I’m Irish” stops working, it will be a sad, sad day. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/644e51bd-6daa-453f-ba4a-5542f043e6dc/Screenshot+2025-03-17+at+12.46.21%E2%80%AFPM.png BLOG - Look of the Irish - At the end of the day, Saint Patrick’s Day fashion is all about having fun, expressing yourself and embracing a bit of Irish luck. Whether you go all out with a head-to-toe green ensemble, add shimmering gold accents or experiment with bold textures and accessories, the key is to wear it with confidence. Of course, take a moment to check in with your ginger friends—everyone may be celebrating, but let us not forget that this is their time to shine. Hopefully, we’ve all learned that this amazing holiday is as much about feeling your best as it is about looking your best. Go forth, celebrate responsibly, and remember that the best way to wear green is with confidence and all of your craziest intentions. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742233324114-Q5SE9M1VIZDPHHVBMC33/Screenshot+2025-03-17+at+12.42.00%E2%80%AFPM.png BLOG - Look of the Irish https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742233377427-Y8H7MITWRT6SC1F2G8IM/Screenshot+2025-03-17+at+12.42.52%E2%80%AFPM.png BLOG - Look of the Irish https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1742233426365-2WL7N0YJ029C0IFJCCQM/Screenshot+2025-03-17+at+12.43.44%E2%80%AFPM.png BLOG - Look of the Irish https://www.thevaultuwmadison.com/blog/fashion-collaborations-the-history-and-current-trajectory monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d959b772-afee-44cd-a0d2-60e694a2e76c/Screenshot+2025-03-17+at+11.44.15%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - A fashion collaboration involves two separate creative parties consisting of designers, brands, artists, celebrities and more coming together to create new and exciting clothing, accessories, or fashion lines. Fashion collaborations are not a new idea; they have been relevant since the 1930s. The first recorded fashion collaboration was between Elsa Schiaparelli, an Italian fashion designer, and Salvador Dalí, a Spanish artist who took part in the Surrealist movement. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/672e4be7-7536-4fe3-bb9e-b5200c5f3d31/Screenshot+2025-03-17+at+11.46.08%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - This collaboration occurred back in 1937 and featured the infamous “Lobster Dress.” The dress itself was a lobster design painted by Dalí, and the construction of the dress was done by Schiaparelli. The “Lobster Dress” was the wedding dress of Wallis Simpson, bride to the Duke of Windsor, which solidified the iconic legacy of the look (The History and Effectiveness of Luxury Brand Collaborations | Croud, 2025). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9b161ae5-2c23-4245-a575-d052379eb90d/Screenshot+2025-03-17+at+11.46.47%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - Collaborations of artists and fashion designers are a key part of dreaming up successful creative ideas that draw in consumers. In the 1950s, collaborations looked like big fashion brands styling celebrities. Particularly memorably, Christian Dior often dressed Hollywood actors in new elegant looks—one example being his design for the popular actress Ava Gardner. In the 1960s and 1970s, an influential collaboration involved Emilio Pucci, a politician and Italian fashion designer, who created a menswear line with Ermenegildo Zegna, a major fashion house (The History and Effectiveness of Luxury Brand Collaborations (Croud, 2025). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ccb471ff-d428-4fb5-8179-76cfc39344a0/Screenshot+2025-03-17+at+11.48.14%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - In addition, Karl Lagerfeld collaborated with Chanel, then took over as a new creative director, making the brand into a ready-to-wear line and bringing a new life to it. His work included the interlocking Cs logo, gold chains, tweed fabric and quilted leather, which helped bring the dying brand back to life (Borrelli-Persson, 2020). This is a key example of why brands gravitate towards collaborations: the need to bring something new and fresh to customers back to the brand. However, modern collaborations look a little different.In addition, Karl Lagerfeld collaborated with Chanel, then took over as a new creative director, making the brand into a ready-to-wear line and bringing a new life to it. His work included the interlocking Cs logo, gold chains, tweed fabric and quilted leather, which helped bring the dying brand back to life (Borrelli-Persson, 2020). This is a key example of why brands gravitate towards collaborations: the need to bring something new and fresh to customers back to the brand. However, modern collaborations look a little different. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8e50df37-dcf4-4c5a-a5b2-84226b85e5f0/Screenshot+2025-03-17+at+11.49.53%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - The key change started in the 1990s when Nike collaborated with Comme des Garcons, creating a sneaker and sportswear line. In the 2000s, Marc Jacobs worked with Stephen Sprouse to make Louis Vuitton graffiti-splattered handbags, which set the stage for more collaborations between fashion designers and artists. Now, collaborations look more like limited edition lines, as seen in the Louis Vuitton Takashi Murakami collab. It can also be seen in celebrities working with brands. Some familiar examples include when Chanel worked with Pharell Williams and Kanye West worked with Louis Vuitton to create their own shoe collections (The History and Effectiveness of Luxury Brand Collaborations | Croud, 2025). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/35ce0880-2aaf-40a6-926f-6186632021f0/Screenshot+2025-03-17+at+11.51.07%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - Now, brand collaborations are more common and involve less effort, seemingly done for cash grabs rather than their previous purpose of creating something new and inspiring. Brands like Supreme that work with merging graffiti artists such as Damien Hirst showcase obscure brands. Lululemon did a collaboration with Saul Nash (SLNSH), which seemed like it was more for creative purposes instead of money. The silhouettes, fabric construction and overall description of the design process makes this collaboration stand out. In contrast, it’s hard to tell if collaborations between Skims and Dolce & Gabbana or The North Face, Lululemon and Disney, or Nike and Tiffany are for money or a genuine love of design and art. These collaborations, among others, are seen as money grabs and are overall not received well in the creative world. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/84767232-d6f5-4897-b82e-85751c40b77b/Screenshot+2025-03-17+at+11.53.08%E2%80%AFAM.png BLOG - Fashion Collaborations: The History and Current Trajectory - However, the fact that the collections are limited edition and one-of-a-kind works really well with consumers who are loyal to these brands. A successful modern brand collaboration can look one of two ways: an artist or some sort of edgy new style that brings back old styles and inspires people who see it, or sticking two popular people or brands together that will sell based on brand recognition alone. https://www.thevaultuwmadison.com/blog/swamp-princess-style-experimentation-and-self-appreciation monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c25dfa5a-3237-4fa7-9c65-76e782feb815/Screenshot+2025-03-11+at+11.47.44%E2%80%AFAM.png BLOG - Swamp Princess: Style Experimentation and Self-Appreciation - Doechii’s music career took off in 2020 when she decided to become a fully independent artist and release her first mixtape Oh, The Places You’ll Go. Her vocal artistry and futuristic experimentation with 90s hip-hop and electronic beats quickly gained attention. In 2023, her career took off when her song “What It Is (Block Boy)” reached top 30 on the Billboard Hot 100 and was nominated for the VMA’s Song of the Summer Award. In 2024, her track “Denial is a River” went viral on TikTok, influencing even more to discover her musical talent. In just five years, her humble beginnings turned to remarkable fame. She performed at the 2025 Grammys and accepted the title for the third female rapper to win a Grammy award for Best Rap Album. While still a musical anomaly, her voice is not the only thing that is making heads turn. Doechii’s keen sense of style developed at a young age due to her parents' love for fashion and has since taken off. Throughout the years, she has blossomed into a fashion icon with her ability to break societal expectations and conventional trends. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a28822aa-a75f-44c2-87a7-72953299e6d8/doechii+2.jpg BLOG - Swamp Princess: Style Experimentation and Self-Appreciation - “My taste level was very high when I was young. I wasn't into the sh*t that everybody else was into. Not to say they weren't into cool sh*t, but my sh*t was just cooler.” In an interview with Fashionista, Doechii explains that she likes to explore time through clothes by finding inspiration from past eras and merging them with her predictions of the future.With such a wide range of aesthetics, you’d think it would be impossible to make outfit decisions. However, for Doechii, it is a lot simpler than that. She just wears outfits based on her mood. “Sometimes, I want to look like I'm on stage, but I'm just going to the store. Then, sometimes, when I'm on stage, I look like I'm going to the store. So, it never depends on where I'm going, but more so how I'm feeling.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/02ddfd1e-1fec-4f25-90ef-1a28fd56caba/Screenshot+2025-03-11+at+11.45.49%E2%80%AFAM.png BLOG - Swamp Princess: Style Experimentation and Self-Appreciation - Doechii’s music is also very influential to her style, as she likes her clothes to reflect the vibe of her songs. In the past, she dressed in a very playful, ‘trashy-core’ aesthetic, which matched with her first pop mixtape. In 2023, she began working with stylist Sam Woolf, who helped transition her style into one that more accurately reflects her growth. Ever since, they’ve been a dream team in reinventing Doechii’s appearance and challenging societal norms. "Doechii is stupid creative. She has a vision and she knows exactly what she wants—but it's always very collaborative.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/788b70c9-effc-497c-973d-131c144dca4d/Screenshot+2025-03-11+at+11.49.47%E2%80%AFAM.png BLOG - Swamp Princess: Style Experimentation and Self-Appreciation - Doechii’s most recent aspiration has been redefining the trend of “office-wear” clothing. She is avidly reconnecting the cultural divide between hip-hop and luxury fashion by styling preppy clothing with bright colours and patterns, asymmetrical layering, and dramatic silhouettes. At the 2025 Grammy Awards, she showed out in four uniquely different custom Thom Browne suited looks. All of the looks innovatively embodied the roots of femininity, hip-hop, and office wear. The outfit that stole the show was the pantsuit she wore when accepting her Grammy Award. The exaggerated-hip, high-waisted bustier pants were paired with a cropped short-sleeve blazer layered over a dress shirt and tie and pulled together with a black corset. This look reflected Doechii’s roots in theatre by using a costume-like design to tell a story. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3f539021-28f9-413e-bde3-4d9ef4a2469f/Screenshot+2025-03-11+at+11.51.00%E2%80%AFAM.png BLOG - Swamp Princess: Style Experimentation and Self-Appreciation - Doechii once again captured the limelight this past week during the 2025 Milan Fashion Show. She opened the show by jumping out of an army truck and strutting down the catwalk to her track “Nissan-Altima”. Celebrating the 30th anniversary of D'Squared, she relieved her ‘trashy-core era’ and dominated the runway with a backpack full of cash, wearing denim hot pants, an ‘iconique’ train dress and a roped corset. Doechii is more than just a music artist or a fashion inspiration; she is a maverick in today’s society. Not only has she built her fashion and music career from the ground up, she has done it with humility and authenticity. Throughout her fame, she’s carried her culture and roots along with her, hence her nickname “Swamp Princess. Most importantly, she continues to share the importance of individuality and self-expression to motivate her fans, especially young black women. In her Grammy speech, she said: “Don’t allow anybody to project any stereotypes on you, to tell you that you can’t be here, that you’re too dark, or that you’re not smart enough, or that you’re too dramatic, or you’re too loud. You are exactly who you need to be to be right where you are, and I am a testimony right now.” https://www.thevaultuwmadison.com/blog/2tumggdib3sk7y84smlg1jsolhd01p monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ebb0419c-be12-4c31-9adf-e6a6f14af90c/Screenshot+2025-03-10+at+10.17.59%E2%80%AFPM.png BLOG - Influence or Dictate: Trend Effects on Expression “Does this mean I have to wear skinny jeans?” “Crying because Alix wore skinny jeans” “Alix Earle was right” “Begging Alix to put the skinny jeans away” “If Alix says skinny jeans are back, they’re back” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/08eb86d4-bcc5-43b5-a402-48ae9942ca28/Screenshot+2025-03-10+at+9.56.32%E2%80%AFPM.png BLOG - Influence or Dictate: Trend Effects on Expression Influencers are here to do just that: influence. It becomes an issue when influence goes beyond inspiration and becomes the standard. It is possible to be trendy without becoming a copycat and to be expressive without being unstylish. Our American society places a lot of pressure on fitting in and sticking to the norms. It emphasises comfort in every aspect of our lives, especially when it comes to how we dress. This mindset has pushed the idea of trends in order to fit in. Many of us probably had a scrunchie collection, dyed colored streaks in our hair, or owned a pair of Ugg Tasmans (I still wear mine multiple times per week). While consumption of these fads is not wrong, they slowly tear fashion away from its ability to act as a form of expression. Trends provide a standard, a cookie cutter of how we are supposed to dress and look. Fashion is meant to break those barriers and allow individuals to showcase themselves. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f64ff33c-9c64-4d87-9dcb-3daac443e3ce/Screenshot+2025-03-10+at+10.14.36%E2%80%AFPM.png BLOG - Influence or Dictate: Trend Effects on Expression When influencers and trends make people feel like they cannot dress using their own personal style or preferences, this is when their precedence in our culture becomes an issue. I think baggy jeans are great (I’m wearing a pair as I write this), but I also want people to wear skinny jeans if that is what makes them comfortable. So what if a tighter-fitting pair of pants makes someone feel more confident? So what if a baggier pair of pants makes someone feel more confident? Influencers are meant to influence, not dictate. Let your fashion lead to expression, and if social media stars like Alix Earle help you get there, then by all means, take inspiration. The issue is when trends contradict individuality because fashion cannot do its job. It cannot help us express. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e4e2be1b-d35b-4661-bf74-07fe430b7224/Screenshot+2025-03-10+at+10.07.32%E2%80%AFPM.png BLOG - Influence or Dictate: Trend Effects on Expression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/85sx5r1dd25z2rh3dm130u9ksl2p8z monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bcecaa25-0cc7-45b3-b755-469ba3e5bd6f/unnamed.png BLOG - Sequins to Swimsuits: A Fashion Guide to Spring Break - 1. Sequins and Sparkles Sequins and sparkles are making a comeback. Whether it be on mini skirts or tank tops, this eye-catching fabric is guaranteed to elevate your outfit. A wide variety of brands are hopping on this lively, fun trend, including Peppermayo, Danielle Guizio, and BY GIANNA. They each have a unique selection of bedazzled pieces that are sure to make your outfit stand out. Pairing an eye-catching skirt with a solid-colored cami ensures that all attention will be drawn to you this spring. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a20c42f3-9a0b-43ef-acc2-d24e442931be/unnamed+%282%29.png BLOG - Sequins to Swimsuits: A Fashion Guide to Spring Break - 2. One-Piece Swimsuits For the relaxing, ocean-filled, tropical vacation, you will most likely find yourself needing a new bathing suit or two. This spring break, and upcoming summer, one-piece swimsuits are back and better than ever. The comfy and reliable suit provides sun protection, while still letting you get your sought-after tan lines. Whether you prefer a more modest cut or not, there is a one-piece for everyone. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e4a5a5aa-8d4c-422d-aaf1-1eaa74ac3d3c/unnamed+%283%29.png BLOG - Sequins to Swimsuits: A Fashion Guide to Spring Break - 3. Chunky Jewelry An outfit is never complete without accessories, and this break jewelry is the way to top it off. For the past few months statement jewelry has been on the rise, and with the sun coming out, layering and bold pieces are here to stay. For instance, pairing chunky rings with a hand chain will create a sense of balance while evoking a classy and fun vibe. I love to browse for new jewels at Bracha, en route, and thrift stores! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/130f2b3b-f642-4b1f-bbf6-863e66dec542/unnamed+%284%29.png BLOG - Sequins to Swimsuits: A Fashion Guide to Spring Break - 4. Cardigans For the cooler climate, cardigans are the perfect way to stay warm and cozy while adding a pop of color to your outfit. I love a fuzzy cardigan to add some warmth and softness to a simple outfit, or a chunky knit piece to add dimension. Cardigans are so versatile, it’s easy to find them oversized with big buttons or form-fitting with pockets, and they can be paired with anything. A low-rise jean paired with a colorful cardigan and complementing accessories will be perfect to ring in the new season. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1ee05608-afa0-4fea-b4cf-3f69fc00dd85/unnamed+%285%29.png BLOG - Sequins to Swimsuits: A Fashion Guide to Spring Break - 5. Floral Pieces Of course, spring break would not be complete without a good set. Skirts and tops have made for an iconic pair for a long time, but this season expect to see long skirts and tank top sets patterned with life-like flowers, designs, and vibrant colors. Personally, I also love the mini skirt combo, which is perfect for warm temperatures. While embracing the season of new bloom, florals have taken on a modern, realistic variation this year, and the patterns can be found on various items of clothing. In short, you can not go wrong with a fresh set this spring break. https://www.thevaultuwmadison.com/blog/fkk1kccaeuu9zhzrv7gvykjtgujdba monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/75ed6095-36c4-46f4-b497-9cc2bc4bc297/Screenshot+2025-03-04+at+2.46.19%E2%80%AFPM.png BLOG - The Evolution of Luxury Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c5bb253-7cee-421b-858e-2fbdd5baf36a/Screenshot+2025-03-04+at+2.33.02%E2%80%AFPM.png BLOG - The Evolution of Luxury Brands - Let’s look at how luxury brands started. Brands such as Gucci, Hermes, Burberry, and Cartier represent a handful of the first luxury brands. These high-quality brands were seen as symbols of status and affluence, and they were therefore only accessible to the elite. Those of a lower, or even of a middle class, could not afford or have access to their products. While luxury brands are still expensive and viewed as lavish, they’re much more accessible, and appear in settings they would’ve never been seen in decades ago. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/12f2d8fc-e5f1-46d6-94c4-0243ff09bdd1/Screenshot+2025-03-04+at+2.34.41%E2%80%AFPM.png BLOG - The Evolution of Luxury Brands - Think about an overflowing, narrow street in Chinatown. Brands like Coach, Gucci, and Louis Vuitton can be seen perched atop shelves in merchandise shops. While the products are knock-offs, it still is a testament to how much the status of luxury brands has changed over the years. It would’ve been insulting, and never seen, to have knock-offs of these high quality brands being sold for cheap in locations other than their stores. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a038bb52-2add-4714-b7e4-08dd9c3a001e/Screenshot+2025-03-04+at+2.35.46%E2%80%AFPM.png BLOG - The Evolution of Luxury Brands - Does this mean luxury brands are not valued anymore? Not necessarily. While their value has slightly diminished in comparison to their prior esteem, luxury brands are still associated with quality and elevation. Modern-day celebrities like Lily-Rose Depp, Jennifer Lopez, and Natalie Portman are all ambassadors for luxury brands. They’re constantly photographed wearing clothing from their respective brands, associating fame and high value with this profile of brands. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e7cc791e-2b24-4bf3-9708-3d183ceebba8/Screenshot+2025-03-04+at+2.39.13%E2%80%AFPM.png BLOG - The Evolution of Luxury Brands - College students also flaunt luxury brands, but with a much more subtle approach. Brands like Canada Goose can be seen worn on campus frequently during the winter months, and students will wear their high-end brands to lecture. Students also acquire luxury brands through thrifting and second hand shops. https://www.thevaultuwmadison.com/blog/developing-a-winter-wardrobe monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c192b97e-7457-4664-8407-aebdfb1972d3/Screenshot+2025-03-03+at+3.29.36%E2%80%AFPM.png BLOG - Developing a Winter Wardrobe - 1. Personalize your Wardrobe with a Unique Jacket I know wearing a coat isn’t a revolutionary idea, but customizing your coat to match your aesthetic is useful not only for elevating your outfit, but improving your confidence as well. From suede, to faux fur, and even trench coats— jackets allow you to personalize your wardrobe. Jackets have the potential to be statement pieces in your trek to class, so finding one that matches your unique style is at the top of this list. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ac8371d2-c85e-4ef2-bbe0-d4c225757dce/Screenshot+2025-03-03+at+3.30.30%E2%80%AFPM.png BLOG - Developing a Winter Wardrobe - 2. Faux Fur Bucket Hats Faux fur bucket hats have been making a statement during this winter season as yet another option to keep you warm and stylish. This is a great accessory to add a unique and stylish flare to your winter closet! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/506604c9-2d41-4b53-81fa-5ef38a47abcc/Screenshot+2025-03-03+at+3.36.14%E2%80%AFPM.png BLOG - Developing a Winter Wardrobe - 3. Oversized Scarves I’d be lying if I said I didn’t have an obsession with scarves this winter season. There are so many different ways you can style a scarf to match the outfit you’re wearing, such as a balaclava or a simple drape over an oversized coat. Not to mention the variety of colors and designs that can brighten up an outfit during the cold winter months. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8a1b23c2-a96e-433f-9b64-af1c8f642d4b/Screenshot+2025-03-03+at+4.02.24%E2%80%AFPM.png BLOG - Developing a Winter Wardrobe - 4. Fleece-Lined Tights Who says you can’t wear skirts in the winter? Fleece-lined tights elevate an outfit by adding an edgy and bold detail to enhance the overall look. The fleece lining ensures that you stay warm while allowing you to wear your favorite warm-weather outfits during the winter as well. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/42ac89c8-fa69-4297-aa9a-cb70acfff898/Screenshot+2025-03-03+at+4.02.59%E2%80%AFPM.png BLOG - Developing a Winter Wardrobe - 5. Leather Gloves Leather has made its way into just about every clothing article and accessory, so why stop there? Leather gloves not only keep your hands warm, but provide a classy and elegant touch to your outfit. From coats and pants and now to gloves, this timeless material deserves a spot in your wardrobe this winter! https://www.thevaultuwmadison.com/blog/aol07b26hvk58mtnz48q3nw6941z3r monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2849aa14-3644-4dd6-be1c-137cc2c9721f/9ef861c49cd1afec96cd036d5266b507.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - As we transition into March, it’s also a great time to focus on physical and mental well-being. Detoxing your body doesn’t have to mean extreme cleanses—small, manageable habits can make a big difference. According to Healthline, some effective ways to refresh your body include drinking more water, incorporating fresh fruits and vegetables into your diet and maintaining a consistent sleep schedule. With daylight savings beginning on March 10th, adjusting your routine to accommodate the shift can help keep your circadian rhythm in check. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/728afc58-1cab-42f8-9361-211e6daa69bd/f19ba86b811932fffdbc9ce03203164a.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - In addition to sleep and nutrition, getting outside can have significant health benefits. After months of braving Wisocnsin’s infamous frigid weather, walking along Lakeshore Path can boost your mood and vitamin D levels. Sunlight exposure has been linked to improved mental health, so soaking up the sun we’ve been deprived of for too long is an essential part of spring rejuvenation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/71df20b1-a053-43e5-a0ac-ace8be33cc1d/bfe0a0a792ab67fec4089373dcb40a1a.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - As the season changes, so should your skincare and haircare routine. Moving from the harsh, dry air to the more humid, misty weather of March, April and May requires some adjustment. Incorporating water-based serums can help maintain a healthy glow, while gentle cleansers prevent peeling caused by increased exposure to the sun. It’s also a great time to reassess some moisturizers and creams to ensure they still complement your skin’s evolving needs. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25962009-4678-4a77-b93b-01ec80cd17b9/52970cbb355382fcbfc72b915c7119fd.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - With the rising temperatures and increased humidity, hair care is just as important. It’s crucial to focus on hydration and nourishment. Avoid overwashing, which can strip your hair of its natural oils. Instead, opt for moisturizing shampoos and scalp treatments to maintain healthy roots. A leave-in conditioner can also help combat frizz and dryness as the seasons shift. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0f810483-4838-409e-b5f4-9c70daff41a5/f4df028b114e10b708a96cbeb53a09dc.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - Of course, no spring renewal is complete without a wardrobe refresh. This season’s fashion is all about blending comfort with style. Some must-have pieces start with lightweight jackets. They’re perfect for the unpredictable weather March brings, from breeze to rain or a charmingly sunny day. Options include a stylish trench, denim jackets or leather for going out. Additionally, breathable knit clothing is a great way to incorporate heavier layers without overheating. Light, knitted tops and cardigans can add layers and dimension to any ensemble. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17675557-66e4-4b3c-8942-4bca45ebac21/613e8007ca3fdacf70747c99343aee66.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials - And of course, no fit could be complete without stylish sunglasses, especially colorful ones to make your outfit pop or classic black for a chic, nuanced look. Color is no stranger to spring, so make sure to add some brighter or more palatable pastels to enhance your look as we transition from winter’s dark vibe. Finally, some footwear can include a mix of sneakers for those long walks or boots and sandals for those fun going-out adventures. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036036088-U4LGQGVZA3XCW2OXQHFZ/e02905c2ff053abdbc3c19b5ca63ee7a.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036052465-HOURHKAJQGX07QMPDMEM/b831c5ce49a5b6e7e22731315eab3b07.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036061577-C38RUNE4KF4O9RVTKRYZ/8b5a1da8c77944d4fa4c96f560ec69fe.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036094566-LIXIDDR6TF69G0LOXXWJ/ba8174c242a94ed3661e341514f8b367.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036152411-Z5RURSPXJ5LXHKVBCV5Z/0ae0708e8dd7e3599de4fb9e28da6ca3.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036168056-33YMKMMJ6QQH2WPU8YOT/2b17861b76a9f3ba3431c1022cb8d815.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036186971-SQEL6R0YK7F0E1RJ2AEJ/febf92882520b87786be698a101e4396.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036228240-YV07HEPR8WL7IKCZ1OU5/0bd055eed4e538a359b58b2adb5b17c9.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036263863-65DXPKLYMOJVBPR4G39F/935f494f7ea21dd913a577e13984ad26.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036280323-6UGTCNJBDQ1BXIMNRW85/6a3c41b06ced7a3c423f41310b9fda68.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036305938-6ILNEIGG91KO9V6GF30N/90eb7509dd205542a51665488f2d686c.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1741036362662-T34O2QR1NAEY3WHN0BP6/f5212cf8af83511802e702530122b541.jpg BLOG - Winter Out, Spring In: A Guide to Seasonal Essentials https://www.thevaultuwmadison.com/blog/fashion-culture-and-music-musicians-shaping-fashion-since-forever monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eee80600-a208-451e-a899-78841a2f8048/Screenshot+2025-03-03+at+2.57.16%E2%80%AFPM.png BLOG - Fashion, Culture, and Music: Musicians’ Shaping Fashion Since Forever - Pop culture and fashion have always been deeply intertwined, but most of us fail to see the impact famous artists and musicians have on current fashion trends. Concerts have not only become a celebration of music but of style, making fans instinctively mirror their favorite artist's trademark look . Whether it is channeling one of Taylor Swift’s era for her Eras Tour, sliding on cowboy boots for a Morgan Wallen concert, or rocking a bucket hat at FISHER, no matter the difference in one's style to the artist, it is an unspoken ritual to dress similarly to the artist at their concerts. Celebrity influence also reflects on a lot of people’s day-to-day fashion decisions. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ea7acc36-94ec-415d-9614-41715af35434/Screenshot+2025-03-03+at+2.57.36%E2%80%AFPM.png BLOG - Fashion, Culture, and Music: Musicians’ Shaping Fashion Since Forever - Beyond attire, musicians' flair also shapes mainstream fashion. Sabrina Carpenter, one of the most current pop-culture figures, is a great embodiment of this. Her dress from her song Espresso, a sleek strapless piece with a bold white trim, exudes the same elegance that a man in a suit and tie gives. The voluminous blowout adds an extra layer of sophistication, reminiscent of the smooth, luxurious nature of espresso itself. This was just the beginning of her influence over fashion. Carpenter's impact extends far beyond this look—entire fashion guides, retail websites, and social media pages are dedicated to achieving her signature aesthetic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d1542914-6bd7-49c1-b6ea-5863da439061/Screenshot+2025-03-03+at+2.57.53%E2%80%AFPM.png BLOG - Fashion, Culture, and Music: Musicians’ Shaping Fashion Since Forever - This influence dates back to counterculture times, the 1970s. Jimi Hendrix wasn’t just a revolutionary guitarist and musician, but also a trendsetter who redefined expressing oneself. Hendrix’s bold fashion choices became a symbol of freedom and individuality at the time. He broke conventional men’s attire, making it acceptable for men to wear silks and textures, vibrant colors, and flare pants. His style brought people together to celebrate creativity, diversity, and a stylish liberation that resonated even further than just music. His impact on fashion can still be seen today, allowing people to embrace bold, expressive fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e35f6bfe-67c4-4ede-adee-d268b0f0188c/Screenshot+2025-03-03+at+2.59.15%E2%80%AFPM.png BLOG - Fashion, Culture, and Music: Musicians’ Shaping Fashion Since Forever - Overall, millions of musicians and music artists all over the world have been impacting the fashion trend cycle for generations. Whether on stage, on screen, or on the streets, artists shape the trends of tomorrow. Musicians and consumers need to have this connection and influence because it motivates people to express themselves, have individuality, connect people from all over, and develop and deepen the importance of style and culture. https://www.thevaultuwmadison.com/blog/the-age-of-altheisure-whats-next monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d2d4d712-c45a-4e44-86ae-59ef27177360/Screenshot+2025-02-17+at+1.56.23%E2%80%AFPM.png BLOG - The Age of Athleisure: What’s Next? - Since the pandemic hit in early 2020, the athleisure fashion trend has continued to be popular among consumers. Being at home all the time eliminated the need to dress up and created a desire to stay in constant comfort. These ideals have lasted and continue to show up in places such as airports, schools, and even the workplace. Business casual now includes dress pants that feel like sweats and elevated sweatshirts. However, there is unrest happening in the fashion world against the idea of wearing sweatpants all the time. Has the trend run its course, or is it just evolving? Are we past the point of the pandemic to finally stop wearing our sweats? The answer is no, athleisure is evolving https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1cf52a3e-ebbe-4c55-9361-295c996a8b96/Screenshot+2025-02-17+at+1.58.08%E2%80%AFPM.png BLOG - The Age of Athleisure: What’s Next? - When you have nowhere to go, why not wear what makes you comfortable? Sweatpants and sweatshirts are many people's first go-to to feel cozy but were not always socially acceptable to wear outside the house. That all changed when COVID hit, which ultimately opened up the market for more fashionable sweatpants. Athleisure companies thrived off of these trends and still are going strong. Now that comfort has been introduced, it is hard for people to stay away from it. However, taking a look into some of the most popular athleisure brands, we can see that trends have shifted away from just workout attire and more of a marketing push on casual, even business casual wear. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a5f2216f-a1e6-4a97-a2b1-4671fda175b4/Screenshot+2025-02-17+at+1.58.38%E2%80%AFPM.png BLOG - The Age of Athleisure: What’s Next? - For example, an industry leader in the athleisure market, Lululemon, recently came out with a product called the “Daydrift” pants. Which is a trouser style pant that holds the comfort of sleek sweatpants with a comfortable waistband. This, in addition to other products that have come out of the brand's inventory, includes blazers, other dress pants mostly for men, sweaters, etc. All of these have the same comfort of athleisure with the aesthetic of business casual and business professional. The men’s “ABC Pants” are notorious for their business professional look while being comfortable enough to wear on the plane, which is why it's such a popular product. Lululemon is not the only company straying away from just athleisure workout gear, companies such as Alo and Athleta have made blazers and other dress pants and jumpsuits that can be dressed up or down. The Alo “First-Class Blazer” for example embodies the business professional aesthetic made out of stretchy and sleek material used for the brand’s true athleisure clothing. There is a definite movement from classic athleisure to more business casual attire. Another interesting example was the trend of viral jeans from Rag & Bone that fit and feel like sweatpants but look just like jeans. These jeans were in the spotlight on TikTok for having the appearance of a light wash jean, done so well that it was not believable that they were made out of sweatpant material. Creative ideas that combine the feel of athleisure and casual aesthetic continue to be popular amongst consumers because of their versatility. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/118a69c1-eab2-4b73-ad30-f649be33f5db/Screenshot+2025-02-17+at+2.18.24%E2%80%AFPM.png BLOG - The Age of Athleisure: What’s Next? - Now that the world is close to recovering from COVID, people are back in the workplace and back to having to wear business professional attire, these brands are striving to keep up with these consumer needs. Popular additions such as trousers, a blazer, a button shirt, and a trench coat are quickly being adopted by athleisure brands. More of this is to come as people want fashion but continue to highly value comfort. https://www.thevaultuwmadison.com/blog/pack-cute-pack-smart-pack-stylish-for-study-abroad monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a7202180-ebc7-446a-9a10-742f71d3f24f/Screenshot+2024-12-15+at+3.59.33%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Make Use of a Clothing Rack Like many of your favorite influencers who pack for trips, make packing both fun and smart! Use an old coat rack or even a curtain rod to work through various outfit options, ensuring you can visualize every piece you plan to wear. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6cee9b72-db02-47f7-951e-db1642c1c1ad/Screenshot+2024-12-15+at+3.58.17%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - 3-3-3 Method Similar to a capsule wardrobe and a favorite of Vogue, the 3-3-3 method aims to create as many outfits as possible from just a few pieces. The idea is to pick three pairs of shoes, three tops, and three bottoms and mix and match from there. For example, try wearing your midi skirt as a strapless flowy top or reverse your cardigan for a cute off-the-shoulder look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dd5af823-9498-4334-b8fb-6d27370fe50b/Screenshot+2024-12-15+at+4.01.09%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Packing Cubes: A Tried-and-True Method Not only do packing cubes help conserve space, but they also ensure you stay organized. Acting like puzzle pieces, packing cubes help you remember how you packed everything and where each item belongs, reducing the chances of leaving anything behind. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce71d296-debd-4012-b93a-3a0000642f85/Screenshot+2024-12-15+at+3.57.57%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Get some inspo To avoid packing random items you "might" wear, think about how you want to dress and who you want to be on your trip! Get excited by scrolling through Pinterest or mood boards for outfit ideas tailored to the climate and vibe of your destination. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2db433b9-3146-4661-a284-a0b0704865fc/Screenshot+2024-12-15+at+4.04.52%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Roll Your Clothes A long-debated topic: is folding or rolling better? It’s confirmed—rolling is the most efficient way to pack your clothes. By rolling smaller tops into the corners of your suitcase, you can maximize space and fit more into your bag. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a76ac0ab-7254-4827-a4ae-0603117ab5e4/Screenshot+2024-12-15+at+4.01.58%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Make Use of Visitors Have a parent or friend visiting you halfway through your trip? Make the most of it! Ask them to bring an extra suitcase so you can send home clothes you no longer need. This way, you’ll free up space in your luggage and keep your wardrobe manageable. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a85f85dd-f82a-4790-abef-bbb780985c88/Screenshot+2024-12-15+at+4.02.31%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Plan Your Purchases It’s hard to resist shopping while abroad, so plan strategically. For example, if you’re heading to Florence, save space by purchasing a leather jacket there instead of packing one from home. Similarly, consider buying hair tools at your destination to ensure compatibility with local outlets and wattage. On the flip side, pack versatile basics you love so you won’t feel the need to buy simple items like tees and tanks while abroad. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/422c1d19-1ee4-403f-8e5e-757503e68e08/Screenshot+2024-12-15+at+3.56.53%E2%80%AFPM.png BLOG - Pack cute, pack smart &amp; pack stylish for study abroad - Packing for an extended trip abroad doesn’t have to be overwhelming. With a bit of strategy and creativity, you can balance practicality and style. By focusing on versatile pieces, planning for purchases, and staying organized, you’ll set yourself up for a stress-free experience and enjoy the adventures ahead. So, whether your suitcase is full of swimsuits for a Sydney summer, piled high with colorful scarves for a Stockholm winter, or packed with sparkly dresses for social days in Barcelona, make the most of these four months and your suitcase. And with all this in mind, don’t forget to take lots of pictures of the outfits you worked so carefully to curate. Safe travels and au revoir! https://www.thevaultuwmadison.com/blog/tis-the-season-to-be-stylish-holiday-fashion-inspiration monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/62264aeb-8831-4606-a738-14c68a1196e0/Screenshot+2024-12-15+at+3.35.12%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - This time of year, trending colors such as deep maroons, greens, and browns offer a sophisticated and festive palette. Dark shades of red such as burgundy and maroon exude holiday excitement, while olive and army greens continue to be timeless choices as well. These elegant tones are versatile and can be worn across various pieces, adding a tasteful and refined touch to any outfit. These colors not only evoke the season but also enhance outfits with a sense of depth, contrast, and elegance. Whether styled casually or as a statement piece, these hues flawlessly complement holiday looks. Reds and greens also pair beautifully with denim, making them perfect for layering with your favorite jeans or a classic denim jacket. Warm neutrals like camel, beige, tan, and rich chocolate browns provide a simple yet sophisticated base for winter outfits. These colors offer a modern twist on traditional holiday styling, creating effortless and polished looks for the season. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/764c1383-25da-4cbc-aa3f-3881ed5c9270/Screenshot+2024-12-15+at+3.37.38%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - When planning your December outfits, consider trending and complementary fabrics with the same emphasis as on colors. Winter fashion offers the perfect opportunity to showcase your favorite stylish jackets and coats. Faux fur and shag are great fabrics for any type of coat to create a bold, highly fashionable look and make your outfit a statement. These textures work iconically for creating extravagant, eye-catching looks and can be styled up for festive occasions or dressed down for casual outings. Wool is another excellent fabric choice, especially with trench coats and sweaters. Not only does it offer a timeless and classic aesthetic, but it also provides the warmth needed to brave chilly winter days. Leather also remains a timeless favorite for holiday fashion– its versatility allows it to shine in various forms and brings an edgy twist to a classy look. Whether it’s part of a casual or elevated ensemble, leather is a great way to add a polished and modern touch to your outfit. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/96857077-c8eb-482f-b104-d28fbb86ea94/Screenshot+2024-12-15+at+3.38.34%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - We can’t talk about holiday trends without diving into how to elevate your outfits to their most festive and glamorous potential. The holiday season is your time to shine – literally – and the perfect excuse to go all out and be as extravagant as you want. December screams glitter, metallic, and sparkles. A touch of shimmer exudes festive flair and elevates an outfit, accomplished by sporting an embellished jacket or sequinned dress, for example. .Accessories, too, can play a big role—think glittery handbags, metallic heels, or shiny jewelry that brings just the right amount of sparkle to your look. When planning your wardrobe for December’s events, it’s essential to think about the different occasions that require a fashionable yet functional approach. Whether it is an office party, family dinner, winter wedding, or outdoor holiday outing, each event offers the chance to put a trendy, unique twist on your outfit. For office parties or business events, the key is balancing elegance with professionalism. A slim-fitted midi dress paired with a blazer and kitten heels strikes the perfect balance of formal and chic. Alternatively, a sleek jumpsuit with booties can offer a more relaxed but still polished aesthetic, depending on how formal the occasion is. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f4b39c4d-3f45-4d18-a102-440c3350309e/Screenshot+2024-12-15+at+3.38.39%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - For family dinners or more casual gatherings, comfort can meet style. A simple tank with an oversized cardigan, paired with low-waisted jeans and cozy boots is a classic and easy option. It strikes the balance between laid-back and a chic, holiday-ready look. Winter weddings can be tricky when it comes to finding an outfit that is both stylish and warm. Dresses in jewel tones like sapphire, emerald, or ruby are perfect for this season, with velvet fabrics adding an extra layer of luxury and warmth. This is a great time to incorporate a faux fur jacket or wrap for an elegant and glamorous aesthetic. Suede heels or closed-toe platforms are ideal shoe choices for a formal and season-appropriate look. For outdoor holiday outings, layering is key. Turtleneck sweaters and trench coats remain popular this season, offering both warmth and sophistication. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2cf4ea40-4a50-49cd-8d3b-b2a8970a678f/Screenshot+2024-12-15+at+3.42.46%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - Transforming your wardrobe for the holiday season on a budget might seem challenging, however, embracing a capsule wardrobe is both a practical and stylish solution. A capsule wardrobe is all about curating a collection of versatile, high-quality items that can be effortlessly mixed and matched. This approach allows you to re-wear key pieces while continually reinventing your outfits with fresh combinations. Capsule wardrobes are a smart way to practice forward-thinking fashion while protecting your budget—because let’s be honest, the temptation to overspend during the holidays is real. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c9424672-8785-48b9-8d58-6efc52a044ad/Screenshot+2024-12-15+at+3.43.33%E2%80%AFPM.png BLOG - Tis’ the Season to Be Stylish - The key to doing this during the holiday season is to select pieces that are both functional and festive. For instance: black or neutral boots that can be paired with almost any outfit, a classic jacket (denim, leather, blazer, or trench) that can be dressed up or down, a fun knit sweater, a satin or cotton skirt to be paired with a variety of tops, and one or two standout festive pieces like a sequin top or dress. A knit sweater can also transition seamlessly between casual and elevated styles. Pair it with jeans for a cozy, relaxed vibe, or layer it over a turtleneck with a satin skirt, tights, and knee-high boots for a more elevated, polished look. With this thoughtfully curated capsule wardrobe, you can stylishly and creatively collect the perfect variety of holiday outfits. https://www.thevaultuwmadison.com/blog/starting-fresh-next-semester monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68409632-62ac-487e-b1ff-0d107ae1b0c5/Screenshot+2024-12-09+at+5.35.05%E2%80%AFPM.jpg BLOG - Starting Fresh Next Semester - First, declutter your space and your mind to create a fresh start. A clutter free environment will help improve your focus and your mood significantly. Begin your semester by cleaning up your physical space. Clean your room by donating clothes that you don’t wear, organize your desk, and toss out anything you no longer need. Don't forget your digital spaces as well — make sure to organize your computer files and unsubscribe from any emails you don’t read. Starting your semester off with a clean computer will save you stress down the line. Mentally reflect on your past semester and figure out what worked well and what you want to change in the following semester. Starting a journal can be a helpful tool to track what works best for you. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0da301d8-d715-475f-b091-ab157befd03f/Screenshot+2024-12-09+at+5.36.58%E2%80%AFPM.png BLOG - Starting Fresh Next Semester - Next, prioritize self care to build a solid foundation for success. Think about what helps you feel your best, and commit to those habits. Develop a daily routine that includes time for sleep, exercise, relaxation and school work. Consistency is key to maintaining a healthy lifestyle. Stock up on nutritious snacks that you enjoy, stay hydrated to support your energy levels and create a weekly meal plan to save time during the week. To avoid burnout, learn to say no to events that may overwhelm you, sometimes staying in is exactly what you need. Finally, find hobbies that help you clear your mind, whether it be yoga, putting on a face mask or binge-watching your favorite show. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/140a641e-ed29-41f9-a89a-9c995270ad81/Screenshot+2024-12-09+at+5.38.03%E2%80%AFPM.png BLOG - Starting Fresh Next Semester - When it comes to school, preparation is everything. Being prepared before the semester even begins will decrease your stress levels drastically. Be sure to review your schedule and ensure you have the classes you need in order to stay on track academically. Make sure to read through course syllabi, gather your school supplies, and create a planner to track important deadlines. It is also helpful to make goals for your semester, like picking up new study habits or improving your GPA. Setting your semester up into smaller, manageable steps will help you achieve your goals. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2cfab57a-cda6-4976-b9e7-55a38b833d0f/Screenshot+2024-12-09+at+5.42.27%E2%80%AFPM.png BLOG - Starting Fresh Next Semester - Finally, building a strong support system can make a huge difference when it comes to managing difficult situations during the semester. Make sure to stay connected with your friends and plan ways to catch up during the break and stay in touch once classes begin. Additionally, take advantage of campus resources and organizations that align with your interests. With hundreds of clubs available to choose from, there is something for everyone. Don’t forget about campus resources like the tutoring centers and counseling services. https://www.thevaultuwmadison.com/blog/fashion-resolutions-nye-outfits-to-start-the-year-right monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7269ba76-f4bb-4246-a005-9aac31e73b90/Screenshot+2024-12-09+at+5.25.37%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 1. The Little Black Dress Whether it’s 2005 or 2025, the little black dress will always be a timeless choice. Opt for a sequin short sleeve mini dress, paired with leather belted kitten heels. Complete this ensemble with a black leather jacket and silver tipped nails for a touch of sparkle, it is New Year’s Eve afterall. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a7c0b5cb-420f-4b4a-a50d-e0b4e073c579/Screenshot+2024-12-09+at+5.26.21%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 2. A Colorful Statement Dare to be seen in a bright neon green sequin mini dress featuring side cutouts to bring in some edge. Styling a bright color is never easy, but no doubt you’ll stand out. This dress is perfect for being the center of attention at any function. Bring out the sparkle with a silver bedazzled mini bag, matching wedge heels and metallic silver tipped nails for a cohesive, show-stopping outfit. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3b2b4545-b2d5-4c39-986c-ed8401cd1e06/Screenshot+2024-12-09+at+5.26.50%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 3. Monochromatic Set Sparkle with an all silver bedazzled top, skirt and blazer set. Add a pop of color by pairing it with red pointed heels adorned with a silver encrusted bow, and finish the look off with bold red chrome nails. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c46cfc67-7ddf-4025-a8bd-7e7183cf5b18/Screenshot+2024-12-09+at+5.27.32%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 4. Staples and Sparkle Take a look in your closet and reimagine your staples by pairing that long sleeve black top and some metallic silver jeans. Complete this fit with a blood red mini bag and some red leather ankle boots for that bold pop of color. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7b359d34-cc43-4377-8b45-5c43be75dfe5/Screenshot+2024-12-09+at+5.28.42%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 5. Shine in Blue Step into the spotlight with a blue sequined long sleeve mini dress. Accompany the look with a silver bag and silver wrapped heels for a special New Year’s Eve look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8d4dc1bb-86bd-42a1-878b-5b2c9e535d35/Screenshot+2024-12-09+at+5.29.43%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 6. Sleek and Silver Combining textures, try out a short sleeve black leather top and micro sequin silver shorts. Throw on some black kitten heels and keep warm with a large black faux fur coat. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9d5c8cbf-e90e-4417-abd9-9cf56bcabef1/Screenshot+2024-12-09+at+5.30.13%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 7. Back to the 70s Channel your inner vintage vibe with a gold encrusted bralette and wide-leg, medium-wash jeans inspired by the 70s. Top it off with a dirty-blonde fur coat for warmth and chicness. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/14ad0b30-40b9-4173-9a4b-b2b33338d55c/Screenshot+2024-12-09+at+5.30.49%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 8. The Little Black Dress, Again (Because You Can Never Go Wrong) Try another sleek, long-sleeve LBD, but this time pair it with some bold red tights and black heels to make a statement. Finish the look off with long black leather boots and maroon nails for a little more edge. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0715eb6e-dc90-40e3-869d-e92ca5cd0058/Screenshot+2024-12-09+at+5.31.17%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 9. Pretty in Pink Embrace soft glam, feminine vibes with a light pink, long-sleeve mini dress. Pair it with some pearl-encrusted heels, pearl and pink bow earrings and light pink chrome nails for an elegant look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a9e0fa86-e9df-4980-a75c-19bd21e51eec/Screenshot+2024-12-09+at+5.32.17%E2%80%AFPM.png BLOG - Fashion Resolutions: NYE Outfits to Start the Year Right - 10. Natural Glam For a sophisticated yet understated outfit, try this medium brown sequin long-sleeve top and wide leg black jeans. Accessorize with some brown heels, a white sherpa-textured bag and chrome brown nails. https://www.thevaultuwmadison.com/blog/a-new-advancement-for-sustainable-fashion-how-we-can-learn-through-patagonias-worn-wear-initiative monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25496213-7288-4fb3-8055-bb21a306b0e4/Screenshot+2024-12-09+at+3.36.08%E2%80%AFPM.png BLOG - A New Advancement for Sustainable Fashion: How We Can Learn Through Patagonia’s “Worn Wear” Initiative - Nearly 3.8 billion pounds of clothing are sent to landfills within the United States per year. That is over 80 pounds of clothing per American. The fashion industry is the second-largest water consumer on Earth and is responsible for eight to ten percent of overall global emissions, a figure projected to increase by 50% in 2030 (Earth.org 2023). The immense toll the fashion industry has on the environment is no new topic, and we are all aware of these daunting facts. New sustainability practices to cut down on the overconsumption and waste of the fashion industry have been implemented for the past couple decades. However, one clothing brand’s initiative to reduce these effects and promote an environmentally-conscious movement has been a blueprint for the future of sustainability within the world of fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/658e8d48-13de-4640-912d-fba2ad881c0f/Screenshot+2024-12-09+at+3.28.32%E2%80%AFPM.png BLOG - A New Advancement for Sustainable Fashion: How We Can Learn Through Patagonia’s “Worn Wear” Initiative - Launched in 2012, “Worn Wear” is a long-running campaign produced by the clothing brand Patagonia to promote sustainability within fashion. It encourages consumers to purchase or trade-in used clothing, as well as repair clothing they already own rather than discarding it or buying new. With the purchasing of second-hand clothing becoming increasingly popular, due to a rise in thrifting and vintage stores, festivals, and more, this campaign has become incredibly relevant today. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5365d5ed-add0-4fa1-bdbb-0c7b458528c7/Screenshot+2024-12-09+at+3.31.04%E2%80%AFPM.png BLOG - A New Advancement for Sustainable Fashion: How We Can Learn Through Patagonia’s “Worn Wear” Initiative - The first advertisement campaign that Patagonia launched for this enterprise during Black Friday of November 2011. Featured in The New York Times, the advert was titled “Don’t Buy This Jacket,” and encouraged customers to consider the environmental effects of buying excessive new clothing. It advocated for consumers to purchase used Patagonia products rather than new. This began the initiative for Patagonia to push towards more environmentally-friendly practices, and promoted the idea for customers to “think before they buy.” In 2012, shortly after the advert dropped, Patagonia officially launched the Worn Wear campaign with the rollout of several videos that highlighted the stories of dedicated customers and the gear they owned. From surfing the seas to climbing tall summits, these short videos, featured on Patagionia’s social media, shared the journeys of Patagonia owners and the gear they took with them. Further, they explain why they’d rather keep using and repairing these items rather than replacing them. The series of videos was overall successful and inspirational to many, amassing hundreds of thousands of views across multiple platforms. Shortly after, the initiative expanded into clothing swaps, pop-ups, and global repair events. Additionally, an online resale shop separate from Patagonia’s online website was created, and a storefront in Chicago fully dedicated to selling and trading used gear. Patagonia stated that, “We’ve grown a lot, but our goal has always been the same: keep stuff in use longer and reduce our overall consumption” (2018). https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ecc41ea1-4fc9-4331-91a4-6f475a25bf8f/Screenshot+2024-12-09+at+3.33.17%E2%80%AFPM.png BLOG - A New Advancement for Sustainable Fashion: How We Can Learn Through Patagonia’s “Worn Wear” Initiative - Along with its campaign, Patagonia vowed to ensure that all of its labor and manufacturing is safe and sustainable. On their website, they state that they are conscious of their footprint, and thus take several actions in ensuring everything is manufactured environmentally-friendly. The brand states that they’ve built extensive environmental and animal welfare responsibility programs to guide how they make their materials and products under “safe, fair, legal, and humane working conditions.” Additionally, they share information about their facilities and suppliers across the supply chain in order to educate customers on where and how their clothes are made. In particular, their website provides a detailed map of the locations of all the suppliers and facilities they work with within the country. Equipped is a brief description of why they work with each supplier, highlighting the eco-friendly and fair labor practices that each facility abides by. In contrast to fast-fashion companies such as Shein and H&M, which don’t disclose or even attempt to conceal their manufacturing techniques, the transparency of Patagonia’s production is a refreshing step in the right direction to promoting sustainability and environmentally-conscious clothing manufacturing. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/736b2efe-3fbb-4a9c-aa65-e8fd1719a9f1/Screenshot+2024-12-09+at+3.35.05%E2%80%AFPM.png BLOG - A New Advancement for Sustainable Fashion: How We Can Learn Through Patagonia’s “Worn Wear” Initiative - Further, their website aims to educate consumers on the fast fashion industry as a whole. They provide extensive descriptions of why they implement all of their practices, explaining that “apparel workers are among the lowest-paid employees in the world,” and that “the clothing industry is filled with many working in unsafe working conditions, low pay, and job discrimination.” By educating the masses on the harms of the fashion industry, the brand can provide more awareness on what consumers can do to prevent and minimize these damages. Overall, “Worn Wear” has been an extremely successful movement promoting sustainability within the fashion industry. With climate change an ever-prevalent subject in the world, it is now more important than ever that we practice sustainable fashion and shop through ethical means. Not only does this initiative encourage consumers to be environmentally conscious and sustainable within the purchasing and wearing of clothes, but it also is a testament to challenge and encourage other fashion brands to follow these eco-friendly routes, promoting renewable clothing and discouraging fast-fashion practices. https://www.thevaultuwmadison.com/blog/gcbz8fc77fq7jj8wnuxnlp5mx7gt0r monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1cc0a569-ad5c-4bd8-a056-01c05302dacd/Screenshot+2024-12-06+at+3.44.59%E2%80%AFPM.png BLOG - The Vault Fashion Styling Event&nbsp; - To kick-off this hour-long event, Kayla and Leah dove into their personal styles, fashion idols, and helpful tips they use to formulate the perfect outfit. Thrifting connoisseur, Kayla, shared her love of used clothing to add texture, color, and pattern to her ensembles. She draws inspiration from many overseas fashion influencers, such as Mia Isobelle Barker and Olivia Hirst. Kayla shared the importance of proportion within an outfit, providing examples like wearing baggy pants with an oversized top but slicking back your hair, or pairing tight capris with a puffy vest. “It's all about balance,” she said. Kayla also noted how matching metals to your outfit’s color tone, such as gold with warm colors and silver with cool tones, adds a sophisticated touch, especially when everything from jewelry to purse hardware matches. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/31087dc7-27bf-47e2-9d2f-3c2d7dddd25a/Screenshot+2024-12-06+at+3.49.28%E2%80%AFPM.png BLOG - The Vault Fashion Styling Event&nbsp; - Leah, on the other hand, who worked as a stylist this past summer, loves building an outfit around one statement piece. While her current obsession is ornate, voluminous sleeves, Leah’s style combines streetwear with vintage clothing for an overall urban-antique look. “There’s something beautiful about the intersection of arts,” she stated, while explaining how she looks to musical artists for style inspiration. Leah echoed the common frustration of picturing a perfect look in your head, but it falling apart when put together in real life. She mentioned the importance of trial and error and how one of the best ways to define your style is by reaching outside of your comfort zone to create something unique to yourself. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3eb42241-7acf-4e7d-8468-b48b4108ad7d/Screenshot+2024-12-06+at+3.49.57%E2%80%AFPM.png BLOG - The Vault Fashion Styling Event&nbsp; - Both Kayla and Leah emphasized that if you’re going to wear something, wear it with confidence because that is what makes it special. If you feel good in your outfit, that’s what matters, not other people’s opinions. When asked how they found their style inspirations, they answered that it often starts with a rabbit trail: finding one post, person, or picture that catches your eye and performing an internet, fashion deep dive to fill in the gaps of your mood board. It all starts with a search. Another place they suggested to look was international style icons. While Kayla tends to gravitate toward London-based influencers, Tokyo, Paris, and Milan provide additional inspiration that is way ahead of American style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d53cdb26-a361-44c4-98be-81f4d8f1f27c/Screenshot+2024-12-06+at+3.53.05%E2%80%AFPM.png BLOG - The Vault Fashion Styling Event&nbsp; - After introductions and advice, Kayla and Leah gave their audience a chance to practice the tips and tricks they provided. Attendees were tasked with styling an outfit for a randomly selected event, such as ice skating in Chicago during Christmas time, spending a night at a jazz bar in New York city, or attending a beach vacation dinner. Thanks to Kayla and Leah, the Vault’s fashion styling event provided guests with a starting point, advice, and examples, giving direction to those searching for ways to express their individuality through the art of fashion. https://www.thevaultuwmadison.com/blog/b2gr1ctm7x7om7i04demaoqt2jeu21 monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3fbf1b75-0022-4628-bb2d-bb0b461f852e/Screenshot+2024-11-25+at+6.27.35%E2%80%AFPM.png BLOG - Winter Boots: Function Vs. Fashion - Living in cold climates, you have to be prepared for winter. Wind chills, precipitation, and extreme temperatures make cold weather essentials mandatory. From wool scarves to heated jackets, people bundle up to stay warm, putting style aside for practicality. As a native midwesterner, I have especially noticed this trend in winter boots. They are often clunky, chunky, and ugly, but at least they keep your feet warm, right? Waterproofing and insulation are necessary to survive harsh winters; however, it is hard to find boots that include these aspects while also enhancing an outfit. Boots all seem to look alike. They sit at an awkward height, are laced up the front, and often have some sort of fur along the top. While none of these things are bad, this has become the stereotypical winter boot that does not match every outfit and style. This archetype may be useful against the winter conditions, but it should not subtract from one’s personal style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7eed1f1f-6db6-4366-be24-0ac3babf1b44/Screenshot+2024-11-25+at+6.26.18%E2%80%AFPM.png BLOG - Winter Boots: Function Vs. Fashion - Many brands, like UGG, have tried creating cute and stylish winter boots, but in order to complete that task, they often leave out waterproofing or other key aspects, making the popular footwear completely impractical. Both ends of the practicality versus style debate do not make the cut, so where can we find the common ground? After doing a little research, I found a few brands that mesh function and fashion. The North Face is known for outdoor practicality, but they also offer stylish boots that are made to perform in extreme conditions. Their Thermoball boots are a popular line that balances style and practicality, emphasizing a clean, streamlined look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b17c8e8f-d027-4228-bf3e-35b0475d9449/Screenshot+2024-11-25+at+6.28.35%E2%80%AFPM.png BLOG - Winter Boots: Function Vs. Fashion - While this brand is known for their famous suede material, UGG has expanded its winter boot offerings to include designs that are warmer and more waterproof without sacrificing the cozy aesthetic that made them famous. Their Classic Maxi Mini Booties are an example of how the brand is successfully troubleshooting against this common flaw. Sorel is another brand known for their winter boots that blend style with performance. Their Explorer II Joan Cozy Boot is a classic example of how winter footwear can look fashionable while still offering critical features like waterproofing, insulation, and traction. https://www.thevaultuwmadison.com/blog/balling-on-a-budget-my-guide-to-shopping-in-college monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2c3dd0ea-b647-4e35-b6ed-308424a4f111/Screenshot+2024-11-25+at+5.50.06%E2%80%AFPM.png BLOG - Balling on a Budget, My Guide to Shopping in College - I love to shop. I’ve always had a bit of an addiction. My annual spending on clothes easily reaches the thousands, and I’ve been able to support this addiction through my summer job earnings. Unfortunately, this summer I was unemployed, meaning for the first time in my college life, I couldn’t afford my usual shopping binges. Instead of letting it hold me back, I’ve learned to adapt. So, for all the fashion lovers out there working with a budget or just trying to save a few extra bucks, here is my tried-and-true guide to ballin’ on a budget. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a85e1337-27d3-4db9-bd0b-cb0a65ec95c6/Screenshot+2024-11-25+at+5.52.05%E2%80%AFPM.png BLOG - Balling on a Budget, My Guide to Shopping in College - Sales are your Friend Sales are one of the best ways to save big. Do your research on annual sales so you know when they’re coming up and you can be ready. Subscribe to the mailing lists of your favorite brands to stay in the loop about different deals coming up. Watch the prices on these sites, many online retailers offer daily deals, sometimes buying too early means you miss out on a better price later. One example of this is Edikted. They always have a sale, some days it’s 30% off, but after watching prices for a while I realized they periodically drop down to 80% off. Buying anytime before then is cheating yourself. Evry Jewels is another example of this. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1a72feff-71ae-4c81-a454-2a3cc716a995/Screenshot+2024-11-25+at+6.06.03%E2%80%AFPM.png BLOG - Balling on a Budget, My Guide to Shopping in College - Set an Intention before Shopping The easiest way to avoid wasting money on an outfit you’ll wear once and will then slowly collect dust in the back of your closet is to shop with a purpose. Browse with intention. Let’s say you need a going-out top. When you go online, head straight for the “tops” tab, and set filters to “going out.” In stores, make a beeline for black tops and sequins. Don’t spend time falling in love with something you don’t need. Stores are designed to get you to browse all their items and buy more than what you’d planned. You can circumvent this trap by putting on your “shopping-blinders” and remembering the intention you set out with. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eb642acc-2b88-4642-a497-fe8bafb01f8f/Screenshot+2024-11-25+at+6.04.28%E2%80%AFPM.png BLOG - Balling on a Budget, My Guide to Shopping in College - Know the Personal Value of a Product An exercise I like to follow – either online or in store – is to look at the item in front of me and come up with a number I’d be willing to pay for before looking at the price tag. Really consider what you’ll be getting from this. How much will you wear it? Do you have anything similar to this in your closet? How much do you even like it? What items in your closet do you see yourself wearing it with? Where would you wear it? Now look at the price tag. If it’s higher than the number you set, it’s time to walk away. Think about your personal opportunity cost; how much benefit does this piece provide you with, and how much money are you willing to give up for it. Economics in action! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b2c86a0d-bf81-44ea-a73f-535c168981b1/Screenshot+2024-11-25+at+6.02.32%E2%80%AFPM.png BLOG - Balling on a Budget, My Guide to Shopping in College - Thrifting! When ballin’ on a budget, secondhand is your best friend. It’s not only budget-friendly, but incredibly satisfying and rewarding. Instead of instant gratification, you really have to work to find a score. I recommend online retailers like Depop and ThredUp. It takes some work at first, but once your algorithm understands you, it’s much easier. Local thrift and vintage stores are great resources, if you strike out one day, their inventory is constantly changing, making every visit a surprise. Estate sales are also an awesome source of secondhand. You can find unique clothing and jewelry, sometimes by sifting right through the closet of the previous owner. My most important tip when it comes to thrifting in its many forms is don’t be afraid to haggle. Always at least try to get a better price to make your hard earned dollars go even a little bit farther. Look for quality second hand pieces, familiarize yourself with older brands, and always stay informed; a quick google search can let you compare an item in store with online resellers. Don’t let a little wear scare you away. If the wear is minimal or in a spot that is barely visible, don’t be deterred. https://www.thevaultuwmadison.com/blog/3z8s36q7rndsmwafilceq5vughfqgj monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/55e95d3d-6df4-4b9e-9498-8d3756f1e070/Screenshot+2024-11-25+at+5.40.32%E2%80%AFPM.png BLOG - Clashing Perspectives of Overconsumption vs Underconsumption in Fashion Media - Showcasing wealth and status is often conveyed through the price and quantity of one’s belongings. Consumers are encouraged to heighten their social status through the possession of excessive name-brand and designer items such as Lululemon athleisure or multiple Goyard and Hermès handbags. Content creators often post large shopping hauls or PR packages full of items brands send to them for free. In the videos, creators display towers of boxes that contain all kinds of products such as clothing, skincare, and even drinks. Christmas list videos are also trending currently, with some of these lists totaling thousands of dollars. These are all examples of the overconsumption phenomenon circulating social media spaces. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/448d23d8-5db2-41f2-a842-8e3fb83b184d/Screenshot+2024-11-25+at+5.45.20%E2%80%AFPM.png BLOG - Clashing Perspectives of Overconsumption vs Underconsumption in Fashion Media - Overconsumption fashion influencers base their platform on convincing the average consumer to purchase the trendiest, must-have products, but the list is never-ending. This type of content appeals to two kinds of consumers; the ones who can afford to shop and want to know what to buy vs. the ones who cannot afford to shop but want to live vicariously through these creators. Both of these types of viewers encompass a vast majority of people consuming fashion media, which is why this trend has grown exponentially. This phenomenon can also be attributed to how well it feeds into the capitalist society of the United States which is all about quick consumption and wanting the best shiny new item. For those who cannot afford the more expensive items shown in shopping hauls, fast fashion retailers, such as Shein, have seized the opportunity to sell lower quality iterations of these trendy products in mass quantities. The overproduction of popular items that quickly become obsolete ultimately leads to large amounts of product waste. This lack of sustainability is a detriment to the environment. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9fadd0cd-bd9c-44e9-90f1-131402355c31/Screenshot+2024-11-25+at+5.42.45%E2%80%AFPM.jpg BLOG - Clashing Perspectives of Overconsumption vs Underconsumption in Fashion Media - On the other hand, with all the overconsumption content that is in-your-face shopping hauls, there is now a growing desire for de-influencing. This is content that criticizes currently trending clothing or other products that are being pushed by an overconsumption influencer, and presents arguments for why these products should be avoided or are unnecessary. It encourages consumers to use what they already own until the product reaches the end of its life. With clothing, this content will make suggestions like wearing clothes until they wear out or do not fit. It is also labeled as “underconsumption core” which can be represented by people clearing out their closest and reverting back to basics and simple style. The growing popularity of underconsumption could be attributed to the increase in inflation and cost of living, which causes the overconsumption lifestyle to be even less attainable to the average consumer. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/91b2da51-6f81-425a-a62c-b9e6c1819684/Screenshot+2024-11-25+at+5.41.08%E2%80%AFPM.jpg BLOG - Clashing Perspectives of Overconsumption vs Underconsumption in Fashion Media - Underconsumption and overconsumption show up in fashion media through parallels with a minimalist and maximalist style of clothing. For example, underconsumption is defined by owning limited amounts of clothing and styling of basic simple pieces that all go together, similar to a capsule wardrobe. A minimalist style typically relies on neutrals, basic tees, jeans, and simple clean lines and silhouettes. It does not include many statement pieces, but everything can be paired together to create multiple outfits. This style focuses on quality over quantity, sophisticated basics that don’t stand out. A maximalist style is about being bold, grand, and standing out with clothing styles. Typically you will see a lot of layers, patterns, textures, and colors. It requires owning lots of different pieces that don’t all go together because it's about having many statement outfits and looks. A maximalist style is difficult to achieve with less clothing, which separates it from minimalism and underconsumption, but still does require thoughtfulness behind pieces to achieve a level of cohesiveness. While overconsumption typically doesn’t require a lot of thought behind buying, this idea, like maximalism, is about obtaining many different articles of clothing. Both of these styles are creative even though they follow very different themes. And they both have a space in fashion media, similar to how both overconsumption and underconsumption can exist at the same time. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/42000cf4-62d6-4b5e-a740-12effeaa2cd7/Screenshot+2024-11-25+at+5.46.59%E2%80%AFPM.png BLOG - Clashing Perspectives of Overconsumption vs Underconsumption in Fashion Media - The abundance of fashion trends makes it difficult to place boundaries on what you need to buy. Thus, opening up a space for content creators to tell you what you should and shouldn’t buy. I think that there can be limits on how many kinds of each thing you need, especially when having goals of saving. There will always be more clothing and other fashion items for you to buy and discourse online on whether or not you should buy these things. This content can be used to give multiple perspectives and information for you to decide what will be best for you. A helpful way to navigate this is by making a pro and con list about why you want each item. You can also take in the inventory of your current closet and try to see if you can create outfits with the new pieces you want to see if they would make a good addition to your collection, which works for both a maximalist and minimalist style. Overall, you may come across both overconsumption and underconsumption influencing fashion content, and I hope what you take from this article is to think critically about it and make educated decisions on what to add to your closet. https://www.thevaultuwmadison.com/blog/the-uglier-the-better-sweater-edition monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ee23dca9-26ba-4bd5-b23b-3f88408089e6/Screenshot+2024-11-25+at+5.31.13%E2%80%AFPM.png BLOG - The Uglier the Better (Sweater Edition) - 1950s-60s The 1950s and 1960s saw the classic winter wardrobe staple adorned for the first time with subtle festive motifs. It’s thought that this charming little innovation was in part due to the growing commercialization of the holiday season, but it could hardly be predicted that these humble beginnings would morph into the joyously tacky tradition we know today. Thank you, capitalism? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0cd6fd6e-48e8-48b6-874a-6b2636ca2b83/Screenshot+2024-11-25+at+5.29.57%E2%80%AFPM.png BLOG - The Uglier the Better (Sweater Edition) - 1970s-80s Holiday sweaters weren’t safe from the counterculture fashion movement of the 70s or the “bigger is better” mindset of the 80s. Quaint was replaced with kitschy—think cartoonish candy canes and trees—and any idea of an understatement was thrown out in favor of bold colors and obnoxious patterns. Protruding ribbons, tinsel, and sequins qualified this era’s garments for top contenders in today's ugly sweater competitions, although the term ‘ugly’ hadn’t yet been attached to these knitted masterpieces. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0d403f07-78dd-4465-b82f-d7fb02ae79f6/Screenshot+2024-11-25+at+5.29.29%E2%80%AFPM.png BLOG - The Uglier the Better (Sweater Edition) - Early 2000s We’ll ignore the 90s, given that the decade sucked the fun out of festive sweaters, and move onto the early 2000s when ugly made a comeback and was officially recognized. Pop culture was hit by a wave of nostalgia, and these gloriously gaudy Christmas sweaters were pulled out from storage or off thrift store racks. Finally, they began to be celebrated as deserved, with “Ugly Christmas Sweater” parties and competitions, as well as iconic appearances in holiday movies. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ccd1bb4a-27f6-45c5-aad8-d1421acd68be/Screenshot+2024-11-25+at+5.28.12%E2%80%AFPM.png BLOG - The Uglier the Better (Sweater Edition) - 2010s-Present The continuation of the ugly Christmas sweater’s popularity through the 2010s and the present day has transcended the trend into tradition. Social media allows people across the world to share their increasingly crazy finds or even DIY creations. As the masses embraced the ugly, retail chains and even designer brands such as Stella Mcartney and Jean Paul Gaultier followed suit. However, this might be one instance where your weird uncle’s outfit beats any couture runway creation. I mean, we all know the one rule of the Christmas sweater by now: the uglier the better. https://www.thevaultuwmadison.com/blog/cause-and-control-social monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dfefa70e-5978-44d4-bfd7-e444f1ebafd3/Screenshot+2024-11-25+at+5.04.43%E2%80%AFPM.png BLOG - Cause and Control Social - What a kick off! The Vault hosted a sensational event for our Member Opening-Night Social! It was an evening filled with unforgettable moments and amazing music at the James Madison Park. Attendees brought their towels and comfy blankets, settling in on the green grass by sunset. Delicious dinner, snacks, and beverages were provided while everyone got their chance at bonding with fellow Vault members. It was a relaxed, picnic-style atmosphere that allowed members to meet those they might share lasting connections with. Our incredible rock band, Cause and Control, rocked the stage and had everyone listening to their songs. It was a night of music, laughter, and pure enjoyment. To many more!! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576031835-09XBKWE3HVKSII98I563/Screenshot+2024-11-25+at+5.07.03%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576044056-KSU4GIA8TFM0P32M5MX7/Screenshot+2024-11-25+at+5.07.17%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576062143-5B31ORWS8L3ES9LIVHGC/Screenshot+2024-11-25+at+5.07.33%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576073853-5I9KHQPL072P0S945UNF/Screenshot+2024-11-25+at+5.07.45%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576087377-SIAL8E605Z6YCWV13TO8/Screenshot+2024-11-25+at+5.07.59%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576098633-5GN9ZH3MIWAVK0W76LAB/Screenshot+2024-11-25+at+5.08.12%E2%80%AFPM.png BLOG - 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Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576356042-F6RTVQJIKGWCRNVO52JK/Screenshot+2024-11-25+at+5.12.28%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576387955-RAKMMRJVQP1PDHI636AZ/Screenshot+2024-11-25+at+5.12.59%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576411934-WUVCGSBOAMOX9FJC7GXT/Screenshot+2024-11-25+at+5.13.24%E2%80%AFPM.png BLOG - Cause and Control Social https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732576398541-KAJS2WWJ9KBPREVBT3NG/Screenshot+2024-11-25+at+5.13.11%E2%80%AFPM.png BLOG - Cause and Control Social https://www.thevaultuwmadison.com/blog/spook-fast-fashion-a-successful-sustainable-clothing-drive-with-bsu monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5574555c-8c71-47c4-94c8-8460015624e5/Screenshot+2024-11-25+at+4.56.27%E2%80%AFPM.jpg BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU - On October 23rd, 2024 Library Mall buzzed with excitement as the Black Student Union (BSU), alongside various organizations, hosted Spook Fast Fashion: A Sustainable Clothing Drive. This event brought together students and community members to combat fast fashion while promoting sustainability and community support. The event saw a fantastic turnout, with attendees contributing gently used clothing to help reduce textile waste. Each participating organization set up tables where volunteers eagerly bagged donations, fostering a sense of community and collaboration. The atmosphere was lively, filled with conversations about sustainable fashion and its importance in today’s society. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7c70765f-61c0-4426-89a9-3f3e4d46a79c/Screenshot+2024-11-25+at+4.57.20%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU - All profits from the clothing collected will benefit the Society of St. Vincent de Paul-Madison, which operates seven thrift stores across Madison. The funds raised support essential community services, including a free pharmacy, food pantry, and assistance programs like microloans for families in need. By participating in Spook Fast Fashion, attendees not only decluttered their closets but also contributed to vital resources for those in our community. In preparation for the event, the BSU worked closely with organizations to create promotional materials and ensure everyone was on the same page. A special thanks to Amy, the director of St. Vincent, for her support and quick approval of the event branding, which helped ensure a cohesive message across all promotional platforms. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575500463-BH1P86J58B7SX7PH9SQT/Screenshot+2024-11-25+at+4.58.03%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575519369-YHJ6N1OFSBLVHINUTPT0/Screenshot+2024-11-25+at+4.58.29%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575532815-NF1SGSQ5YJAKN1FJVHE9/Screenshot+2024-11-25+at+4.58.43%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575549905-WRB8HYN9LO5G3K0HWRAD/Screenshot+2024-11-25+at+4.58.59%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575561749-F5F79A37I4XLND6OQ6VS/Screenshot+2024-11-25+at+4.59.15%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575578525-DK56X3SXGU68P19PLHNK/Screenshot+2024-11-25+at+4.59.29%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575592459-XS8588KBB9CYR4VP8BO0/Screenshot+2024-11-25+at+4.59.43%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575601485-XAOBPJS1A6U5EFCEIEAO/Screenshot+2024-11-25+at+4.59.55%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732575614808-D7S7YI6LND9027DRJZGY/Screenshot+2024-11-25+at+5.00.09%E2%80%AFPM.png BLOG - Spook Fast Fashion: A Successful Sustainable Clothing Drive with BSU https://www.thevaultuwmadison.com/blog/uym1mnu4c15rqsebsxktcvi915w334 monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e4755692-7438-4bc0-904d-bedb7698aa7f/Screenshot+2024-11-25+at+4.42.27%E2%80%AFPM.png BLOG - The Vault’s Very Own Flea Market&nbsp; - On Sunday, November 3rd, 2024, Vault members and the UW-Madison campus community had the chance to earn some extra cash and find new threads at the Vault’s second flea market. Originally planned by Vault marketing director Ilana Goldklang and events lead Kimberly Harvey last spring, the immense success of the first event called for a sequel! Ilana shares the inspiration behind the event, saying, “I’ve always wanted to create a space where smaller fashion companies and creative minds can come together to display their work, so I thought, why not try it with The Vault? It has been amazing to see my vision come to life and give students the opportunity to sell their unique clothing and artwork!” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a033e6b9-8b2d-4539-829f-ad495259894a/Screenshot+2024-11-25+at+4.41.34%E2%80%AFPM.png BLOG - The Vault’s Very Own Flea Market&nbsp; - Thirty vendors, including Vault members, UW students, and local businesses, filled the room with their unique and preloved pieces. This event was held in collaboration with the Oliv Apartments, a brand-new building for student housing. The Oliv hosted the flea market to attract people to their space. Passersby were captivated by clothing glimpsed through the windows, and the cozy study nooks provided each vendor with the perfect spot to showcase their art. The event also gave students a chance to display their entrepreneurial spirit. They were able to pass on their old clothes to new homes, where someone else could love and style them in their own unique way. Creative lead Veronica Mingle utilized her vendor spot to offer custom alterations, while Vault member Ben Arnoldussen showcased his jewelry business, Calvagna Jewelry. With a diverse array of items for customers to explore, everyone left with something special in hand! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c3125c95-0283-4f50-95b0-944441218960/Screenshot+2024-11-25+at+4.40.58%E2%80%AFPM.png BLOG - The Vault’s Very Own Flea Market&nbsp; - Sustainability in fashion has always been one of the Vault’s top priorities, and this event perfectly embodies that spirit. As fashion lovers, we are always eager to try new things and elevate our style. This event provides everyone with the opportunity to do just that without contributing to fast fashion. While the clothes may be pre-owned, each person brings a unique presence and style that can make any thrifted item feel brand new. https://www.thevaultuwmadison.com/blog/shopbop-pop-up-x-the-vault-event-brings-fashion-to-state-street monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2af8b7d0-9729-4d26-a6ba-cea5ea731c54/Screenshot+2024-11-25+at+4.07.16%E2%80%AFPM.png BLOG - Shopbop Pop-Up x The Vault Event Brings Fashion to State Street - On October 25th, Madison’s State Street was filled with excitement as Vault members streamed into the Shopbop Pop-Up x The Vault event. From 5 to 7 p.m., students flocked to the pop-up storefront at 512 State Street to experience one of the last days of the unique Shopbop shopping experience, savoring good food, drinks, high-end clothing, and a unique opportunity to connect with Carolina Maguire, Shopbop’s Fashion Director. For a city like Madison, where premium shopping options are limited, the event was a chance for students to shop high-end fashion brands without leaving town. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/444b8db4-c10f-46e9-a28c-9188a74a2716/Screenshot+2024-11-25+at+4.32.29%E2%80%AFPM.png BLOG - Shopbop Pop-Up x The Vault Event Brings Fashion to State Street - Shopbop’s story began in Madison in 1999 when it was launched as a boutique retailer specializing in hard-to-find denim styles. The company quickly became a local favorite, known for its unique selection and trendy styles that resonated with college students. By 2006, Shopbop was growing rapidly, and Amazon acquired the store, allowing the brand to expand its influence globally while still keeping their Madison-based headquarters. Today, Shopbop is recognized as a premier online retailer for designer apparel, shoes, and accessories, all whilst maintaining deep ties to the Madison community. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fbc7faba-5bfc-40eb-ae59-18648de8320f/Screenshot+2024-11-25+at+4.33.36%E2%80%AFPM.png BLOG - Shopbop Pop-Up x The Vault Event Brings Fashion to State Street - Unique features at the pop-up included UW-Madison inspired clothing and accessories, featuring exclusive Bucky Badger-inspired Studs earrings and Wisconsin Design Team merchandise that combined school pride with style. One of the most popular features of the pop-up was the personalized Levi’s station, where attendees could customize their own denim with personalized designs, patches, and embellishments, transforming jeans into bold fashion statements. Shopbop also brought in customizable Stoney Clover patches, allowing shoppers to personalize makeup and tote bags, making each piece uniquely their own. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3fdcc11d-af41-4ad2-896e-7be859ed6229/Screenshot+2024-11-25+at+4.34.48%E2%80%AFPM.png BLOG - Shopbop Pop-Up x The Vault Event Brings Fashion to State Street - Shopbop didn’t stop at local brands—the pop-up also showcased collections from high-end labels like AGOLDE, Anine Bing, Reformation, and STAUD, offering Madison students access to some of the latest in premium fashion. Through events like the recent pop-up, Shopbop continues to celebrate its Madison origins, connecting directly with UW-Madison’s student population and showcasing the latest in fashion through partnerships on campus. The Vault, known for supporting student creativity, fashion, and professional projects, has been a consistent collaborator with Shopbop. The pop-up was a memorable experience to those passionate about fashion, showing the influence both Shopbop and The Vault have made on Madison’s fashion scene. https://www.thevaultuwmadison.com/blog/a-kollege-klub-kostume-party-kup-night-with-the-vault monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dd58da71-7006-4a90-bc8c-85f60e5246e8/IMG_0378.jpg BLOG - A Kollege Klub Kostume Party Kup Night With The Vault - On Tuesday, October 22,2024 members and their best friends gathered in their scariest and stylish costumes together for a spooky and celebratory cup night, fundraising for the organization’s third year established at the University of Wisconsin-Madison. The early Halloween celebration consisted of people adorned in their spooky and stunning costumes. Members of The Vault dressed anywhere from mermaids, witches and fairies to more niche and quirky costumes such as 2014 Tumblr and Lana Del Ray on her wedding day to her alligator enthusiast husband. No matter the costume, showcasing the fashion scene that this organization has cultivated. Members had so much fun reconnecting and comparing costumes with each other. Every costume was more creative than the next. From left to right, we have web lead Mia Chen dressed as “2014 Tumblr”, finance and networking leads Emma Skinner and as a skeleton and zebra, DEI lead Kabir Chawla as Hip-Hop rapper Lil Yachty, archives lead Brett Byers as Lana Del Ray’s alligator enthusiast husband & member Kasumi Stoll as a pirate. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ef4b1e3c-1ab4-4cec-bfae-3160ae815215/Screenshot+2024-11-25+at+3.48.48%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault - With senior and events lead Max Bublik behind the DJ booth, people danced their hearts away to the likes of house music legends, such as, Fisher all night. By this point, cups were flowing and everyone made it to the dance floor in a sea of costume galore. The event was filled with so many laughs, funny stories and creative costumes that showcased every member and their friend’s talents. Even the bartenders were impressed with The Vault member’s costumes! It was a great time for students to unwind post midterm season and let loose. Everyone was so excited for the upcoming Halloween celebrations at the end of the month. This was the best kickoff to welcome Halloween to Madison. The Vault had so much fun putting this event together in collaboration with The Kollege Klub and hopes to make it a spooktacular tradition for years to come. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2fce308-bdf5-4cbc-b058-98b84bf3b377/Screenshot+2024-11-25+at+3.50.23%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault - Proceeds from this fundraiser will in part go to help the funding of the upcoming and widely-anticipated Vault’s fall fashion show, which highlights the macabre and well-known Grimm’s fairy tale characters and stories. This marks the organization’s fourth fashion show since its inception in the Spring of 2023. Following the success of last semester’s Metamorphosis show, which highlighted the beauty of nature’s metamorphosis and the promotion of sustainability within the fashion industry, held at the Madison Museum of Contemporary Art. This year’s show will be held in Tripp Commons on December 8 and have two runtimes, one at 6 PM and one at 8 PM. The Vault welcomes everyone to attend. Needless to say, the KK Kostume Party was a night to remember! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571516065-XNZSNEAITF5P5TZ2Z695/Screenshot+2024-11-25+at+3.51.50%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571634466-SS48NUXT0NETS078D97O/Screenshot+2024-11-25+at+3.53.49%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571683877-F2EPC6ASL4C6207B3VVX/Screenshot+2024-11-25+at+3.54.36%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571703340-P90LUQ30KIUEHG37FL0E/Screenshot+2024-11-25+at+3.54.54%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571733070-PVOG20V45IFF9Q5CTGIY/Screenshot+2024-11-25+at+3.55.27%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571762710-3D3EV5DLNNM0R98GTUH9/Screenshot+2024-11-25+at+3.55.53%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571844015-J5ZNBABM50IOY9JQPJ61/Screenshot+2024-11-25+at+3.57.14%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571858585-Z0U4IRT1PKGEGSI2G9K1/Screenshot+2024-11-25+at+3.57.32%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571876878-O9SOGRMO23F5K1YOJE9W/Screenshot+2024-11-25+at+3.57.47%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571895760-WFT35W0NDPPRW9G6MNCP/Screenshot+2024-11-25+at+3.58.08%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571915754-4YW3P69ONY1GRUGQ8SEK/Screenshot+2024-11-25+at+3.58.22%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1732571928220-KT8QG7692MVJBG5E2M3M/Screenshot+2024-11-25+at+3.58.41%E2%80%AFPM.png BLOG - A Kollege Klub Kostume Party Kup Night With The Vault https://www.thevaultuwmadison.com/blog/9117q8etu778k0ww1ufbfoamm8u2x0 monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/42eb84e1-89d4-425f-b149-8ea65df30a0e/Screenshot+2024-11-25+at+3.34.53%E2%80%AFPM.png BLOG - INTRODUCING SHOPBOP AT THE KOLLEGE KLUB - In celebration of the Shopbop pop-up shop opening its doors in Madison, WI, the online retailer partnered with The Kollege Klub Bar (KK) to interact with students and get them excited about the store’s return. Shopbop originated in Madison, and is back from October 17th until October 27th. Located on 512 State St., Madison, WI, the store is full of trendy outfits curated to the collegiate tailgate style. The KK event on Friday October 18th, was a creative way to attract students to the store. Incentivizing attendees by offering free drinks! Shopbop representatives were lined up and ready to greet patrons with a fashionable drinking glove and free drink ticket. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fc3b8ea1-2434-4136-883e-a8e1b513130f/Screenshot+2024-11-25+at+3.37.10%E2%80%AFPM.png BLOG - INTRODUCING SHOPBOP AT THE KOLLEGE KLUB - Even the Bucky statue featured in the KK joined in on the fun by sporting the iconic pink reusable Shopbop bag. The bag has been spotted all over campus since the pop-up opening. Pictured is Style Director at Shopbop, Lauren Edelstein next to Bucky. The employees working the event wore stylish Shopbop t-shirts that fit the theme of Badger red and tailgate style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cf13634a-187d-41fa-a6be-8e8fdd833f58/Screenshot+2024-11-25+at+3.38.24%E2%80%AFPM.png BLOG - INTRODUCING SHOPBOP AT THE KOLLEGE KLUB - Shopbop’s target market includes students, and the brand aimed to test out an expansion to physical stores in college towns. Sean Morrissey, the Head of Brand Marketing at Shopbop, - while not from Madison - had only positives to say about the college town. “The goal of the KK event was to glean feedback about the State Street pop-up to determine if the store will remain”, said Morrissey. They also are looking to launch pop-ups on other college campuses. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/591b0e90-9556-4490-9059-bccddcc7f004/Screenshot+2024-11-25+at+3.39.28%E2%80%AFPM.png BLOG - INTRODUCING SHOPBOP AT THE KOLLEGE KLUB - Throughout the night, Shopbop representatives interviewed students to feature on the brand’s Tik Tok and Instagram pages. Shopbop has an engaging social media presence featuring aesthetic videos of the store, funny interviews with students and trendy outfit inspiration. Students were asked about what they like to wear, their favorite game day phrases, and their style dos and don’ts. Some students brought in their Shopbop bags and were interviewed about what they bought. They took pictures in front of the Shopbop photo-op sign and were encouraged to post on their socials about the event. The event was a smart way to engage UW-Madison students and get their feedback on the store's opening, which so far has been a success. Go follow Shopbop on Tik Tok and Instagram to hear more about the pop-up events happening this October @Shopbop. https://www.thevaultuwmadison.com/blog/body-positivity-in-media-amp-trends monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ec9a6c64-880d-43fc-91fa-f230dca6751b/Screenshot+2024-11-18+at+7.45.07%E2%80%AFPM.png BLOG - Body Positivity In Media &amp; Trends - While social media is a powerful platform for sharing fashion movements and inspiration, it also reinforces unrealistic beauty standards. It often promotes specific styles that don’t suit every body type, such as low-rise jeans or long shorts, ultimately glorifying a narrow ideal of beauty. Influencers embodying these aesthetics create a high demand for certain cuts and styles, further promoting trends like the 'slim-thick' ideal: a curvy figure with a small waist. However, this isn’t a realistic depiction and can make those who don’t fit this mold feel negatively about their own bodies. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fb7ba742-0742-4d5d-9676-a63b13b968a5/Screenshot+2024-11-18+at+7.29.41%E2%80%AFPM.jpg BLOG - Body Positivity In Media &amp; Trends - Social media should be a space that celebrates diverse body types rather than promoting a single beauty standard. Unfortunately, young girls today struggle with body image issues and eating disorders, exacerbated by platforms like Instagram and TikTok, which promote a narrow beauty ideal. As society has gained attention to this issue and with a rise in concern for Generation Z, there have been attempts to counteract this conflict with government initiatives such as media literacy. Media literacy has been put in middle and high schools to teach kids how to recognize the false depiction of reality on social media. The goal of this is to get kids to realize that what they are constantly seeing is not an accurate representation of what their lives should look like. With increased media literacy, schools are hoping that kids will compare themselves less on social media and be more aware of the negative effects social media can have on mental health. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8e717eb2-b31f-4e86-ae55-372bc5605c73/Screenshot+2024-11-18+at+7.40.05%E2%80%AFPM.jpg BLOG - Body Positivity In Media &amp; Trends - Although body positivity movements, government initiatives, and media literacy programs in schools aim to address these issues, the influence of social media continues to push unrealistic standards. Social Media platforms like Instagram, TikTok, and Snapchat have turned beauty into a social status competition, where self-worth seems measured by likes, comments, and followers. This environment often encourages girls to seek validation and reassurance through outside perceptions, pressuring them to fit a certain mold, follow fashion trends, and adopt trending aesthetics instead of embracing their own authentic style. It’s important to recognize that much of what we see online doesn’t reflect reality due to editing tools and filters. With easy access to these technologies, many girls find themselves comparing their appearance to edited images or even altering their own photos to meet a false ideal. This fosters uniformity and discourages authenticity. Self-expression, especially in fashion, should be encouraged among young people, rather than the pressure to 'fit in.' https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3034feaf-28c9-4e54-acac-21cebc4e53c7/Screenshot+2024-11-18+at+7.33.12%E2%80%AFPM.jpg BLOG - Body Positivity In Media &amp; Trends - While some people feel drawn to trends, others use social media to discover brands that promote self-expression and body positivity. Some fashion influencers, such as Candice Huffine, Em Ford, and Ashley Graham, are using their platforms to celebrate diverse body types and challenge conventional beauty standards. Brands such as Aerie, Savage X Fenty, and Rare Beauty align with this inclusive mindset, promoting body positivity through their campaigns. Aerie stopped digitally retouching models and launched their #AerieReal spokesmodel program in 2014, featuring female models of various body types. This was a transitional move to include different body types; to be known for being a more welcoming and open brand that celebrates diversity rather than perfection. Rihanna’s Savage X Fenty line is a lingerie brand that represents the need for more diverse lingerie sizing through having a wide range of sizing from A to H cup bras, as well as XS-3XL. Her drop also featured Audrey Ritchie, who spoke about being a plus size model and claimed “whichever gender you choose to have sex with, you should be proud and find yourself sexually,” encouraging body positivity. Selena Gomez’s famous makeup brand “Rare Beauty” promotes diversity and natural beauty through its message to celebrate who you are and the beauty of being “rare” and different, supporting all body types, skin tones, and all aspects that make each individual unique. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/470b8bb1-b747-405e-9b63-f150659afcd3/Screenshot+2024-11-18+at+7.37.31%E2%80%AFPM.jpg BLOG - Body Positivity In Media &amp; Trends - Ultimately, we must begin acknowledging the false beauty standards perpetuated by social media and the harmful effects they have on the younger generation that looks up to influencers in the media. Social media gives us the power to shape our experiences by choosing the accounts we follow—so choose those that uplift and inspire you, rather than those that bring you down! https://www.thevaultuwmadison.com/blog/the-female-gaze-as-told-through-contemporary-media-and-furthered-through-fashion monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9379421a-dea5-4bf4-8cb2-96f19454c90b/Screenshot+2024-11-18+at+4.48.37%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Theoretical Foundations Film theorist Laura Mulvey's 1975 essay, “Visual Pleasure and Narrative Cinema,” introduced the concept of the male gaze — a sexualized lens through which women are depicted in media as desirable objects. This perspective emphasizes women's attractiveness and passivity, reinforcing male dominance by focusing on how men view and control women's bodies and personalities. The female gaze, however, portrays women as individuals with agency and complexity, often centering their desires, experiences, and emotions as sources of strength. It also extends to male personas, offering a nuanced perspective that challenges gender norms while celebrating traditional conceptions of femininity. Though Mulvey's theory has been foundational in film and media studies, it has faced criticism, notably from bell hooks, for its lack of intersectionality with other aspects of identity, like race. Despite these critiques, Mulvey's ideas remain general and significant in encompassing real and pressing phenomena within media representation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ccf7f436-9338-4737-969b-742dc2c971f7/Screenshot+2024-11-18+at+4.48.30%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Theoretical Foundations It must be noted that gaze pertains to the identity of the viewer more so than the semblance of aesthetic itself, serving as a way to categorize the viewer rather than the subject that is being viewed. Lauren Michele Jackson of The New Yorker uses the work of mid-century French psychoanalyst Jacques Lacan to push her thesis as she discusses gender gaze, using his research to suggest that the act of looking is fundamental to identity formation. During what Lacan calls the mirror stage, an infant obtains a sense of self through engaging with their reflection, a process by which could be seen in how audiences relate to art. This contemporary media, whether in film as argued by Jackson, or even as far as through music, persona and photography, acts as this border that separates the observer and the observed, thus giving the observer an opportunity to relate to and understand who they are through watching someone else. Jackson adds research from the famous Sigmund Freud to compliment that there is also a sense of voyeurism in simply observing, proving that though “the subject understands herself via the image reflected back at her,” she may also take “pleasure objectifying whatever, or whomever, she sees.” This suggests that gendered gazes reflect both personal desires and perceptions of the world. There is immense power in the female gaze becoming increasingly popular in a traditionally male-dominated industry. Standards for how women should present themselves — and how they desire and are desired — are evolving, amplifying diverse perspectives and fostering a richer understanding of femininity in society. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d1f6a718-a328-4384-ad60-22e0e69b3ef3/Screenshot+2024-11-18+at+4.57.46%E2%80%AFPM.png BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - The Female Gaze in Feminine Cinema It’s no wonder that Yoshida traces the rest of her NYT piece praising director Sofia Coppola’s profound translation of this feminine introspection onto the big screen. Iconoclastic feminist cinema was not created by her, of course, but more so significantly evolved through her distinct style that paints the worlds of her female characters as reflective of their emotions, rather than explaining them explicitly through dialogue. Coppola is the godmother of these aesthetics, consistently instilling familiar scenes with romanticism. Rather than illustrating female characters with passive femininity, she illustrates them as active, and complex human beings, enchanting in their relatability. This prioritization of the female perspective is consistently evident throughout Coppola's work, from the release of the 2023 biopic Priscilla following the enormous success of Baz Luhrmann’s 2022 Elvis, to films like The Virgin Suicides(1999), Marie Antoinette (2006), and The Beguiled (2017), among others. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b558de72-5c8c-4c56-9363-7fdaeaa1aed6/Screenshot+2024-11-18+at+4.59.19%E2%80%AFPM.png BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - The Female Gaze in Feminine Cinema This nuanced iconography Coppola has worked to establish is nurtured through the costuming and fashion of the characters she follows. Frequent collaborator Nancy Steiner brings Coppola’s vision to life, ensuring every wardrobe choice reflects character development and mood. From the thrifted outfits of the Lisbon sisters in The Virgin Suicides to the evolving color palette in Priscilla, each decision is intentional and deeply resonant. It is this authenticity in costuming that the camera captures so viscerally, forging a connection between the characters and the audience. Coppola’s films continue to inspire the fashion world, celebrating ensembles not for their luxury but for their ability to tell honest, feminine stories. Her work serves as a reminder that clothing can be a vessel for narrative and emotion, elevating the mundane into something extraordinary. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5807299e-e814-48b5-8b20-0fe159dbab27/Screenshot+2024-11-18+at+4.44.43%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Whimsical Narratives: Petra Collins and Escapist Photography Another artist who flawlessly conveys the female gaze is photographer Petra Collins. I first became familiar with her work when she collaborated with Alexa Demie for their 2021 photo series Fairy Tales. Demie’s character in the HBO series Euphoria was already a phenomenon to me in and of itself: her confidence was magnetic. Unapologetic and intimidating, her character was defined by the courage she held in her convictions. Fairy tales, especially considering their harrowing history, often illustrate humanity’s simultaneous affection and disdain for women — for instance, the maiden’s tragedy and the conceptualization of witches. In Fairy Tales, Collins and Demie reclaim this narrative, placing agency in characters who are so often denied it. Collins describes their collaboration as a form of escapism, using stories and characters in mundane settings to create feminine refuge. This aligns with her typical work, which often revolves around whimsical narratives. Her audience is drawn in by the way she entwines her personal experience in her art, sharing experiences that are deeply informed by gender. Whether it’s through Olivia Rodrigo music videos, Skims campaigns, or countless other projects, Collins has a keen eye for depicting a new world — or, in the case of Fairy Tales, an uncanny, supernatural one — as sanctuary. Prosthetics and shibari transform Demie into a strange yet seductive creature, seamlessly inhabiting both liminal and sacred spaces like parking lots and childhood bedrooms. These modifications act as costuming, weaving a rich tapestry of fantasy, curiosity, and emotional intellect exclusive to the feminine experience. Whether it be through the slime Demie finds herself covered in or the pointy prosthetic tips of her ears, the styling in Fairy Tales conveys the beauty of one’s innermost feelings, serving as a pathway to enlightenment through the commemoration of the supernatural and the natural, and the subsequent exploration of fear. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d17a82cc-4689-43b8-90cc-334dec4fbd2d/Screenshot+2024-11-18+at+4.44.53%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Pop Stardom and the Female Gaze My fascination with Addison Rae’s iconography stems from how her team channels feelings of lustful immortality through sexuality. She isn’t necessarily a “pop star” in the traditional sense, but rather a persona. Her appeal doesn’t stem from her musicality – it’s her entire aesthetic. Through her discography, music videos, and online presence, her audience is immersed in a carefree, enigmatic retreat, as if you’re dancing in the mirror alongside her. The music video for her latest single “Aquamarine” was styled by Dara Allen, who describes the inspiration for her wardrobe as “creating a language for the Aqua character that was about being free in that kind of space. It's sort of like, you're unafraid to make others uncomfortable because you're so comfortable in what you're doing... you take the mask off and you're free." The video pays tribute to past fashion icons — women who would often “have a very fabulous dress on but maybe their hair is messy, and there’s not a lot of makeup and there’s no jewelry, and they just kind of like, threw it on and went out.” This effortless approach to glamor Rae emulates celebrates individuality and authenticity, rejecting the notion that perfection is a polished, unattainable aspiration. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/44d8d109-b457-4410-9582-0fa6518cef3f/Screenshot+2024-11-18+at+5.08.42%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Pop Stardom and the Female Gaze With creative consultants Lexee Smith and Patrik Sandberg, creative direction from Interview Magazine’s Mel Ottenberg, direction by Sean Price Williams, and choreography by Danielle Polanco, it’s clear that the goal was to communicate a message about autonomy and liberation rather than simply to sell a record. In the video, she begins at a masquerade and eventually finds herself near-nude in the streets of Paris, taking us to a familiar place of feminine escape. It encapsulates the experience of newfound freedom and lust, one that she channels as an exclusively female desire, distinct from what is traditionally expected of women. Femininity, as seen through Rae, can be attractive because of how weird, experimental, and sensual it is – and this attraction, maybe for the first time, isn’t alone reliant upon solely being desired by men. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e192b51f-15c9-4e61-ba80-e9b9407ccf45/Screenshot+2024-11-18+at+4.45.07%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - Pop Stardom and the Female Gaze Unlike Rae, Sabrina Carpenter is undeniably a traditional pop star. Her axis mundi is her musicianship and clever manipulation of semantics and phonetics. However, as with every pop star — especially female — comes a curated image, continuous reinvention, and distinct eras. While she leans into a dainty, feminine, Playboy-esque energy (her tour is inspired by Playboy After Dark), her lyrics exude dominance, reversing traditional heterosexual male-female relationship dynamics. Throughout her album Short n Sweet, Carpenter remains confident and in control. Whether she’s calling her male subject names (“you’re so dumb and poetic”), unapologetically subverting exploitation (“I showed my friends and we high-fived, sorry if you feel objectified”), or reasserting assumptions (“I can’t relate to desperation”), she wields a sense of wit and assertiveness. She demands that her guy respect her, and if he doesn’t, she’s ready to move on. Stylist Jared Ellner has played a pivotal role in crafting her image, styling her entire tour wardrobe. Highlights include a two-piece by Ludovic de Saint Sernin, a black lace catsuit by Patou, and a custom look by Victoria’s Secret. Flirty, sparkly, and sexy ensembles complement her curly blonde locks as she steps on stage each night, fulfilling this established sense of femininity. However, Carpenter subverts expectations, belting out crass profanities with her naturally low voice. The audience adores it — the environment she’s creating on this tour embraces an intersectionality of tradition and nuance through masculine and feminine archetypes, as bell hooks might appreciate. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ef3def14-033b-4db1-adf6-8d0be6d6b995/Screenshot+2024-11-18+at+4.45.36%E2%80%AFPM.jpg BLOG - The Female Gaze, as told through Contemporary Media (and Furthered Through Fashion) - “But Mary treasured up all these things and pondered them in her heart.” This quiet, reflective awe mirrors the brilliance of these narratives, where chaos yields to calm and the mundane transforms into something extraordinary. Each of these artists crafts their visions with a serene mastery that feels almost divine, channeling a form of higher inspiration, just as Mary embraces her role with quiet courage. The role of women emerges as a unifying, beautifully tragic phenomenon. The art created in celebration of this communal refuge is nothing short of extraordinary. As Mary ponders in silence at the heart of the storm, we find ourselves in her shoes – overwhelmed by emotion, fearful of the future, and grateful for the present. Perhaps this is its own kind of modern annunciation. https://www.thevaultuwmadison.com/blog/yeek8wfp193mb22lf3s9awotvvcuz7 monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f4b6e17a-b053-4b13-9abf-4cfa0e4ce69b/Screenshot+2024-11-18+at+4.36.49%E2%80%AFPM.png BLOG - A Sole Statement: Standing Out Through Shoes - From kindergarten through my senior year of high school, I chased after the bus in the same plaid skirt and plain black polo, day after day. The uniform meant blending in with everyone else, leaving little room for individuality. But by high school, I decided to carve out a space for myself. I focused all my energy on choosing the perfect shoes, the one part of the uniform that allowed for a touch of personal expression. While there were still a few rules to follow, I carefully walked the line with my stylish sneakers. My main goal was to avoid the shoe that dominated the nation in 2019: the white Air Force Ones. Everyone at my school had them, and they felt like just another extension of the uniform we were already required to wear. I wanted at least one part of my outfit to reflect my own style and feel truly personalized. So, I turned to thrift stores and online sneaker resellers; I even joined the trend of buying plain white sneakers and painting them. I wanted a way to express my personal style while still adhering to the uniform I had worn for years, and shoes were the perfect medium. I found a way to stand out, while being forced to fit in. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/509376bd-1ad1-4750-b84f-a60f4eadc7c9/Screenshot+2024-11-18+at+4.38.56%E2%80%AFPM.png BLOG - A Sole Statement: Standing Out Through Shoes - When I came to college, the world of fashion was a mystery to me, and I was overwhelmed by all the choices. After years of only picking out shoes, I didn’t know where to start. So, I stuck to what I knew best: a uniform. Since I never had a lot of clothes, thanks to my uniform days, I opted to buy a lot of basics. A black or white tank or tee, with a pair of jeans became my new uniform. I paired these with my favorite shoe of the week and was ready to face the college fashion world. This year, I quickly realized that the fashion trends were headed in the direction I was already following: basics with a pop of pumps. So, I stuck to my tradition: let the shoes be the focal point of the outfit. Everyone seems to be moving toward sustainability in their clothing choices, opting for high-quality basics that stand the test of time, rather than indulging in fast fashion trends we wear only once. This commitment to having just a few basics in our closets can seem like it will diminish our individuality, but through accessorizing, you can make one white tank into 10 different outfits. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8abc8a26-5b74-4fae-8f90-b5750301410f/Screenshot+2024-11-18+at+4.40.10%E2%80%AFPM.png BLOG - A Sole Statement: Standing Out Through Shoes - Shoes and accessories are the best way to make an outfit stand out and truly reflect your personal style: For class, it’s a matching sweat set with my thrifted Dolce Vita cheetah-print sneakers. For going out, a classic black top, black skirt, and a funky boot or kitten heel. There are countless ways to make an outfit feel special and uniquely yours—even if it might seem boring or overdone at first. Robin Scandivv, influencer and founder of her jewelry company Scandivv, perfectly exemplifies this ideal. Her outfits consist entirely of staple pieces, yet she looks effortlessly unique and stylish by incorporating fun shoes and items from her jewelry collections. Check out her TikTok and Instagram (@scandivv) for more inspiration! After all, there’s no such thing as too many accessories—whether it’s shoes, jewelry, or a purse. Accessories truly are the backbone of fashion today. https://www.thevaultuwmadison.com/blog/building-a-capsule-wardrobe-on-a-student-budget monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce32a0b7-8d35-4ea0-b56b-381315176a55/Screenshot+2024-11-18+at+4.12.35%E2%80%AFPM.png BLOG - Building a Capsule Wardrobe on a Student Budget - Step 1. Assess Your Current Wardrobe and Define Your Style Building a capsule wardrobe starts with identifying what you already own and deciding your style preference. Start by decluttering your wardrobe. Pick out the clothes that you love, wear often, and feel comfortable in. Sort your clothes into three piles: keep, maybe, and donate/sell. As hard as it may be to get rid of clothes you once loved, the goal is to only keep pieces that you genuinely like and feel confident in. Once you’ve narrowed down your choices, you must define your style. When thinking ahead to your capsule wardrobe, consider your lifestyle. Do you have a job? Do you workout often? What do you like to wear when going out? Consider your preferred aesthetic, whether it be minimalist, vintage, etc, and create a vision board to keep track of styles you are drawn to. Over time, you’ll notice recurring themes, colors, and styles that will form the basis of your capsule. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/48ae374d-7057-4375-a97b-fe46907679d7/bella+hadid.jpg BLOG - Building a Capsule Wardrobe on a Student Budget - Step 2. Choose Essential, Timeless Pieces With your personal style in mind, consider the essential pieces that will form your capsule wardrobe. A capsule wardrobe typically contains basic pieces that are easy to mix and match for multiple different occasions. Here are some key categories to consider: Tops: Neutral t-shirts, a classic white button-down, and one or two statement tops. These can be dressed up or down. Bottoms: A few pairs of different colored jeans, dress paints, and a skirt that works for formal and casual occasions. Outerwear: A cozy sweater, light and warm jackets, and a blazer are great choices. These can add layers and suit the colder months. Footwear: Comfortable sneakers are essential on campus. A versatile pair of boots and a dress option like slingback heels or sandals are perfect for fancy occasions. Accessories: Accessories can instantly elevate any outfit. Add a bag, jewelry; including a few minimal and statement pieces, and a scarf or hat. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9d6fb649-7851-4c4e-9fde-08ca1c3e7305/Screenshot+2024-11-18+at+4.28.40%E2%80%AFPM.png BLOG - Building a Capsule Wardrobe on a Student Budget - Step 3. Shopping on a Student Budget There are many different ways to maximize a capsule wardrobe on a budget. First, shop budget friendly brands. Brands such as H&M, Zara and Old Navy can provide you with stylish options without breaking your bank. Try to shop these stores during sales or using discounts that can help you save significantly. Online resale platforms such as Depop, and Poshmark allow you to search for specific brands, styles and sizes. These platforms can be particularly helpful in searching for unique, high-end clothing at a lower price. Additionally, thrift stores are great places to find quality pieces at a fraction of the retail price. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8d7454f9-3708-493a-994e-26e205ade52d/Screenshot+2024-11-18+at+4.30.41%E2%80%AFPM.png BLOG - Building a Capsule Wardrobe on a Student Budget - 4. Create Outfits that Maximize Versatility A well created capsule wardrobe can offer you endless outfit possibilities. To maximize the versatility of your wardrobe, mix and match pieces. Each piece in your wardrobe should be easy to pair with others. For example, a white button down shirt can be paired with jeans for a casual look, dressed up with a skirt for a night out, or paired with a blazer for work. Additionally, experiment with layers and accessories. This can instantly transform an outfit. Accessories like belts and jewelry can add more personality to your outfits. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4cbc7ab9-e958-48d5-a6d6-73a247f254ee/Screenshot+2024-11-18+at+4.25.39%E2%80%AFPM.png BLOG - Building a Capsule Wardrobe on a Student Budget - 5. Take Care of your Wardrobe Taking care of your clothes will help extend their lifespan. Here are a few clothing care tips to maximize your capsule wardrobe: Wash your clothes following instructions. Consider air drying clothes. Use a steamer or iron to keep clothes wrinkle free. Consider learning basic alteration skills. Building a capsule wardrobe may seem scary, but with thoughtful planning and shopping, it is very achievable. By assessing your wardrobe, focusing on essential, timeless pieces, and shopping smartly, you can create a versatile collection that suits your style and lifestyle. https://www.thevaultuwmadison.com/blog/4qbmly41jj7avxfc531pzppdd9jz35 monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/12f57f3a-45b4-4947-bb34-8a973e03baa6/Levi.jpg BLOG - Blue Jean Baby - On May 20, 1873, the blue jean was born, and over a century later, it remains an enduring icon. Two San Franciscans, tailor Jacob Davis and merchant Levi Strauss, joined forces to innovate men’s workwear and revolutionize men’s workwear following California’s 1849 Gold Rush, when an influx of miners created a market of laboring men in need of suitable clothing. The creativity and functionality of the pant’s design allowed for their great success. Indigo-colored denim concealed the stains and discoloration expected in the rugged work of the original customers, and copper rivets reinforced the garment, making it suitable for the demanding toil. The signature horse-embossed leather patch on the back of the pants is not only stylistic but worked to advertise to illiterate customers the jeans’ durability. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e88a7978-8340-470a-bb40-d1431e8cee8b/Screenshot+2024-11-18+at+4.03.01%E2%80%AFPM.png BLOG - Blue Jean Baby - Their popularity steadily grew, and by the 1930s, farmers, miners, mechanics, and shop floor workers across the country could be seen sporting the opposing horses. The American cowboy garnered immense fame at this time, often donning the iconic blue trousers. This cultural phenomenon was worldwide, linking the independence and adventure of the cowboy with the blue denim they wore. Women had been wearing jeans since their creation in the 1870s, but the 1934 invention of The Lady Levi’s welcomed this demographic and, with it, an emphasis on fashion. The key distinction between the gendered pants was in the zipper: men’s had the fly down the front, while women’s had it down the left hip. The garment offered itself as a blank canvas for fashion experimentation: intentional distressing, patch and decal embellishment, dyeing, and pre-shrinking. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ddd573ad-ffe5-4f3f-a3e1-6bbd6ebce742/Screenshot+2024-11-18+at+4.05.35%E2%80%AFPM.jpg BLOG - Blue Jean Baby - Celebrity endorsements played a significant role in the pants' acceptance as casual wear. James Dean in 1955 Rebel Without a Cause, Marlon Brando in 1953 The Wild One, and Marilyn Monroe in 1961 The Misfits served as symbols of the counterculture that baby boomers embraced, as well as their choice in denim. Levi Strauss and Co. had initially patented the blue trousers, but emerging brands quickly followed suit. Sturdy work attire was manufactured by early competitors: Carhartt, founded 1889, Lee, founded 1889, and Wrangler, founded 1947. Despite the diversity in style and production, jeans have consistently been a symbol of independence. Cowboys, bad boys, collegiate protestors, hippies, punk artists, and everyone in between have adopted the blue denim trousers as an emblem of counterculture movements. And whether it’s bootcut, flared, light wash, or dark, people around the globe have been finding their perfect fit for more than a century. Rock on! https://www.thevaultuwmadison.com/blog/mini-purses-vs-tote-bags-the-longstanding-debate monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5e7c66f9-c8dc-48cf-a4be-4ae3dba7ad6a/Screenshot+2024-11-11+at+4.31.07%E2%80%AFPM.png BLOG - Mini Purses vs. Tote Bags: The Longstanding Debate - As fashion icon Iris Apfel famously says, “It’s all about the accessories.” While a great outfit is the foundation of any look, the accessories add personality and individuality. Bags are the most practical addition to any outfit, promoting functionality and flair. This leads us to the eternal question: mini purses or tote bags? Each has its unique charm and function, catering to different lifestyles and events. So what makes each of these options stand out? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cb0832cc-20b0-4856-988a-6a7a6f18fdb1/Screenshot+2024-11-11+at+4.29.53%E2%80%AFPM.png BLOG - Mini Purses vs. Tote Bags: The Longstanding Debate - Mini Purses: Compact but Powerful Mini purses represent minimalism, acting as a statement piece without overpowering the entire outfit. These tiny treasures emit unnecessary items on a night out. They provide just enough room for essentials–phone, wallet, lipstick, and a card or two– making them ideal for a fun event. The best feature of mini purses is their portability; they’re light on the shoulder and won't weigh you down as you move through your night. With mini purses, the design possibilities vary. Smaller bags are charming simply because they can be used for any outfit. Whether it’s sleek leather, intricate details, or bold branding, each adds a pop to a solid base. Though their space capacity is limited, mini purses make up for it with versatility, easily adapting to any look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5cebc54a-c64e-44f0-a6ef-6792284f24bb/Screenshot+2024-11-11+at+4.31.58%E2%80%AFPM.png BLOG - Mini Purses vs. Tote Bags: The Longstanding Debate - Tote Bags: The Dependable Workhorse If mini purses are considered dainty show ponies, tote bags are the workhorses. A favorite among students, professionals, and parents, the tote bag is ideal for those who need to keep life’s essentials close at hand. Known for their generous size and more practical features, totes are meant for those with a busier schedule. Due to their ample size, tote bags are perfect for everything from textbooks and laptops to fresh produce from the farmer’s market. This season, we’ve seen an upward trend in iconic brands such as Longchamp, with their sleek totes doubling as school bags or work purses. These bags don’t just offer space; they’re built for durability, balancing functionality with style and adapting to various settings. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6b1e151a-2439-4158-9bd1-af46229f96c9/Screenshot+2024-11-11+at+4.33.34%E2%80%AFPM.png BLOG - Mini Purses vs. Tote Bags: The Longstanding Debate - The Verdict Ultimately, choosing between mini purses and tote bags depends on what your day (or night) demands. If you’re looking for a light, essentials-only accessory that adds a touch of elegance to your ensemble, go for the mini purse. On the other hand, if you need a bag that works as hard as you do, the dependable tote bag will be your best friend. https://www.thevaultuwmadison.com/blog/bag-charms-and-a-conversation-on-individuality monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3f2d6046-3f5f-4697-ad7d-6653b156f3fd/Screenshot+2024-11-11+at+4.05.20%E2%80%AFPM.jpg BLOG - Bag Charms, and a Conversation on Individuality - One of my favorite trends as of late has been the “Jane Birkinifying” of handbags. Jane Birkin, actress and it-girl of the 60s, was the inspiration for luxury brand Hermés’ most coveted handbag: The Birkin. While these bags can retail from tens of thousands of dollars to millions, Birkin made sure to utilize hers to the fullest. She stuffed her bag full of papers and notebooks, a stark contrast to the lengths of preservation most Birkin collectors go to today. Most notably, Ms. Birkin attached a number of charms and bells to her bag, inspiring the “Birkin-ify my bag with me” trend on TikTok. To “Birkin-ify”, one needs an oversized bag to embellish. Common accessories include necklaces, key-chains, teddy bears–attached sporadically onto the bag. It's cute; an assortment of trinkets one has accumulated to be proudly displayed. I have participated in this trend as well by tying a red bow to my favorite purse, and clasping a necklace I no longer wear onto the handles. Though intended to display one's own personality, the “Birkin-fication” trend has been at the center of fashion discourse surrounding individuality and personal style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/eea51e7e-9849-49fb-803b-08e2a8dc87ac/Screenshot+2024-11-11+at+4.06.38%E2%80%AFPM.png BLOG - Bag Charms, and a Conversation on Individuality - Pinterest and TikTok remain the main social media platforms for finding fashion inspiration. However, some critics are beginning to point out the fashion echo chamber we seem to be in, with consumers constantly asking the question, “What are we wearing this season?” When one types “Jane Birkin bag aesthetic” into the Pinterest search bar, most of the images are rather similar: a black or brown bag with lace ribbons, heart shaped charms, elegant pearls, and red accents. They all fit very well with one another, a distinction from Jane Birkin’s original practice. Her bag accessories were randomly attached because, as she says, she liked to hear them “jingle and jangle” when she walked. Looking back at her bag in a 2018 CBS interview, the viewer can see it is not cleanly curated like its pinterest counterparts, but it is authentically hers. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b7707ca0-bb65-4584-85c8-ccb3ed65d35e/Screenshot+2024-11-11+at+4.12.03%E2%80%AFPM.png BLOG - Bag Charms, and a Conversation on Individuality - Another qualm against some participants of this trend is the need for instant gratification–buying a bundle of charms on amazon or another retailer rather than accumulating things over time. Critics say that these bags should reflect your individual experiences and personality, in the spirit of Jane herself. In fact, commentators would argue that buying these accessories all at once sidesteps what gives this trend meaning. The question remains, what constitutes authentic individuality versus an unoriginal aesthetic? I would argue that the debate surrounding individuality in fashion is as much of a critique on a lack of personal style as it is on hyper-consumerism. The frustration stems from the purchasing of a personality, and treating it as something so easily replaceable with the next Amazon order. Passion has been replaced by miles of landfill choking the earth as we continue to swap aesthetics and throw last month’s interests into the trash. It's not about being a poser, it's about mindless purchases that bring us ever closer to a dead planet. Fashion is fun, but at the end of the day, it is never just a bag. https://www.thevaultuwmadison.com/blog/azx6qaoa819s620kvqq8ykjiwp7wym monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/27f72e4b-afbd-4b28-ab9a-c0802303344b/Screenshot+2024-11-11+at+3.08.35%E2%80%AFPM.png BLOG - Accessories for Winter: Tried and True and Something New - We all know how important accessories are to completing that perfect outfit. No matter the season, you can count on accessories to add a little flair to your ensemble. Aside from the gorgeous falling snow and the holidays, accessories are one of the many reasons I love winter. Layers! Chunky boots! Hats! Scarves! Adding just one can elevate any look you throw together, but stepping outside the box and getting creative with your accessories can change your aesthetic from being fashionably in-the-know to total trendsetter. First, let’s go over the basics. Accessorizing can take some practice to feel right, but once you get the hang of it, your outfits will be instantly elevated. A formula I love to use is the popular “7-point outfit” method. The basis of this concept is that you start with three “points”: your top, your bottoms, and your shoes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9cdf3db6-dfa3-479d-add1-c15eca36c3c6/Screenshot+2024-11-11+at+3.11.36%E2%80%AFPM.png BLOG - Accessories for Winter: Tried and True and Something New - From there, you can add more layers and accessories, , to make the outfit more interesting and reflective of your personality. For instance, today I’m wearing a cardigan with a leather jacket over the top. I’ve added a necklace, some big earrings, and a pair of sunglasses that match my tote. Even though my original outfit was jeans and a baby tee, I was able to use accessories to create a more elevated and functional look. In Wisconsin, it’s important to layer. Not just for comfort, but for fashion! I’m sure you’re aware of the frigid temperatures outside, but I’m here to remind you of all the creative ways you can keep yourself warm while staying well-dressed. First is the most important staple to a Wisconsin winter: a coat. It can be a puffer or fur, pink or black, patterned or solid, but you’re going to need one to survive the brisk walk to class. To add even more to your look, you can include a cardigan underneath, some fun leg warmers, or a scarf to match your class bag. Whatever it may be, make sure it’s warm and make sure it’s you! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/39f0c760-79f7-4383-9420-e09688d39584/Screenshot+2024-11-11+at+3.38.05%E2%80%AFPM.jpg BLOG - Accessories for Winter: Tried and True and Something New - On the topic of layering, I’d like to bring a couple of more nuanced options to the table. Experimentation is important to building your personal style, and I have just the thing to get you out of your accessory comfort zone! Something I’ve loved to do recently is incorporating unexpected pieces with each other. I’ve loved the look of layered tights and legwarmers, scarves, and even belts! It adds more color and texture to my outfits and generally makes them more interesting to look at. Who ever said you needed only one belt or one scarf? It adds a surprising element that can end up being the perfect finishing touch to your outfit. I think we can tell by now that I love to incorporate the element of surprise. What’s more unpredictable than accessorizing your accessories? We’ve gone over the basics, how to layer, and what to layer with. One easy way to do this is with bag decorations. If you’re a college student, you’ve got a bag to carry. Why not put different pins, keychains and charms on? While you’re at it, slap a couple onto your favorite hat to make it more you. I’ve loved doing this with hair clips recently, by securing them to the straps of my purse or my backpack. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/112e39ee-2521-4850-9643-ebc469baf91b/Screenshot+2024-11-11+at+3.18.20%E2%80%AFPM.jpg BLOG - Accessories for Winter: Tried and True and Something New - Another detail that can make any drab winter shoe interesting is boot charms! They’re easy to find online or make yourself, and it’s the perfect subtle way to dress up your footwear if you feel that they’re lacking some luster. This also applies to personalizing your shoelaces! It’s easy, cute, and cheap. All you need is a roll of ribbon and five minutes before your morning lecture. Just for the fun of it, I’m throwing in a couple accessories that I’ve been wearing that aren’t necessarily original, but they sure do make me feel more confident about my outfits. Something I’ve been obsessed with adding to my looks are different styles of blue-light glasses. As the “office siren” aesthetic continues to place the fashion world in a chokehold, I’ve been gravitating toward skinny rectangular frames and dark winter colors like red and purple. Because they’re so versatile, you can truly get any shape or style you want! If you’re going all in on the corporate-baddie look, I also highly recommend adding a tie. It can be worn around a collared shirt or even as a belt, if you feel like following our unpredictable theme. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9bda03de-c4ef-455b-8fcd-192772d3c224/Screenshot+2024-11-11+at+3.35.58%E2%80%AFPM.jpg BLOG - Accessories for Winter: Tried and True and Something New - Lastly, to top off my look from head to toe, I’ve been experimenting with chunky and unique headbands, as well as fun scrunchies! It’s a cool ways to add another element to your look, as well as to hide hair you may be reluctant to style (don’t worry, I feel you.) The possibilities for accessorizing your look are truly endless. As the cold weather continues to creep in, I consider it nature’s green light to add even more of them to your look! Whether you’re walking to your Friday morning lecture or heading to a fun night out with your friends, have fun decorating your avatar and embracing your creativity. Make every outfit your own personal fashion statement that shows off your unique sense of style. https://www.thevaultuwmadison.com/blog/22ivqhf0eezc4s69wmlfvqapmlsz7n monthly 0.5 2024-11-10 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5aa04fb7-1843-4d82-9ffd-9e30e264b70e/Screenshot+2024-11-07+at+1.24.18%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #1: Paddington Bear Channel the beloved charm of Paddington Bear this Halloween with a cozy and playful costume that’s both easy to assemble and instantly recognizable. Inspired by Paddington's classic British style, this look combines elements of adventure and warmth, making it perfect for anyone who loves a whimsical touch. What You Need: Navy blue coat or jacket, blue or brown bottoms (or an all-blue dress). Another option is a blue open top or jacket with a brown bra and a denim skirt or shorts. Finish it off with bear ears or a red bucket hat, and boots (rain boots if possible). How to Style It: Start with a classic navy blue coat or jacket to capture Paddington’s iconic look. Pair it with brown shorts or pants, or try the open top/brown bra combo with a denim skirt or shorts for a fun twist. Slip on some boots (rain boots if you have them) for that cozy, adventurous feel. Top it off with a red bucket hat or add a bear ears for a playful touch. Carry a small brown backpack or tote, and for an extra cute detail, add a little “Happy Halloween” tag to represent Paddington’s famous suitcase. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/13defdff-cd4f-4248-8e11-6cc13dec67d5/Screenshot+2024-11-07+at+1.32.19%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #2: Clown Add a hint of haunting flair to your Halloween with a clown costume that mixes classic spookiness with a playful, modern edge. What You Need: White top (preferred with buttons), red bra, striped or plain red shorts/shirt (can easily be found from someone’s gameday fits) knee-high white socks, red shoes, and a touch of face paint. How To Style It: Layer the red bra over your white top for a playful touch, then throw on those red or striped shorts. Add some long socks and red shoes for the full circus vibe. Draw a big red smile and a shape of your choice! Voilà—you’re a classic clown with a modern twist! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1b59fbdf-afb9-4a56-8998-86f29f2f612b/Screenshot+2024-11-07+at+1.35.00%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #3: TY Beanie Baby Stuffed Animal This costume is a simple and easy way to elevate an animal-themed costume! What You Need: An outfit in one solid color or full animal print, matching animal ears, a DIY TY tag, and supplies like red card stock paper and a white marker or paint for the tag. How to Style It: Choose an outfit in the color that represents your favorite animal—brown for a bear, gray for a mouse, black for a panther, etc. Add matching animal ears (such as cat, bear, or bunny ears, which you can find at most stores). To complete the Beanie Baby look, make a TY tag by cutting out a heart-shaped tag from red cardstock and writing “TY” on it in white. Attach it to your outfit, and you’re ready to go! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce85a708-1777-4785-ad42-c4ad3b912b8f/Screenshot+2024-11-07+at+1.37.11%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #4: Indiana Jones This outfit combines classic adventure gear with closet staples, making it easy to throw together for Halloween while still channeling Indiana Jones's daring style. What You Need: Brown shorts or pants, a white or beige tank top, brown boots, a brown hat, and a belt or whip accessory. How to Style It: Start with a white or beige top and pair it with brown shorts or cargo pants for that rugged, explorer vibe. Add tall brown boots or any sturdy boots you have. Top it off with a brown hat—Indiana's iconic fedora if you can find one. If you have a belt or a whip accessory, it’ll really complete the look! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/46a6b1c4-5f36-4f90-be7b-14138fa6f78e/Screenshot+2024-11-07+at+1.38.28%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #5: Cleopatra Channel Cleopatra’s legendary allure this Halloween with a look that’s powerful, regal, and unmistakably iconic. What You Need: A black or gold dress (anything sleek or flowy), gold accessories, blue and black eye makeup. How to Style It: Choose a black or gold outfit—whether it’s a dress, jumpsuit, or matching set—anything that gives off a royal vibe. Layer on gold accessories, from bangles to necklaces, to give off that ancient Egyptian royalty look. For makeup, go bold with black eyeliner in a dramatic, winged style, adding blue eyeshadow or liner for that iconic Cleopatra pop of color. If you have a headpiece or gold headband, that’s the cherry on top! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6f253c3c-4310-4526-a43c-9f9ae975159c/Screenshot+2024-11-07+at+1.46.17%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #6: Strawberry Shortcake Sweeten up your Halloween with an adorable Strawberry Shortcake-inspired look that's sure to catch eyes and charm everyone around you! What You Need: Pink or red dress/set, green and white striped socks, with red shoes of your choosing. Add a red or pink hat and a few strawberry-themed accessories. How to Style It: Start with a pink or red dress to capture Strawberry Shortcake’s sweet look. Pair it with green and white striped socks or tights if you have them—otherwise, white socks will with a ruffle work too! Add a red or pink hat (a floppy one or a beanie would be cute) and, if you’re feeling crafty, you can pin or draw a small strawberry on it. Finish off with a touch of pink blush and maybe a strawberry-themed accessory, like a small bag or charm, to really bring the character to life. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2c785401-26bb-4db8-87a3-dd19788a0726/Screenshot+2024-11-07+at+1.47.23%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #7: Dirty Martini This costume is fun, stylish, and perfect for anyone who wants to bring a little cocktail hour flair to Halloween. What You Need: White or cream top, green or sparkly skirt, red heels, red lipstick, and a couple of olive-themed accessories. How to Style It: Start with a simple white or cream top and pair it with a green skirt—something sparkly or shimmery will add a fun twist to the look, mimicking the sparkle of a cocktail glass. Add a pop of red with heels and lipstick to represent a literal “dirty” martini vibe. For the finishing touch, incorporate some olive-themed accessories, like earrings or a hair clip, or add a green ribbon to your outfit. If you want to go all out, carry a mini martini glass as an accessory! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/890ce176-e7c0-45ad-9005-b7c437af1d8b/Screenshot+2024-11-07+at+1.49.56%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #8: Mummy This costume is spooky, affordable, and super easy to put together with items you likely already have at home! What You Need: All-white outfit, gauze or toilet paper, grey eyeshadow. How to Style It: Start with an all-white base. Wrap yourself in gauze or strips of toilet paper for that classic mummy look (just be sure to secure it so it stays put!). Smudge grey eyeshadow around your eyes to create a haunting, sunken look, and add a bit of messy hair or white powder for extra effect. You can even wrap some gauze loosely around your hands or neck for added detail. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/02157aae-9a52-43d6-b3b4-c68b8ac53f2b/Screenshot+2024-11-07+at+1.51.20%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #9: Pirate Steal the spotlight with a pirate look that's easy to pull together yet undeniably bold. What You Need: Brown belt, brown boots, gold jewelry, white blouse or flowy top, and a bandana (or pirate hat if you want to go all in). How to Style It: Start with a loose, flowy top, ideally something white or cream, and pair it with black pants or a skirt. Cinch everything with a brown belt—luckily, brown accessories are everywhere this season, making this pirate look super easy to pull together! Slip into some brown boots and layer on the gold jewelry (the more, the better for a true pirate look). You can finish it off with a bandana or grab a pirate hat to really sell the look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9dac15dc-a9df-416a-9a8f-36f59e20d4cf/Screenshot+2024-11-07+at+1.54.30%E2%80%AFPM.png BLOG - 10 Halloween Costumes You Can Create from Your Closet - #10: Audrey Hepburn in Breakfast at Tiffany’s This costume is effortlessly chic, timelessly cool, and embodies the sophistication of Old Hollywood glamour. What You Need: A little black dress, black sunglasses, a pearl necklace. How to Style It: Start with a classic little black dress—preferably knee-length or just above, with a simple, fitted silhouette that exudes sophistication. Pair it with oversized black sunglasses to mimic her mysterious allure. A pearl necklace (or a layered set of pearls) is essential for that extra touch of glam; the more, the better! Style your hair in a sleek, high bun or a classic French twist, and don’t forget a pair of pearl or diamond stud earrings if you have them. Complete the look by holding a coffee cup as your ultimate accessory—ideally a to-go cup for that “on-the-way-to-Tiffany’s” feel. https://www.thevaultuwmadison.com/blog/2024-top-10-most-iconic-halloween-costumes monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4112819c-3f9a-4593-a6f9-788654e74cc6/Screenshot+2024-11-06+at+2.01.14%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - Halloween is the one time a year where anyone and everyone can showcase their creative side without any fear of judgment. Whether it's sexy, funny, or outright terrifying, people have the freedom to be any alternate persona for at least one night. Celebrity Halloween in particular has become a global phenomenon. It’s not just a store-bought costume or an at-home DIY, but an entire team production that will leave a legacy for others to admire and recreate. Custom-made clothing, prosthetics, hair and makeup artists, and well-advanced planning are the keys to creating these iconic costumes. As Halloween falls on a Thursday this year, there has been controversy around which weekend is actually “Halloweekend”. Nevertheless, two Halloweekends just means there’s double the costumes to rate! So, I’ve decided to create a list of the “Top 10 most iconic celebrity Halloween costumes of 2024”. Here are the winners for Halloweekend #1: https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/05ad0381-8a73-4d62-beb1-dc39e71b244c/Screenshot+2024-11-06+at+2.07.22%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 1. Alix Earle - Cheshire Cat Tik Tok Influencer and podcast host, Alix Earle, flooded the media with her impressively accurate Cheshire Cat costume. Instead of the typical pink and purple striped outfit, Alix went above and beyond to fully transform herself into the fictional cat. Not only did she cover herself from head to toe in striped body paint, but also added a prosthetic cat face, whiskers, and piercing yellow contacts to create the full effect. This costume was iconic not only due to its accurate portrayal but also in her ability to style it in a way that reflects her stylish and whimsical persona. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e91a9d8a-bab1-4eb7-abcc-42a60ee8199e/Screenshot+2024-11-06+at+3.43.32%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 2. Tyla - Sharon stone, Flintstones South African R&B artist, Tyla, showed out in Halle Berry’s iconic Flintstones costume. The attention to detail is what really made this look so remarkable: from the hair and makeup to the outfit and props; this costume was almost completely identical to Halle’s character. The same cave background is what brought this costume to life. The chunky, polished-stone necklace and bengal, tiger print nails and eyebrow slit elevated this look with its modernity. Being able to replicate a character so precisely while still incorporating modern fashion trends is truly spectacular. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/90a91db4-be89-482b-8fdf-29c09968debd/Screenshot+2024-11-06+at+3.46.02%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 3. Tana Mongeou - Lady Gaga “Cancelled” podcast host and YouTuber, Tana Mongeau, embraced her celebrity persona by dressing up as Lady Gaga at the 2010 VMAs. This costume was a perfect fit for Tana, as both she and Gaga are known for their scandalous and bold personalities. Her Instagram caption reads, “I was born this way (filler, nose job, hair extensions, corsets, makeup artists and spray tan)”. She even had her boyfriend dress head to toe in silver to replicate the VMA award trophy. The blue hair, blinged-out diamonds, and poultry ensemble were almost indistinguishable from Gaga’s original fit. The craziest part is that Tana’s dress and shoes (not pictured) were both completely made of actual raw Argentinian beef. Sorry vegans. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/987a418c-93ff-4eb8-ae24-cb860c0fbddf/Screenshot+2024-11-06+at+3.47.05%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 4. Janelle Moneae - ET Actress and singer, Janelle Monae, shocked everyone with her alarmingly, real-life E.T. costume. Already completely unrecognizable, she took even further lengths to dress up as multiple different forms of E.T. seen in the movie, like ET dressed in girls' clothing and ET in the basket of the flying bike. Her Instagram caption, “You finally came home. Welcome back E.T. Thank you Google Maps. ”, implies that ET finally ‘phoned home’ decades later. Janelle Monae has been known for her impressively unique and memorable costumes over the years, but this one may take the cake. According to Vogue, she says “Elliot has touched my heart deeply. This movie always leaves me in tears. The bond Elliot and E.T. had was a display of the best parts of us; pure love and allyship. We need more of that. I’m always praying we can all impact each other’s lives like they did each other’s.” Knowing her emotional connection to this character makes this costume even more influential. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d7d2ac2d-b771-410e-9088-ed5ab48b54ec/Screenshot+2024-11-06+at+3.49.15%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 5. Kordell and Serena - Clueless 2024 Love Island winners, Serena and Kordell, “did their big one” dressing as Dionne and Murray from Clueless. Not only do their looks accurately represent the characters, but so do their personalities. Serena is known for independence, level-headedness, and confidence, which are traits demonstrated by Dionne. Kordell is known for his humor and fashion sense, which are also found in Murray’s character. The couple replicated different scenes and outfits from the show on their Instagram, to relive the classic 90’s rom-com high school relationship. Serena captioned her Instagram post, “I hate when you call me woman …” exhibiting Dionne’s feminist values with her iconic quote. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/96d1e380-187b-413b-9ffa-e4010bbe297b/Screenshot+2024-11-06+at+3.51.40%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 6. Chloe Bailey - Jessica Rabbit Hear me out… Jessica Rabbit. Singer and actress, Chloe Bailey, stuns in (arguably one of the most accurate) Jessica Rabbit costume. The auburn side-parted wig, flawless makeup, and strapless red sequin dress create the illusion that the character herself came to life. Bailey’s ability to accurately portray a cartoon character in a glamorous, chic way truly embodies the feminine energy of this character. Bailey’s pose and attitude in this particular photo not only look like she's straight from the movie scene, but also showcases her actress talent, in her ability to take the true form of a fictional character. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e7f2f466-b99b-4d3e-ad0c-b87ecb93905b/Screenshot+2024-11-06+at+3.53.13%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 7. Lizzo - South Park Diet Suppressor Hip hop Artist, Lizzo, left the media stunned with her humorous, one-of-a-kind Halloween costume. In a recent episode of South Park, “The End of Obesity”, they draw attention to the current problem of insurance companies only supporting weight-loss for the upper class. So, they created “Lizzo” as the Ozempic alternative for lower-income individuals. But instead of making patients slimmer, it helps them learn to accept and embrace their bigger bodies. Lizzo, a leading advocate for body positivity and self-love, chose to embrace this parody and show out as South Park's "Lizzo" prescription for Halloween. In her reaction to the episode she claimed, “I just feel like damn, I’m really that b*tch. I really showed the world how to love yourself and not give a f**k, to the point where these men in Colorado know who the f**k I am, and put it on their cartoon that’s been around for 25 years.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7d3feb90-bfa9-4769-8c1f-922523eb3b48/Screenshot+2024-11-06+at+4.00.55%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 8. James Charles - Apollo Makeup artist and influencer, James Charles, goes back in time to recreate a real-life statue of Apollo, the God of art. Known for his skill and experience with makeup, this costume represents the intricacy and beauty of makeup art. Charles’s costume is already so unique and uniform to the historical statue, and it, becomes even more impressive that he did the face makeup himself. As seen in his TikTok “Get Ready with Me”, James shows a step-by-step process, with products from his own makeup line “Painted”. To complete the look, he poses on a marble pedestal, chiseled out in silver body paint, draped in a himation, in front of a heaven-like background. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2ee7c447-4556-49b7-b0d1-659675c75ee0/Screenshot+2024-11-06+at+4.01.49%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 9. Amelia Dimoldenberg- Roz from Monsters Inc. Chicken Shop Date host, Amelia Dimoldenberg, is completely unrecognizable in her hyper-accurate Roz costume. Known for her comedic persona on her podcast, it is no surprise she strayed away from the stereotypical Halloween costumes and dressed up as something many would never consider. Her team attached prosthetics, covered her in slime-colored body paint, and custom-made Roz’s outfit to fully transform her into this slug-like figure. To bring this character even more to life, they shot photos in an office set with props and even wall art seen in the movie, like the “it’s my way or the highway” sign. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d8194f92-9de3-4b5f-9f2b-d45bd4ec11cb/Screenshot+2024-11-06+at+3.57.40%E2%80%AFPM.png BLOG - 2024 Top 10 Most Iconic Halloween Costumes - 10. Selena Gomez and Benny Blanco - Alice and the Mad Hatter Celebrity stars, Selena Gomez and Benny Blanco, take a trip to Wonderland with their Alice and Mad Hatter couple costumes. Gomez is seen wearing a beautiful off-the-shoulder pale blue tutu dress and white sling-back block heels with a black toe. Blanco disguised himself in white airbrush makeup with a classic red afro, top hat, and a mismatched baggy suit. What stands out about this look though, is that the two added their own small details to the outfits to make it more modern. For example, Gomez is wearing mid-calf ruffle socks and Blanco is wearing a polka-dot shirt layered underneath his waistcoat, both current fashion trends. Nonetheless, this couple’s magical costumes left many people obsessed. https://www.thevaultuwmadison.com/blog/the-effect-of-social-media-on-style-individuality monthly 0.5 2024-11-10 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6dfe19b1-35a7-4766-a8f5-c7d7cff8807d/Screenshot+2024-11-05+at+2.42.27%E2%80%AFPM.jpg BLOG - The Effect of Social Media on Style Individuality - Social media plays an integral role in our everyday lives and has shaped how fashion is consumed in many aspects. A theme arising from instant access to online content is the blending of style and the loss of individualism, what once was highly coveted. In the 1990s, having an exceptionally unique style was trendy. People went out of their way to look different from the masses, as seen through grunge and bright clashing colors. This sentiment was carried out through the early 2000s. With the creation of Pinterest and Instagram in 2010, it has become easier than ever to see what other people are wearing. When TikTok blew up in 2020, this process accelerated immensely and continues today. The influx of influencers creating “fashion content” by sponsoring different items has diluted genuine style inspiration. All consumers have to do is click the links connected to the items, eliminating the need for trend research. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/862e75a9-8d76-4a14-94c7-715273c1863d/Screenshot+2024-11-05+at+2.41.30%E2%80%AFPM.png BLOG - The Effect of Social Media on Style Individuality - There’s an abundance of videos answering questions like “What shoes are the girls wearing this fall?” and the popular search terms “fall inspo” or “how to style ___” typically provide consumers with the same content results. Finding out what the majority of people are wearing is easier than ever, as less thought has to go into trend research. Once a person or brand starts a trend, an influx of content surrounding that follows, cycling through the trend life cycle. Social media platforms provide a space for early adopters to spread trends quickly and, thus, end quickly as well. The “TikTok Uniform” refers to Adidas sambas paired with baggy jeans and a slick back bun. Unification of style has been seen among younger people who have a prominent online presence. And while the “Tiktok Uniform” may be new, it is just another variation of the Pinterest messy bun, skinny jeans, and an infinity scarf that were popular amongst millennials in the 2010s. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3895105a-b5bc-4126-bea3-76f99b098a8a/Screenshot+2024-11-05+at+2.31.29%E2%80%AFPM.png BLOG - The Effect of Social Media on Style Individuality - Another important note is that microtrends are a clear example of the loss of style individuality. Not only does it feed the business of fast fashion, but it also takes away the thought behind getting dressed. Social media content will show you exactly how to style an item and where to buy it, resulting in everyone participating in the trend consuming it practically the same way. While each person has a uniquely curated “For You Page”, the videos that get 50k+ likes tend to get circulated to more people than we realize. Social media makes it easy to overlook the true scale of viewership. Giving a presentation to 100 people is a lot, yet most fashion trend videos receive 10 times more views. This is a way to visualize just how many people are watching the same content on styling, which is reflected in how many people are dressing the same. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3ebd512e-e19c-4455-8b16-1d9036650474/Screenshot+2024-11-05+at+2.27.52%E2%80%AFPM.png BLOG - The Effect of Social Media on Style Individuality - It’s trendy to have the go-to outfit that everyone else has, but keeping up with the trends is getting harder to follow. For example, the Goyard tote was the must-have bag; now that it has become oversaturated, the trend is shifting back to the Louis Vuitton Neverfull bag, and the Goyard tote is out. Adidas Sambas and Frye Campus boots are rampant on college campuses. Gold jewelry, mini Ugg platforms, and Lululemon Belt Bags are taking over the fashion world now, but soon there will be a new trend that captivates the masses. The common theme with these trends is that they eliminate the idea of personal style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2b67e5fe-fd90-42e6-8d77-2f3502bb45e1/Screenshot+2024-11-05+at+2.29.02%E2%80%AFPM.png BLOG - The Effect of Social Media on Style Individuality - However, the effects of social media fashion content are not all negative; and it has made fashion more accessible, providing a helpful tool for finding inspiration. I recommend using it to understand the fundamentals of a capsule wardrobe – which encompasses individual pieces that work together to create multiple outfits – and to research personal style. If a microtrend interests you, try to think critically about how long and often you will wear that type of clothing or accessory. While it is not necessarily a bad thing to dress like everyone else – especially because a style will become a trend for a reason – fashion is an important form of self-expression that social media content can diminish. https://www.thevaultuwmadison.com/blog/tqtejycudcgbqveeps5s7hnnsn9dni monthly 0.5 2024-11-05 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4370738a-1fdb-44a6-95cf-26cad49c7f07/Screenshot+2024-11-05+at+1.13.18%E2%80%AFPM.png BLOG - A Star is Born: Addison Rae - Addison Rae rose to fame on TikTok in 2019 for her lip-syncing and dancing videos. At the time, simply a student at Louisiana State University, Rae was quick to monetize her newfound spotlight. Clips have resurfaced of young Raemaking deals at local college bars to post their location on her story for a fee. Capitalizing even further, in 2019 she moved to Los Angeles to join the viral content creation group the “Hype House”. Addison quickly established herself within Los Angeles, notably striking up a seemingly random friendship with Kourtney Kardashian-Barker. Addison wasn’t yet LA royalty though. She was still very much a girl from Louisiana, with her trademark waist-length hair and mascara-caked eyelashes. In 2020, Rae released her first brand, Item Beauty, but it never gained significant traction or strong sales figures. In 2021, she tried her hand at music, releasing a critically panned single titled “Obsessed”. People rushed to social media to tear the song apart and make fun of it; it was an undeniable flop. Despite this, Rae was invited to the Met Gala in 2022 but failed to impress, wearing an outfit borrowed from Kardashian-Barker’s closet that was both off-theme and disconnected from Addison’s sassy, seductive image. She was relentlessly trolled online for her fashion faux-pas, with many wondering why she had even received an invitation to the event. It appeared Addison Rae was fading away as quickly as she had appeared. Her beauty brand and foray into the music scene had tanked, and Addison Rae’s fifteen minutes of fame were coming to a close. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d8af9092-436d-43c0-aea2-1d6f78a67ed2/addison+rae+von+dutch.jpg BLOG - A Star is Born: Addison Rae - Luckily for the world, she restarted the clock. In 2023, Addison Rae released her debut EP titled “AR”. The record had much more potential than “Obsessed”. Rae even managed to get her hands on an unreleased Lady Gaga song titled “Nothing On (But the Radio). It was given an updated electronic beat, and Rae’s dreamy version fit much better than Gaga’s pop-punk style. A feature on “2 Die 4” from Charli XCX instantly elevated Rae from a mere TikToker to a legitimate artist. Charli later featured Rae on the remix to her acclaimed track "Von Dutch” with DJ A.G. Cook. Rae’s personality began to shine through, most notably in her ad-lib scream on the remix, which is arguably the best part of the song. Her friendship with the artist of the summer boosted Rae’s visibility. She was a Brat summer icon, often seen jumping around at Charli’s shows, even performing her trademark scream on stage at one of them. She emerged from her shell and began to cement her status as a modern cultural icon, breaking through the TikTok bubble forever. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f2f893b7-406a-4cd2-9a15-e2286a590f9e/Screenshot+2024-11-05+at+1.22.11%E2%80%AFPM.jpg BLOG - A Star is Born: Addison Rae - In 2024, Rae released her most successful single to date, “Diet Pepsi”. The moody song evokes a Lana Del Rey-like angsty, all-American girl feeling. Diet Pepsi’s black-and-white video features a stars-and-stripes patterned towel, copious amounts of hairspray, melting ice cream, and, of course, Diet Pepsi, as suggested in the title. As she writhes around in the car, her confidence emanates through the screen. She’s found her voice. People are connecting with her music because it no longer feels soullessly manufactured, like “Obsessed” or Item Beauty. Rae has the “it factor”. While not yet on the level of Chappell Roan, Sabrina Carpenter, or Charli XCX, she’s finding success from a place of authenticity. Addison Rae no longer feels like just an influencer bobblehead promoting whatever her management hands her. With her newfound success in music, Rae has finally found her signature look. She’s not afraid to dress outside the box, featuring one-of-a-kind eye-catching looks. She doesn’t follow the trends, she creates them. At the 2024 VMA’s, she wore white lingerie with an oddly shaped puffy white bra and tutu. Quirky outfits are a staple of the pop scene and more proof that Miss. Rae is the next big thing. Think Gaga’s meat dress, Bjork’s swan ensemble, and Britney’s live snake. A big part of the artist’s persona is their style. Looks become synonymous with songs, feelings, and moments in pop culture history that are remembered forever. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0dad5b55-6bb7-4942-9fe0-f55f40f05035/Screenshot+2024-11-05+at+1.25.04%E2%80%AFPM.png BLOG - A Star is Born: Addison Rae - With her latest single “Aquamarine”, Addison is proving she’s no one-hit wonder. The song is a callback to girlhood, mermaids, and magic. The video furthers the aesthetic she’s working to cultivate, shot with a vintage camera that adds a nostalgic feeling through the grain. Throughout the video, Rae appears in various sequined looks, with glitter makeup as a staple, and features plenty of aquatic imagery that enhances the mermaid vibe. She’s not afraid to move, dance, and get a little weird with it. The choreography is spot on. The alley scene is reminiscent of Keisza’s 2014 hit “Hideaway” where she dances down a block in New York City. “Aquamarine” makes you want to run away and party at a mermaid-only club with the lead siren–Addison of course. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0e98b1af-2135-4322-a87f-6d67693dec6b/Screenshot+2024-11-05+at+1.24.53%E2%80%AFPM.png BLOG - A Star is Born: Addison Rae - Her musical catalog is a nod to a more playful dance-beat pop industry– the one she and the rest of Gen Z grew up with. It captures the height of the hype, the over-the-top production, when we had Britney Spears, Lady Gaga, and Katy Perry in their primes. I feel the pop industry has been stagnant for a while, losing the excitement and playfulness of the 2010s. But it’s finally coming back. For Rae, it’s not just about the music, what’s finally working is her aura. Her creative direction team recognizes how to infuse her releases with the grungy, sexy aesthetic they have worked tirelessly to curate. Rae is proving that she possesses the most important quality in show business–an element that simply can’t be taught: star power. https://www.thevaultuwmadison.com/blog/52bc4dwcurkxxiu1g2race2b3d95o7 monthly 0.5 2024-11-02 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f6afc7db-139e-4c69-b76c-66029181d568/Sideshift+2.jpg BLOG - SideShift: Revolutionizing the Gen Z Job Market - In an age where finding part time opportunities can be challenging to full time students, Sideshift emerges as a fresh and friendly approach to connecting businesses with talent. The start-up redefines how local job opportunities are found and fulfilled. Established in the fall of 2023 by UW-Madison alums Nick Lawton and Canyon Pergande, the company is dedicated to supporting small businesses and local establishments while providing Gen Z college students with meaningful work experiences. The two sparked the idea after Pergande noticed that the college bar he worked at his senior year was still utilizing outdated methods to hire. Everything from paper applications to platforms such as Indeed and the university’s job site became super inadequate and no longer a viable option, Pergande said. “Our core thesis at the end of the day is putting a couple extra dollars in Gen Z’s pocket,” said Lawton and Pergande. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e81e696f-549f-43d0-a6ec-372300b20484/Sideshift+1.jpg BLOG - SideShift: Revolutionizing the Gen Z Job Market - SideShift is not just another part-time job board; it’s a catalyst for nurturing the future of local economies. The platform provides a single application that allows students to apply for multiple jobs with just one click. Dierre Johnson, SideShift’s Head of Growth says the company sets itself apart by leveraging the power of social media and content-driven job listing. Recognizing that Gen-Z perfers engaging formats like short videos and images, the platform allows business to create visually appealing postings. This holistic approach to profiles helps businesses find the right candidates, even if they lack extensive work experience. “Instead of relying on traditional resumes, we encourage students to present themselves through photos and videos that reflect their personalities and skills.” -Dierre Johnson https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7ec68c20-1c84-45c5-bd17-f7c1407bca22/sideshift.jpg BLOG - SideShift: Revolutionizing the Gen Z Job Market - Although SideShift was launched just over a year ago, its founders have made the most of various opportunities available to student entrepreneurs. Looking ahead, the platform is focusing on expanding their reach across multiple college campuses throughout the Big 10. The company recently hired its first AI learning engineer to implement streamline processes for both businesses and job seekers. By targeting the college market, SideShift is establishing a strong foothold in a space that is crucial for both students and local businesses. Enhancing their user experience is a priority, ensuring that students receive job listings that align with their interests and level of experience. Ultimately, SideShift aims to connect students with meaningful employment opportunities that will benefit them both during and after their college journey. https://www.thevaultuwmadison.com/blog/are-tattoos-considered-fashion monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/72c7eada-96bc-4806-8c2e-26e8cd86e60a/Screenshot+2024-10-28+at+8.18.39%E2%80%AFPM.png BLOG - Are Tattoos Considered Fashion? - When it comes to life on campus, there is something so luxurious about having clear skin with no bumps or bruises, a nice tan, a cute outfit, and fun little accessories. However, nothing is more freeing than representing yourself on your skin. Scrolling through Pinterest, I get excited to have a new, wholesome tattoo that means something to me, yet doesn’t take away from anything I am wearing. Tattoos are the new ribbons tied in my hair, the latest trend that makes everyone want to get one. Growing up, I was taught that tattoos were taboo and that they just looked disrespectful and dirty. But the older I get and gain more experience, I realize that tattoos are a form of expression. From nature to meaningful phrases, tattoos have repaved the way to self-discovery. Tattoos can represent interests, hobbies, loved ones, and creativity. Like a centerpiece of an outfit, not only do they express imagination, but they also have a multitude of new layers to peel back that give you hints into a person’s values or interests. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1fefdb0a-ac7e-4884-8f85-51332cde798a/Screenshot+2024-10-28+at+8.20.05%E2%80%AFPM.png BLOG - Are Tattoos Considered Fashion? - While I was taught to feel some sort of hostility towards them, tattoos are a way of displaying that you once lived an adventurous life. I once met an older woman with tattoos covering her arms like patchwork who gave off a powerful and alluring presence. In many ways, her confidence was evident in the way she held herself and displayed her tattoos with pride. Even knowing her skin was wrinkled and her aging would continue, those moments of vulnerability in her youth allowed her to embody the inspiring life she had lived. Tattoos have been a worldwide tradition for over 5,000 years. To speak historically, the Egyptian mummies were often found painted in ink to ward away evil spirits in the afterlife. Native American tribes use them for identification, signifying what tribe they belong to and what struggles they went through in life, like disease, or loss of a loved one. Today those traditions have continued to grow, making their way into the fashion world. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2f23565a-5612-4dbc-b0f3-45939d9ce3fc/Screenshot+2024-10-28+at+8.21.24%E2%80%AFPM.png BLOG - Are Tattoos Considered Fashion? - Tattoos are risky; you might not know if you will like them, as they are permanent on your body, but one thing is for sure, you want that tattoo to feel connected to something. While not everyone has a reason behind their tattoo, in some shape or form, they represent something bigger than themselves. I want the younger generation to feel comfortable enough to dress the way they want to and still feel a sense of self-respect and pride anytime they step out their door. To have tattoos is to have a voice without speaking. They invigorate your passions and make you feel safe in your skin, just like a new pair of jeans, or a new top. Tattoos are an art form with the capacity to tell a story and enhance fantasies. They can make a simple outfit more creative. Tattoos are similar to accessories, such as wearing rings or thick gold earrings, yet they can offer a feeling of self-empowerment. You stand out from the rest because you dared to follow your passions and take risks. Get ready for the new trends in fashion because tattoos are never going out of style. https://www.thevaultuwmadison.com/blog/l22e5toufk2po8ylhmb3vij2mikxsg monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bd855d8f-eafd-46f5-b335-347675f38bfb/Screenshot+2024-10-28+at+4.23.02%E2%80%AFPM.png BLOG - ‘Old Money’ Becomes Cheap; A Paradox Designed by Consumerism - Salt rimmed martinis, crisp linen, and a salty ocean breeze. You never need to announce your wealth, your wardrobe says it all, turning heads with a fine wool coat over your cotton button-up. Popularized by entertainment and celebrity pop culture, the term ‘old money’ describes this chic aesthetic. The trend is centered around high-quality neutrals creating an expensive interchangeable closet. Both ideas are not commonly seen on social media, so when this trend was promoted by influencers and brands, these roots were lost. Ultimately, botching this trend. Consumers have filled their closets with blended linens, unworn polos, and polyester dress pants, all to achieve an aesthetic that is unattainable through American consumerism. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5db42283-c439-446a-a78b-c494eadc8c5f/Screenshot+2024-10-28+at+4.17.37%E2%80%AFPM.png BLOG - ‘Old Money’ Becomes Cheap; A Paradox Designed by Consumerism - The ‘old money’ aesthetic is not a new phenomenon. The middle class consistently yearns for insight into the lives of the wealthy due to the unimaginable wealth of the upper class. Consuming media featuring wealthy characters such as Saltburn, Gossip Girl and Succession allows the middle class to vicariously live the lives of the wealthy. Characters sport expensive outfits, with Vogue reporting that Leighton Meester’s character in Gossip Girl, Blair Waldorf wears a dress “around $563 with inflation today.” The outfits worn by characters are expensive but consumers can still replicate the style, thus creating the ‘old money’ aesthetic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/114cdb7a-0209-425b-b520-1d1c31f42639/Screenshot+2024-10-28+at+4.22.41%E2%80%AFPM.png BLOG - ‘Old Money’ Becomes Cheap; A Paradox Designed by Consumerism - Components of an ‘old money’ outfit are often expensive because of their high quality. With the fast pace of American microtrends, consumers are not willing to spend significant money on fitted pants and trench coats for a new style. Therefore, consumers look to the fast fashion industry to make pieces that replicate the look of ‘old money’ for a fraction of the price, at the cost of quality. Fast fashion outlets such as Shein, H&M, and Zara quickly responded by creating low-quality ‘old money’ pieces that are made out of materials that quickly deteriorate with wear. This paradox transformed a seemingly sustainable aesthetic into another microtrend. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0291865f-d632-4a5e-88b6-5762caea08f3/Screenshot+2024-10-28+at+4.26.58%E2%80%AFPM.png BLOG - ‘Old Money’ Becomes Cheap; A Paradox Designed by Consumerism - While this may seem disheartening, the ‘old money’ aesthetic started, and can easily return, to sustainable fashion. Even though we aren’t all shopping at designer brands, high-quality and long-lasting clothes can be found or created for much cheaper. Knowing the lifespan of different materials can help you identify quality at estate sales, thrift stores, realtors, second-hand clothing apps, fabric shops, and even in your own closet. By focusing on the character of the pieces, rather than just the look, ‘old money’ begins to look a lot more like textbook sustainable fashion. Consumers who want to stay genuine could just spend more money. But it is also fully possible for any individual who wants to be the next Blair Waldorf or George Clooney to do so in a sustainable way. The roots of this trend are centered around investing in quality pieces and creating a coordinated wardrobe. ‘Old money’ started as an aesthetic but it can also be the key to conscious fashion. https://www.thevaultuwmadison.com/blog/the-hidden-meanings-within-this-falls-color-palette monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3e983148-be3d-4a9e-a7d5-8360447763e8/Screenshot+2024-10-28+at+3.47.48%E2%80%AFPM.png BLOG - The Hidden Meanings Within This Fall’s Color Palette - Colors, just like the seasons, ebb and flow throughout the year. But have you ever thought about what these colors mean? Color theory is used to evoke emotion and behaviors in nearly every industry, so why would fashion–expression through clothing–be an exception? What is the meaning behind our wardrobes, and what are we subconsciously expressing to those around us? Burgundy, chocolate brown, olive green, and navy blue are staples of the fall 2024 season, so let’s explore the hidden messages within these hues. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/055f695f-df2c-461e-bb95-b79b34077620/Screenshot+2024-10-28+at+3.49.34%E2%80%AFPM.png BLOG - The Hidden Meanings Within This Fall’s Color Palette - Burgundy, accurately predicted to be the hottest color of the season, has been experiencing a renaissance since its original popularity in the 80s. Named after a wine region in central France, Burgundy is finding its way into every nook of the fashion industry. It has been insanely popular among leather accessories, such as purses, shoes, and jackets. But what does this rich color mean? Burgundy is associated with power and wealth, and when worn, conveys leadership, elegance, and ambition. It is described as unaccepting of the status quo, so consider popping a little burgundy into your fall wardrobe for a unique edge! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1227fed0-e550-4738-a3ab-c65d65a9588f/Screenshot+2024-10-28+at+3.51.16%E2%80%AFPM.png BLOG - The Hidden Meanings Within This Fall’s Color Palette - Brown, of course, had to be represented in this year’s fall color palette, but this time with a sweet twist. Chocolate brown is the hue of the season, and it seems to be replacing black as everyone’s go-to neutral. This shade symbolizes reliability, health, and strength. As fall approaches, all I want to do is curl up with a cup of hot chocolate, and now, we can bring that feeling into fashion. From career to casualwear, chocolate brown expresses warmth, comfort, and a sense of security, creating an image of trustworthiness and safety. Whether it's a cozy sweater or a long skirt, chocolate brown provides the perfect foundation for this season. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3b7ce11d-2802-4087-8602-4c8b5628300f/Screenshot+2024-10-28+at+3.51.31%E2%80%AFPM.png BLOG - The Hidden Meanings Within This Fall’s Color Palette - Olive, a traditional symbol of peace, has flown its way onto the fall 2024 color palette. Despite the fall season’s preparation for winter, olive green represents life and renewal along with harmony and maturity. Olive green cloaks you in wisdom and compassion, so choose this color to make a good first impression. While green has been trending for some time, this specific shade has been exploding on fall runways, such as Gucci and Burberry. The honorary neutral goes with practically any color you could imagine and recently has been paired with burgundy and brown hues. Transitioning from a fashion statement to a wardrobe staple, olive green is a mandatory addition to your closet. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a4f0e509-4f10-41c0-8651-f407b2838e09/Screenshot+2024-10-28+at+3.51.44%E2%80%AFPM.png BLOG - The Hidden Meanings Within This Fall’s Color Palette - Navy, commonly a winter shade, has regained popularity this fall due to its versatility. Finding its origin and name from the British navy, this color holds deep-rooted authority and professionalism. Navy blue also symbolizes strength, structure, and sophistication and provides a trustworthy and concentrated look. This is definitely a color to consider for a job interview! With the 2024 fall color palette, fashion is entering an era of maturity. Burgundy, chocolate brown, olive green, and navy blue exude elegance, energy, and empathy. This fall is a season of responsibility and sophistication that we should not take for granted. Instead, let’s use this opportunity to project these positive qualities through fashion and wield these hidden messages to our advantage. https://www.thevaultuwmadison.com/blog/54r5al21hcra3eixf2cux7fb7npfv9 monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5c4b6705-a681-47e2-87f4-166b63c1783e/Screenshot+2024-10-28+at+2.06.35%E2%80%AFPM.png BLOG - Gucci’s 2026 Cruise Show - The international fashion powerhouse Gucci announced on Monday, October 21, that its 2026 Cruise show will take place in Florence, Italy—a tribute to the city where Guccio Gucci founded the iconic brand in1921. The annual cruise show typically highlights collections crafted by Gucci’s studio team in historical locations, blending the brand's design ethos of quality and inclusivity with cultural significance. The 2024 show at Gyeongbokgung Palace in Seoul seamlessly merged the palace’s traditions with Gucci’s contemporary aesthetics, celebrating the fusion of Korean heritage with global fashion. In 2025, Gucci presented its cruise collection at the Tate Modern in London, using the industrial ambiance of the gallery to contrast with London’s vibrant springtime surroundings. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6d0db09d-68cc-4441-a13d-a8b8e34b9620/Screenshot+2024-10-28+at+3.10.36%E2%80%AFPM.png BLOG - Gucci’s 2026 Cruise Show - In response to recent challenges, including declining sales partly due to the rise of fast fashion, Gucci is positioning the 2026 show as a homage to its roots. Forbes recently reported that Gucci's group revenues, “at $9.8 billion (€9.0 billion) were off 11% from the same period last year and worse, recurring operating income tanked 42% to $1.7 billion (€1.6 billion).” In light of these figures, Gucci aims to reaffirm its legacy of timeless design and craftsmanship in the upcoming show. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a6c723d8-74d7-4dd3-9b8e-5afae196f8f0/Screenshot+2024-10-28+at+3.21.10%E2%80%AFPM.png BLOG - Gucci’s 2026 Cruise Show - Guccio Gucci began his fashion empire as a travel leather goods store on Via della Vigna Nuova in Florence in 1912. Following the creation of Gucci’s first canvas bag in 1947, the company expanded internationally, opening a second storefront in New York and quickly gaining momentum. By the 1960s, Gucci introduced ready-to-wear collections, expanding its offerings from accessories to full wardrobes, catering to a clientele that demanded everything from athletic to formal wear. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b84bbb1a-259b-493e-8bd5-a8c12faf3bea/Screenshot+2024-10-28+at+3.21.10%E2%80%AFPM.png BLOG - Gucci’s 2026 Cruise Show - By the 1960s, Gucci introduced ready-to-wear collections, expanding its offerings from accessories to full wardrobes, catering to a clientele that demanded everything from athletic to formal wear. The 2026 Cruise show will embody this pioneering spirit, showcasing Gucci as more than just luxury goods—it’s a living testament to artistry, innovation, and a legacy spanning over a century. As Gucci stated, “Florence embodies Italian craftsmanship and visionary creativity while reaffirming [De Sarno’s] contemporary vision, deeply rooted in the brand’s heritage and lasting influence.” Gucci celebrates its history and reinforces its timeless place in the fashion world in homage to a legacy tailored to luxury fashion. Edited By Hana Razvi, Katherine Rubinstein, Sophia Buckholtz, Olivia Daly, Safa Razvi, Brett Byers & Jordann Landretti https://www.thevaultuwmadison.com/blog/transitioning-our-wardrobes-from-summer-to-fall monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/73fb11e0-c3bc-44b1-a65c-c6d6c134ae9f/Screenshot+2024-10-23+at+3.27.46%E2%80%AFPM.png BLOG - Transitioning Our Wardrobes From Summer to Fall - As the sun fades and the crisp fall breeze sets in, it’s time to start transitioning our wardrobes from summer to fall! After months of (I’d say short shorts, but let’s be real) jorts and strappy tank tops, it’s time to dust off those Uggs and embrace sweater weather. When I think of fall, I imagine strolling down a street full of color-changing leaves in my chunky boots and fuzzy sweater with a warm hot chocolate in hand. It’s the perfect season to combine cozy comfort with fun, stylish trends. Fall fashion offers endless possibilities, from casual baggy jeans with oversized cardigans, to chic mini skirts with stockings and high boots. Layering is key during this transitional season, to help manage unpredictable temperatures while adding style and depth to our outfits. Whether it’s a denim vest, leather jacket, or a lightweight knit cardigan, layering can create statement looks that are practical and tasteful at the same time. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4805f99b-1844-452c-b2b1-1845bcca389f/Screenshot+2024-10-23+at+3.34.15%E2%80%AFPM.png BLOG - Transitioning Our Wardrobes From Summer to Fall - As we move through fall, in-between pieces like timeless tees and tanks become essential, making great base layers for fun-colored pullovers. When paired with the season’s rich palette of maroons, deep browns, and dark greens, they add a sense of effortless sophistication. Brown has been trending at an all-time high and serves as the perfect neutral to contrast any bold color. You can’t go wrong with any dark mocha, spicy cinnamon, rich hazelnut, or deep chocolate brown hue. These dark colors emphasize a luxurious yet earthy vibe and work together to create the perfect fall aesthetic. Incorporating summer pieces into fall fits allows for maximum use of your clothing year-round, and reusing is a great way to promote sustainability (and is even better for our bank accounts). While fall fashion typically emphasizes the oversized and baggy look, accessorizing is a great way to elevate any outfit. Accessorizing your outfit can be seen through scarves, beanies, belts, tights, chunky jewelry, or any bootie. Loafers have also been on the rise as business-inspired looks have been trending, mixing a professional vibe with a twist of funk to create a classy, yet bold look. Elevating an outfit through accessories not only adds personal flair, but also enhances the overall aesthetic, making a simple look feel more polished and sleek. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/43481892-aafb-4538-a3ec-3a18eb9c530e/Screenshot+2024-10-23+at+3.36.06%E2%80%AFPM.png BLOG - Transitioning Our Wardrobes From Summer to Fall - Another way to enhance fall looks is through texture. Incorporating woolen knits, leather, suede, and denim can enrich and add depth to an outfit. In times of doubt, turn to your fashion icons and bounce off of their outfit ideas as inspiration. One of my personal favorites is Hailey Bieber; I like looking at how she pairs different pieces to inspire my own style. Everyone has a different style and fall is the perfect time to express your style and make an outfit your own. Fashion is an awesome way to express yourself and your artistic ability: get creative, embrace layers, hop on the trends, and get ready to have the perfect fall wardrobe that reflects your unique style! Edited By Katherine Rubinstein, Sophie Wilmerding, Olivia Daly & Sophia Buckholtz https://www.thevaultuwmadison.com/blog/the-rise-fall-and-return-a-look-back-at-victorias-secret-fashion-show monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c64f34a7-f1d7-4e86-bb44-6a4b2e9b65c6/Screenshot+2024-10-23+at+1.17.41%E2%80%AFPM.png BLOG - The Rise, Fall, and Return: A Look Back at Victoria's Secret Fashion Show - The Victoria’s Secret Fashion Show, one of the world’s most iconic fashion events, has transformed the lingerie industry since its 1990s debut. What began as a small-scale event centered around supermodels quickly gained global attention, evolving into a global phenomenon celebrated for its unique lingerie designs, elaborate costumes and themes, and grand performances. Beginning as a small-scale show focusing solely on supermodels, the fashion show quickly grew traction and became a global cultural phenomenon, known for its one-of-a-kind lingerie, glamorous costumes, and grand performances. Over the years, the show has featured supermodels like Tyra Banks and Adriana Lima, and hosted live musical performances with artists such as Ariana Grande, The Weeknd, and Harry Styles. However, the show's portrayal of unrealistic beauty standards caused growing criticism over the years, leading to a re-evaluation of its representation of women, body diversity, and inclusivity. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dc2931a2-0b4a-4a57-b21f-a44d00033ac3/Screenshot+2024-10-23+at+1.19.56%E2%80%AFPM.png BLOG - The Rise, Fall, and Return: A Look Back at Victoria's Secret Fashion Show - Throughout the 2000s, the show was known for its glamour, luxury, and creativity, highlighting intricate set designs and themed costumes. The most notable part of the show are the infamous angel wings. These wings ranged from delicate and feathered to elaborate and wired structures. These wings became not only a symbol of beauty but of creativity, showcasing the brand’s ability to merge fashion with fantasy. Models wearing the largest and most detailed wings were often seen as the stars of the show, like Heidi Klum's memorable 2003 wings, which spanned over seven feet tall. Despite the show's success, Victoria’s Secret faced backlash due to their lack of diversity and inclusivity within the shows. Many felt as if Victoria’s Secret was setting unrealistic beauty standards, as the “ideal” body was portrayed as a 5 '9, 110-pound woman. So, in 2019, the brand decided to cancel the infamous show. Many believed that the cancellation marked the end of an era and that Victoria's Secret had failed to evolve with the times. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/81ffc19e-f9e8-402b-89dc-0289618779e1/Screenshot+2024-10-23+at+1.26.30%E2%80%AFPM.png BLOG - The Rise, Fall, and Return: A Look Back at Victoria's Secret Fashion Show - In 2023, the brand attempted a revival with a more inclusive approach by launching a fashion show on Amazon Prime Video called “Victoria’s Secret World Tour.” This show featured a diverse array of models, straying from the traditional show format. With different segments showcasing various cultures and styles, the World Tour received praise for its attempt to embrace a broader definition of beauty. However, it still faced criticism for its ‘documentary style’ format rather than the in-person fashion show format. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5e99f9c0-50b3-458d-ae45-df6fd809f8e6/Screenshot+2024-10-23+at+1.22.12%E2%80%AFPM.png BLOG - The Rise, Fall, and Return: A Look Back at Victoria's Secret Fashion Show - After a four-year hiatus, Victoria’s Secret decided to bring the show back to the stage in 2024. This show, featuring big names like supermodels Bella and Gigi Hadid, Tyra Banks, Adriana Lima, and performers Cher, Tyla, and K-pop star Lisa, sparked mixed reactions. While the show tried to retain its classic appeal, many fans expressed disappointment online, stating that the costumes felt cheap, the models looked bored, and the lack of "wow factor" from previous shows. One critic even took to X stating, “no blowing fans, no bombshell curls, no glittery pink lipgloss and shimmery makeup, no strutting, barely any energy to feed off from the models, NO FANTASY BRA, barely any cute wings, not enough cute sets, stage construction looked last minute, short, october??#VSFashionShow2024”. Other critics pointed out that the craftsmanship and innovative designs that once set the show apart seemed to be missing, making many question the brand's commitment to quality and creativity. Victoria's Secret continues to face the challenge of adapting to an industry that now prioritizes authenticity, body positivity, and inclusivity. While the wings still hold a nostalgic appeal, the brand’s future success will rely on its ability to align with modern values while still maintaining the glamorous appeal that once made the show so iconic. Edited By Hana Razvi, Katherine Rubinstein, Mia Quigley, Olivia Daly & Sophie Wilmerding https://www.thevaultuwmadison.com/blog/gi8u07zivup6ps9o777rs3q5c977ty monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/55d0e71b-2928-489c-8abd-42a6a7b1dbf4/Screenshot+2024-10-23+at+12.50.06%E2%80%AFPM.png BLOG - The Romanticization of Fear: An Exploration of Aesthetics in Halloween Costumes - Death and disruption are what punctuate our existence. When aestheticized, the fear that these themes of fatality bring us, can be something powerful rather than paralyzing. Morphing fear into something romantic presents a sense of control that allows for the exploration of an intense emotional state, consequently finding meaning and beauty in eerie ambiguity. Halloween, in particular, gives us the opportunity to romanticize and celebrate fear. In the spirit of the holiday being right around the corner, I’ve categorized the aesthetic of fear into three different genres of costumes: the Gothic, the Magnificent, and the Enigmatic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1c311e8b-db6e-4c97-8aa5-bcf8fcdadb91/Screenshot+2024-10-23+at+12.59.26%E2%80%AFPM.jpg BLOG - The Romanticization of Fear: An Exploration of Aesthetics in Halloween Costumes - THE GOTHIC Halloween is a time when society collectively embraces foreign themes, like death, monsters, and the supernatural – ideas normally suppressed or avoided. The power of encompassing fear and anonymity lets people engage with the taboo, reflecting real and prominent societal anxieties. For example, zombies, ghosts, or witches can mirror fears of plagues, death, and political upheaval. Gothic costumes present this interpretation of fear in a palatable and stylized manner, tapping into primal human fears of mortality and the unknown. Gothic costumes typically evoke traditionally terrifying figures, often playing with the uncanny as art. This would be through using makeup and accessories to create exaggerated, haunting features to visually distort the familiar. Each year, the Gothic style of costuming tends to include recent relevant horror films. This year, I predict these costumes, in addition to vampires, ghosts and the like, will include the monsters from Terrifier and Long Legs. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/83ed0cd8-2cdf-4b16-a9b2-9ae008bf5bc2/Screenshot+2024-10-23+at+1.03.00%E2%80%AFPM.png BLOG - The Romanticization of Fear: An Exploration of Aesthetics in Halloween Costumes - THE MAGNIFICENT Building upon this exploration of fear, the Magnificent redefines how we perceive and engage with these elements, adding layers of fascination and allure. This is what I define as the Magnificent, a more developed version of the Gothic. The Magnificent is the seamless amalgamation of danger and attraction that dramatizes normalcy. This is seen in gothic architecture, art, and literature, much like the Romantic movement’s fascination with the power and majesty of nature. The dissonance between beauty and horror juxtapose the familiar allure of aesthetically pleasing elements with the unsettling nature of the grotesque. Halloween costumes I consider Magnificent can interchangeably either turn fear into a spectacle, or simply neglect fear altogether to draw people in. These costumes might represent familiar characters or archetypes, but more generally attempt to grasp explicit beauty. They can be sexy or cute, glamorous or simple, or just comfortable. This year, I think we’ll be seeing Magnificent costumes in pop stars, especially with Sabrina Carpenter, Charli xcx, Kesha and Chappell Roan. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f495d709-6835-41ac-9a7b-31ed7910e419/Screenshot+2024-10-23+at+1.11.26%E2%80%AFPM.png BLOG - The Romanticization of Fear: An Exploration of Aesthetics in Halloween Costumes - THE ENIGMATIC While the Magnificent draws us in with its beauty, the Enigmatic invites us to question and interpret, challenging our understanding of identity and fear. These are costumes that are to be interpreted, relying on imagination. A costume that is mysterious or hard to identify can evoke fear simply by not revealing its full nature. This ambiguity can create tension and unease, as onlookers may feel compelled to try and decipher what they’re seeing. Enigmatic costumes can be ones that incorporate a mask, wearing makeup, or something that otherwise completely disguise identity. They can also simply be niche or uncommon, like old internet meme references or general media that just isn’t as popular. The Enigmatic also encompasses humorous costumes, as they rely on interpretation and context to prove their purpose. This can make viewers feel uneasy and provoke fear of the unknown. A prominent depiction of the Enigmatic this year will be rave outfits. They can be ambiguous, allowing for allure in anonymity, whilst concealing identity to an extent. Rave outfits as Halloween costumes will be popular all over the country, yet can be identifiable as the Enigmatic at UW Madison due to the current social climate with the recent Fred again.. and John Summit concerts. Edited By Hana Razvi, Mia Quigley, Olivia Daly, Sophia Buckholtz & Sophie Wilmerding https://www.thevaultuwmadison.com/blog/dqno4hro3a0d98355r74wlf6xpmdtd monthly 0.5 2024-10-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/abe35986-3ec2-465f-895a-b91c4683c69c/FF921B2E-744F-460D-A173-906D43E0B1AE.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - Until now, fashion trends have transitioned through strict segments of designated color, fit, and form at the passing of each decade. From the onset of recorded style to the 2010s, both mens and womens clothing have moved through denotable periods of change based largely on the social and political climate of the time. Arguably, the last decade served as our last definable period of matched distinctness. By seemingly reaching the peak of new conceivable pieces of clothing, trends afterwards became more about the pattern and color of the items rather than their combinations. So what does this pose for the 2020s? Altogether, it appears that this decade of style can be attributed to one term: pick-and-choose. Originally, each decade or so of style denoted its own separate combination of elements that attributed certain looks to a certain span of time. Today, the trends appear to continue to claim their own set of distinguishable traits. However, instead of promoting solely new designs, they pull from themes of the past and throw them together. This type of mix-and-match fashion produces a version of casual, street, and late-night style that reimagines a world where 90s bootcut jeans can match a modern-day soccer jersey or a 50s-inspired silk slip can pair with a set of Lucchese boots. Not only is it complemented—it is actually celebrated to choose several items from the bedroom floor of fashion history. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b7b50100-dc63-4794-88bb-b87261c2494a/kat6.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - And is this not the understandable next step? At the dissipation of several heavily-saturated eras of mass consumerism geared towards select fashion references, the next generation opts to pick from the arsenal. It may seem arbitrary, except it’s entirely not. In fact, this shift was actually fairly predictable. Without the same sense of hyperfixation towards specific clothing items, this new freedom of wear was bound to allow for a much more diverse clothing profile. Social media has also made its way into routine, adding its own level of access to viewing what was trending years ago. Brands from Revolve to H&M, social media pages galore, and even popular Pinterest boards cast a similar light on mixed-and-match fashion, making it representatively safe to say that the blueprints of modern style are not-so-strictly influenced. Or, the influence itself is to choose from multiple aesthetics. Pairing clothes from several decades of garment ideation seems to glean a level of respect for the years of ingenuity that went into those pieces, instead of tossing them to the wayside in favor of the industry’s newest vendibles. Looks that appear reminiscent of Cher’s rotating closet in Clueless seem to be exactly the goal. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9e63a9fc-b9fa-4a40-8751-57cff4e0b510/kat4.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - Not only this, it seems that the several items from the past that we really like go through a modern makeover. We keep the constructional integrity of corsets idealized in the 17th century but crop them to our modern preference. We mix wide-leg bell-bottoms reminiscent of the 1970’s and toss some bleach, rhinestones, or other embellishments on them to fit our 2020’s flare. Even skirts and dresses retain many of their slip, gown, or babydoll styles, just with the addition of cutouts, bows, or anything that newly defines them as ours. Every piece goes through the necessary current-day edits. Second-hand clothing plays a huge part in this decision. A hot spot for young buyers and sellers searching to recycle the old and new, this process re-establishes the previously lineal system of buying, wearing, and discarding into a much more cyclical result. Upcycling gleans a similar fanfare, establishing a huge popularity among personal brands and fashion-minded congregations alike. It's an inclusive and ethically responsible way to give your clothes a new life—and you, a new look. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c024a47e-d2c5-462c-8dd2-09f9beafb06d/kat7.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - Moreover, this compilation of resources allows the variation of options to skyrocket. Thus, Gen Z does not predominantly choose this aesthetic out of pure desire; they also choose it because of its ease, low-cost, and rebellion against fast fashion. Evidently, this may be our thriftiest, most environmentally conscious generation yet. It can be easy to view this hodgepodge of tops, shorts, dresses and more as a frantic scramble for a confused and overly-saturated result, but Generation Z knows what they're doing. If anything, they hunt for the I-just-picked-this-up-off-my-floor kind of vibe. They are also very aware of their audience; they want you to know that they didn’t buy this from the mall. In fact, they want them to know that they have been on the pulse of style for years, so much so that they can sport clothes only someone born in a different era would perceivably wear. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e3adfb68-bc3b-4d05-87e3-a5775a1b16ba/kat2.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - Many will choose their favorite eras of fashion to select from when it comes to developing their closet; others will grasp from all. Such is another crucial characteristic of this decade’s style: individuality. Each person is socially granted the creative agency to mix and match their clothing based solely on the style of that garment that they enjoy best, without the pressure of sticking to the singular aesthetics paraded by previous decades. One person’s everyday street style may match in many ways to that of someone attending an early 2000’s theme party, but that’s entirely this generation’s prerogative. And of course, most styles lean on the most recent decades, yet the versatility remains visible; a snapshot of an average Gen Z’s closet tends to proudly resemble the scattered contents of a time traveler's suitcase. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3f0685e2-f3c3-4faf-b3a1-f61db71c0f45/kat3.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - There’s a generational aspect of it too; owning clothes or accessories that perhaps your mom wore to highschool or your grandfather kept in his closet adds a sense of odd familiarity and an assertion of familial fashionability to societal onlookers. Members of this era of fashion don’t just want you to know that they're cool; they want you to know that they’ve been that way for years. That it’s in their lineage. But—in stark contrast to their previous counterparts—Gen Z doesn't gravitate towards this choice solely based on a decided, gathered interest. Style influencers such as Emma Chamberlain and Danielle Bernstein can be used as digital compasses for the current state of trends, as they serve both representations of and—primarily—pioneers for the new wave of fashion styles. The rise of the influencer has proven that much of the forward movement in deciding what to wear is in the hands of those that everyone pays attention to most. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8fa7364f-a8a5-4dd7-acf9-a52e72b642fa/kat8.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - But—in stark contrast to their previous counterparts—Gen Z doesn't gravitate towards this choice solely based on a decided, gathered interest. Style influencers such as Emma Chamberlain and Danielle Bernstein can be used as digital compasses for the current state of trends, as they serve both representations of and—primarily—pioneers for the new wave of fashion styles. The rise of the influencer has proven that much of the forward movement in deciding what to wear is in the hands of those that everyone pays attention to most. Ethically, the fashion scene seems to mirror the current climate. Yet that is not to say that the modern lookbook of style contains zero missteps. One of the most prevalent issues within current trends is the corroborable fact that several of them originated from minority style icons. Ophelia DeVore, Arthur McGee, Willi Smith and Zelda Wynn Valdes are among them. Several avenues of streetwear, denim, monogram and lifestyle prints, varied hemming, bucket hats, hoop earrings and a vast array of hairstyle trends are among the vast array of elements of modern fashion that can be attributed to black and hispanic culture. As a generation that strives to be as educated and politically correct as possible, many of its members remain shockingly unaware of these backgrounds. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/04118f7c-1063-46b4-adfb-ade8b555b269/kat9.jpg BLOG - Developing A Pick-And-Choose Closet: The Future Era of Style - To correct these negatives, Generation Z can be advised to continue to research this closet of history of which they are so suddenly fond. As long as this tenacity tracks with future age groups, it appears that the future of style is in brave, capable hands. Hopefully, the qualities that this era of individuals has demonstrated so far as consumers, designers, and influencers only improves. It should not go unnoticed how important it is that the current emphasis towards sustainability and social change continues to inspire fashion shifts more than any other influence. In the years to come, it is fair to predict that this level of style consciousness will only continue to blossom. Bring on the enigmatic closets of generation Alpha. https://www.thevaultuwmadison.com/blog/embracing-summer-fashion-from-on-campus-to-abroad monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/792dcdf1-dca8-401c-93da-44764bfe3ef7/Screenshot+2024-04-30+at+7.26.27%E2%80%AFPM.jpg BLOG - Embracing Summer Fashion: From on Campus to Abroad - As the spring semester is winding down, summer fashion is coming out of hibernation on campus. With the sunny days ahead, we have been getting a sneak peek of some iconic fashion statements for the warm months. And where better to spot these trends than on the vibrant campus of the UW-Madison? Between the nightlife on State Street and the simple afternoons spent under the sun at Memorial Union, this campus curates a diverse student body known for its creativity and individuality. As the temperatures rise and the flowers grow, students are putting away their winter layers and embracing a fresh array of styles that reflect both comfort and originality. One noticeable trend that is all over the streets this season is the resurgence of retro-inspired looks. From vintage tees from Singlestich or Wisconsin Design Team paired with low-waisted jeans to chic sunglasses, students are channeling their inner retro icons with confidence. It's not uncommon to see pops of vibrant colors and bold patterns inspired by decades past, adding a fun touch to campus sidewalks. With this comes shoes that help pull the whole look together, taking note of the iconic Adidas Samba’s that can be seen all over the streets of Madison. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9a9d638b-b656-464f-9e0e-a08c1c838268/Screenshot+2024-04-30+at+7.27.56%E2%80%AFPM.jpg BLOG - Embracing Summer Fashion: From on Campus to Abroad - A popular trend making a significant comeback in fashion circles is the embrace of neutral tones complemented by strategic pops of vibrant colors, such as navy blue or deep green. As seen in the images, one can observe how individuals are creatively styling what can be described on social media as a "coastal" outfit, perfectly suited for the summer of 2024. These ensembles, comprising lightweight skirts, shorts, and relaxed tanks, create a sense of effortless sophistication and casual charm, ideal for the sun-drenched days of summer. Whether lounging on a sandy beach, exploring city streets, or embarking on outdoor adventures, these versatile garments offer both comfort and style, catering to the diverse preferences of students as they embark on their summer vacations to various destinations. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/83bfb49a-3ea6-445e-ab82-a60819ddb0a7/Screenshot+2024-04-30+at+7.28.46%E2%80%AFPM.jpg BLOG - Embracing Summer Fashion: From on Campus to Abroad - Taking this into consideration, it's important to acknowledge that while students come from diverse corners of the nation, we must also consider those who may be studying abroad during the summer months. Incorporating a diverse range of outfits that embrace the distinct fashion sensibilities of the cities and cultures around us is crucial. Immersing oneself in the vibrant fashion scenes of destinations like Italy or France can serve as inspiration, infusing one's wardrobe with European iconic summer style. Moreover, accessorizing plays a pivotal role in elevating an outfit to new heights. Whether it's layering necklaces or stacking bracelets, the addition of jewelry can effortlessly transform even the simplest outfit into a fashion statement. Finally, no discussion of spring fashion would be complete without mentioning the importance of sustainability. As awareness of environmental issues grows, many students are opting for eco-friendly clothing options, whether it's shopping secondhand, supporting local artisans, or choosing brands committed to ethical and sustainable practices. Thrifted finds and upcycled pieces not only add character to one's wardrobe but also contribute to a more sustainable fashion ecosystem. Beyond individual style choices, the UW-Madison campus is also home to a vibrant community of fashion enthusiasts who gather to share inspiration and creativity. From student-run fashion shows to DIY workshops, there's no shortage of opportunities for students to express themselves and explore their passion for fashion. As we wrap up this academic year and eagerly anticipate summer, the spring fashion scene on the UW-Madison campus serves as a reminder of the power of self-expression and the joy of embracing personal style during the warm months. Whether it’s the retro-inspired looks, embracing the coastal look, or keeping it classic with minimalist chic, there are a variety of opportunities to embrace your style over the summer. https://www.thevaultuwmadison.com/blog/traveling-trends-february-adventures monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5c3e8c2e-e746-4d37-9603-2250dffe16ac/Screenshot+2024-04-30+at+7.18.48%E2%80%AFPM.png BLOG - Traveling Trends: February Adventures - This month I traveled to London, Lisbon, and Amsterdam; three adored cities among many tourists. Throughout my weekend adventures, I immersed myself in the diverse cultures and took in the heterogeneity of styles in each location. As I have traveled to popular tourist destinations, I was not expecting to find such a contrast in styles. However, I was pleasantly surprised by the abundance of distinct observations I was able to add to my journal. Exploring the world with my attention focused on fashion has allowed me to allocate places with styles, making each place so much more memorable. Location 2: London, United Kingdom London, the largest city in the United Kingdom, is known for its renaissance-style architecture, historically renowned monuments, and fascinating transportation systems. The London Bridge, Big Ben, Borough Market, and Buckingham Palace are some of the most popular tourist attractions that I was able to finally see for myself. The infamous red double-decker buses, Hackney taxis driving on opposite sides of the road, and horse drawn carriages, are all elements found throughout the streets of London that exhibit its English history. In addition to its beautiful attractions, the local British population heavily contributed to the city's pleasant environment. Everywhere I looked people were found laughing in joyous conversations and I was often greeted with smiles and generous compliments from locals I encountered along the way. I can attest that British people truly are some of the most friendly and respectful people I have ever met…especially for being a tourist. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9de389c8-de88-48b7-b718-65370024b213/Screenshot+2024-04-30+at+7.19.37%E2%80%AFPM.jpg BLOG - Traveling Trends: February Adventures - I visited in early February, so the weather was quite frigid and windy from the large rivers that run through the city. However, this cold climate is a huge factor influencing the clothing style found in this city. The number one conclusion I developed among the majority population styles, is that trench coats are their primary winter coat. On almost every street, there’s destined to be multiple people in trench coats. This commodity fits the proper and sophisticated aesthetic that the city upholds. If you are like me and don’t own a trench coat, it's okay! Others still dress in typical nylon winter jackets and even puffer coats. To accompany the proper style, mostly everyone dresses in business casual clothing. Ripped jeans were rarely seen, even less so than in Barcelona. Oppositely though, khakis were very popular amongst the men. The pants attire overall consisted of solid-color slacks, dress pants, and straight-leg jeans. I found tops were a hard category to note, as people were dressed in layers with coats that were zipped up. Although, there was no specific top trend, I inferred that any sweater or comfy long sleeve is acceptable, just make sure it is warm! Since the cold weather covers the outfit bases themselves, individuals rely on accessories to be the star of the show. Everywhere I looked, accessories were always the one element that stood out. Scarfs, being the most prevalent, were found in all colors and patterns and styled in many different ways- draped, knotted, or babushka. I noticed prevently that black was the most popular base color for the majority of outfits; so the scarfs are a great way to add an element of contrast and warmth to an otherwise minimalistic look. Whether it's black pants, a black hat, or a black trench coat, this staple color acts as a primary contrast to the light-colored architecture surrounding the busy streets. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0c214e33-cdee-4d2f-a5e8-25469507744d/Screenshot+2024-04-30+at+7.21.09%E2%80%AFPM.png BLOG - Traveling Trends: February Adventures - Location 3: Lisbon, Portugal Lisbon is a raved-about city; characterized by colorful clay buildings divided by scenic vistas of the Atlantic Ocean, trolley lines, and ecstatic city-dwellers flooding the cobblestone streets. From my first step out of my taxi, I was instantly greeted with a feeling of comfort and ease. Although I visited in mid-February, this was the warmest city I have been to thus far. The sun was beaming down on the turquoise waves, friends were found chatting over drinks on pier decks, and street performers energized the streets. Being my first warm-tempered location, I was left with significantly more attire differences than similarities, in relation to my previous places. The overlying theme I found among the clothing trends in Lisbon was comfortability. Although Barcelona similarly emphasizes comfortability, it differed due its strong emphasis on business casual-ness. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2e10ae08-14c8-48e6-b92f-a0006faf859d/Screenshot+2024-04-30+at+7.21.50%E2%80%AFPM.jpg BLOG - Traveling Trends: February Adventures - In Lisbon, mostly all people were dressed in beach-attire clothing to fit the vacation-like aesthetic; for example, long dresses, cotton shirts, and button ups. For bottoms, wide leg jeans, linen pants, and loose-flowing maxi skirts were the most prevalent choices. Tops consisted mostly of loose-fitting cotton tees and light-weight sweaters. Furthermore, I noticed that button-down dress shirts and blouses were one of the most popular clothing pieces for both women and men. Whether worn buttoned as a shirt or open as a jacket to layer over a tee, this is a very fitting piece for both the aesthetic and climate of this city. Conversely to London’s essential color-black- Lisbon’s was white. White, in addition to light blue, were the most universal colors, not only amongst outfits, but in the cityscape as well. Whether it’s light blue jeans, white linen pants, or a blue and white striped blouse, these colors were overwhelmingly extensive among the streets. For shoes, brand name sneakers, such as Nike, Converse, and Adidas were the most commonly seen shoes, as most of the population in this area were tourists. The last shocking outfit factor, which we had to find out the hard way, was that the going out attire here is not what we had been used to. Walking down the jam-packed strip of “Pink Street” in mini skirts, high black boots and going out tops, we were overwhelmed with confused looks and snarky comments, as everyone around us was dressed casually in jeans and blouses. So, pro tip when packing for Lisbon, leave your clubbing, mini-skirt outfits at home! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7e2f0da5-6c88-4283-b986-3b521c774bf1/Screenshot+2024-04-30+at+7.22.55%E2%80%AFPM.jpg BLOG - Traveling Trends: February Adventures - Location 4: Amsterdam, Netherlands Amsterdam is an extravagant city known for its intricate canal systems, historical museums, and their highly-appreciated societal freedom. Out of all my travels thus far, Amsterdam was by far the most unique location. The scenery, community, nightlife, and styles all influence the city’s vibrant, yet lax aesthetic. My friends and I stayed in De-Wallen, the largest city in Amsterdam, known for its infamous Red-Light district. The streets were filled with coffee shops, intimacy stores, and neon-lit bars and restaurants. Amsterdam is also known for its two infamous shopping streets- Kalverstraat and Leidsestraat- which are concentrated with popular chain retail shops, luxury stores, and exclusive clothing stores, i.e., All Saints. Thrift stores, european-vintage boutiques, and luxury streetwear shops were found scattered among many streets. These features create an attractive environment for fashion-lovers, party people and overall evoke individualism and personal expression for all. I visited in the first week of March, so the weather was still cold and windy. Similarly to London, many people were cuddled in scarfs, trench coats, and sweaters to reciprocate the brisk weather. However, the outfits were visibly more fashionably-centered, rather than temperature-centered. https://www.thevaultuwmadison.com/blog/the-vault-abroad-with-jasmine-anderson monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9a122d51-a198-493c-9641-77ed7b2a0ced/Screenshot+2024-04-30+at+7.11.10%E2%80%AFPM.png BLOG - The Vault Abroad with Jasmine Anderson - Ciao ragazzi! My name is Jasmine Anderson and I am writing to you from the city where business and fashion thrive to create a landscape of stylistic innovation. Over the past few months, I have found a home in Milan, Italy, where I study business and fashion alongside industry experts and locals. My experience studying abroad here allowed me to learn more about aesthetics, luxury, timelessness, and style than ever before. With its illustrious history and vibrant present, Milan has been a canvas on which my fashion identity is vividly repainted. The city's architectural grandeur and artistic heritage provide a backdrop in which fashion isn't just worn; it's lived. Style is a language spoken fluently, a form of communication as essential as words. Milan is one of the epicenters of business and innovation in Europe. The opportunity to study here has allowed me to gain valuable insight into the intersection of culture, economics, and creativity, and how it drives the global fashion industry. Unlike the other cities I have lived in, here fashion is not limited to those who engage in style and trend awareness. Fashion is present in all age groups, genders, professions, and facets of daily life. Being here in the winter, the streets are alive with the rhythm of clicking heels, the swish of cashmere scarves, heavy furs, and wool trench coats. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bfa69dd2-920e-4aaa-8a63-29a3d677e51f/Screenshot+2024-04-30+at+7.12.18%E2%80%AFPM.png BLOG - The Vault Abroad with Jasmine Anderson - I have worked to master the art of layering, experimenting with the dynamics of fabric textures and contrasting patterns. I have learned to dress every morning to reflect how I wish to feel and how I want to leave an impression on others. As a college student in America, it’s easy to fall into a routine of sweatpants and athleisure wear out of convenience and comfort. While this approach is not inapt, my time in Milan has illuminated a contrasting philosophy. One where dressing is considered an act of self-expression, a daily ritual that sets the tone for the day. The Milanese have taught me that thoughtfully curating my outfit each day is not simply a reflection of aesthetics; it's a form of self-care that instills a sense of purpose and readiness, one that can prepare me for the challenges to come. In Milan, style is seen as an extension of one’s identity and a tool for personal branding. Each layer, texture, and pattern I choose is a deliberate decision, reflecting my mood, aspirations, and the professional image I aim to project. This daily practice of mindful dressing has encouraged me to adopt a more balanced and entrepreneurial mindset. It's not merely about looking good but feeling empowered and motivated, ready to navigate the business world with confidence and creativity. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/862d7c5c-b1e2-49f8-b405-d5f4671cdd95/Screenshot+2024-04-30+at+7.12.57%E2%80%AFPM.png BLOG - The Vault Abroad with Jasmine Anderson - Via this transformative approach, I've learned that attire can influence more than how others perceive us. It impacts how we perceive ourselves. A reminder that in the realm of fashion and business, attention to detail and personal presentation can be as influential as a well-prepared business plan. In Milan, where fashion meets business, this synergy of style and substance is not just the norm; it's a strategic advantage. Here, every day is an opportunity to redefine oneself, to be not just a participant in the fashion industry but a standout character in its vibrant narrative. In addition to my experience learning about fashion through observation of culture, I was presented with the extraordinary opportunity to attend several fashion shows during Milan Fashion Week. I observed works done by designers Maxvive, Tokyo James, and Leonardo Valentini. Being in Milan during this time of year was like watching my fashion fantasies unfold. The city came alive with color and everyone was dressed in their most striking ensembles, turning the streets into runways of their own. The excitement was contagious, and every corner buzzed with luxury fashion’s signature glamor. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d9d5283e-ef6c-4d3a-a148-ab3ceeae6c38/Screenshot+2024-04-30+at+7.13.48%E2%80%AFPM.jpg BLOG - The Vault Abroad with Jasmine Anderson - In every show, the runway was a canvas for the designers' unique vision. More than watching models walk a runway, it was an immersive education in the art of fashion storytelling. Each collection is a narrative crafted with clothing and articulated through color, form, and movement. Amidst the stage lights and the captivated audiences, I truly understood the depth of fashion as an art form – a medium that communicates without words but speaks volumes about cultures, emotions, and even politics. Being part of Milan Fashion Week helped me understand the sheer impact of fashion on society and individual identity. It was a lasting reminder of how fashion is woven into our lives, influencing and reflecting who we are and aspire to be on and off the runway. This experience has enriched my understanding of fashion and solidified my desire to contribute to this industry of infinite possibilities. https://www.thevaultuwmadison.com/blog/demystifying-the-creative-process-with-pranav-voletynbsp monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3a5e95b2-d60e-4220-a24c-3c5df08cde8d/Screenshot+2024-04-30+at+7.01.50%E2%80%AFPM.png BLOG - Demystifying the Creative Process with Pranav Volety&nbsp; - Pranav Volety, The Vault’s creative director, held a seminar on April 4, 2024, titled: “Demystifying the Creative Process.” This is the second engaging seminar of a three-part series that delves into the ins and outs of the creative industry, allowing students to gain hands-on experience and obtain guidance on working in their prospective field. During this seminar, Volety explained how to create a methodology and foundation for publishing and monetizing one’s creations, streamlining the creative process based on his extensive experience. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/353fc16f-7e9d-4d87-bf78-a2a704969d38/Screenshot+2024-04-30+at+7.02.37%E2%80%AFPM.png BLOG - Demystifying the Creative Process with Pranav Volety&nbsp; - Starting at the age of 14, Voltey found a passion for music production and song compositions across different genres. He provided the audience with an anecdote of sneaking out of his conservative home to drive to downtown Chicago, where he would DJ and make beats every night for local artists. This eventually led to him making album covers and music videos for them. During this time, Volety worked with notable professionals in the industry such as Anthony Kilhoffer (Travis Scott’s old manager and Kanye West’s engineer) for a project that Kanye was working on at the time, as well as world-renowned artist and designer Virgil Abloh. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/67f7bd02-6a27-4899-8b50-ed2d8320c15e/Screenshot+2024-04-30+at+7.03.12%E2%80%AFPM.jpg BLOG - Demystifying the Creative Process with Pranav Volety&nbsp; - Drawing upon his experiences, he outlined the creative process, delving into key attributes and values essential for creating the work you desire within the creative industry. Personal Belief Volety stated that it is not only important to believe in yourself, but also create a thesis you strongly believe in for any project or idea you’re crafting. Specifically, he emphasized the importance of internalizing this thesis in order to promote personal Humanism Volety noted that it is important to prioritize collaboration, working within communities, and teamwork. In particular, you should focus on finding ways to help people achieve their goals in everything you do. Memorably, he said, “if you believe that human nature is fundamentally good, you will create groups of people that are doing good.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b3617c52-f2d1-4ffa-a99b-7a1d6c463f5a/Screenshot+2024-04-30+at+7.05.07%E2%80%AFPM.jpg BLOG - Demystifying the Creative Process with Pranav Volety&nbsp; - Ubiquity The creative director then transitioned into the idea of ubiquity within the creative space, relaying that, “there is no ubiquity in story.” This exemplifies the idea that no single story will resonate or appeal to everyone. Further, your story and another artist’s story will not be the same, which should be embraced in order to allow for more personal and diverse creations. “You are One experiencing itself. Catalyze Change” As a way to promote change, which will naturally increase personal growth, Volety stated that: “When you have a camera, a voice, or a gift, you have the responsibility to help the world around you experience itself.” He went on to explain that when you have that gift, it’s your chance to either tell someone else’s story or delve into your own narrative. You are the center of your own work. Personal Growth Volety mentioned that personal growth can be forecasted, but not sped up. He emphasized the significance of experiencing the feelings and work inherent in one’s field to understand and evolve from them. He stated that while hearing about others' experiences is valuable, firsthand experience is essential for a true understanding and development. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ccdbfa52-fd46-407d-ab8f-1c4e711e41a6/Screenshot+2024-04-30+at+7.06.48%E2%80%AFPM.png BLOG - Demystifying the Creative Process with Pranav Volety&nbsp; - To conclude, Volety provided solid steps to launching a personal brand and promoting growth within it. He emphasized how building your network, as well as figuring out how to make and sustain revenue and marketing, will allow you to become closer to achieving your goals within the creative industry. Further, he stated that it is crucial to talk, post, and work as much as you can, all while practicing media optimization. He noted that the work is the important part, and the rest comes after. Overall, with his abundance of experience at such a young age in a variety of fields, Pranav’s seminar offered some insightful guidance and notes to all those who want to achieve their goals in the creative industry. https://www.thevaultuwmadison.com/blog/a-case-against-victorias-secret monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5ceee7e7-3be3-4aef-9afa-dd98e20582cc/Screenshot+2024-04-30+at+6.50.08%E2%80%AFPM.jpg BLOG - A Case Against Victoria’s Secret - Victoria’s Secret has maintained its status as the largest lingerie retailer in the US for several decades. Born in 1977 from the founder, Roy Raymond, facing embarrassment from shopping in a department store for lingerie, the concept revolutionized the intimate industry, and in turn, the beauty standards and expectations of the time it dominated. However, failure to adapt to marketing trends and preferences resulted in a decline in popularity in recent years. Brands like ThirdLove and Savage X Fenty have become strong competition, their biggest selling point being ethics. These brands pride themselves on being women-owned and embracing size inclusivity in their selection and representation of models in advertising campaigns. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e0d5ca11-2252-4aa9-a67a-bb06c1410349/Screenshot+2024-04-30+at+6.55.09%E2%80%AFPM.png BLOG - A Case Against Victoria’s Secret - Target and Walmart have also emerged as ‘one-stop-shops’ and thus became competitors in the lingerie market, often at a lower price. Competitors offer ethical and economical incentives to drive consumers away from the VS standard: luxury-priced intimates displayed on non-inclusive bodies. In attempts to catch up with the changing trends, the retailer features a section titled ‘Our Commitments’ at victoriassecret.com.“It is [Victoria Secret’s] vision to become the world’s leading advocate for women,” and included a section titled ‘Standing with the Transgender and Non-Binary Community’, a stark difference from the comments made by Chief Marketing Officer Ed Razek, the brain behind the creation of the annual fashion show and the concept of Victoria’s Secret Angels. Models are scouted based off impossible body proportions and further put under strict dieting and exercise regimens. Razek has been quoted in a 2018 Vogue article titled “We’re Nobody’s Third Love, We’re Their First Love”—The Architects of the Victoria’s Secret Fashion Show Are Still Banking on Bombshells”, responding to the question, “Shouldn’t you have transsexuals in the show?” “No. No, I don’t think we should. Well, why not? Because the show is a fantasy.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6b5cf1f3-be2f-4fcc-aa12-f66627a6c62e/Screenshot+2024-04-30+at+6.56.06%E2%80%AFPM.jpg BLOG - A Case Against Victoria’s Secret - Both the show and the brand’s identity represent a strict dieting culture that was influenced by the brand’s height of popularity and success. Victoria’s Secret’s brand identity is representative of the social culture that peaked along with its success in the mid-to-late 2010s. The brand’s emphasis on publicizing the diets and fitness routines of the models is further evidence as to why the given body shape and proportions associated with the VS logo are the way they are today. Despite the problematic culture that Victoria’s Secret contributes to, shopping choices should align with the values and perspectives of the shopper. Victoria’s Secret has established itself as a rite of passage for younger teens, and the excitement can absolutely feel rewarding. However, as competitors emphasize inclusivity and acceptance, Victoria’s Secret feels out of place. https://www.thevaultuwmadison.com/blog/new-country-new-uniform monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e06149cd-9bc1-4639-bf3a-5c3776703558/Screenshot+2024-04-10+at+3.05.19%E2%80%AFPM.jpg BLOG - New Country, New Uniform? - When you live in Madison, Wisconsin as a college student, it is pretty obvious from a glance up and down State Street what the ‘uniform’ is. From athleisure and puffy coats to class and a going out top paired with jeans or leather pants to the bars, the look across campus is often fairly universal. One of the many privileges of going abroad is feeling like you get to curate a new image for yourself, after many of us fell prey to the insistence that Europeans do not wear loungewear and infrequently wear jeans. This rule is especially pervasive in Italy, where I am studying abroad this semester, as Italian culture focuses on a modest beauty standard. However, one only need take a look around in most study abroad classrooms to see the new shift in uniform: wide leg trousers, off-the-shoulder sweaters with a trench coat to class and an all black skirt-top combo with black boots to the clubs. So, although many advisors, students and programs advertise going abroad as a way to hone one’s personality and image, how do so many of us still end up wearing a new uniform? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f6eaac9b-0a12-4255-a2cf-51a075904b72/Screenshot+2024-04-10+at+3.09.39%E2%80%AFPM.png BLOG - New Country, New Uniform? - One of the main players to blame, of course, is TikTok. Somehow, their snooping technology figured out my intent to study abroad long before I even knew where I would be studying. My ‘For You’ feed was flooded with girls in their artful European apartments, preaching a capsule wardrobe of neutral-colored basics and all-black going-out attire. I was advised on which shoes held up the longest without blistering one’s feet, which skorts worked well with and without tights and the importance of a leather jacket. Unbeknownst to me, I was falling into the trap of conformity. The best part is, I didn’t even intend on following all of these random advice-givers, but it is certain that they had influence over what ended up in my singular checked bag. Another ridiculous thing: the trench coats that are so common with study abroad students aren’t even particularly popular with most locals - probably due to how irritating their bulkiness can be. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8395772d-353c-4907-bbeb-a9d98470d69c/Screenshot+2024-04-10+at+3.10.27%E2%80%AFPM.png BLOG - New Country, New Uniform? - This is not to say that I haven’t enjoyed the forced reformation of my daily style, which truthfully was leaning more toward hot mess than messy chic. I was also blessed with a mother who (of course) knew better than I did, and advised me to pack light so I would have some room for Italian creativity. I’ve loved exploring the zillions of vintage shops and hole-in-the-wall thrift stores in Florence’s twisting streets, as I looked for new pieces to shift my every-day attire out of the style marketed to me by our daily influencers. However, it wasn’t until my professor introduced me to the Italian concept of “la bella figura” that I truly understood why it was so important for Italians, women specifically, to put effort into their appearance. “La bella figura” is a lifestyle, centered around the ideal of making yourself and your life beautiful, solely to bring yourself joy. This was big news for this Midwestern girl, who used to define self-care as comfort – A.K.A. going to class in mismatched sweats with my hair in a messy bun. None of this is to say that either of these so-called ‘uniforms’ is a bad thing - and I’m honestly really excited to see how my style abroad and my usual Madison style will intermingle when I return. The most important thing I’ve learned about fashion while abroad is to question which clothing you reach for; and whether or not it is bringing you joy. https://www.thevaultuwmadison.com/blog/frederick-jameson-the-evolution-of-art-and-fashion monthly 0.5 2024-04-09 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a45a03c1-4fe4-4bf0-ab5f-f32bfe76fd16/Screenshot+2024-04-09+at+5.37.42%E2%80%AFPM.png BLOG - Frederick Jameson: The Evolution of Art and Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fbac5331-224f-4be9-8065-9a3f61a829c4/Screenshot+2024-04-09+at+5.38.19%E2%80%AFPM.png BLOG - Frederick Jameson: The Evolution of Art and Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f037acb3-6042-41a0-ac92-48429e659d3b/Screenshot+2024-04-09+at+5.38.58%E2%80%AFPM.png BLOG - Frederick Jameson: The Evolution of Art and Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f7754c63-de59-46ac-a7f0-2eac8476e5d2/Screenshot+2024-04-09+at+5.39.30%E2%80%AFPM.png BLOG - Frederick Jameson: The Evolution of Art and Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a60e9ae1-868c-40fd-9cb1-9f82ae0d4fe3/Screenshot+2024-04-09+at+5.40.10%E2%80%AFPM.png BLOG - Frederick Jameson: The Evolution of Art and Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/revisiting-balenciagas-clones-2022-show-the-erosion-of-reality-and-agency-in-the-digital-age monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5f3f4bdd-cfe4-4d1d-a86a-cefe6875cac2/Screenshot+2024-03-19+at+1.07.56%E2%80%AFPM.png BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - In their Clones Spring 2022 collection, Balenciaga leverages fashion as a medium for social commentary, forcing viewers to deconstruct conventional perceptions of reality and presence in an age where technology and social media reign pervasive in almost every aspect of our lives. The fashion house initiates this exploration by prompting us to contemplate what differentiates the “tangible and conceptual, fact and fiction, fake and deepfake” in the preamble to their presentation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9755ab69-5aee-42e7-bef7-01e47a644ae6/Screenshot+2024-03-19+at+1.08.39%E2%80%AFPM.jpg BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - The Clones show emerges from a white abyss, a seemingly one-dimensional entryway from which the models materialize. This liminal venue best portrays the feeling of disorientation evoked by a setting devoid of soul and estranged from our reality. The first look sets the apocalyptic tone for the rest of the show; draped in an all black uniform, the model is completely obscured behind their clothing, featuring a cloak covering their face down to their hips, a midi skirt, and pointed knee-high boots. Each model is rendered by Eliza Douglass, either featuring Douglass themself or deepfaked and CG-scanned in order to digitally clone their face onto body doubles. The audience, also suited in the same monochrome black, are methodically seated a few feet apart from another and are conceptualized through a doubly-layered unreality; all fabricated by CGI, most audience members experience the show entirely through their smartphone cameras rather than being present even within their digital state. As each version of Douglass iterates down the runway, the audience members are robotically synchronized, heads and arms swiveling in unison as they follow the models’ progression down the catwalk with their devices, intent on recording each live moment. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9f28dc1b-263e-40e7-bab7-90aca0ba86ee/Screenshot+2024-03-19+at+1.10.11%E2%80%AFPM.jpg BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - Immediately distinguishing itself from your typical runway show with its unconventional camera work, lyrical and sonic juxtaposition, and a setting so sterile it feels wholly divorced from anything remotely human or “real,” the show utilizes multiple dimensions to craft an ambiance of deep unease and anxiety. While most runway shows are characterized by fluid, logical cinematography which seamlessly complements one’s natural gaze as they would follow a model down the catwalk, the Clones show instead features erratic jump cuts that irregularly skip to the next model and camera angles which swoop in horizontally and spin inwards to focus on each virtual clone. In the background, an AI-generated voice chants the lyrics to La Vie en Rose, a dissonant rendition of the song’s typically rose-tinted perspective on life recited with an impassive and authoritative tone. Piano bass notes supplement this narration, seemingly pacing the models forward with each jumpcut to contribute to a jarring, disorienting atmosphere. These opposing sonic elements seem to eerily parody a dystopian future of digital environments which breed uniformity, disconnection from community, and dissociation from our own agency. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f5bd3a25-6ace-498e-9eda-d9a19f114603/Screenshot+2024-03-19+at+1.12.19%E2%80%AFPM.jpg BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - In an era where screens dominate our lives, from work and school to our often sparse free time, the online realm serves as a departure from reality. The dwindling of third places, a sociological term which refers to a communal space other than one’s home or work that facilitates regular, spontaneous social interaction such as libraries, cafes, malls, parks, and community centers, is a phenomenon that is simultaneously being exacerbated by and contributing to a rise in digitized interactions in a type of vicious feedback loop. The internet has reduced and replaced our third spaces and even merged our first and second places (our home and workplaces, respectively), through virtual socialization with social media, remote work, home streaming and entertainment, and online shopping. The disappearance of physical spaces for unstructured social interactions and gatherings reflects a core theme from the Clones show: confronting our increasingly virtual existence that is gradually becoming more detached from reality. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1d60eb58-c10c-4847-a1be-10742d7070a9/Screenshot+2024-03-19+at+1.13.36%E2%80%AFPM.png BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - The show’s aseptic setting and cold social atmosphere, portrayed by the uniform physical separation among the audience, reflects a loss of community and authentic human connection. Digitalization has artificially blunted how we form relationships. How much do we, especially younger populations, spend on screens consuming content versus engaging in real-life interactions? TikTok creator @maaltoks describes how our virtual realms have corroded away the natural essence of human connection—imperfect, frictional, awkward—and replaced it with cheaply smoothed forms of interactions instead. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c341c580-3bdb-4c97-96ec-95869fd3ae8b/Screenshot+2024-03-19+at+1.15.47%E2%80%AFPM.png BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - “Friendship is hard, human connection is hard, dating is hard. There’s this inherent friction. We’re losing our risk-taking abilities. We’re losing grit. We’re losing our ability to face rejection and bounce back. Real intimate friendship requires vulnerability, and just liking and swiping doesn’t.” Tied to a disintegration of reality by disconnecting us from being truly present in the world around us, mindless media consumption often relegates us to the backseat of our own lives. Instead, we assume a voyeuristic role, spending more time watching others engage in the activities and lives we want to partake in than actively participating in our own. But it is overly simplistic to blame only our personal shortcomings such as a lack of willpower or drive, as these virtual platforms hijack our human reward circuitry with cheap dopamine. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0c4369c0-ba85-443f-b935-af2d73da4776/Screenshot+2024-03-19+at+1.17.41%E2%80%AFPM.jpg BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - Essayist Sherry Ning distinguishes the importance behind pleasure and enjoyment in her Substack blog, Pluripotent, as she discusses the death of hobbies in our modern age: “Pleasure is passive and consumed, whereas enjoyment is active and created. Enjoyment demands you to participate and invest in the process of something in order for joy to be reaped.” Enjoyment gives way to fulfillment, only obtained through sustained effort, focus, and frustration, antithetical to the superficial nature of passive consumption. Enjoyment is carefully cultivated from an individual’s immersion in something challenging, and its deliberate quality means that one must actively work and be fully present to garner its reward. If enjoyment is selective and based on how you impact your environment, pleasure is automatic and universally accessible through how the world affects you, posits social scientist Arthur Brooks. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2075fd06-760a-4dbf-88cd-82b8cf7a33e9/Screenshot+2024-03-19+at+1.19.13%E2%80%AFPM.png BLOG - Revisiting Balenciaga's Clones 2022 Show: The Erosion of Reality and Agency in the Digital Age - While our digital world allows for more convenience, forging deep human connections and gaining fulfillment through what we choose to do in our free time are necessarily investments rather than hedonic indulgences. However, these investments proportionally yield high returns, contrasting with the transient gratification of scrolling and consuming—providing easy pleasure that vanishes just as fast as it was created when the perpetual stream of content is unplugged. Our digital landscapes have undermined our ability to form meaningful human interactions and actively participate in our lives rather than merely exist, subverting concepts of reality by dissociating us from our present existence and from those around us. As Zuckerberg and Apple have introduced new technology such as the Metaverse and Apple Vision Pro, people have condemned these innovations as an dystopian imposition on real life, with comments under videos stating that we are soon to enter a “Black Mirror episode,” or witness the “end of reality as we know it.” But alienating the consequences of new technological innovations and encroaching digitized social infrastructure to some impending future diverts us from confronting these same issues in our current reality. How dire do our modern loneliness epidemic and increasing disconnection from authentic human interaction and personal agency have to become before we realize that the same “dystopia” we project into the horizon is already characterizing our present world? This is a question that Balenciaga’s Clone’s Show urges viewers to ponder, put forth in 2021 but only increasing in relevance today. While aesthetics and apparel are inherent to fashion, brands like Balenciaga prove that fashion can push boundaries not just through wearable looks but through creating a holistic medley of audio, visuals, and cinematography, synthesizing an immersive experience to spur reflection about contemporary culture and social trends. Check out this video for a visual perception: https://www.youtube.com/watch?v=O2XVFT7ep6M https://www.thevaultuwmadison.com/blog/thats-so-camp-a-beginners-guide-to-understanding-a-unique-aesthetics-presence-in-the-fashion-industry monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b5a31171-a263-4ba0-9cd1-90c0aaf9bd6a/Screenshot+2024-03-18+at+11.49.41%E2%80%AFPM.jpg BLOG - ‘That’s so camp’: A Beginner’s Guide to Understanding a Unique Aesthetic’s Presence in the Fashion Industry - I have used the phrase “that’s so camp” as a descriptor numerous times before. And no, I am not talking about pitching-a-tent-and-roasting-marshmallows kind of camp. The essence of camp can be defined as many things. There is no one set-in-stone definition of what the aesthetic is, for that would possibly defeat its whole purpose. Throughout history, camp has predominantly expressed itself in various forms of art, media, furniture, decor and fashion. Additionally, the aesthetic has maintained a longstanding connection with the queer community. Recognizing camp is much easier than defining it. Based on my experiences with camp, it's best to simply embrace the aesthetic for what it is, and you'll soon get the hang of it. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6133acd4-eca4-40a4-a8ec-839b8b8a2f95/Screenshot+2024-03-18+at+11.51.17%E2%80%AFPM.jpg BLOG - ‘That’s so camp’: A Beginner’s Guide to Understanding a Unique Aesthetic’s Presence in the Fashion Industry - It is important to note that camp does adhere to a couple of rules, which American writer Susan Sontag famously wrote about best in her work “Notes on ‘Camp’” published in 1964. Sontag highlighted that, “The essence of Camp is the love of the unnatural: of artifice and exaggeration.” Hopefully, if you were still confused up until this point, you are starting to understand now. Camp emphasizes the “off” of normality, occasionally even appearing as comical. An outfit, makeup look, accessories etc. can be described as “campy” if they appear so ironically obscure that it actually pleases the eye. Maybe it is the presence of loud prints clashing in a complimentary way or different textures somehow cohesively flowing together. Wild shapes, sizes, layering, colors and accessories can also contribute to a campy look. If you are looking for an example of a celebrity who is frequently campy, none other than Lady Gaga will give you the perfect vision. Whether Gaga is wearing a dress made of meat or a crazy headpiece half her size, she is someone you can rely on to serve “camp” in outfits that catch the public off guard. Sontag noted, “The whole point of camp is to dethrone the seriousness,” which is a sentiment that Lady Gaga embodies. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5adc76c9-9d44-4c49-843e-d66813176eb6/Screenshot+2024-03-18+at+11.53.02%E2%80%AFPM.jpg BLOG - ‘That’s so camp’: A Beginner’s Guide to Understanding a Unique Aesthetic’s Presence in the Fashion Industry - The 2019 Met Gala put this aesthetic on blast, jumpstarting camp’s trajectory of becoming more mainstream than ever before. While some celebrities grappled with the camp theme, many others made their presence known with their outfits. Katy Perry both figuratively and literally lit up the red carpet with her chandelier-inspired look. You may specifically remember the iconic looks of Kendall and Kylie Jenner. They were famously dressed in purple and orange show-girl inspired feathered Versace gowns. Another unforgettable ensemble was Celine Dion's Oscar de la Renta silver dress. It was accompanied by floor-length glitter fringe and a towering feathered headpiece. Many hot takes stemmed from this theme and celebrities’ choice of outfits. The public argued over what outfits actually achieved “camp” and which stylists dropped the ball with this theme. Some viewers did not like the theme at all, following common misconceptions thinking camp was outrageous or that celebrities made a fool of themselves trying to achieve the aesthetic. But, that leads me to my next point… https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4d6a4d0e-fc4e-4d8c-af52-2d1e2652c52a/Screenshot+2024-03-18+at+11.54.29%E2%80%AFPM.jpg BLOG - ‘That’s so camp’: A Beginner’s Guide to Understanding a Unique Aesthetic’s Presence in the Fashion Industry - At this point of the beginner’s guide, you may have been able to develop a foundational understanding of what it means to be camp. But, maybe you “don’t get it” or as a matter of fact, maybe you do not like the aesthetic at all. The catch is, camp is intended to be that way. It is not for everyone. According to Sontag, “Camp is esoteric – something of a private code, a badge of identity even among small urban cliques.” To further emphasize this point, Sontag also wrote something can not be camp if it is “not marginal enough.” These assertions explain why the Met Gala theme didn't sit well with all viewers, like your grandma or an old high school history teacher. Camp is for those with the eye, who understand and appreciate the obscureness of the aesthetic. Hopefully, this guide expanded your definition of what it means for a look to be visually appealing if following the camp aesthetic. Not every outfit has to have perfect complimentary colors or a matching purse and shoes to go with. I feel it is most fitting to conclude my guide today with the wise words of Sontag and to restate her ultimate camp statement: “It's good because it's awful.” https://www.thevaultuwmadison.com/blog/how-to-prep-for-spring-break-2024 monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/df904d5a-c509-4e2b-a5fe-fdd6e482d8da/Screenshot+2024-03-18+at+10.59.26%E2%80%AFPM.png BLOG - How to Prep for Spring Break 2024 - College spring break will undoubtedly include much of the following: bad sunburns, random high school reunions, and a lot of cheap and tight clothing. Midterms on campus are stressful, and taking time to go on vacation with friends is a fun way to celebrate their completion. Granted the camaraderie of it all, your trip will be a messy bonhomie, which by the end of the week will not have you looking (or feeling) your best. If you can’t control the disorder of the exciting adventures that are yet to happen, at least you are in control of how you dress. Here, I have amassed a list of things you should consider to prepare for spring break in order to maintain your radiance throughout the week! https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6dc335d0-c29f-46f0-a9e6-ff98bb52c818/Screenshot+2024-03-18+at+11.00.13%E2%80%AFPM.jpg BLOG - How to Prep for Spring Break 2024 1. Pick out your outfits ahead of time It will make your life easier if you have an idea of what you’ll be wearing. Search Pinterest for inspiration. Treat yourself to a statement piece that you can build an outfit around and be excited about! Get an idea of what your days will look like and plan accordingly. Try to bring a few extra things if you have the space. Give yourself a few options – we change our minds! That’s a beautiful thing; Don’t stress, just honor it. 2. Get your nails done If you can’t go get them done, make time to give yourself a manicure AND a pedicure. Justify it as self care if you must. Having groomed nails makes everything feel cleaner and more put together. I often opt for something more neutral, like a light pink, so that they will look good with every outfit I wear. Even if it’s something short and simple, having your nails done for break is a must. 3. Tackle the jewelry dilemma This one’s hard. You don’t want to lose your expensive, meaningful jewelry, and you don’t want your skin to turn green. I think I lean more towards getting an anti-tarnish spray from Target and acquiring some budget-friendly ring and necklace options. Ultimately, it’s better to be safe than sorry. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c8bc3d0-a7ef-447e-b6a3-64de69a47717/Screenshot+2024-03-18+at+11.01.55%E2%80%AFPM.png BLOG - How to Prep for Spring Break 2024 4. Bring comfortable sweats For those moments in between all the chaos, you’re going to want to take advantage of comfortable, loose clothes. Bring a sweatshirt and sweatpants in case you get one of those sunburns that make you cold. Bring a big t-shirt, too. Clothes that you can throw on quickly are a must when traveling. 5. Try matching sets The thing that I love about matching sets is that you know you’re gonna look a pretty thorough degree of “put-together,” but you don’t have to work so hard. They’re so cute and come in so many forms. Especially at the end of your trip, you’re going to really appreciate the convenience. 6. Wear sunglasses Accessories are fun and can certainly elevate a look. Sometimes the anonymity can make you feel more confident, too, which is always good. Hopefully the weather is nice during your stay and they’ll help protect your eyes, too. 7. Avoid making a Shein order The attraction is obvious: you just spent so much on this trip and the clothes are so cheap. As tempting as it is, avoid shopping there. According to CNBC, Shein is under fire for inflicting “forced labor in its supply chain, violat[ing] labor laws, harm[ing] the environment and steal[ing] designs from independent artists.” Not to mention, the clothes look cheap, too. It’s the classic tragedy of the commons situation where everyone thinks that their individual contributions are insignificant. Fast fashion is hard to avoid, but Shein is definitely where you should start. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e0cc9a93-4834-498a-93e0-ba849e676c43/Screenshot+2024-03-18+at+11.04.49%E2%80%AFPM.png BLOG - How to Prep for Spring Break 2024 8. Bring sunscreen and makeup with SPF Uneven sunburns are really unfortunate. Sunburns in general are unfortunate. Protect yourself and your skin by making sure you apply SPF throughout the day. Your clothes will be uncomfortable with a sunburn – the more burned you get, the more you have to cover up. The consequences of frying your skin are not worth it. You can still get a tan with sunscreen on! 9. Tan More often than not, you will feel more confident when you have a nice tan. Everything about your outfit will feel a little better. Find a self tanner that works or get a spray tan. Make sure to wash it off before you travel to your destination!! All in all, I find that taking initiative and doing things to prepare yourself for the future can be a really good form of self care. Spring break is about having fun and spending time with friends. The most important thing, beyond feeling fashionably confident and prepared, is to be safe and to have fun with your friends. Happy Spring break! https://www.thevaultuwmadison.com/blog/ralph-lauren-spring-summer-2024 monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b2cf4333-c5a9-4b45-9b04-63919347f42a/Screenshot+2024-03-12+at+10.30.39%E2%80%AFPM.png BLOG - Ralph Lauren Spring Summer 2024 - The exhibition of Ralph Lauren’s Spring Summer 2024 undeniably broke ground on multiple fronts. Ralph Lauren last headlined the New York Fashion Week schedule in September of 2019, when the brand converted a ballroom on Wall Street into “Ralph’s Club”. Ralph Lauren began his business in 1967, allowing his four year hiatus, between 2019 and 2024, to be considered a significant deficit in the industry. Previously, Ralph Lauren has been known for its “androgynous tailoring”, glamorous looks, as well as pieces motivated by Lauren’s mantra of “more romance”. Although the Spring Summer 2024 collection mirrored collections prior, notably the “Western” inspired Spring Summer collection of 2011, Lauren diverted from his typical style, distinguishing a significant comeback for the brand. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8c534c0c-95b8-4415-ba9c-a7433634dc58/Screenshot+2024-03-12+at+10.31.54%E2%80%AFPM.png BLOG - Ralph Lauren Spring Summer 2024 - The Spring Summer 2024 collection honed in on the use of “faded denim” as well as “painterly florals”, diverging from the prior consistent use of more mainstream fabrics. Ralph Lauren coined the collection as, “a new kind of romance - cool and sophisticated” with a focus on, “modern sophistication of timeless icons” reimagined through the use of embroidery, electric mixes of metallic colors, as well as other handcrafted details. The overarching theme of the collection pertained to authenticity and the freedom of expression as seen through the use of daring colors and textures as well as the motif of gold foil lamé. Aside from the forty nine unique looks presented, the 2024 collection also marked the new debut of the RL 888 Bag Collection. Akin to the expressive, divergent collection, the RL 888 Bag Collection features bags with strong silhouettes, reflecting “a spirit of independence” designed for the evolution of personal style, relating to the theme of authenticity of the holistic collection. As stated by Ralph Lauren, the bag collection in particular draws inspiration from, “the beauty of the natural world - where sky and rugged terrain convene”, which can also be seen in the use of “Western American” fabrics as well as naturalistic details in the clothing line. Although this collection marks the much awaited return of Ralph Lauren, the series of gold and black looks, paired with the configurations of the RL logo, as well as the use of bodice gowns and jewel tone silk dresses highlight the seamless integration of Ralph Lauren’s prior style with modern sophistication, which we look forward to seeing more of in upcoming seasons. https://www.thevaultuwmadison.com/blog/a-deep-dive-analysis-of-hues-part-2-color-within-the-personal-wardrobe monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/38bd87b9-8f8a-44c9-bb4e-ace0df16c3ca/Screenshot+2024-03-12+at+10.12.37%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - As a kid, my closet consisted of a coalescence of neon, bright clothes. One of my go-to outfits was a safety orange shirt paired with vibrant green pants. Now that I’m older (and with a slightly improved color palette and passion for fashion), I recognize that the combination of those hues was an interesting pairing to say the least. However, it makes me wonder why people are drawn to certain colors over others. Further, I am curious about the analysis of color not only when one is creating an outfit, but within society as what we deem as “right” or “wrong.” As explored in Part 1, seasonal hues play a big part in the broader concept of color within fashion. Yet it is also applied on a more personal level, when deciding what one’s favorite color scheme is when it comes to creating and styling an outfit for the day. The concept of seasonal hues was partially introduced by Carol Jackson’s book published in 1973 entitled, Color Me Beautiful, which establishes an idea that splits women into four seasons based on their clothing. These categories are a guide to splitting into her self-entitled “style personalities." Jackson enables individuals to use their season as a guide and study themselves in the mirror to see which personality fits them best. She also states that some people can wear several personalities depending on the occasion. One could compare it to the idea that your outfit reflects your personality for the day. I decided to test this “style personality” proposition by interviewing a collection of fellow students here at UW-Madison who are passionate about fashion to determine what colors they gravitate towards and why. I am curious to dissect the personal aspect behind it, especially what color means to people in their individual wardrobe. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c0309004-b0a0-4822-afba-b90a0284c98d/Screenshot+2024-03-12+at+10.16.59%E2%80%AFPM.jpg BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - “Color within my style allows me to turn a casual outfit into something unique. I love wearing a casual outfit with a pop of color to stand out and have more ability to express myself. I tend to gravitate towards red. I love red because it is so vibrant and it stands out so well in an outfit. I feel most confident when I am wearing red because it makes me feel fierce and fashionable. Also, it is in season all year round so it becomes a staple in my wardrobe. When attending a formal event, I tend to gravitate towards neutral colors, especially black. However, in everyday life, I love exploring with colors. I love wearing a colorful pair of pants with a plain top, or vice versa.” “Color within my style allows me to turn a casual outfit into something unique. I love wearing a casual outfit with a pop of color to stand out and have more ability to express myself. I tend to gravitate towards red. I love red because it is so vibrant and it stands out so well in an outfit. I feel most confident when I am wearing red because it makes me feel fierce and fashionable. Also, it is in season all year round so it becomes a staple in my wardrobe. When attending a formal event, I tend to gravitate towards neutral colors, especially black. However, in everyday life, I love exploring with colors. I love wearing a colorful pair of pants with a plain top, or vice versa.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fe4a3098-4509-4785-aca9-6595257404b4/Screenshot+2024-03-12+at+10.19.03%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - Make it stand out “Within the lens of fashion, color is critical to how I express my mood with others in a nonverbal way. I choose colors based on what I believe best represents my personality or how I feel that day. I usually wear darker tones such as black whether it’s for a casual day or a more formal event. Based on the occasion, I might step out of my comfort zone and try on more striking colors. When creating an outfit, I’ll either use even tones of dark colors or a statement piece such as a high contrast of green and use other similar tones to even it out. I’m definitely trying to experiment with more color, whether that’s statement pieces or just high contrasts of color. Playing around with different shades of the same color is a cool way to spice up a ‘basic’ outfit. Different textures bring out different shades of color which I think is really cool.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d780a5ad-17bd-4119-8e08-840ecb5ff22b/Screenshot+2024-03-12+at+10.21.16%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - Make it stand out “Color to me within fashion and creating an outfit means feelings, emotions and expressions. Whether I want to feel happy or shy, subtle or mysterious, color definitely plays a huge role in throwing together my outfits. When creating an outfit, specific colors I’m drawn to depend on the occasion and how I’m feeling. If I’m going out I’m drawn to reds. If it’s summer time I like pinks, greens and blues. If it’s a regular day, my go-to color is black because it highlights my figure and I tend to like clothes that do that.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f72dcf3e-c43d-4219-947d-84470d88e350/Screenshot+2024-03-12+at+10.22.05%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - Make it stand out “As an artist, I love to experiment and switch up the shades of complementary colors to wear together, and adding a pop of color on a specific part of my outfit to draw attention to it. The color I’m drawn to most when choosing an outfit is red. On a day-to-day basis, I tend to wear neutral colors since those are the easiest for me to mix and match. I find myself wearing lighter colors in spring and summer and darker colors during fall and winter. When I’m going out to dinner or doing photo shoots with friends, I like to reach for brighter colors like red.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cc94d03a-5ee2-4a84-820c-21866f583f90/Screenshot+2024-03-12+at+10.23.15%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - Make it stand out “Color in fashion is everything to me! When I’m curating an outfit, one of the things that I’m passionate about is how the colors harmonize and complement each other. My mood is instantly elevated when wearing an outfit with even the littlest pop of color. I’m always drawn to pink no matter the season! Whether it’s a pair of pink sambas or a pink leather jacket, I often reach for the color to make my outfit a little more exciting. When I’m going on vacation, I often have a color scheme for my outfits. If I’m going somewhere tropical, I’ll reach for brighter colors. If it’s somewhere more wintery, I’ll go for more neutrals. I love basing the colors and vibe of my outfit based on where I’m going and what I’m doing.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9bdc1b3b-de7d-469e-ab6d-e41e30eca5d2/Screenshot+2024-03-12+at+10.24.45%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 2: Color Within the Personal Wardrobe - Ultimately, there seems to be a common theme that many are attracted to certain colors that are reflective of their personality for the day. It allows those to express their mood and who they want to be that day, perfectly aligning with Carol Jackon’s notion that clothes and colors allow one to “wear a personality for the day.” Other factors in crafting an outfit include the season, highlighting individual features, and the occasion one is dressing up for. Nonetheless, Jackson’s concept of style personalities seems to still be relevant and a main factor in many when styling an outfit for the day. With this, it can be seen that colors are a massive influence in fashion within personal wardrobes. https://www.thevaultuwmadison.com/blog/fashion-radar-brands-to-look-out-for-in-2024 monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b7d24ad2-2099-48e4-8aaf-cb3142ccfaa2/Screenshot+2024-03-05+at+5.21.40%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Do you ever get frustrated seeing and buying from the same brands over and over? Throughout the past couple of years, I have curated a list of more than a hundred brands that I'd quite literally sell my soul for. Each brand has its own sense of personal style, as its uniqueness does not go unnoticed. Let’s get into my narrowed down list where I have selected the top seven brands that should be on everyone's radar in 2024. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f19493ed-2333-4fc5-b552-cc63df72158e/Screenshot+2024-03-05+at+5.24.58%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Paloma Wool Paloma Wool is not just a fashion brand; it's a project that transcends conventional boundaries to explore creativity, expression, and the intimate relationship between clothing and self-identity. Founded with a desire to break free from the traditional cycle of seasonal collections, Paloma Wool emphasizes the creation of timeless, versatile pieces that encourage personal expression and connection. At the heart of this project lies a commitment to local production, collaboration, and the development of a community that shares in the brand's values of sustainability, creativeness, and expressiveness. With a strong emphasis on materials like jersey and knitwear, Paloma Wool leverages the rich knitting industry of Barcelona to experiment and innovate, further defining its distinctive style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4f513f5d-b898-4b63-903f-92fa882ebf08/Screenshot+2024-03-05+at+5.26.37%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Heaven Marc Jacobs Heaven by Marc Jacobs, launched in 2020, is a vibrant, direct-to-consumer collection that captures the essence of 90s grunge and rave culture with a modern twist. It's a nostalgic nod to fashion's past, seamlessly blending teenage dreams with contemporary style. The line, designed with a polysexual approach, features a range of items from baby tees and hoodies with angst-filled phrases to pleated skirts and baby rib cardigans, all priced between $45 and $395. Heaven has quickly gained a rapid following among celebrities like Olivia Rodrigo, Bella Hadid, and Kendall Jenner, marking its place as a unique and influential force in the fashion industry. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8be79be2-36d4-4941-b391-6273c58046a0/Screenshot+2024-03-05+at+5.29.18%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Sandy Liang Sandy Liang has become synonymous with setting trends in the fashion industry. Her designs, known for blending nostalgia with contemporary chic, often lead to a surge of trends that resonate across fashion circles. Liang's unique ability to mix textures, patterns, and styles, while incorporating elements of her personal heritage and New York City's streetwear, has positioned her as a pivotal figure in shaping modern fashion narratives. Through her work, Liang continues to influence both the industry and consumer habits, demonstrating the power of innovative design in creating widespread appeal. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4972e007-05f6-4f7c-b00f-268d407e6e3f/Screenshot+2024-03-05+at+5.37.41%E2%80%AFPM.png BLOG - Fashion Radar: Brands to Look Out for in 2024 - Handover The "boxer" trend in fashion refers to the integration of boxer-inspired elements into everyday wear, capturing a casual, edgy aesthetic that blurs the lines between sportswear and streetwear, emphasizing comfort and a laid-back vibe. Handover is part of a larger movement towards incorporating athletic and leisurewear into mainstream fashion, reflecting a broader cultural shift towards more relaxed and versatile dressing options. Handover is a unique fashion brand based in Madrid, Spain, that offers a novel concept in clothing and particularly focusing on boxer shorts. They stand out by producing boxers inspired by ex-partners, available both on-demand and in limited stock, emphasizing a slow fashion ethos. Their product range extends beyond boxers to include culottes, shirts, dresses, and more, aiming to appreciate patience over fast fashion consumption. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d0790cce-fdcf-4cc9-8db7-93a33b544c93/Screenshot+2024-03-05+at+5.39.13%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Dana Foley - NYC Dana Foley is a brand that I have continued to visit during my time in New York City. Dana Foley's boutique is a treasure trove of unique, playful designs and vintage finds. It's curated for lower east side women seeking distinct pieces. Foley's vision was to create a space where girls could immerse themselves in a world of glamorous aesthetics, offering them a chance to explore and discover one's own style. Dana Foley NYC also extends its unique offering to the online space, allowing customers worldwide access to its eclectic mix of original designs and handpicked vintage items. Through its online store, the brand ensures that the same curated experience is available beyond the physical location, catering to those who seek the distinct Dana Foley aesthetic from afar. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9ca867d7-c26b-4a2f-8890-2559e95244b3/Screenshot+2024-03-05+at+5.41.37%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Rowing Blazers Rowing Blazers, established by Jack Carlson, is an American clothing brand that ingeniously melds elements from tailoring, sportswear, and streetwear. Renowned for its vibrant, inclusive, and slightly subversive take on classic styles, the brand is notable for its limited-edition collaborations. This versatile brand ranges from its cult favorite sheep sweaters and vibrant fleeces, to a funky range of pants, ties and more. The dynamic fusion of traditional and contemporary influences makes Rowing Blazers a standout in the fashion industry, catering to a diverse audience seeking authenticity and originality in their wardrobe. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/daa026a2-7e41-486f-bdbc-67dada1d34b2/Screenshot+2024-03-05+at+5.43.26%E2%80%AFPM.jpg BLOG - Fashion Radar: Brands to Look Out for in 2024 - Fabulous Fanny's NYC Accessories are just as important and add so much personality! Fabulous Fannys is another New York favorite of mine, which contains an extensive collection of original vintage and classic reproduction eyewear. Founded in the Chelsea Flea Market in 1993, it has become a haven for those seeking unique, high-quality glasses that defy the monotonous trends of mass-produced eyewear. With a commitment to individuality and craftsmanship, Fabulous Fanny's offers a range of eyewear that includes both timeless classics and pieces that capture the essence of counterculture, all inspired by the most famous designs in eyewear history. https://www.thevaultuwmadison.com/blog/a-deep-dive-analysis-of-hues-part-1nbspthe-evolutionary-explosion-of-color-within-fashion monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b5f5b4eb-56e7-46c0-97fb-47024f5feca1/Screenshot+2024-03-04+at+12.59.43%E2%80%AFPM.jpg BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - Color is everywhere. From album covers and movie posters to business branding and fashion, color can express deep meaning and bring ideas to life. One of the first things the human eye notices is the tint of a piece of work, whether it be a designer dress worn at a fashion show or the background of an ad campaign. The slight tweak of a hue can change the whole concept and meaning behind a project. Beyond that, the evolution of color and how it’s used within the world of fashion brings me to ponder: is the usage of color within the fashion industry really black and white? https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8f4f0731-b176-49aa-9b86-959c885588c1/Screenshot+2024-03-04+at+1.02.24%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - Let’s go back to the beginning to the growth and evolution of color within fashion. There is no doubt that color plays an integral role in the history of fashion; each era has its own ineradicable spot on the timeline, which offers a glimpse into societal views of the time. For instance, the repressed and conservative ideals that encompass the Victorian Era come with muted tones where rich and dark colors prevailed.. Adversely, the Roaring Twenties introduced an explosion of vivid, dazzling shades from pale-gold to light blue, reflecting the fast-paced and extricated atmosphere. A decade later, the bold, clashing and artificiality of technicolor became prominent within fashion as a manifestation of the introduction of color within the film industry at the time. The 1980’s were a playground of color, introducing eccentric and bright colors from hot pink to neon yellow that existed with the epochal geometric patterns of the era. This demonstrated the expression of individuality through clothes that surged throughout the era and the energetic, high-spirited period of the 80’s. Nowadays, it seems as though there is an amalgamation of these different eras and hues that make up present-day fashion. This serves as a reflection of our nostalgia and our continuation on the path of the ever-evolving future of fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e52e606f-b78d-4ca3-8e96-11d3aa98b8cc/Screenshot+2024-03-04+at+1.04.15%E2%80%AFPM.jpg BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - Not only do colors play an intrinsic role in dissecting the history when they were prominently worn, but they also take on a large role in marketing and branding within the industry. From Tiffany and Co.’s iconic robin’s-egg blue to the sleek, striking black and white of Prada, brand colors allow companies to create a recognizable personality. The hues distinguish their brand’s identity and atmosphere, as well as determine their target audience. This choice of colors throughout the branding process ties into the psychological aspect behind colors, which explains how colors affect perceptions and behaviors in humans. Colors can evoke different emotions and sensations within the viewer–each color having corresponding emotions attached. According to color-analysts, red can portray passion and power, yet it can also be associated with danger and violence. On the contrary, white is seen as modern, serene and pure. Different colors can also be used to cater to different audiences– richer, darker hues are more likely to attract a more mature, elegant clientele, while lighter, pastel colors draw in a younger, more free-spirited population. When applying color psychology to larger fashion brands, these concepts are present. For example, Gucci, Versace, and Coach all use darker color schemes in their branding and marketing to promote a more luxurious atmosphere surrounding their identity. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2a5d242e-95a0-414f-bee5-537c156a801a/Screenshot+2024-03-04+at+1.06.00%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - However, some brand’s presences challenge the established, aforementioned color associations. Namely, the bright, iconic Tiffany Blue that adorns the brand’s jewelry boxes would normally be related to a younger audience. However, their use of color is so long-standing and well-known that it can still be synonymous with luxury and communicate the idea of romance, sophistication, and elegance that may attract a more mature audience; their iconic blue is at the heart of the brand’s identity. This is just an example of how all of these aspects behind color must be strategically applied in order to determine a brand’s identity and the audience it wants to manufacture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/14f02cb8-6d02-45fc-8050-399291c43958/Screenshot+2024-03-04+at+1.09.34%E2%80%AFPM.jpg BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - To tie this all into the broader umbrella of fashion, we must dissect the concept of the lifestyle of colors. This concept was first instituted with the introduction of seasonal hues. Following the birth and application of color psychology, seasonal color analysis was introduced as a way to predict the upcoming hue for the season. The basis of dividing colors into seasons was introduced in the 1920s by Swiss painter, professor and designer Johannes Itten, who found that each season was delegated to a certain shade of colors. This concept has broadened and grown greatly, with the ever-evolving fashion market labeling a certain “color of the season.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f8231d85-dabe-4b91-82ac-3f7e22d2c1ad/Screenshot+2024-03-04+at+1.08.18%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - These color assignments are predicted by fashion analysts to determine what society and brands alike have deemed as the upcoming season’s predominant color. This color will be seen throughout the market, influencing designers, brands, consumers and fashion shows. To forecast the colors that will govern a particular season, analysts look into influences such as art, technology and socio-political factors at the given time. Further, an influential component in determining what the next season’s hue will be is seen in the Pantone Color Institute, which annually proclaims a “Color of the Year” that will set the tone for the upcoming season of fashion. For example, Pantone declared 2024’s color of the year to be Pantone 13-1023 Peach Fuzz, aiming to create a comforting and warm atmosphere that will set the mood for consumers and brands around the world. This color is already prevalent in recent runways, from Viktor & Rolf to Pieter Mulier’s Alaïa show. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6c9e90f7-acd2-4a0c-a15b-890b92c47048/Screenshot+2024-03-04+at+1.15.04%E2%80%AFPM.png BLOG - A Deep Dive Analysis of Hues Part 1:&nbsp;The Evolutionary Explosion of Color within Fashion - The notion that every season is assigned a color is immensely impactful in the fashion world, as it influences every other aspect of how color is incorporated throughout the industry. Brands and designers alike can implement the predicted seasonal hues in their stores, marketing and branding campaigns and more in order to attract consumers and align with the market’s predicted mood. Overall, color plays an immense role within the fashion industry, from its vast history, marketing value and the seasonal hues. The usage of color can mean much more than just a shade plucked from the spectrum. https://www.thevaultuwmadison.com/blog/best-outfit-planning-apps-for-daily-styling monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/860d80bc-299f-406c-92a2-630826ed95bc/Screenshot+2024-03-04+at+12.39.10%E2%80%AFPM.jpg BLOG - Best Outfit Planning Apps for Daily Styling - Have you ever tried to envision an outfit in your mind, only to wish there was a better way to plan? If you were anything like me growing up, you watched the movie “Clueless” and needed the exact computer software that Cher used to customize her iconic outfits. Believe it or not, creating a fashionable look is now easier than ever with a plethora of outfit planning apps. Picking the right outfit may seem overwhelming with an extensive list of apps to choose from. Luckily, I have created a list of the most user-friendly and helpful ones that are available right now. Whether you’re looking for a place to upload pictures of your clothing or a calendar for outfit planning, these apps are sure to satisfy. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4faa4750-bd2f-49c5-9318-fb27e639d444/Screenshot+2024-03-04+at+12.41.36%E2%80%AFPM.jpg BLOG - Best Outfit Planning Apps for Daily Styling - 1. Pureple Pureple offers some unique services, such as the ability to create a virtual closet. This tackles the well-known pain of not being able to see all the cute tops stuffed away in the depths of your drawers. Pureple allows you to choose pictures of clothing from the web or even upload your own pictures from your camera roll. The fun doesn’t stop at clothing items though. In fact, you can also incorporate shoes, accessories, makeup and hairstyles into the planning process. Curating a look is made even easier with various filtering options, ranging from color, brands, prices and seasons. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/694e6d55-3074-44f2-bd34-680ab047c916/Screenshot+2024-03-04+at+12.46.26%E2%80%AFPM.png BLOG - Best Outfit Planning Apps for Daily Styling - 2. ShopLook Shoplook facilitates your need for creativity with their “creative canvas” and a large variety of tools. The app aims to bring your imagination to life through moodboards, visionboards and visual effects. ShopLook even offers a platform to interact with other users and engage in challenges related to fashion and art. The app emphasizes connecting with the community by sharing and remixing designs. In fact, ShopLook has over 1 million creators that are able to design, plan and share their outfits everyday. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/00070843-ce3c-4e83-90bf-8eac19f01f61/Screenshot+2024-03-04+at+12.49.35%E2%80%AFPM.png BLOG - Best Outfit Planning Apps for Daily Styling - 3. Stylebook Stylebook is one of the most extensive fashion planning apps, offering over 90 different features. Not only can users express their creativity through building outfits, but Stylebook also offers statistics about your clothing. Some of these measures include item count, count of clothing by color, worn history and total closet value. An especially useful feature is the ability to search for items in your digital closet through categories such as color, brand, season, size and fabric. The app provides solutions to all your logistical needs, ranging from packing checklists to calendars that enable you to add daily outfit pictures. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/aeda3dfe-9a32-4f17-9be0-0563d6003b91/Screenshot+2024-03-04+at+12.52.11%E2%80%AFPM.jpg BLOG - Best Outfit Planning Apps for Daily Styling - 4. Whering: Digital Closet Stylist Whering offers a versatile collection of features from organization tools to a shopping marketplace. The app allows you to curate your closet, plan daily outfits and even upload your own photos that Whering can remove the background from. One of the most unique features the app has to offer is its AI fashion assistant, which is especially helpful when packing for a trip. While the app has so many practical and creative features, my personal favorite is the “Clueless”-inspired shuffle feature that lets you pair any top with any bottoms. This app might be better than what Cher was using in “Clueless” after all! https://www.thevaultuwmadison.com/blog/mindful-making-with-pranav-volety monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fd117ea0-47a1-4529-a682-32b9a4d2de6d/Screenshot+2024-03-04+at+12.23.12%E2%80%AFPM.png BLOG - Mindful Making with Pranav Volety - On Feb 22, 2024 , The Vault hosted a seminar with the club’s very own Pranav Volety, where he shared his insight on the application of mindfulness within the creative process. Pranav Volety is a creative director and photographer based in Madison, Wisconsin. He has a background in music production and an extensive portfolio of creative endeavors. Using his own experiences, he enlightened fellow members of The Vault about their own creative processes, sharing the importance of integrating mindfulness into one’s creative process. Pranav started off the seminar with a few readings from a novel which discussed the barriers humans face regarding creativity, such as creative blocks and negativity. After this introduction, the group went around and shared their personal creative outlets as well as an obstacle that occurs while pursuing it. A common answer amongst the group was the fear of their ideas not being “good enough,” as well as the fear of being compared to others. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1f6fbbcc-a1e9-4592-9e3a-80bf631c07bf/Screenshot+2024-03-04+at+12.24.56%E2%80%AFPM.jpg BLOG - Mindful Making with Pranav Volety - In response, Pranav urged the group to question the insecurities the group had surrounding their respective creative processes by flipping them on their heads: He stated no idea is original. However, the way a person executes an idea and puts their own touch on it is what makes it unique and special. Being kind to yourself when coming to this realization was another idea Pranav stressed. We then dove into three important factors regarding the creative process. Samples This is a point in the process where you have to ask yourself what your personal influences are, focus on the intentionality of the piece, and tap into a personalized ritual while creating. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/12e88f28-4294-4b13-bd15-78b5b60e9892/Screenshot+2024-03-04+at+12.27.07%E2%80%AFPM.png BLOG - Mindful Making with Pranav Volety - 2. Creation Here is where you need to note how you are documenting your process, and become aware that you are the expert on the way you see the world. Your perspective is the only true point of view you have mastered. 3. Collaboration This step forces the creative to be aware of the people and the things around them that may be influencing them and the things they create. Collaboration is necessary because other individuals can add insight you may not have to a project. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d96c0986-f30f-4beb-9d73-4bc650ea8c39/Screenshot+2024-03-04+at+12.28.35%E2%80%AFPM.jpg BLOG - Mindful Making with Pranav Volety - After going through these steps, Pranav mentioned the importance of surrounding yourself with people who are beneficial not only to your creativity, but also your character. These are the people that will inadvertently influence your work and who you are as a person. Next the group did an exercise where we meditated on a creative idea we have had, and focused on the steps we could take to make that idea a reality. After the brief meditation, we drew out on paper what it would look like to follow through with those steps and bring the idea to fruition. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1a90057d-c7c8-4cfb-8c58-2bbdff58dbc6/Screenshot+2024-03-04+at+12.30.43%E2%80%AFPM.png BLOG - Mindful Making with Pranav Volety - When we finished the exercise, Pranav shared with us the conventional creative timeline. Steps in this process include: Spark - The thought or idea that leads your project Pitch - Telling others about this idea and receiving feedback Work - The development of the idea a.Here, he noted, it is okay to evolve or change the original idea Release - Publishing the work for validation or as a creative outlet for oneself This process is beneficial for any creatives as it gives some structure to the nuanced art of creation. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/46a66a89-b6cc-4170-a997-2f806273ca34/Screenshot+2024-03-04+at+12.33.27%E2%80%AFPM.png BLOG - Mindful Making with Pranav Volety - To conclude the seminar, Pranav spent time emphasizing the importance that creative work can have on the world. From innovations in accessibility, to spotlights on social justice campaigns, creatives have and will continue to change the way we see the world through innovative and profound art and media. Overall, this seminar shined a new light on the impacts and importance of including mindfulness within the creative process, and how it can broaden the horizons of creativity boundlessly. https://www.thevaultuwmadison.com/blog/schiaparelli-spring-amp-summer-2024 monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/36e2d354-9afc-442f-846f-04be4ef8e7a0/Screenshot+2024-03-04+at+12.11.05%E2%80%AFPM.jpg BLOG - Schiaparelli Spring &amp; Summer 2024 - This season, Schiaparelli launched the Spring 2024 Paris Week at the Place Vendôme, a square in the city's center prominent in the art and fashion world. The iconic fashion house made the predicted splash, as characterized by The Associated Press as a “vivid tableau of the house’s 1930’s glory days.” Paris Fashion Week will take place from Feb. 26 to March 5 this year, and is one of the most annually highly anticipated events for art and design. Creative director Daniel Roseberry presented a parade of expertly crafted denim, leather, gold and fur. Embellishments amplified many pieces, featuring intricate beadwork, sequins and featherwork. A black knotted skirt with a black corset served as the backdrop for a particularly bold piece, a torso-length neckpiece described by Schiaparelli’s website as a “handmade lobster necklace in gilded ceramic.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/57c2c9ce-a754-4b85-b694-8f8fec5e4958/Screenshot+2024-03-04+at+12.16.08%E2%80%AFPM.jpg BLOG - Schiaparelli Spring &amp; Summer 2024 - Schiaparelli was revived in 2014 with its first runway collection since the house’s bankruptcy in 1954, and since has traded hands from Betrard Guyon to Daniel Roseberry. Roseberry has made history as the first American to lead a French couture house. He aims not to recreate past work but instead diverge from the expectations surrounding Schiaparelli. Roseberry was quoted in a March 2021 Vogue article, “In order to change the conversation, it was important that there were no references. It was more about capturing the spirit and the bravery of Schiaparelli.” The iconic week of culture is not without its imperfections. Flocking fashion lovers to the cities means serious environmental implications for the host. It also tends to affect consumer behavior, in cases when ready-to-wear collections influence a switch in what is considered “on trend”, and inversely, what’s considered “out-of-fashion.” A New York Times article published in 2023 estimates the combined carbon emissions due to travel during four major fashion seasons reaches “241,000 tons — or equivalent to the energy used to light up the Eiffel Tower for 3,060 years.” Travel is only one of the fashion related issues plaguing the environment. Physical waste from putting on the shows accumulates, and subsequently contributes to landfill. Sustainability efforts are possible during events of this scale, however. Copenhagen Fashion Week participation in the show is contingent on designers’ compliance with 18 sustainability requirements. While the Danish event is smaller than those held in New York or Paris, it serves as an example of what’s possible in the industry. https://www.thevaultuwmadison.com/blog/the-vault-abroad-with-hali-jama monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/07f2414b-1f5a-439c-9465-0f1488087de7/Screenshot+2024-02-26+at+9.20.57%E2%80%AFPM.jpg BLOG - The Vault Abroad with Hali Jama - !Hola amigos, Hali aquí! I've embarked on an incredible journey to study abroad in the vibrant city of Barcelona, Spain. Initially, my primary motivation for choosing this sunny locale was to escape the dreary Wisconsin weather and bask in the warmth of the Spanish sun. However, my fascination with Spanish culture runs deep, from its laid-back lifestyle and delectable cuisine to its unparalleled fashion sensibilities. Growing up in a small suburb, my fashion sense was inherently minimalist and trendy, shaped by the influences of my family and surroundings. Being the youngest with three older sisters, I was constantly surrounded by a whirlwind of fashion and creativity. I watched in awe as they experimented with their personal styles, which I not only admired but also began to emulate, borrowing elements of their looks to craft my own. This exposure to diverse styles and the creative process of self-expression through fashion left an indelible mark on me. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a4c76e83-0955-4faa-b7da-eba9f1ba0d46/Screenshot+2024-02-26+at+9.22.21%E2%80%AFPM.png BLOG - The Vault Abroad with Hali Jama - My journey into the world of fashion took a significant turn when I began modeling. This experience pushed me out of my comfort zone, introducing me to a world of clothing, makeup, and hairstyles that I would never have considered otherwise. Modeling in Barcelona, and soon expanding to the UK, has been an exhilarating adventure. It has opened doors to meet local models, each with their unique style and story, offering me a glimpse into the life of a model in these fashion-forward cities. Through these connections, I've gained invaluable insights into the local fashion scene, from upcoming fashion events to the best vintage shops and even the elusive quest for an iced coffee. The experience has been both enlightening and enriching, allowing me to deepen my appreciation for fashion as a form of personal and cultural expression. Amidst the bustling streets of Barcelona, I've discovered a newfound joy in vintage shopping. The city is dotted with hidden gems—vintage shops that offer a window into the diverse fashion epochs of the past. Each visit to these stores is like embarking on a treasure hunt, where the rewards are unique pieces that carry stories and styles from different eras. The beauty of shopping second-hand here lies not just in the sustainability aspect but also in the opportunity to curate a personal wardrobe that transcends the conventional, offering a glimpse into the rich tapestry of fashion history. While Zara, with its minimalist designs and fast-fashion ethos, dominates the retail landscape in Spain, my inclination toward vintage shopping offers a delightful contrast. It's a conscious choice that aligns with my aspirations for a more sustainable lifestyle, steering away from the transient nature of fast fashion. Each vintage piece I acquire not only adds character to my wardrobe but also represents a small step towards environmental stewardship. This exploration of Barcelona's vintage scene has been a revelatory journey, allowing me to blend sustainability with style. I eagerly anticipate the unique finds and fashion stories that await in the racks of these timeless boutiques. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/93eb3fdd-eb0f-469d-a763-35841ecc67cb/Screenshot+2024-02-26+at+9.23.10%E2%80%AFPM.png BLOG - The Vault Abroad with Hali Jama - Barcelona's fashion landscape is a fascinating amalgamation of traditional Spanish elements and modern, avant-garde trends. The city streets are a runway, showcasing an eclectic mix of styles that reflect the city's vibrant history and contemporary flair. From the Gothic Quarter's narrow alleys lined with boutique shops to the bustling avenues of Passeig de Gràcia, each corner of Barcelona offers a unique fashion experience. As I continue to explore and immerse myself in this rich cultural tapestry, I find myself constantly inspired by the creativity and passion of the people I meet. Whether it's through modeling gigs, casual strolls through the city, or engaging conversations with local fashion enthusiasts, every moment is an opportunity to learn and grow. Overall, my study abroad experience in Barcelona has been a transformative journey, not just academically but also in my personal growth and fashion evolution. I look forward to discovering more about this beautiful city, its fashion, and myself. https://www.thevaultuwmadison.com/blog/fashion-trend-predictions-2024 monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fad7a9e7-67a6-4872-9c3a-fdce5abcaa6e/Screenshot+2024-02-26+at+9.05.30%E2%80%AFPM.jpg BLOG - Fashion Trend Predictions 2024 - As we roll into the new year, fashion enthusiasts anticipate the latest trends and styles of 2024. Every year, those interested in fashion look to platforms such as TikTok and Pinterest as crystal balls, revealing the newest fashion expected to emerge. Both these social media platforms and others heavily influence the fashion world, serving as centers where users can showcase creative style combinations and give input on rising popular items. Here is the latest in fashion for 2024: https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ecea3de7-8005-487d-847f-18f00ba21066/Screenshot+2024-02-26+at+9.09.06%E2%80%AFPM.png BLOG - Fashion Trend Predictions 2024 - According to social media, "clean girl" is out, and mob wife is in. Users everywhere have been sharing their interpretations of mob-wife-inspired outfits throughout January and February. The mob-wife aesthetic encompasses all-black pieces, such as a black top, skirt, and tall boots, finished with an oversized fur coat. Over-the-top gold jewelry, such as large hoops, bracelets, and chunky sunglasses, completes this look. The clothes are just one aspect of the aesthetic. Creators have also been sharing makeup looks, with messy buns and dark, smokey eyes associated with glamor and sophistication. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/61762349-2b15-45b1-b82d-3df2d3fda11c/Screenshot+2024-02-26+at+9.10.26%E2%80%AFPM.jpg BLOG - Fashion Trend Predictions 2024 - Fashion content creators have recently been emphasizing the need to incorporate basic pieces into your wardrobe, with celebrity influence from Hailey Bieber and Sofia Richie-Grainge who have been known to give classic items an elevated twist. Staple attire like matching skirt-and-top sets can be enhanced when paired with a leather jacket or chunky boots and accessorized with jewelry. Creators have also stressed the importance of owning an essential pair of jeans that go with everything. Investing in basic pieces is crucial to sustainability and re-wearing items time and time again while also being able to transform them into a whole new look by accessorizing them with different pieces. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ed2bd13b-c90f-484e-a561-0431bb3172d9/Screenshot+2024-02-26+at+9.12.28%E2%80%AFPM.jpg BLOG - Fashion Trend Predictions 2024 - Cheetah-print has appeared on Pinterest and TikTok in recent months, making a comeback. Users have been showcasing jackets, pants, shirts, and even purses with cheetah prints, proving the print is here to stay in 2024. The cheetah print's enduring popularity in fashion dates back to the 1920s, demonstrating the ability of many aesthetics to evolve and resurface throughout time. The print is a popular option for people who want to make a statement due to its eye-catching, strong pattern, which radiates confidence and gives every outfit an edge. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/71fee85e-8e18-4177-bd49-9c4138ede180/Screenshot+2024-02-26+at+9.15.26%E2%80%AFPM.png BLOG - Fashion Trend Predictions 2024 - Lately, ribbons and bows have been everywhere, in a wide variety of styles and variations. Beginning in late 2023, the “coquette” trend took over social media platforms, with users adding bows to any and everything. As of early 2024, bows have been worn in hair, on jewelry, or even on clothing items like tights. The ribbon and bow style is quite a nostalgic trend since it is highly reminiscent of “girlhood” and reminds many of their younger days. Overall, it is a tiny, simple detail that can change the look of any outfit. https://www.thevaultuwmadison.com/blog/the-dangers-of-fast-fashionnbspis-that-2-shirt-really-worth-it monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7c9bb245-f0d4-45f1-977a-5bb464722687/Screenshot+2024-02-26+at+8.47.05%E2%80%AFPM.png BLOG - The Dangers of Fast Fashion:&nbsp;Is That $2 Shirt Really Worth it? - Have you ever seen those TikTok videos with the caption “Huge Shein Haul!” followed by an assortment of emojis? The video consists of a teenager jumping into the frame of the screen clutching oversized boxes filled with clothing. As the teenager tears apart the plastic that wraps each item, they state the price of the clothing, ranging from $2 to $30. The brand Shein is well-known, and notorious even, to many users on social media. After typing shein.com into a browser, anyone can see what Shein represents: fast fashion. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f2df4d4c-31a6-4803-8c6f-7bf0755eb817/Screenshot+2024-02-26+at+8.47.45%E2%80%AFPM.jpg BLOG - The Dangers of Fast Fashion:&nbsp;Is That $2 Shirt Really Worth it? - Fast fashion is the unethical, rapid production of large amounts of clothing and is the second most polluting industry in the world. The clothing keeps up with trends and stays budget-friendly due to its rapid cycle of cheap mass production. Shein uses non-renewable materials such as polyester and nylon; both materials are rated as the least environmentally friendly materials for clothing. The company’s leadership does not care about the environmental and ethical issues posed by fast fashion. Shein was founded in 2008 by Chris Xu. Shein, along with Romwe and Zaful (other well-known fast fashion brands), is owned by the Shenzhen Globalegrow E-Commerce company in China. To maximize profits, all of these brands sell cheap items. The quality of their clothing is so bad that most buyers intend to only wear their items once—in an Instagram photo or for a single night out. For example, during Spring Break my friend wore a Shein bathing suit in the pool to take a photo. Suddenly, the water surrounding her turned pink and her bathing suit lost its color. Although the bathing suit was ruined, at least she got the picture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1b00da7c-b36a-4c64-bbb5-c3f3f9e947b0/Screenshot+2024-02-26+at+8.49.47%E2%80%AFPM.png BLOG - The Dangers of Fast Fashion:&nbsp;Is That $2 Shirt Really Worth it? - With the rise of social media, fast fashion brands such as Shein have a particularly broad reach and impact due to their massive social media presence. Their strategic use of apps such as TikTok to promote the company has proven successful, as Shein “ has doubled its sales for eight consecutive years.” Its low prices and trendy fits are thus marketed to a large demographic, making the brand difficult to resist. Shein has recruited influencers such as Addison Rae on TikTok and Instagram to promote their brand with posts and promo codes for an “ extra 15% off the entire @shein_us site!” Just by paying influencers to tag their brand, Shein attracts millions of customers. One could argue Shein is the ideal clothing brand: it is constantly up to speed with trends, has extremely low prices, and has sizes S to XL, along with a plus-size line. How could anything possibly be wrong with that? The reason that Shein can sell an immense amount of clothing at obscenely low prices is because the brand exploits its workers. In a press release from 2020, Shein reported that they debut 500 new items per day. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a93ec75c-62dd-49eb-bb8d-d42695a6ba51/Screenshot+2024-02-26+at+8.52.53%E2%80%AFPM.jpg BLOG - The Dangers of Fast Fashion:&nbsp;Is That $2 Shirt Really Worth it? - While Shein engages in unethical practices such as fast fashion and sweatshops, it is easy to understand why there are people drawn to the brand. For the more frugal customers, Shein offers thousands of pieces of clothing for very low prices. The brand states that “ everyone can enjoy the beauty of fashion.” Being a teenager is difficult as it is, but when facing the pressure of keeping up with rapidly changing fashion trends, one’s financial situation can get in the way. With Shein, people from different economic classes can have access to a diverse array of clothing. However, individuals who have other options available to them should try to avoid fast fashion, if possible. It is not necessary to buy twenty shirts, all worth around $2, when one can buy clothing from more sustainable brands, such as ThredUP, Reformation, or Levi’s. While brands such as Reformation are higher in price, there are ways to avoid paying $150 for a shirt. Resale apps such as Depop and Poshmark allow anyone to sell their clothing and give it a new purpose. In addition, websites such as ThredUP serve as online thrift stores. In addition to online sources for sustainable fashion, popular thrift stores such as Goodwill and Savers offer a variety of clothing for prices similar to those of Shein. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f609fb4f-36b2-416f-a2b3-b50a921c981b/Screenshot+2024-02-26+at+8.55.52%E2%80%AFPM.jpg BLOG - The Dangers of Fast Fashion:&nbsp;Is That $2 Shirt Really Worth it? - The issue with popular sustainable brands is that sustainability comes with a larger cost. Even items from second-hand stores are sold at a high price. Sustainable clothing requires a lot more money to produce, therefore, the price tag increases. The truth is, while sustainable fashion is ideal, the prices are not friendly to everyone. However, it is important for those who are in a position of financial security to do their part to help combat the environmental and ethical concerns that are posed by the fast fashion industry. Ultimately, Shein fuels the fast fashion industry and the harmful repercussions that stem from it. Because of social media influencers using the #SHEINgirls hashtag, therefore promoting the brand, fast fashion has become increasingly more popular. A $2 shirt sounds appealing, yet fast fashion trends come at the cost of our own invaluable environment. https://www.thevaultuwmadison.com/blog/hana-razvis-top-fashion-favorites-in-london monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0cb1e5d1-907c-4d95-9841-fb9a7c200101/Screenshot+2024-02-26+at+8.21.47%E2%80%AFPM.png BLOG - Hana Razvi’s Top Fashion Favorites in London - London is a metropolitan hot bed for fashion lovers from all over the world. With an agenda focused on dressing to impress, the city itself leaves no stone unturned. From producing renowned designers such as Vivienne Westwood & Alexander McQueen to displaying the highest honor of fashion archives in the Victoria & Albert Museum, London offers everything a fashion connoisseur seeks to find. Since I began studying abroad here in January, I have been fortunate enough to explore the fashion scene. Each borough in London has its own unique charm and brings an entirely new meaning to personal style through its diversity and rich culture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/694f9c27-1adb-4fbb-a8db-49f85b3fe14a/Screenshot+2024-02-26+at+8.22.44%E2%80%AFPM.jpg BLOG - Hana Razvi’s Top Fashion Favorites in London - A classic first stop in the city. Set in the heart of Mayfair, the glitz and glamour of Bond Street really only leaves room for window shopping most of the time, yet it provides inspiration for the quintessential fashion expert. The area is well known for its elegant brands, elusive stores and designer fashion. anything from innovative pop art pieces by Italian designer Seletti to the sparkliest dresses from iconic fashion label Retrofête. Selfridges’ sleek yellow and black bag never goes unnoticed across the streets of downtown London. Its contents are filled with the latest season’s plaid skirts, tweed sets & stylish accessories from the city’s most creative trendsetters. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/92a121c8-30cb-4378-ac3e-3b44addc141d/Screenshot+2024-02-26+at+8.25.24%E2%80%AFPM.png BLOG - Hana Razvi’s Top Fashion Favorites in London - Just a few tube stops over from Bond Street, the UK’s best vintage curators and antique sellers band together to showcase the most stunning collection of archive pieces in the heart of Notting Hill. The iconic Portobello Green Canopy houses some of fashion’s most iconic brands such as Ralph Lauren, Burberry & Dior. This market connects celebrity stylists looking to curate vintage pieces for the next influential designer. Those on a budget are no short of places to shop, either. Best known for their antiques, Portobello Market serves its purpose as the ground for the rise of statement pieces and one-of-a-kind clothing. Due to the diversity in pieces, traders often accept bargains on. The key is to be respectful and for a confident purchase, look out for vendors that display the PADA (Portobello Antique Dealers Association) sticker on their stalls. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/da22fef0-22cb-4473-bd4c-04d8c989ca62/Screenshot+2024-02-26+at+8.27.10%E2%80%AFPM.png BLOG - Hana Razvi’s Top Fashion Favorites in London - A fashion staple in the city of London, Camden Market has established itself as one of the most impactful areas in the UK fashion scene since its inception in the 1970s The fashion scene in Camden Town was influenced by the music scene, a completely new concept to London as there was no influx of name brands or catwalks in the area. Since it is a new melting pot of new and polarizing music and fashion, Camden Market is the place to be if you are looking to grow into a more ‘alternative style’. A large portion of the market is derived from the history of British subcultures and the rising popularity of punk rock music. Anyone who bought a leather jacket, low rise Levi’s, graphic t-shirts, chunky jewelry or platform boots was bound to receive a compliment in passing on how unique their style was. Currently, Camden Market is a staple for unique jewelry pieces and vintage sourcing. There are dozens of stalls for any accessory you can think of, as well as dozens of opportunities to meet some of the coolest and kindest workers who have been there since the beginning of the market over 50 years ago. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f5614705-47ae-42bd-ac01-75f36e1582e3/Screenshot+2024-02-26+at+8.29.04%E2%80%AFPM.png BLOG - Hana Razvi’s Top Fashion Favorites in London - The iconic Sunday Brick Lane market is a hub for the best Y2K and trendy style pieces. Vintage sources from across the entire continent of Europe display their best finds at The Truman Bowery. A multitude of small boutiques and businesses sell clothes and accessories as far back as the 1920s! Brick Lane is the place to go when in search of a faux fur statement coat, fuzzy hats, bedazzled jeans and graphic tank tops that give off Paris Hilton during ‘The Simple Life.’ If you spend enough time around the market, you are bound to find a statement or basic outfit for both men and women alike. Many of their clothing is produced and sourced ethically and sustainably, as majority is secondhand. They even have a huge outlet collection with the sickest pieces at discounted prices. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/483ed1a2-f638-4766-bf09-67582acdd077/Screenshot+2024-02-26+at+8.30.23%E2%80%AFPM.png BLOG - Hana Razvi’s Top Fashion Favorites in London - If you’re looking for a broader market with every designer, clothing and accessory you could imagine, Harrods is the place to go. With an occupancy of over 3000 brands, there is a place for everyone to explore their personal style through the versatility in fashion. Harrods is considered the most sophisticated department store in all of Britain. They fashion and take pride in the quality of their pieces. The majority of their branding revolves around the labels that they carry. Ironically, the cheapest brand of clothing is their own. Home to other fashion brands such as Bottega Veneta and Chanel, Harrods does not shy away from an opportunity to impress their customers. https://www.thevaultuwmadison.com/blog/victoriouss-influence-on-personal-style monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/81dcee34-b48f-4ca6-91b8-91b28374d297/Screenshot+2024-02-26+at+7.55.06%E2%80%AFPM.png BLOG - Victorious's Influence on Personal Style - Victorious is arguably the most influential Nickelodeon sitcom of our generation. Following six teens who attend Hollywood Arts High School, the show was not only memorable for its whimsical and hilarious plotlines, but distinctive fashion looks that defined and inspired a generation. This show is one of the last mainstream examples of personal style. In the 2020s, personal style is dead. Everyone tries desperately to keep up with the trend cycles perpetuated by social media and fast fashion. We all dress the same, individuality has all but faded from the scene. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/209cc856-f134-4230-bb11-d0ef3fd0def2/Screenshot+2024-02-26+at+7.59.37%E2%80%AFPM.jpg BLOG - Victorious's Influence on Personal Style - The teenage students of Hollywood Arts all had a distinctive personal style that aligned with their personalities. First up is Jade West, the quintessential goth girl. Her character is known for her alternative style. In sporting all black ensembles and materials such as lace, fishnets, and leather, Jade’s look furthers her edgy and quick-witted character. Not one to back down easily, Jade’s fashion was used as a medium for expression as she stormed the halls and screamed at anyone who got in her way. She intimidated and often bullied her peers, and looked good while doing it. Trina Vega was another recurring character on the show. As the older sister of the show’s leading lady, Trina was known for her loud obnoxious personality, and outright delusional levels of self confidence. This was well documented in Trina’s wardrobe choices. As someone who needs to be the center of attention, her obsession with the fictional yet iconic “Fazzini boots” (six-inch heeled booties in statement colors), helped bring her to life as she stormed the halls of Hollywood Arts. Her outlandish shoes emphasized her over the top, larger-than-life personality. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/79ad9039-3e4e-4bca-a54f-418e2477c1ea/Screenshot+2024-02-26+at+8.01.11%E2%80%AFPM.png BLOG - Victorious's Influence on Personal Style - Even the teachers at Hollywood Arts were defined by their style. Erwin Sikowitz, the school’s eccentric drama teacher, had a penchant for baggy clothes, clashing patterns, plaid scarves, and mala beads. His long hair and love of expired coconut milk (which he claimed gave him visions) fed into his new age hippie look. Sikowitz was known for his eyebrow raising methodology when it came to acting, and his style was no outlier. Sometimes without shoes, but always with an interesting outfit, his style was a mixture of homeless and spent-a-year-meditating-in-Cambodia. Sikowitz’s fashion helped to develop his characters role as comic relief and make every storyline he was involved with more ridiculous. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/64bcdbb0-0a7a-4891-96be-f3e61d4a7752/victorus.jpeg BLOG - Victorious's Influence on Personal Style - What I think we can take away and learn from Victorious is to be ourselves. You don’t have to go out and buy a new wardrobe just because the internet has switched their favor from “Coastal Granddaughter" to “Coquette” or “Mob Wife”. Aesthetics on TikTok change in the blink of an eye. It’s out of control and frankly, ridiculous. Don’t follow blindly just because “blueberry milk nails” and “cookie butter hair” are being constantly pushed. Dressing like yourself and staying true to you is the most rewarding process. Avoiding the endless chase after the trend cycle of the week saves time and money. Developing one’s personal style creates a wardrobe with longevity and authenticity. If there’s one lesson to be learned from 2010’s children’s programming, it’s that fashion is one of the most powerful mediums of expression: have fun with it. Your look is your first impression to the world, so why blend into the crowd? https://www.thevaultuwmadison.com/blog/setting-the-scene-the-2024-oscars-and-the-art-of-costume-design monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c7338569-1cf4-481f-93be-7cb1aa08961b/Screenshot+2024-02-26+at+7.37.24%E2%80%AFPM.jpg BLOG - Setting the Scene: The 2024 Oscars and the Art of Costume Design - Few events showcase fashion’s cultural significance quite as publicly as award shows. Many viewers tune in primarily for the red carpet segments, where celebrities are interviewed about the design process behind their outfits.. However, there's one show that not only celebrates fashion outside of the show but also within it: the Oscars. Taking place in March or February of a given year, the film award show recognizes not only the actors, actresses, and directors who participated in the movie but everyone else behind the scenes who helped to make it great. One of these awards is for costume design. A very subjective award, it often seeks out movies that require specific clothing choices to better immerse the audience into the setting of the film. This year's nominees, Oppenheimer, Barbie, Poor Things, Killers of the Flower Moon, and Napoleon, include three-period pieces. Every aspect of the setting must immerse viewers in their world throughout the movie. Particularly in films such as Oppenheimer or Napoleon, the protagonists are partially iconic for their outfits, which have defined them throughout history. No matter the year or location, audience members should feel like they’re living in the setting of the movie for its duration, whether it’s World War 2 America, or 18th Century France. Additionally, allowing younger audiences to see past fashion trends or common outfits can inspire new spins on old styles, and can even be a reason to get younger audiences to theaters. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a253a0df-34bc-4983-9b4e-f2ebe8721d99/Screenshot+2024-02-26+at+7.38.54%E2%80%AFPM.jpg BLOG - Setting the Scene: The 2024 Oscars and the Art of Costume Design - However, with movies like Barbie and Poor Things, new takes on already-known pieces of fiction, it’s up to the costume designers to implement fashion choices that will be stamped into the viewers’ minds long after leaving the theater. Barbie, one of the most iconic figures in pop culture, had never been placed on the big screen prior to this year. As a result, it was vital that viewers were able to gain an understanding of the dynamics of Barbie land visually. Barbie costume designer Jaqueline Durran said that she wanted the wardrobe to feel “timeless”(Phillips). A figure like Barbie, as illustrated in the movie, spans across multiple generations, so it was vital to incorporate pieces people of different ages could relate to. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/11df4c12-2903-46d8-ab0b-a08bbd3da50e/Screenshot+2024-02-26+at+7.40.40%E2%80%AFPM.png BLOG - Setting the Scene: The 2024 Oscars and the Art of Costume Design - Poor Things, on the other hand, came from a book of the same name, not a universe known by hundreds of millions. The setting, taking place throughout early 20th century Europe, served as a significant part of the impact that the movie left on its viewers. However, this was also intertwined with the development of Bella Baxter, the protagonist of the film, played by Emma Stone. A piece such as the light blue dress that Baxter wears, in the shape of a cage, for example, highlights her entrapment in her body (Ryzik). As visualization is one of the best ways for movie critics or any movie buff to remember a film, allowing costume design to work in tandem with character development is a perfect way to enhance a viewer’s lasting perception of the movie. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0237bdda-2751-4203-b4fc-1c814ef30cfb/Screenshot+2024-02-26+at+7.43.00%E2%80%AFPM.png BLOG - Setting the Scene: The 2024 Oscars and the Art of Costume Design - With the 2024 Oscars coming up on March 10th, one of these 5 phenomenal films will be awarded for its creativity or historical accuracy in costume design. My personal pick is Poor Things, whose colorful wardrobe palette played a significant role in my overall impression of the film. However, 4 out of the 5 films are also nominated for best picture and best director, highlighting the simple fact that costume design is monumental to the impact of a film. Regardless of which film wins, hopefully the significance of costume design in high-quality films will be shown on a national level during Oscars night. https://www.thevaultuwmadison.com/blog/traveling-trends-abroad-journals monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d1cdb780-cca8-48f1-98e4-3612b5759aa2/Screenshot+2024-02-18+at+10.40.39%E2%80%AFPM.jpg BLOG - Traveling Trends: Abroad Journals - Some people enjoy people-watching, others enjoy bird-watching – personally, I enjoy outfit-watching. Growing up in Chicago, I’ve been immersed in a diverse setting of people that created an environment for me to constantly observe the unique outfits and styles of those around me. After my first month studying abroad in Barcelona, I’ve found myself spending most of my days analyzing and admiring the outfits of others. In doing so, I’ve made many interesting comparisons to my accustomed American style to which I curated into a list of my most notable observations. Throughout the semester, I’ll continue to track my observations from various locations to create a journal of the unspoken details of fashion around the world. Additionally, this will act as a guide for future abroad students to references for their future endeavors. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/10bc5d50-8eef-49b8-ad20-81482790f731/Screenshot+2024-02-18+at+10.41.33%E2%80%AFPM.png BLOG - Traveling Trends: Abroad Journals - The bustling streets of Barcelona flood with multilingual conversations, blissful music from street performers, and siblings squabbling in nearby plazas. The lively actions of city-dwellers represent the Spanish way of life: enjoying life's pleasures and appreciating the people and places surrounding it. “Siestaing” in the middle of each day, shops being closed on Sundays, and servers at restaurants addressing tables solely upon request are other common reflections of this easy-going way of life. The style of the residents closely reflect these norms, emphasizing comfort and practicality, yet still maintaining presentability. Barcelona is located in Catalonia, a region of northeastern Spain. Catalans are known for their hard-working, liberated personalities, which is presented clearly through their conservatively-dressed appearances. When glancing around the colorful streets, it is almost impossible to see anyone in baggy loungewear, like pajama pants or oversized hoodies. To better understand the essentials of Catalan and Spanish style, I have split up the everyday attire into categories to exhibit their underlying differences compared to American style. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4832ca24-e63a-4823-ae63-64dff1063fb9/Screenshot+2024-02-18+at+10.43.58%E2%80%AFPM.jpg BLOG - Traveling Trends: Abroad Journals - Tops are the pieces that I found to have the most overlapping similarities. From tees, to sweaters, to jackets, there is not one recurring trend that is most prevalent. Since it is currently winter here (even though it's 50 degrees), people are dressed in long-sleeve tops, cardigans, and sweaters of all sorts. The most popular everyday look tends to consist of a long-sleeve shirt or sweater accompanied by an open jacket or blazer. Tops are usually solid colors, with minimal patterns or logos; style here is generally very minimalistic. One of the most surprising observations I’ve found is that the “abroad trench coats”, which many Americans wear, are not a common item amongst the locals; in fact, they are actually quite rare. Instead, many dress in typical light-weight winter coats, leather jackets, blazers, and the occasional fur coat. As the style here is largely business-casual, the day-time outfits are modest and composed, unlike many beloved American items such as hoodies, low-cut tops and crop-tops. So, when planning a visit to Barcelona, it is probably best to leave the Brandy Melville zip-ups and Lululemon scubas at home. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/628ed317-df96-4123-9c95-7e95dccead4e/Screenshot+2024-02-18+at+10.47.29%E2%80%AFPM.png BLOG - Traveling Trends: Abroad Journals - Pants are much more limited in variety than tops. The one key takeaway I’ve gathered is ripped jeans are not a thing here. No matter the style or material, there is likely 1 in 100 people wearing pants with rips. This comes as no surprise, due to the style expectations discussed previously. In regards to these expectations, I was also shocked to see that the baggy jeans trend is so prevalent here. Most women dress in baggy jeans, flowy trousers, or wide-leg dress pants, to incorporate comfort into their business-casual looks. Athletic wear however, it is the opposite. There are no yoga pants or flare sweatpants, but instead the normal athletic leggings that Americans have recently strayed away from. Another big takeaway I found is that men do not wear khakis (truthfully not one person). Men instead wear jeans–with no rips–or solid color trousers, often black, blue, or gray. As we all love our comfy loungewear, dressing leisurely here means athletic wear, such as leggings or sports joggers for men, not sweatpants or yoga pants. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5fa6e4eb-3d0d-46c3-be95-73b16ace99a3/Screenshot+2024-02-18+at+10.48.39%E2%80%AFPM.png BLOG - Traveling Trends: Abroad Journals - Barcelona is a massive city known for its walking accessibility and public transportation. This means the number one priority for shoes is comfort, not style. As us Americans are familiar with the ever-changing shoe trends, e.g. Nike dunks, New Balance 550’s, and Adidas sambas, it is incredible to see such a wide variety of different shoe brands and styles. When observing shoes on the Metro or the streets, I was amazed that I rarely found repeats in the shoes of those around me. Recently, I learned that Barcelona is known for textiles and handmade goods, particularly their quality leather. So, in place of department stores that sell big-name brands, they have small boutiques, vintage stores, and local chains that sell products from local vendors and designers. Leather dress shoes and boots seem to be the most popular shoe, along with non-branded tennis shoes for those looking for a more comfortable option. For nightlife, American girls are known to wear the classic knee-high black boots, but the locals do not. Instead, they wear short leather boots (similar to Doc Martens) made by local producers, which can be dressed down during the day with jeans or dressed up at night with tights. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/743504a7-ca31-49ec-8f2f-527bbabb179c/Screenshot+2024-02-18+at+10.50.14%E2%80%AFPM.jpg BLOG - Traveling Trends: Abroad Journals - Pick-pocketing is unfortunately a frequent occurrence in Barcelona, causing people to be very cautious when it comes to accessories. In America, we are used to stacks of jewelry, designer bags and a variety of hats. In Barcelona it is just the opposite because wearing blingy jewelry and designer items can make you an easy target for pickpocketers. I’ve noticed that women tend to wear one pair of statement earrings and limit themselves to one or two rings or bracelets. Bags consist of crossbody handbags, tote bags and briefcases for men, none of which have big logos or monograms. As for hats, we are used to baseball caps and beanies, yet these are never seen; in fact, it is rare to see hats at all in Barcelona. Overall, accessories here are accurate reflections of the minimalistic preferences of Spanish culture. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a754723c-1548-4f6d-966b-7746d2b0f026/Screenshot+2024-02-18+at+10.51.44%E2%80%AFPM.png BLOG - Traveling Trends: Abroad Journals - Moving from Chicago to Barcelona, both large metropolitan areas, I was expecting to see a lot more similarities than differences within fashion. However, Barcelona is not a “fashion-hub,” despite its wide diversity of looks. From my observations collected thus far, I've come to realize that style does not need to revolve around trends or brands. In a city with such appreciation for its culture and design, it has been enlightening to notice people prioritizing their demeanor and customs rather than materialistic items. In America, we are absorbed by the constant integration of social media trends, creating a uniformed society that makes it difficult to be unique and express one’s personal ethics. Oppositely, living here in a society with minimal trends, it is clear that this is how individuality thrives. As the first city in my Travel Trends journal, Barcelona provided a contrary perspective that has expanded my viewpoint of fashion around the world. Moving from Chicago to Barcelona, both large metropolitan areas, I was expecting to see a lot more similarities than differences within fashion. However, Barcelona is not a “fashion-hub,” despite its wide diversity of looks. From my observations collected thus far, I've come to realize that style does not need to revolve around trends or brands. In a city with such appreciation for its culture and design, it has been enlightening to notice people prioritizing their demeanor and customs rather than materialistic items. In America, we are absorbed by the constant integration of social media trends, creating a uniformed society that makes it difficult to be unique and express one’s personal ethics. Oppositely, living here in a society with minimal trends, it is clear that this is how individuality thrives. As the first city in my Travel Trends journal, Barcelona provided a contrary perspective that has expanded my viewpoint of fashion around the world. https://www.thevaultuwmadison.com/blog/copenhagen-fashion-week-the-forefront-of-sustainability monthly 0.5 2024-02-26 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2737fc3d-c710-4ead-9adb-0cdc99c2704c/Screenshot+2024-02-19+at+5.46.13%E2%80%AFPM.jpg BLOG - Copenhagen Fashion Week: The Forefront of Sustainability - The global phenomenon of fashion week shuts down iconic fashion capitals, New York, Milan, London and Paris, twice a year in preparation to exhibit seasonal collections. This season, however, attention has expanded north. Copenhagen Fashion Week, founded in 2006 with the intention to celebrate small Scandinavian designers, has taken flight. Under the leadership of Cecilie Thorsmark, chief executive of Copenhagen Fashion Week since 2018, the organization has implemented extensive steps to further their sustainable practices and give a space for new designers to showcase their designs. The organization is partnered with In Futurum, a local, sustainable consultant group. Starting in 2020, the partnership created a three-year plan to work toward their sustainable goals–proving to be miles ahead of any other cities' efforts. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9a8ac60e-726d-4cdb-b50c-4ce80605eae0/Screenshot+2024-02-19+at+5.47.31%E2%80%AFPM.jpg BLOG - Copenhagen Fashion Week: The Forefront of Sustainability “That is why Copenhagen Fashion Week aspires to LEAD BY EXAMPLE by not only being an inspirational fashion event but an organization that addresses sustainability holistically for us as well as the brands and partners we work with,” states the official sustainability requirements. For a brand to be a part of Copenhagen Fashion Week, they must prove their sustainable integrity. The requirments include six focus areas: Strategic Corrections, Design, Smart Material Choices, Working Conditions, Consumer Engagement and Show production. This extends to 18 sub-categories, some of which consist of recycling old samples, fur-free collections, banning all single-use plastic packaging for on-site and online orders, and producing zero waste during show production and set design. Additionally, each brand must score a 40 upon completion of a 60-question survey. The brand’s final report must cover each focus area, to guarantee the brand’s value’s take a holistic approach to sustainability. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/327171d6-41c9-44e3-be27-6f94c8106fbf/Screenshot+2024-02-19+at+5.49.58%E2%80%AFPM.png BLOG - Copenhagen Fashion Week: The Forefront of Sustainability - Gestuz Clothing created a shimmery runway through decorations and garments. The collection combined business chic with playful basics, and for the most part, stayed in a neutral color palette. In doing so, the outfits ranged from full denim or leather to sheer gowns, all while keeping the illusion of power and comfort among models. Gestuz was founded by Sanne Seheste in 2008. The brand draws inspiration from rock-and-roll and works to empower women through clothing. This message was brought to their AW24 show through hints of red, which revealed the sharp side of the brand among a runway of deep browns and grays. Additionally, the pop of color created a sneaky connection between models, accomplishing a cohesive theme. Gestuz is not only inspiring and stylish but authentically sustainable, constantly improving their environmental efforts through materials, working conditions and production. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e86b1f7a-d3b7-4231-9808-07c08c92d28c/Screenshot+2024-02-19+at+5.52.17%E2%80%AFPM.png BLOG - Copenhagen Fashion Week: The Forefront of Sustainability - Native Copenhagen brand, Munthe, played into western American fashion this season. Through their runway set, music and physical collection, the show painted the picture of an artistic ranch and country lifestyle. Munthe showcased looks with slouchy denim and sparkly fringe, and did not shy away from accessorizing with fun belts and bold earrings. Munthe was founded in 1994 by Creative Director Naja Munthe. The brand prioritizes versatility and comfort rooted in art and craftsmanship. The artistic vision of the brand was brought to life by the movement of the clothing and the timeless aspect of each outfit. Every look was both classic and modern with a pop of energy. Among my favorite pieces were the wide jeans with metallic fringe and leopard print blazer. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6e0cdcd9-6170-4128-9a44-fd39909ea1eb/Screenshot+2024-02-19+at+5.53.02%E2%80%AFPM.png BLOG - Copenhagen Fashion Week: The Forefront of Sustainability - Rotate displayed the relationship of heaven, hell, and all that exists in between. The runway was entirely red with a golden chandelier, and the upbeat yet mysterious music set the tone for the show. What began with only black, gray and red looks was followed by shimmery detailed pink gowns. The collection then merged into off white, brown and denim fabrics only to conclude with eight all-white dresses. The duration of the looks, however, created a story and questions for the viewer. Rotate was created in partnership of Jeanette Madsen and Thora Valdimarsdottir with Birgin Christensen in 2018. The inspiration stemmed from dream garments the founders felt would fill a gap in the market, ultimately illustrating the “sexy Scandinavian party girl.” The sheer fabrics, fur and intentional silhouettes embody strength, confidence and a sense of rebellion within women. The clothing speaks to countless personalities and identities which is what makes Rotate such an inspirational fashion house. https://www.thevaultuwmadison.com/blog/the-vault-abroad-with-marlo-pulliam monthly 0.5 2024-02-12 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e9ca4547-bfe8-4698-b335-9bd63b4e7d53/Screenshot+2024-02-12+at+5.45.49%E2%80%AFPM.png BLOG - The Vault Abroad with Marlo Pulliam - Bonjour mes amis! Je m’appelle Marlo et j’adore la mode! I chose Paris as my study abroad location because it’s the fashion capital of the world (what could be better), the food (best in the world), and the culture (I minor in French at Wisconsin and here I get to study photography, fashion, architecture, cuisine, and cinema). The culture of independence for Parisians is an inspiration for me—I love that they all have their own passions here. It’s always been a dream of mine to live in “la ville de l’amour” at some point of my life, d’accord pourquoi pas maintenant! To divulge, it’s no secret Parisians possess incredible contour and eyes for fashion. My initial perspective was that they only wore black and I could only pack such; a hard pill to swallow for someone like me because I love wearing color and mismatching patterns. Thankfully, the fashion here is so diverse. The only thing that does stand true to my predispositions is that everyone always dresses nice, no sweats nor workout wear. This is something I particularly love because you can never be overdressed when you show up to show out; you merely just fit in. I was talking to a friend about the American informality of sweats in public and how when you dress up people have a tendency to comment on it, but here it’s the opposite. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fd9ddadf-c03b-48f6-86f9-b201dc631ee5/Screenshot+2024-02-12+at+5.47.47%E2%80%AFPM.png BLOG - The Vault Abroad with Marlo Pulliam - Whether you like fashion or not, everyone makes an active decision on what they wear each day based on their closet filled with their preferences and personalities. For me, getting dressed up is a form of bonding—a conversation starter—and gives you a little insight into someone’s character. First impressions are so important and personal style is a big part of that. In Paris, dressing up is ingrained in their society as a social standard; it’s a faux pas to not look presentable in your day-to-day life. However, even though people don’t dress on trend in Paris, being a fashion capital they are the culture to make the trends. My favorite way to get style inspiration for Parisian streetwear is to sit at a cafe and people-watch. The French love the arts and that’s where most of their inspiration comes from, so I’ve been integrating myself by going to museums every week. My favorite so far is the La Musee De L’Orangerie: Monet’s Water Lilies because it makes you get in touch with your emotions. The whole room surrounds you and the silence is awakening. You become grounded and flashbacks of joy and sorrow embrace you. During different seasons or different times of day, it gives off a different ambiance. It makes you self-reflect—as any good piece of art should. Going to these museums has made me realize that the Parisians are very in tune with their emotions. They express their feelings through art, music, and fashion which I believe is the most beautiful way possible. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2380fb8b-c4b2-4b42-9043-a76fcaef0abf/Screenshot+2024-02-12+at+5.49.14%E2%80%AFPM.png BLOG - The Vault Abroad with Marlo Pulliam - Surprisingly, makeup is not a priority but looking chic and original is. Monochromatic outfits, mismatched patterns, contradicting textures, or structures of outfits will constantly catch your eye as you walk the streets of Paris. Layering is a very common craze within the Parisian fashion trends. That being said, every single jaw-dropping outfit is simply a work of art. Unlike Madison, you want to stand out in a crowd for having a bold and one-of-a-kind outfit, and that’s how you get noticed— in a good way. An easy hack to dressing stylishly is the sandwich method: two things that go together on the outside—whether hat and pants or top and shoes—and in the middle something random or fun and ... voila! To embrace the Parisian culture of creating your clothing exhibition of couture, you can explore curated vintage at high-price boutique collections, but with a good eye and a little more time, you can find the most amazing pieces for minimal cost in smaller vintage stores. I’ve had the most luck with that in the 4th Arrondissement—-the Marais. They also have very reputable flea markets every weekend, (similar to Madison’s Farmers Market but much more luxurious) where you can find little trinkets, jewelry, and clothing vendors! Europeans value quality in clothing over quantity, which is different from the United States because even the cheapest markets are not at the same price value as the US. However, you will find pieces that last a longer time and people will hold onto them forever—Paris is all about buying items with more intention. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/24c81742-ceef-4d1b-a318-7ff8f7bc3d5e/Screenshot+2024-02-12+at+5.50.59%E2%80%AFPM.png BLOG - The Vault Abroad with Marlo Pulliam - This is a beautiful sentiment to me because your pieces hold more meaning to you, and promote the idea of sustainability and repurposing clothing instead of letting it go to the landfills. America holds 11.3 million pounds of textile waste each year which is a disturbing quantity. In Paris, there are so many sustainable brands including one of our own: Henri Clarke’s @THR_thericestudio, where he repurposes clothing with his unique twist! To lean into the cultures of repurposing and sustainability, I am starting a curated vintage label @missmarloscloset where I will be reselling the unique pieces I find that are collectibles, for you to cherish forever. This semester our theme for The Vault is sustainability, so please be conscientious, do your part, and research about how and where you shop. Bisous my fashionistas! <3 https://www.thevaultuwmadison.com/blog/the-artisan-collective-empowering-women-connecting-cultures-creating-change monthly 0.5 2024-01-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/479dbaaa-320f-4812-8d0f-8e4b8875a991/kayla+8.jpeg BLOG - The Artisan Collective: Empowering Women, Connecting Cultures, Creating Change - In 2012, a visionary group within the School of Human Ecology (SoHE) at UW-Madison laid the groundwork for an empowering journey spanning eight transformative years. The Artisan Collective emerged from the passionate endeavors of the SoHE faculty, a group committed to harnessing traditional techniques and empowering indigenous artisans across the globe. This initiative, once solely faculty-led, transitioned in 2022 to the capable hands of students, becoming a conduit for meaningful change both locally and globally. At its core, The Artisan Collective is a testament to the resilience and creativity of women artisans worldwide. Each handcrafted piece embodies cultural heritage and traditions, from La Calera (Ecuador's Sumak Muyu techniques) to Jalisco (Mexico's Presa de Barajas) to Kathmandu (Nepal's Shakti Samuha). What sets these creators apart is not just their exquisite craftsmanship, but their commitment to sustainability. Materials like tagua nuts, which are sustainably sourced and hand-cut by artisans, have garnered attention for their ecological friendliness, offering an ethical alternative to ivory. The connections facilitating these collaborations are forged through various UW programs such as study abroad initiatives and research endeavors which create a global network transcending borders. SoHE’s Lori Diprette Brown plays a pivotal role in fostering communication and collaboration. The interaction with these talented artisans is diverse; from WhatsApp conversations with Spanish-speaking jewelers in Ecuador to email exchanges with the Jalisco Mexicans to liaising through a third-party translator in Nepal. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/33a00e0e-e770-4e4f-b106-b5ef711ef95b/kayla+2.jpeg BLOG - The Artisan Collective: Empowering Women, Connecting Cultures, Creating Change - This isn't just about commerce—it's about empowerment. The money generated circulates back into the hands of their artisans, fueling economic independence. Flora from Ecuador poignantly stated, "I live off of this work." For these Nepalese artisans, this venture is not just about craftsmanship. It's about finding justice and providing opportunities for human trafficking survivors. Through their work, they've reclaimed not only their artistry but their lives. The journey hasn't been easy. The shifting of consumer trends has prompted a reevaluation of target markets. Initially attracting an older demographic, the Artisan Collective is now adapting its offerings to resonate with a broader audience, especially students. Their social media presence (@the.artisancollective on Instagram) and upcoming website aim to amplify their reach, engaging a new generation of conscious consumers. What's truly remarkable is that The Artisan Collective is entirely student-run, which is a testament to the dedication and collaborative spirit of a diverse team. From co-marketing to finance to operations, each member brings a unique skill set to the table. This structure fosters individual voices, but also ensures a collective impact that steers the group towards continued growth and success. The Artisan Collective’s story is one of determination, empowerment, and global connection. As they expand their horizons and seek new partnerships, they remain grounded in their mission to empower artisans, connect cultures, and create lasting change and relationships—one handcrafted piece at a time. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1179cad6-3b28-4370-8236-357a8608f138/kayla+1.jpg BLOG - The Artisan Collective: Empowering Women, Connecting Cultures, Creating Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e18e45a5-0e75-4295-83a3-df022e0ea22d/kayla+6+.jpeg BLOG - The Artisan Collective: Empowering Women, Connecting Cultures, Creating Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25fafe64-ddd4-4bdd-8854-4ef52d808f5c/kayla+3.jpeg BLOG - The Artisan Collective: Empowering Women, Connecting Cultures, Creating Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/revolutionizing-fashion-the-tiktok-shop-effect monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3f211701-39b5-402a-9fd9-a69fdc0ac270/Screenshot+2023-12-12+at+11.59.28+PM.png BLOG - Revolutionizing Fashion: The TikTok Shop Effect - While TikTok has long been recognized as a thriving platform for creators and influencers to share videos, its landscape has evolved into a marketplace for individuals looking to shop for trendy items. The social media app officially launched its online store, TikTok Shop, September 12th. Users are now able to purchase products straight from the app and content creators can tag products on videos that viewers can easily tap and buy. With this seamless integration of content and commerce, TikTok Shop is transforming how users consume content and redefining how they engage with and acquire the latest trends. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cad8eae0-3e40-4f9f-a1b0-7446298b6aba/Screenshot+2023-12-13+at+12.00.15+AM.png BLOG - Revolutionizing Fashion: The TikTok Shop Effect - There is no denying that TikTok has a lot of influence on the rise of new fashion trends. Users all over the globe are easily influenced by content creators’ style and their fashion recommendations. The app’s impact on trendy clothing has a wide range of implications on individual’s fashion-related perspectives. Rapid trend escalation is one of the first effects, with TikTok's quick content distribution allowing trends to emerge and grow at an unprecedented rate. Through the algorithm that is customized for each user via the "For You" page, the platform has the ability to propel certain brands, pieces of clothing, or aesthetics to its forefront. This promotion can be beneficial for lesser-known brands, which has a major impact on the fashion industry. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/43861eb9-47f8-41b1-b8c8-7d4ffd657d96/Screenshot+2023-12-13+at+12.00.56+AM.png BLOG - Revolutionizing Fashion: The TikTok Shop Effect - Similar to how TikTok Shop can aid in the exposure of smaller businesses, it also serves as a venue for more diverse creators to showcase their products. By promoting the representation of many different cultures and styles through the products that are sold in the shop, Tik Tok helps create a more inclusive fashion space for creators that have yet to get much attention in conventional fashion environments. The ability for diverse creators to directly link their items on TikTok, which users can then purchase on the app, greatly streamlines the global recognition and sales of their brand. Ultimately, the creation of TikTok Shop represents a turning point in the evolution of the fashion industry. The way content and commerce come together has completely changed consumer interaction of fashion, the development of trends, and the public perception of companies. The impact of TikTok Shop is proof of the power social platforms hold when it comes to influencing the future of fashion and the rise of diverse and smaller brands. Overall, it shows that trends are now created by the consumers scrolling through their For You pages. https://www.thevaultuwmadison.com/blog/the-emergence-of-blockchain-within-the-fashion-industry-impacts-on-sustainability monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2093a71b-31b8-4bc4-b115-db12be0d8e12/Screenshot+2023-12-03+at+11.08.37+PM.png BLOG - The Emergence of Blockchain within the Fashion Industry: Impacts on Sustainability - In the past decade, the progression of technology has become immensely eminent, with new advancements progressing at a rapid pace. A predominant facet that technology is impacting is the fashion industry, which has already experienced many changes due to new developments. From the ability to produce clothes more quickly, create new trends that have larger reach, and having digital fashion shows, advances in technology have impacted the fashion industry greatly. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f493eda9-e0ac-43d6-9225-763dc5659926/Screenshot+2023-12-03+at+11.12.55+PM.png BLOG - The Emergence of Blockchain within the Fashion Industry: Impacts on Sustainability - Blockchain is an advanced database mechanism that stores transactional records in a digital business network- otherwise known as a peer to peer electronic cash system. It gained popularity in 2014 through the emergence of cryptocurrency, but has recently been implemented into the fashion industry in a multitude of ways. Louis Vuitton, for example, is working with tech companies to use a platform based in blockchain technology. This platform ensures the authenticity of their luxury products, which prevents counterfeit pieces from entering the market. Counterfeit clothing is a prevalent problem within the fashion industry, as it embodies all of the issues of unsustainable fast fashion. Furthermore, it encourages unethical and unsustainable production practices, as it promotes the production of clothing items with cheap materials. Further, it promotes “micro-trends” that will likely fall apart and end up in a landfill. The sweatshops used to make these counterfeit pieces use extremely unethical practices to manufacture the products, creating both ethical and environmental concerns. Using blockchain technology, this innovation significantly reduces the production of counterfeit pieces, thereby promoting sustainability and ensuring the ethical treatment of workers. Blockchain technology is being used by other fashion brands such as Hugo Boss to manage their supply chain and track particular goods through the usage of blockchain. This is another great impact that this technology has on the promotion of sustainability within the fashion industry; producers are able to determine the necessary production quantity of a given item to diminish overproduction, leading to less overall waste. Moreover, with blockchain technology, manufacturers can use data from consumers to track the product development life cycle and determine if sustainable practices are being implemented. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/46bea8da-ebb5-47c0-9092-0201f4e875f3/Screenshot+2023-12-03+at+11.13.49+PM.png BLOG - The Emergence of Blockchain within the Fashion Industry: Impacts on Sustainability - Another aspect of blockchain that has infiltrated the industry may seem odd, but has quickly become an extremely prevalent aspect of the upcoming age of fashion: NFTs. Otherwise known as non-fungible tokens, these are secure, digital assets that represent ownership of an item or piece of content. They are recorded on the blockchain and can be bought, sold, or traded. This form of digital currency has been a prevalent aspect of the tech-world since 2017. However, they have started to seep into the fashion industry within the past few years. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8c9c21b5-f6ef-4170-8363-3fd55831a8d2/Screenshot+2023-12-03+at+11.14.38+PM.png BLOG - The Emergence of Blockchain within the Fashion Industry: Impacts on Sustainability - Another aspect of blockchain that has infiltrated the industry may seem odd, but has quickly become an extremely prevalent aspect of the upcoming age of fashion: NFTs. Otherwise known as non-fungible tokens, these are secure, digital assets that represent ownership of an item or piece of content. They are recorded on the blockchain and can be bought, sold, or traded. This form of digital currency has been a prevalent aspect of the tech-world since 2017. However, they have started to seep into the fashion industry within the past few years. Many brands have begun to use NFTs to release rare digital items and exclusive collections. This allows the consumers to shop at virtual stores, try on the purchased digital clothing through augmented reality, and more. Further, NFTs contribute to sustainability by providing an insight into the production behind fashion pieces that is otherwise unknown to consumers. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/29eafeac-ba0c-49da-ac78-cbbd550d75a5/Screenshot+2023-12-03+at+11.15.56+PM.png BLOG - The Emergence of Blockchain within the Fashion Industry: Impacts on Sustainability - Each fashion item represented by an NFT can have its production history recorded on blockchain in order to ensure that it has ethical manufacturing practices and uses sustainable materials in its production. With technology advancing so rapidly, it is a guessing game as to what the fashion industry may look like in the future. Not only will the emergence and integration of it promote sustainability within the fashion industry, but it will also open up the market to so many other opportunities and assets. The possibilities are nearly endless, and the integration of them within the fashion industry is providing a unique and exclusive insight that may be the future of fashion. https://www.thevaultuwmadison.com/blog/the-evolution-of-runways-what-could-be-next-for-the-future-of-fashion-shows monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dae2d469-9673-4822-b6ec-40c484219a50/Screenshot+2023-12-03+at+10.53.32+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - From New York to Paris, fashion shows have been an integral aspect of the fashion industry for hundreds of years. Since their inception in the late 1800s, they have experienced an ever-evolving expansion of concepts and executions. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ee36d880-c15b-4e91-84c1-65f7ea15879a/Screenshot+2023-12-03+at+10.54.51+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - The very first fashion show dates all the way back to the 1860s, in which English-based fashion designer Charles Frederick Worth swapped mannequins for live models to present his pieces in front of a quaint audience in Paris. Since then, several similar events, referred to as “fashion parades,” spread to London and New York, adorned with small crowds and labeled as private events for buyers in the industry. However, they soon began to evolve into larger audiences as designers strived to gain more publicity. With larger audiences came more extensive productions of the show, and by the 1980s, the runway transformed into mini-productions. They were garnered with unique lighting, sound effects, and elaborate staging. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/76862281-65c8-41b0-a553-f5556f7e21d3/Screenshot+2023-12-03+at+10.55.50+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - Slowly yet surely, fashion shows began to grow audiences and develop production, progressing into what they are today: inventive theatrical performances that are an amalgamation of art, commerce, and couture. Parallel to their progression, fashion shows are experiencing an uprise in unique, unconventional, and untraditional concepts. Many designers are seeking to rework and uproot the traditional fashion show. This shift away from the conventional runway has already been seen through shows such as Kim John’s pre-fall 2023 men’s Dior collection runway, which took place in the desert of Egypt with the Giza pyramids, adorned in LED lights, as a backdrop. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63c0aadc-c848-46fd-93c3-d900051512f5/Screenshot+2023-12-03+at+10.56.34+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - In an attempt to appeal to a new generation, designers are now looking to deconstruct the runway and make it a more immersive, educational experience for the audience. Aspects of this have already been reflected through many shows. One of these is AVAVAV’s recent FW23 Collection, where clothes fell off the model’s bodies as they walked down the runway and the set came crashing down as a finale. Not only was this a nod to the superficiality of fashion, as well as the implications of fast fashion, but it gained a lot of popularity on social media. This was fairly revolutionary in terms of modern-day fashion shows as it promoted the ever-growing idea that each production should tell the message of the creation process and educate the audience. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5819506f-ea74-424a-867a-115732ade1b6/Screenshot+2023-12-03+at+10.57.38+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - Social media and the rise of new technology plays an integral role in the evolution of the fashion industry. The newfound instant accessibility of information enables consumers to view photos of catwalks and designs, allowing companies to replicate them before designers can bring their pieces to store shelves. With the emergence of social media and technological advancements in recent decades, fashion shows are moving away from the mere notion of marketing clothes to consumers and instead focusing on the imperative of going viral. This was illustrated in the finale of Coperni’s Sping-Summer 2023 Collection of Paris Fashion Week, in which a dress was spray painted on Bella Hadid’s silhouette. This was showcased in countless headlines and magazines, providing great publicity to the collection and brand. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/98b2d3ae-f3c4-4ac9-bca4-0178f4e0841b/Screenshot+2023-12-03+at+10.59.01+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - Among these transformations, there is a more technological shift among the modern day fashion show regime, as the emergence of technology has brought forth digital fashion shows that can be viewed from the comfort of one’s home. Further, it has invented an inventive AI Fashion Week, which premiered in April of 2023 and recently returned in November of 2023. This has completely changed the standard for a fashion show, as it has allowed AI designers to create pieces that are not yet possible to create in reality. The possibilities are endless with fashion existing in the digital universe. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0a102f09-a856-4e10-be9f-bb5e8b4ae7cf/Screenshot+2023-12-03+at+11.01.03+PM.png BLOG - The Evolution of Runways: What Could Be Next for the Future of Fashion Shows - Fashion shows have remained to depict stories that bring the pieces and fabrics to life. However, designers are now looking to create them in unconventional ways, and striving to look outside the box in not only virality, but distinction. This idea of transforming the typical fashion show is now challenging designer’s and culture’s imaginations about what they can achieve and create. With these new ideals, combined with ever-evolving technology, it is only a matter of time until the future of fashion shows is changed forever. https://www.thevaultuwmadison.com/blog/dystopian-reality-class-fashion-and-status-shown-on-real-life-runways monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ec8396cf-b57e-4d14-85ec-74dd67fa11b4/Screenshot+2023-12-03+at+10.31.24+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - The Met Gala is the ultimate style bash that's been making waves in the fashion world since its fabulous debut in 1971. Initially a fundraising event in celebration of the Costume Institute's exhibit opening, the Gala has evolved over the years as a stage for the best and brightest in the fashion landscape. A-listers, influencers, and fashion icons alike sport eclectic fashions on the steps of the Met Museum in New York City every year. After the 2023 Met Gala, many fashion enthusiasts took to the internet to point out similarities between the extravagant pieces they saw on the carpet to fashions of fictitious worlds. Many correlations were made between the looks at the Met Gala and the overly garish “couture” style of Capitol citizens in Suzanne Collins’s The Hunger Games. The juxtaposition illustrates an important revelation about class, fashion, and status within the world we live in today. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/00aaadcf-296a-4205-bbb7-fd4c541c84e5/Screenshot+2023-12-03+at+10.32.33+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - For anyone unfamiliar, The Hunger Games is a book and movie franchise from the mind of Suzanne Collins set in a dystopian futuristic America. In this story, the nation's wealthiest citizens live in the Capitol, engorging themselves with fine goods, food, and clothing whilst the poorest in the nation are nearly starving to death. Through descriptions in all four books and visuals in the five film adaptations, the fashion of the Capitol citizens is one of the most obvious indicators of their wealth and desire for extravagance. This online narrative sparked conversation about the current sociopolitical state of the US. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9b429843-e0a3-4e59-bc56-4cbdc6bf0dbe/Screenshot+2023-12-03+at+10.34.57+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - The fashion aspect of this franchise was so acclaimed that one of the promotional sites for the film, designed by the Watson Design Group, featured a five-issue fashion magazine that "[blended] in-world storytelling with real-world fashion icons". Real-life supermodels began to rock makeup, accessory, and outfit nuances inspired by Capitol citizens. Although this franchise takes place in a dystopian setting, it was born to critique real-world problems of class divide and power dynamics. Instead, the fashion, or “Capitol Couture” if you will, has been glorified and nearly replicated on real-life runways. In more ways than one, the correlations from the dystopian world to real life translate into issues larger than fashion. The point of the books is to present the worst case imaginable for society to reach, but many facets have manifested in real life. The fashion correlations are some of the more obvious ones but can indicate the dwindling distinctions between dystopian worlds and reality. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/69443f6f-042c-46db-a2be-d043ac021c28/Screenshot+2023-12-03+at+10.33.38+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - While lavish fashion can be found on any runway in the world, the Met Gala stands out due to its increasingly over-the-top themes. Here are a few Met Gala and Capitol Couture comparisons, and what they say about wealth disparities, fashion, and status in the current fashion landscape. Effie Trinket is a character in The Hunger Games who embodies everything Capitol style represents. From outlandish makeup looks to over-the-top outfits and accessories, she is a painting of what we are to expect a Capitol citizen to look like. She wears the ensemble pictured above featuring wild makeup, and a bold silhouette to District 12, a community known for its extreme poverty. Effie’s choice of attire is a prime example of Capitol citizens shamelessly flaunting their excessive wealth, even in front of those struggling to survive. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/07612721-414a-4ff2-b899-e37cd47261da/Screenshot+2023-12-03+at+10.42.00+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - Similar to Effie Trinket's aberrant wardrobe, Lady Gaga is known for sporting unique fashion on red carpets, and the “camp” themed 2019 Met Gala was no exception. Her billowing bright pink gown and fierce eye makeup were fitting for the theme. Gaga’s looks can cost anywhere from $28,000 to $30,000,000. The flaunting of this extreme wealth through fashion, visible to millions of ordinary people, uncomfortably mirrors the realities depicted in Collins’ dystopian novels. While this is not meant to be a direct slander against Gaga, who is extremely active in her philanthropy, it does pose a new perspective on the immense class divide in this country and the considerable gap between celebrities and the general population. Another comparison to note is between the character Tigris in The Hunger Games and Doja Cat’s 2023 Met Gala look. Tigris’s animal-like look shown above emphasizes the extreme plastic surgery expected and used by Capitol citizens –This is a luxury service she utilizes to visibly demonstrate her wealth to others as a Capitol citizen. Doja Cat sported an Oscar de La Renta gown complete with feline facial prosthetics and a $1 million diamond on her forehead for her Met Gala Debut. While her look was meant to honor the late Karl Lagerfeld’s beloved cat, there is room to dissect this look in comparison to Tigris. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/83af6320-9f5e-4a43-992d-0ee80fa285ff/Screenshot+2023-12-03+at+10.38.31+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - The frivolity of wearing a $1 million stone on her face while dressed as a cat, while silly to many, further emphasizes the out-of-touch nature of many Met Gala looks. The performative use of the gem exacerbates the display of celebrity status. An appreciation for fashion and creativity is necessary to hold while viewing these looks. Still, extravagant fashion like this begs the question, “When does high fashion exclusively become a status symbol?” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/10ab508b-9974-468f-8000-c904aed1a085/Screenshot+2023-12-03+at+10.44.21+PM.png BLOG - Dystopian Reality: Class, Fashion, and Status Shown on Real Life Runways - The answer to this question is far from simple. Frankly, it is not one for me to answer for anyone else. These comparisons are meant to spark critical thinking regarding the way we see celebrities, and the use of fashion as a tool to elevate status and emphasize wealth. It is important moving forward to continue to appreciate and cultivate great creativity within fashion. With that being said, the acknowledgment of the fine line between authentic and performative fashion will help to distinguish the line between the worlds of dystopian novels and our reality. Fashion is an art form rather than a senseless class partition; Steps to treat it as such are necessary to maintain the integrity and artistry of the craft. https://www.thevaultuwmadison.com/blog/function-vs-fashion-a-philosophical-approach-to-college-fashion-trends monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ee2e296a-f382-407a-a8d1-6005f9ec956d/Screenshot+2023-11-27+at+9.46.52+PM.png BLOG - Function vs. Fashion: A Philosophical Approach to College Fashion Trends - I can't remember the last time I reached for my fluffy Urban Outfitters teddy bear jacket I used to wear everyday in 2019 (thank you, Emma Chamberlain). I loved it, though. Just like all trends, it was exciting, nuanced and made me feel more connected to other girls my age who were watching the same YouTube videos I loved. While I knew the jacket probably wouldn’t be something I’d be wearing in 10 years, it served a purpose for my 15-year-old self who had to wake up before sunrise everyday for my 8-hour day at high school. Now, as a college student, this emulation of social relevance isn’t in some giant fuzzy coat anymore; it’s in brown Tasman Ugg slippers, a black Aritzia ‘The Super Puff’ jacket or a black Longchamp tote. These trends distinguish themselves from ones like my jacket because they are more versatile, immersed in neutral colors and devoid of any pattern, numbers or letters. At best, you can see the brand logo – lost in a mass of an earth-toned brown that makes up the rest of the piece. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0ad546e8-6dad-4d5c-840f-490479189c3f/Screenshot+2023-11-27+at+9.49.44+PM.png BLOG - Function vs. Fashion: A Philosophical Approach to College Fashion Trends - This phenomenon is not as simple as the designs themselves. Simple pieces like a black dress or a white long sleeve have been praised for years by even the most famous of fashion designers, like Coco Chanel. What happens, though, when trends are starting to become what was once considered to be timeless? Attending school in Madison makes investing in versatility worthwhile; the cold weather, daily long walks to lectures (sometimes up a certain treacherous hill), being one amongst a surplus of other people⸺the list goes on. The clothes students tend to wear to class are particularly fascinating because they almost completely eliminate any creative effort as people prioritize comfort, convenience and warmth. If you walk into the Starbucks on State Street at 10 am on a weekday, you’ll be met with a sea of students on their way to class wearing the following: Puffer vests – A no-sleeve down-jacket that’s good for when the weather is unpredictable. Gold hoops – Simple and potentially cheap earrings that work for both formal and informal occasions. Artitzia’s ‘The Super Puff’ – A largely popular down-jacket sold in solid colors and often advertised by celebrities via social media. Mini Ugg boots/ Ugg Tasman slippers – Wool-lined suede shoes that function both indoors and outdoors. Adidas Sambas – An athletic-turned-streetwear staple sneaker. Boston Birkenstocks: A “laid-back” suede unisex clog (Birkenstock.com). Longchamp ‘Le Pliage Tote’: Bag – often black – that fits all school-related material and matches every outfit Claw Clips: Hair accessory that clips back hair into a neat fold. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f9cd1e0c-fbac-442f-8839-98b7bfb37f7b/Screenshot+2023-11-27+at+9.50.22+PM.png BLOG - Function vs. Fashion: A Philosophical Approach to College Fashion Trends - Trends like these can eliminate opportunities for personal style to serve as a distinct form of art because they prioritize utility over creativity and self-expression. The appeal of these items, to keep people warm and comfortable, amongst others, provide a sense of social affirmation in knowing that what you are wearing is appropriate for the “event” you will be wearing it to. Psychiatrist Carl Jung’s theory, the collective unconscious, postulates that there is a collective mind inherited by all mankind. This includes memories, instincts and basic knowledge living in the subconscious region of our psyches. When we meditate or sleep, we are taken back to this collective origin in our subconscious minds. Art is often used as a vessel to reach our collective origin. For example, through music at concerts or at religious ceremonies like a church service. The art of fashion trends, like wearing a claw clip, can also be considered a conduit in this framework that can similarly allow us to find meaning in our lives. This theory implies that versatility in trends themselves is nominal to the action of connecting with others. Thus, if the trend were to be to wear extravagant things all the time as a medium of expressing something specific to ourselves, it would serve the same purpose as the trend being neutral colors. This is because it’s a collective act. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bbd3dc5b-80c8-4791-9b65-8067bd009c4c/Screenshot+2023-11-27+at+9.51.18+PM.png BLOG - Function vs. Fashion: A Philosophical Approach to College Fashion Trends - One of the most famous Confucian philosophers, Menicius, said around 350 B.C. that "the myriad things are complete in us. There is no greater joy than to reflect on ourselves and become sincere." To simplify: there is an innate goodness in people, and there is a process of discipline that makes people become better and better. Therefore, it can be assumed that trends in general are inherent to our nature and are part of our “goodness” as human beings. However, it can also be argued that creativity, education and awareness of more explorative fashion can allow us to enhance our said goodness. I spent my freshman year of college in Florence, Italy and New York City. Now living in Madison, the difference in everyday attire has proven itself to be a customary difference. The formality in the Italian lifestyle is a way for people to show respect for the situation they’re in and the people they’re sharing it with. New York, on the other hand, is one of the four most prominent fashion capitals in the world. There’s less fear involved in wearing something experimental because so many others are, too. You can be equally stylish through wearing the glamor and campiness of sequins, or with the grunge of oversized jean shorts. The point in comparing the fashion scene in Madison to scenes in Italy and New York is to illustrate how fashion is always serving a function, and that function is dependent on its environment. “Functionality” transcends simply feeling comfortable and secure, but more broadly feeling good. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4f1a7794-2ec0-40ac-80cc-063210b9557b/Screenshot+2023-11-27+at+9.52.26+PM.png BLOG - Function vs. Fashion: A Philosophical Approach to College Fashion Trends - Luckily, there are still trends circulating now that are more outside-the-box, like cowboy boots, ribbons, and snapback hats. They’ll take us back to this time, and we’ll be reminded of where we were, of what we were doing, and of the people we were wearing them with when we were college students. Luckily, there are still trends circulating now that are more outside-the-box, like cowboy boots, ribbons, and snapback hats. They’ll take us back to this time, and we’ll be reminded of where we were, of what we were doing, and of the people we were wearing them with when we were college students. https://www.thevaultuwmadison.com/blog/top-10-necessities-for-your-travels-abroad monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/261857db-900d-49b2-8319-099bf00e9616/Screenshot+2023-11-27+at+9.24.57+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Are you heading off to different spots around the globe? If so, let's talk wardrobe. A study abroad experience may be one of the most unprecedented adventures to pack for. Traveling to foreign places can be daunting, especially when visiting some of the most iconic fashion destinations. Each city embodies a unique style central to its culture; that's why having these essential and versatile pieces will save you from any fashion crisis you may encounter. When packing, some might feel the urge to throw everything they own into a suitcase to be equipped for any occasion. However, it is important to leave space for special items you may collect along the way. The key is to pack basic neutrals and layers to form simple, yet stylish outfits. For many University of Wisconsin-Madison students traveling abroad next semester, here are the top 10 necessities to pack for during your travels. Tip #1: Basic Shirts When traveling to countries that experience varying climates, cultivating a versatile wardrobe is crucial. These simple yet essential garments are the foundation for adapting to temperature fluctuations and fashioning layered looks that seem effortless. When touring new destinations, a lightweight shirt not only provides a breathable and comfortable base but also allows you to quickly pair it with a cool jacket or cozy sweater when the temperature drops. Wearing a plain shirt with a jacket or sweater presents a polished, put-together vibe that is perfect for casual and semi-formal occasions. Packing a variety of neutral-toned shirts offers versatility with minimal effort. “I am glad I brought basics. As boring as it sounds, it makes everyday outfits so easy to mix and match,” Abby Brown (UW-Madison senior) said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a149b21f-dd9d-422e-865a-f6ae3e413bd3/Screenshot+2023-11-27+at+9.26.47+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Tip #2: Black Boots: Black boots are timeless and can seamlessly transition from day to night. Whether they are knee-high or ankle-high, black boots can be paired with jeans, skirts, and dresses, making them the most important shoe. Your boots must be comfortable—the last thing you want is to develop painful blisters after walking barefoot all night. The beauty of boots is not only in their aesthetic versatility but also in their timelessness. “My favorite item I purchased was a pair of tall brown boots which has become a staple of mine now,” Emily Cook (UW-Madison senior) said. Tip #3: Mini Skirts Mini skirts offer versatile and fashionable choices for various occasions, making them an ideal wardrobe staple. Whether you are touring local museums, going to class, having dinners with friends, or hitting the clubs, mini skirts can seamlessly transition from one setting to another. The beauty of mini skirts lies in their ability to be effortlessly styled, offering endless possibilities for creating different looks. You can easily elevate or tone down your look by adding a sweater, blazer, or leather jacket for an edgy touch. Pairing them with tall boots and tights not only enhances the aesthetic appeal but also provides practical warmth. “Black tights with a skirt can elevate any outfit and they actually keep you surprisingly warm,” Hannah Curran (UW-Madison senior) said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5449639a-f2fc-4734-8f74-2bc4fe20c07b/Screenshot+2023-11-27+at+9.28.28+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Tip #4: Mini Dress aka LBD : A mini dress or LBD (little black dress) is common attire for nightlife in the majority of international cities, “You’ll be clubbing a lot so these are necessities,” said Cook. For the nights you feel less inspired to formulate an intricate outfit, an LBD is the perfect solution. If you don’t enjoy the thrill of shopping, try and purchase this staple piece before, as Emily noted, “It was a struggle to find a good LBD abroad except for when I was thrifting.” Tip #5: Leather Jacket Leather jackets are a style statement and an enduring symbol of effortless chic. They are perfect for any forecast as they can be paired with multiple bottoms. While studying abroad, you will have many opportunities to find unique leather jackets in thrift stores and street markets, “My favorite item had to be this red leather jacket that I found at my favorite leather market in Barcelona. I swear my roommates were asking to borrow it constantly,” Cecilia Fleischer (UW-Madison senior) said. “I bought an oversized brown leather jacket from a vintage store my first month in Rome and literally wore it every day and night since. I brought it on almost every trip — it’s definitely the most sentimental piece of clothing I own,” said Curran. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68eec235-98b9-47ab-8187-0f71e623de3a/Screenshot+2023-11-27+at+9.29.52+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Tip #6: Jeans : Since it is uncommon to wear sweatpants or athletic leisure abroad, a pair of your favorite jeans is the next best option. The jeans must be comfortable to walk long distances and sit comfortably in as they will be worn all day long. Since jeans are typically not worn in the evening it’s best to only pack 3-4 pairs. Tip #7: Cute but Comfortable Sneakers Having a pair of comfortable sneakers in your suitcase is perfect for times when you will be climbing up flights of stairs, exploring uneven terrains, standing in museums, or wanting to go on spontaneous adventures with ease. Being fashionable doesn’t have to be painful! I suggest New Balances, Vejas, Adidas, or any simple sneaker you have. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cd9ff699-b665-4caa-af26-b41a0fe57e0d/Screenshot+2023-11-27+at+9.31.36+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Tip #8: Tote Bag : Say goodbye to your backpack! If you are trying to look trendy while attending class, a tote bag is the perfect solution. Keep in mind you will need to keep your computer and potentially a textbook inside, so make sure you look for something big and durable. While your shoulder may hurt at first, your tote will accompany you on every journey. When you're ready to ditch the books and hop on the train to visit a friend, the tote bag can hold all your necessities. A tote bag is also a great option because it allows you to keep your belongings at your side and in sight. Expert advice: get a tote bag that has a zipper to prevent pickpocketing! Tip #9: Cross Body Bag Another essential bag is a cross-body purse. Emily Cook said that she loved bringing this bag clubbing because it helped prevent her favorite lipgloss and wallet from being stolen. With that said, something simple will do the trick, no need to find something fancy. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fba2d9c7-d7ef-4819-9d7f-f1fe055daea8/Screenshot+2023-11-27+at+9.40.21+PM.png BLOG - Top 10 Necessities For Your Travels Abroad - Tip #10: A Cozy Lounge Set: Lastly, after a weekend of jet-setting or drinking too much champagne, you will want to slip into a cozy set. “Cause trust you're not gonna wanna look cute like you think you will when you're flying home hungover at midnight on a Sunday,” said Brown. Wearing a matching set will give the illusion you are put together even when you are feeling your worst. Now that you’ve got the lowdown on packing, don’t forget to embrace the opportunity to step outside of your comfort zone and stay open-minded to the spontaneous adventures ahead. Studying abroad is the perfect time to experiment with fashion and form a style that best reflects your personality and passions. Most importantly, stay safe and true to yourself! https://www.thevaultuwmadison.com/blog/is-virality-killing-authenticity-internet-culture-is-destroying-the-fashion-trend-cycle monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d3177f34-fad5-4302-a19b-58208f02a653/Screenshot+2023-11-27+at+9.05.34+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - With a plethora of ideas, unique content, and an increased accessibility to online clothes, it’s easy to become lost in the crazed frenzy that is rising fashion trends. With everything at society’s fingertips 24/7, microtrends—fashion fads that undergo a quick rise and decline of popularity—have become a prevalent aspect of fashion in the past few years. From the whimsical silhouettes and soft floral patterns that make up cottagecore to the lacy and hyper-feminine style of coquette, the media has invented innumerable microtrends that have surged through society and culture. In the past few months alone, the media has experienced the rise and fall of many microtrends, a prominent one being the glittery and hot-pink-hued Barbiecore following the success of the Barbie movie. It seems as though this trend is already on a downward slope of popularity, if not abandoned altogether. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6ca34b26-c667-4d47-8c9b-de92e970ffae/Screenshot+2023-11-27+at+9.07.59+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - This instance is a prime example of internet culture and social media platforms such as Tik-Tok perpetuating the increased speed of the fashion trend cycle. The dissemination of fashion trends is quicker now than ever due to social media’s ability to reach audiences of millions within days. This ultimately leads to an accelerated widespread adoption, and even quicker abandonment when a new, more prominent trend takes its place. The traditional fashion trend cycle is composed of five stages: introduction, rise, peak, decline, and obsolescence. Just a few years ago, this cycle took years and even decades to complete, with trends remaining in style for a significant period of time. Nowadays, that cycle runs from start to finish in mere weeks, and trends expire in the blink of an eye. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/84d2e584-fe68-4e4a-a4c4-a34671e682b8/Screenshot+2023-11-27+at+9.09.18+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - It was once easy to pinpoint the decade or era from which a piece or style was popular, as they followed a more robust timeline. Nowadays, trends are rising and depleting so quickly that it’s become overwhelming to keep track of them. With an amalgamation of these aesthetics and trends, our personal style and authenticity may be diminishing. With so many people following these style guidebooks, we are losing our individuality and originality, hindering our personal wardrobe. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7f7e0845-3f47-4af3-b37c-e7a64a17e782/Screenshot+2023-11-27+at+9.10.32+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - With microtrends accelerating the fashion trend cycle and therefore promoting increased clothing consumption, overconsumption within the fashion industry has risen to an all time high. It is making fast fashion even faster, contributing to the already prodigious waste production of the fashion industry. Currently, the world consumes approximately eighty billion new pieces of clothing per year, which is 400% more than what we consumed two decades ago. As more pieces are purchased, more are thrown out. Nearly 3.8 billion pounds of clothing are consumed by Americans annually, and 85% end up in landfills and incinerators. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/783b879d-050f-4c2d-a643-3acdeb47d251/Screenshot+2023-11-27+at+9.12.14+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - Not only are we experiencing an increase in clothing consumption, but also in clothing production as retailers struggle to keep up with the accelerated fashion trend cycle. This results in massive amounts of waste during production, and added waste after due to consumer’s inclination to throw out clothes that are no longer trendy. Microtrends are not only an environmental issue, but also an ethical one. Labor worker’s hours, wages, and working conditions are being harmfully impacted in order to keep up with the increasing speed of the fast fashion industry. Due to the high demand of these clothes, many laborers are working up to 16 hours per day, seven days a week for a wage that is almost always unlivable. Further, they are exposed to synthetic chemicals that have been shown to cause cancer with no prior proper safety equipment or training. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c9a35b2a-b08d-40ba-a360-fecbe8c90391/Screenshot+2023-11-27+at+9.13.24+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - However, there are notable actions encouraging the deceleration of fashion production. The “Slow Fashion” Movement is working to create manufacturing and selling processes that are eco-friendly, ethical, and green. It emphasizes quality over quantity, and ensures a thorough understanding of a product’s environmental and social impact. Many sustainable clothing brands are a part of the movement and are guaranteeing that their products are created in fair, safe working conditions. Further, they ensure that those products are produced using only sustainably sourced and recycled materials. There are plenty of things that we can do to join the “Slow Fashion” Movement and decelerate the promotion of fast fashion and overconsumption. We can start by shopping sustainably. There is nothing wrong with purchasing a fun piece that is currently on-trend, but you can easily do so in an ethical way. Whether it be through thrifting, shopping at secondhand stores such as Depop or ThredUp, or purchasing from ethical brands such as Tentree, Organic Basics, and Kotn, practicing sustainable consumerism greatly reduces pollution created by the fast fashion industry. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c0faef54-faec-40f9-a95b-813a5f791ebb/Screenshot+2023-11-27+at+9.14.46+PM.png BLOG - Is Virality Killing Authenticity: Internet Culture is Destroying the Fashion Trend Cycle - Another way we can decelerate these cycles is by changing our mentality about our wardrobe. Rather than viewing our purchased clothes as disposable and a quick fix to stay on trend, you can start thinking of fashion pieces as investments to your personal wardrobe. Finding timeless pieces that can be the basis of many outfits will not only encourage you to keep them for longer, but it can also encourage authenticity within your own personal style. In turn, this will make your wardrobe more unique and personal. With more fashion companies joining the Slow Fashion Movement, as well as our own personal contributions to a sustainable wardrobe, we can help decelerate fast fashion. The media will be inclined to stray away from these ever-accelerating fashion trends, and we will all be encouraged to adopt a more environmentally friendly style. https://www.thevaultuwmadison.com/blog/fashioning-nostalgia-and-heritage-the-philosophy-behind-sandy-liang monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/86a39135-4168-4acd-a904-a692d7a2a9c7/Screenshot+2023-11-12+at+9.33.34+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - Sandy Liang, a name that has surged in prominence in the past year, is perhaps best recognized for her hyperfeminine pieces, often adorned with flowers, ribbons, frills, and the brand’s signature motif: bows. However, her looks are versatile, with designs ranging from floofy, pastel babydoll dresses to preppier suiting fabric pieces in grayscale palettes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f0791b03-f9bd-4a7c-b641-b9676aae5153/Screenshot+2023-11-12+at+9.34.46+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - Liang’s work can be interpreted through paradoxes: Young New York City downtown girl meets Chinatown grandma, schoolgirl in a grown-up way, softly and pragmatically flamboyant, dainty yet grungy. But rather than merely coexisting in disjunction, these contradictions coalesce into a new genre that is uniquely Sandy Liang. Liang likes to complement more delicate components with edgier details. For example, pairing a ruffled white floral dress with black ribbon statements and dark smudgy eye makeup. Perhaps one of these most masterfully explored juxtapositions is her ability to mesh feminine and masculine elements cohesively. Her runway looks consist of ballet flats and skirts with boxy blazers, lace dresses with hiking shoes, and oversized black puffers plastered with cartoonish wing prints and polka dots. Sported by Bella Hadid, another distinctive Sandy Liang look is her monochromatic outfits which showcase an “edgy elegance.” Liang incorporates clothing items that could be worn separately in the corporate world, such as blazers, slacks, and pleated skirts, but subverts these elements by pairing them with bras and cut-out tops, miniskirts, and asymmetrical hems. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4a6f1faf-ffa8-40d2-b383-6f9ca060918f/Screenshot+2023-11-12+at+9.35.44+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - Liang’s work often alludes to her Chinese heritage and upbringing in Chinatown. Her recent collaboration with Baggu showcases a red and blue floral plaid tote, a pattern originally rooted in Hong Kong as material used for luggage by migrant workers. These woven polyethylene fabric sheets, called “Red-white-blue,” are a symbol of “fortitude, adaptability, and industriousness” for the Hong Kong working class (Ling 2018). In addition to cultural significance, Liang infuses personal connections into pieces like her gingham apron dresses, which serve as a testament to her childhood memories at her father’s restaurant. Liang also draws inspiration from her former self. Between runway shots and outfit closeups on Liang’s Instagram are pictures of childhood memorabilia and scenes from heroine lead animes such as Studio Ghibli’s Spirited Away and Sailor Moon. This sense of childlike wonder permeates and shapes Liang’s creations. Her work evokes a feeling of comfort, offering an unconditional affirmation of self expression for the wearer. Liang’s pieces are about embracing vulnerability and regressing back to whatever unfettered spirit your childhood self possessed so instinctively. Connected to this philosophy is the integration of her own Chinese background and familial figures. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7cf2e70c-9d23-4932-a60a-4f01f01ca37a/Screenshot+2023-11-12+at+10.30.46+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - Though she cites some concrete, aesthetic forms of inspiration, Liang focuses more on the ethos of these sources. She describes what initially influenced her work in an interview with The Science Survey: “I was drawn to my grandmother’s clothes because of the fun prints, and the specific shape of pants that her and all these other Chinatown grandmas wear… there are always clashing prints, but it never actually clashes—it just works. It’s their attitude: ‘I don’t even know what I’m wearing. I don’t even care’.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fa45569b-5cef-4d3c-97bf-acd4a50910c2/Screenshot+2023-11-12+at+10.45.10+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - In this way, Chinatown grandmothers embody the true essence of the elusive “cool girl.” Rather than trying to be, they simply are. Due to the rise of social media, much of today’s rapidly cycling fashion space is plagued by a penchant for adopting curated aesthetics and mimicking exact pieces seen on influencers or models. And despite the coveted ideal of exuding “coolness,” this tendency ironically undermines what “coolness” actually is—not an aesthetic, but rather an aura. Indifferent to concepts of “trendiness” and aesthetic subcultures, the Chinatown grandmother gets dressed in a way that is unapologetically candid and uncaring, providing the philosophical blueprint for Liang’s creations. Instead of encouraging us to be a version of ourselves through aspirational pursuits, Liang’s pieces are about finding ourselves through what we already have: who we were before we had to meet the demands of our social environments. For Liang, the epitome of this concept is best captured by girlhood. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4daaf2e6-22e2-407e-81d8-20227a924941/Screenshot+2023-11-12+at+9.39.09+PM.png BLOG - Fashioning Nostalgia and Heritage: The Philosophy Behind Sandy Liang - Liang pays a bittersweet homage to the nostalgia reminiscent of girlhood: an amalgam of blissful ignorance, carefree authenticity, and imagination confined only by fantasy. In her Resort 24 collection, Liang features an outfit with a long red bow and navy sleeved dress, a reference to the iconic look of protagonist Kiki in Miyazaki’s Kiki’s Delivery Service. The film is a whimsical portrayal of a young girl learning to navigate independence, develop self-belief, and explore how vulnerability can be an asset rather than a weakness. During an interview with The New York Times, Liang also recounts her conflicting relationship with nostalgia: “I’ll have a memory of the way my best friend’s house smelled growing up, or the shampoo that we used during a sleepover. . . I’ll smell it in my head, and then I’ll get really sad and yearn for it.” In a sense, fashion is a medium through which Liang is able to immortalize these experiences. In an interview with Fashionista, Liang stated that she makes clothes for “the girl who is who she is and rides the subway to work”. Devoid of the pretentiousness or exclusivity many other high fashion brands possess, Sandy Liang welcomes anyone who resonates with her work, designing clothes aimed to be worn for daily life, for whatever occasion. Beyond just garments, Liang’s work represents nostalgia and humble authenticity, giving voice to the unbridled inner child within each of us. https://www.thevaultuwmadison.com/blog/central-perk-chic-how-friends-changed-the-world-of-fashionnbsp monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b18d1e75-70cb-4eae-9ed8-c8b016ef1809/Screenshot+2023-11-12+at+7.48.17+PM.png BLOG - Central Perk Chic: How “Friends” Changed the World of Fashion&nbsp; - Friends, the iconic sitcom that ran from 1994 to 2004, is not only remembered for its witty humor and unforgettable characters but also for its significant influence on fashion. Set in the heart of New York City, the show's six main characters—Rachel, Ross, Monica, Chandler, Joey, and Phoebe—each had their unique fashion sensibilities, which left an indelible mark on the world of style. This article will explore how fashion in Friends impacted the world, from popularizing iconic '90s trends to shaping the way we view and consume fashion on television. The Rachel Green Haircut and Style Revolution One of the most enduring fashion moments from Friends is "The Rachel" haircut, famously sported by Jennifer Aniston's character, Rachel Green. The haircut, created by celebrity hairstylist Chris McMillan, became a global phenomenon. Women across the world flocked to salons, requesting the layered, shaggy cut. The Rachel haircut symbolized a seismic shift in hairstyle trends, embodying the spirit of the '90s and setting the stage for modern, effortlessly chic looks. This style has since evolved, but its influence remains undeniable. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f594fe76-b19d-44b0-9df4-a2c0eedeb83a/Screenshot+2023-11-12+at+7.50.00+PM.png BLOG - Central Perk Chic: How “Friends” Changed the World of Fashion&nbsp; - 2. 90s Fashion Revival Friends is a treasure trove of ‘90s fashion trends. From plaid flannel shirts and oversized sweaters to combat boots and slip dresses, the show captured the essence of the decade’s style. The characters’ wardrobes reflected the grunge, preppy and minimalist aesthetics of the decade, making it a rich source of inspiration for fashion enthusiasts. Even after more than two decades since the first show aired, ‘90s fashion continues to thrive in the modern world of fashion. To this day there are Instagram posts and Tik Tok’s being created inspired by the outfits worn by the iconic cast. 3. Iconic Fashion Moments The fashion choices of the characters not only reflected the period but also provided some memorable moments that fans look back on to this day. Phoebe’s eclectic and quirky style, Joey’s leather jackets and statement T-shirts and Monica’s sophisticated, but often slightly neurotic outfits all contributed to the show’s charm. Friends demonstrated that fashion could be a powerful tool for character development, allowing viewers to connect with and understand the personalities of each character through clothing choices. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2ddd37b2-3f82-4b55-b26a-bfe368490bb3/Screenshot+2023-11-12+at+7.53.50+PM.png BLOG - Central Perk Chic: How “Friends” Changed the World of Fashion&nbsp; - 4. Brand Partnerships and Commercial Success As the sitcom gained immense popularity, fashion brands recognized the potential for collaborations and product placement. Many fashion labels featured on the show experienced a surge in popularity. One of the most well-known fashion brands highlighted in the show is Ralph Lauren. The brand was prominently featured in many episodes, as Rachel Green held a position working for the brand for a couple of seasons. There was even a cameo with Ralph Lauren himself featured in Season 6 Episode 8, “The One with Ross’ Teeth.” Additionally, Central Perk’s coffeehouse chic-inspired cafes and coffee shops adopt a similar aesthetic, proving the show’s impact extended far beyond the realm of clothing. 5. Global Reach and Cultural Influence Friends was not just a hit in the United States; it had a massive global following. The fashion choices of the characters resonated with audiences worldwide, leading to the proliferation of the '90s-inspired styles in diverse cultures. The show’s impact was not limited to clothing; it extended to lifestyle choices; it extended to lifestyle choices, home decor and even language. Phrases like “How you doin'?” and “The Rachel” entered popular culture, illustrating how Friends shaped not only fashion but also the way people interacted and communicated with one another. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8743b80f-08e2-44bd-9f04-bf53eeeaa148/Screenshot+2023-11-12+at+7.56.22+PM.png BLOG - Central Perk Chic: How “Friends” Changed the World of Fashion&nbsp; - 6. A Paradigm for Fashion in Television The hit television show set a precedent for fashion in television early on. It proved that a well-curated wardrobe could be as central to a show’s identity as its plot and characters. This paved the way for many other TV series to invest in costume design as an integral aspect of storytelling. Subsequent shows like “Sex and the City” and “Gossip Girl” also utilized fashion as a narrative tool and they owe a debt of gratitude to “Friends” for pioneering the approach. Some fashion choices that carried over into other television shows were the basic 90s style that we see a lot of today, with simple jeans and a stylish top. Overall, many television shows realized how important implementing a specific style to their characters could be for their personal successes. https://www.thevaultuwmadison.com/blog/sustainable-style-fr8s-impact-on-fashion-and-the-community monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ce3c4d62-81d1-46b7-b95a-2d6b0187e834/Screenshot+2023-11-12+at+7.33.21+PM.png BLOG - Sustainable Style: FR8’s Impact on Fashion and the Community - In a world where people are struggling with the effects of rapid fashion on the environment, FR8 (Freight) appears as a ray of hope for the fashion industry This Minnesota-based company, founded by Katie Haghighi, wants to completely change how we choose to discard clothing. FR8 connects customers, small businesses, and clothing donors with local designers through a circular fashion model; upcycling old clothes in an eco-friendly way. We have never seen anything like the creative strategy of FR8 and its potential to improve the fashion industry! Creating a Circular Fashion Model The goal of developing a circular fashion model lies at the heart of FR8's design. By donating discarded clothing to others, they give unworn pieces a new life. Furthermore, by collecting clothing from consumers via a pilot program launched this past summer, FR8 was able to stop the apparel from ending up in landfills. FR8 is helping contribute to the decrease of carbon emissions. Scientists estimate that we must eliminate ten billion carbon emission kgs by 2050! To guarantee effective use, these clothes are processed and given out within the communities in which they are located. Empowering Local Communities FR8's strategy is distinguished by its dedication to regional communities. The platform prioritizes supporting local charities, designers, and organizations in addition to minimizing the environmental impact of clothing disposal by offering a convenient pick-up service for unwanted items. Conventional thrift stores often end up dumping out-of-style items. The unfortunate truth is that 80% of donated items end up in landfills or burned. FR8 places a higher priority on helping these clothes find new homes so they can continue to be useful. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b936a45a-26d0-4cd6-8446-908201f716c7/Screenshot+2023-11-12+at+7.35.39+PM.png BLOG - Sustainable Style: FR8’s Impact on Fashion and the Community - Disrupting Consumer Behavior The business model of FR8 significantly defies conventional customer behavior. Through the introduction of a pick-up service fee schedule for clothing, and donation impacts to be maximized, the site invites users to think about how their wardrobe choices affect the environment. FR8's convenient and budget-friendly service encourages customers to consider the full cost of disposal, which encourages more deliberate and environmentally friendly purchases. To achieve a healthier Earth with more thoughtful communities there must be a change towards responsible consumerism. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/603e7bcc-84dd-4a32-8c11-03fdf0785588/Screenshot+2023-11-12+at+7.37.12+PM.png BLOG - Sustainable Style: FR8’s Impact on Fashion and the Community - Looking Ahead The founder of FR8, Haghighi, is committed to achieving a sustainable fashion future as the company continues to expand. FR8 hopes to spark a movement by fostering a community of sustainability-conscious individuals, rather than just operating a company. Katie Haghighi and Trinity Philbert’s creative approach to clothing disposal, is setting the stage for a future fashion industry that puts the environment and its inhabitants first. FR8 is proof of the ability to creatively solve the environmental problems that the fashion business presents. With its dedication to supporting local communities, the circular fashion model, and its innovative approach to consumer behavior, FR8 has the power to fundamentally alter how we view and engage with apparel. The platform gives hope for a more sustainably aware future in fashion as it grows and inspires change. https://www.thevaultuwmadison.com/blog/keeping-it-business-casual-personal-style-in-the-workplace monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d505fce9-9c04-4fac-8884-1fd913864d4d/Screenshot+2023-11-05+at+11.09.36+PM.png BLOG - Keeping it Business Casual: Personal Style in the Workplace - Business casual is arguably the most frustratingly ambiguous dress code there is. Even before graduation, business casual is necessary for interviews, internships and jobs. The trick to business casual is finding the right balance between professionalism and casual wear. While business casual doesn’t have to evoke visions of matronly peasant blouses and knee-length dresses, it’s also not the micro mini skirts and tiny tank tops shown in some TikTok office OOTDs. For as long as I can remember, I’ve dreaded having to grow up and trade my hoodies for “work clothes.” Growing up, I claimed I would never work an office job because the outfits were ugly. As a business major, things haven’t exactly panned out the way I imagined, and the dreaded days of “work clothes” are approaching much faster than I’d like to admit. This is a conundrum for many college students; making the leap from going-out clothes and sweatpants to office-appropriate attire, without going broke in the process. There are day-to-day pieces one can start adding to their wardrobe in college that will also be acceptable in a professional setting. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8964e519-c2f1-4d60-be3e-ed3026b38049/Screenshot+2023-11-05+at+11.11.15+PM.png BLOG - Keeping it Business Casual: Personal Style in the Workplace - Tip #1: Sweaters Temperatures regularly dip into the negative digits in Madison. This makes crewnecks, cardigans and oversized chunky sweaters a great way to stay warm and cozy in class, while providing versatility necessary for the workplace. Tip #2: Neutral colored staples Neutral colors are a must. Investing in two pairs of tailored pants and two blazers is a budget-friendly way to quickly and easily build one’s workplace wardrobe. They go with any outfit and can be mixed, matched and worn over and over. A few quality pieces can go a long way. In addition, workplace dress codes often frown upon bright colors and flashy patterns–so it’s always best to keep it simple. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2e822c5-2977-4035-b2ef-77de6015a539/Screenshot+2023-11-05+at+11.12.23+PM.png BLOG - Keeping it Business Casual: Personal Style in the Workplace - Tip #3: Boots! Boots are so back. Stilettos, chunky heels, or even a pair of cowboy boots, are a great way to incorporate personal style without airing on the side of too casual. Wearing boots to go out is on trend and a great way to step up one’s outfit game in general. Tip #4: Get Creative Professional doesn’t have to mean boring. Don’t sacrifice your personal style for your nine to five. Accessorize, go on Pinterest and scour the internet before turning to Ann Taylor (unless that’s your vibe). Work wear should just be you plus professional; don’t dress like someone you’re not. https://www.thevaultuwmadison.com/blog/ai-in-fashion-for-better-or-for-worse monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a8284c15-516d-41f3-b694-ba9f4a0c2eb8/Screenshot+2023-11-05+at+10.58.00+PM.png BLOG - AI in Fashion: For Better or For Worse - Artificial intelligence is a technological advancement that has grown exponentially in the past few years. Among the most popular uses of AI are the manipulation of audio and video, as well as ChatGPT, a tool that uses AI to generate responses. These innovations make AI more socially prevalent than ever, but this is not without its vices. Nowadays, it is harder than ever to decipher human work from that of a machine or software. One might enjoy Tiktoks that display pictures of lavish interiors and exteriors of homes, only to find out that they are actually AI-generated instead of the work of skilled designers. This begs the question: to what extent should AI be incorporated into the creative process in order to supplement the fashion and design industry? Well, truth be told, there are both pros and cons to using AI in the fashion world. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/248d5c74-7793-42c8-ab17-86e7cca0f1b4/Screenshot+2023-11-05+at+11.00.32+PM.png BLOG - AI in Fashion: For Better or For Worse - Research and Markets’ report also looks into companies that use AI to influence their actual design and fashion choices. The report states that Tommy Hilfiger “applied machine-learning tools for product images of 15,000, and 600,000 publicly available runway images, and almost 100,000 fabric patterns.” From this information, AI was able to predict fashion trends right down to the colors, patterns, fabrics, and even silhouettes. Unsurprisingly, this has been a point of contention among designers, with many skilled workers concerned that their work will become obsolete. There has even been a lawsuit filed against Shein, one of the most lucrative clothing manufacturers, and three designers, Krista Perry, Larissa Martinez, and Jay Baron, claiming that Shein uses AI to steal authentic human design. The lawsuit also describes how Shein collects massive amounts of consumer data for research purposes and subsequently marketing and design purposes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3116ff1c-6981-4041-8963-4f3607112326/Screenshot+2023-11-05+at+11.02.41+PM.png BLOG - AI in Fashion: For Better or For Worse Ultimately, the use of AI poses many questions regarding the ethics of design in the fashion industry, as well as a threat to the livelihood of designers. For one, AI has largely replaced the manufacturing process of clothing as handmade products are fastly being overtaken by computers and machinery. AI has even diminished the role of fashion marketers as it hones its predictive models, making the skilled judgment and discretion of marketers less necessary. But among the most frightening is AI’s ability to take the beauty and uniqueness of fashion design and reduce it to a science of statistics and numbers, trading creativity for the synthetic and unoriginal. Quite literally, AI has compromised the fabric of the fashion industry. With this being said, AI also has the ability to be used ethically to promote efficiency and sustainability. Like most things in life, it is a trade off. So, what's more important to you? https://www.thevaultuwmadison.com/blog/depop-a-dive-into-sustainable-fashionstop-shopping-for-a-purchase-start-shopping-for-a-purpose monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d44da22b-d642-4894-b361-15a060b596f4/Screenshot+2023-11-05+at+5.41.26+PM.png BLOG - Depop: A Dive into Sustainable Fashion—Stop Shopping for a Purchase, Start Shopping for a Purpose - In today’s society, fast fashion is a recent phenomenon that has surfaced in the media and attracted many young consumers. Fast fashion describes the production of clothing and accessories using cheap materials and quick manufacturing processes to attract buyers seeking affordable, throwaway clothing items. However, recently it has caused controversy in the fashion industry. Aside from its economical appeal, the production process of fast fashion items causes irreversible effects on the environment from plastic waste, climate pollution, and carbon emissions. In addition to its environmental effects, fast fashion’s intent to assimilate society through trends has diminished the unique and creative individuality of fashion and created harmful and unjust work conditions for laborers. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52c72ce1-99ce-49d6-97bc-0c3088c71eea/Screenshot+2023-11-05+at+5.43.24+PM.png BLOG - Depop: A Dive into Sustainable Fashion—Stop Shopping for a Purchase, Start Shopping for a Purpose - Depop is an ecommerce company that specializes in the buying and reselling of secondhand items. Since its creation in 2011, by entrepreneur Simon Beckerman, it has generated over 30 million users. Beckerman’s primary motive was to create a “community-powered fashion economy that’s kinder on the planet and people.” With his desire to promote sustainability efforts, Beckerman was inspired to design an app where users can create, buy, and sell clothes across the globe. In addition to the business aspect, Beckerman highlights the importance of community by creating a supportive space for diverse individuals, entrepreneurs, and designers to connect with one another. Depop’s brand goals focus on marketplace diversity and inclusion, net zero emissions, and circular fashion. Circular fashion is a closed-loop system of fashion production (similar to upcycling) which aims to reduce the resources used to produce clothing and elongate clothing lifecycles by making new materials out of old ones. Although there are models that help achieve sustainability, there are also daily practices that can be implemented by individuals to help achieve these goals. For example, using reusable bags, washing clothes less frequently, and donating or reselling old clothes. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e7a89ef3-f44b-4f14-8cfc-c27e45bd29ec/Screenshot+2023-11-05+at+5.45.55+PM.png BLOG - Depop: A Dive into Sustainable Fashion—Stop Shopping for a Purchase, Start Shopping for a Purpose - Make it stand out Today, the Gen Z population has become the main target audience for sustainable fashion. In fact, 90% of users on Depop are ages 18-26. As the target consumers, we have the power to choose which brands we will support and which we'll avoid. In changing our behaviors to shopping with brands that obtain sustainable efforts, a chain reaction will form and attract others to follow suit. Since sustainability is a long term goal that requires community participation, when more people implement changes in consumption behaviors it will help to accelerate this process. Through the use of Depop, users will begin to stray away from fast-fashion practices. By reusing and recycling unwanted garments and hand-made creations, users are more inspired to find one of a kind pieces that showcase their unique personality and influence people to start shopping for a purpose instead of just a purchase. When there is a community like Depop that is dedicated for producer and consumer interaction, it generates a more meaningful shopping experience. Through direct communication and interpersonal relations in these communities, consumers are subject to feeling more accountable for their contributions which influences more conscious buying behaviors. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/db472d2d-aa25-403d-ab49-67defb83b5b1/Screenshot+2023-11-05+at+5.47.25+PM.png BLOG - Depop: A Dive into Sustainable Fashion—Stop Shopping for a Purchase, Start Shopping for a Purpose - As their slogan states: “Depop is not a Platform it’s a Place.” This highlights the idea that fashion is not just an outlet for buying new pieces to add to your wardrobe, but rather a creative asset used to support brands with ethical motives, discover unique items that express individualism, and integrate personal values with economic activities. In practicing sustainable shopping and encouraging others to do the same, our generation can be the change for the future of fashion and the betterment of our environment. https://www.thevaultuwmadison.com/blog/sex-and-the-citys-carrie-bradshaw-is-still-a-fashion-icon-today monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/032d4856-388a-4ca9-bc4a-7c6cb9284d0f/Screenshot+2023-11-01+at+9.01.51+PM.png BLOG - “Sex and the City’s” Carrie Bradshaw is Still a Fashion Icon Today - Actress Sarah Jessica Parker played the role of the main character, Bradshaw, whose passion for fashion was arguably the strongest of all the characters. One way this passion was revealed was through a number of her famous quotes. “When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner,” Bradshaw said in Season 2, Episode 1, titled "Take Me Out to the Ball Game.” “I felt it fed me more.” https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f94cce1c-1752-4ced-b207-dcb12618df8b/Screenshot+2023-11-01+at+9.04.57+PM.png BLOG - “Sex and the City’s” Carrie Bradshaw is Still a Fashion Icon Today - Social media has also allowed for the show’s fandom to be able to connect and multiply across many platforms. It has even become a trend on TikTok for users to post videos of outfits inspired by or recreating Bradshaw’s style. Many of these videos have tens of thousands of likes, saves, shares and comments, revealing the mass influence Bradshaw has on wardrobes today.. Students at UW-Madison even find themselves inspired by Bradshaw’s style while crafting outfits of their own. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2a5d9540-c7be-48e7-8e8b-37680e8a23f7/Screenshot+2023-11-01+at+9.10.13+PM.png BLOG - “Sex and the City’s” Carrie Bradshaw is Still a Fashion Icon Today - “Carrie wears a few sheer outfits with a bra showing underneath, which I just love,” freshman Bella Groenevelt said. “She looks casual but dressy at the same time.” Furthermore, Bradshaw has even inspired junior Sophie Wilmerding’s plans for after college. “I honestly wish I had Carrie’s confidence and creative vision,” Wilmerding said. “The way she mixes materials is inspirational. She has always made me dream of growing up in NYC and has influenced my decision to move there after graduation.” Overall, while Bradshaw may not always serve as the best role model on the show when it comes to how she handles her friendships and relationships, one cannot deny the impact her character has made in the world of fashion. https://www.thevaultuwmadison.com/blog/wardrobe monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5b5b20f6-19f4-4bcc-ae63-53d1fe3c3358/Screen+Shot+2023-10-23+at+2.42.47+PM.png BLOG - Your Wardrobe’s Hidden Price: Confrontation Oversaturation in Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f95b7133-142d-4a74-8440-b1d4d2a49191/Screen+Shot+2023-10-23+at+2.42.54+PM.png BLOG - Your Wardrobe’s Hidden Price: Confrontation Oversaturation in Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/gamedayfashion monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c7cedc9c-c5cf-46bc-81bf-1f0829251836/Screen+Shot+2023-10-23+at+5.39.12+PM.jpg BLOG - Shifts in College Game Day Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/86c08b6a-6427-4421-a8ad-be15753501fa/Screen+Shot+2023-10-23+at+8.32.53+PM.png BLOG - Shifts in College Game Day Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/53de333f-f132-49b8-9c06-1c5853a35528/Screen+Shot+2023-10-23+at+8.32.31+PM.png BLOG - Shifts in College Game Day Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/anz6kfirjgkol0e42o1jyuefigxkvz-ys3pp monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9f570a13-7ab6-4fa6-9570-2a8cb7ac9f08/Screen+Shot+2023-10-15+at+9.25.37+PM.png BLOG - Madison Fashion Through a Parisian Lens: The Importance of Personal Style&nbsp; - Henri Clarke, a student at the University of Wisconsin-Madison from Paris, France, prioritizes individuality within his everyday street style. Clarke contributes to the diverse midwestern city with his exclusive taste and knowledge of fashion. Clarke’s view on Madison’s fashion begs the question: Is practicality more important than authenticity? When Clarke first visited Madison, he was alarmed at the lack of attention to detail in everyday fashion. “There’s a lot of pressure on not really wanting to look different,” Clarke said. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/da7a5b7a-d64a-45ce-be30-0a6692cd33af/Screen+Shot+2023-10-15+at+9.27.50+PM.png BLOG - Madison Fashion Through a Parisian Lens: The Importance of Personal Style&nbsp; - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7be15f0e-2450-4b76-8004-5d387c460ddc/Screen+Shot+2023-10-15+at+9.28.55+PM.png BLOG - Madison Fashion Through a Parisian Lens: The Importance of Personal Style&nbsp; “You don't really know what you're gonna find,” Clarke said. “When you see a piece that you like, you don't like it because you saw someone else on a website, like you actually found it in the middle of a disgusting pile of clothes. I feel it's nice, having like a little surprise when you go out.” Thrifting creates a space for the unknown and individual inspiration. One may go into a store with an idea of what they want but can always be pulled in a new direction. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63fd2d90-69f5-43a0-8897-748aadcf3879/Screen+Shot+2023-10-15+at+9.27.42+PM.png BLOG - Madison Fashion Through a Parisian Lens: The Importance of Personal Style&nbsp; - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/oscars-and-cdga-a-review-of-fashion monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e16e2e4d-3034-48f5-b4a8-a4eb16bea821/nominees.png BLOG - 2023 Oscars: A Review of Fashion - Make it stand out Oscar Nominees for Costume Design (left to right: Babylon (Mary Zophres), Black Panther: Wakanda Forever (Ruth E. Carter), Elvis (Catherine Martin), Everything Everywhere All At Once (Shirley Kurata), Mrs. Harris Goes to Paris (Jenny Beavan) https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8e6bdc4b-10f5-4acf-be39-71eca7b8649b/230313-Ruth-E-Carter-al-1318-847a6b.jpeg BLOG - 2023 Oscars: A Review of Fashion - Carter is the first Black woman to win in the category for “Best Costume Design” and the first Black woman to win multiple Academy Awards in any category. Carter’s elaborate costume designs are the product of extensive research and planning. For the Black Panther films, she studied the traditional practices and looks of different African tribes, then skillfully integrated those elements into her work. Carter then incorporated Afro-futuristic elements into the final pieces. Afro-future is a common theme in every look in the Black Panther films and in many of her other works. Creator: Arturo Holmes | Credit: Getty Images https://www.thevaultuwmadison.com/blog/anz6kfirjgkol0e42o1jyuefigxkvz monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/91213bc0-8b60-453d-bed1-1cfe3ab0744c/IMG_8988+2.jpg BLOG - “Hey, I’m Here For You:” Harry Hudson’s Journey of Healing Through Music and Charity - Harry Hudson, the musical artist and founder of the, "Hey I'm Here for You," charity is helping young cancer patients achieve their dreams by connecting them to resources that correlate with their creative goals. At his RedTalk, hosted by the Wisconsin Alumni Student Board at UW-Madison last semester, he discussed how music guided him through his own cancer journey, reminding his excited audience of life's abundant curiosity and art's critical connection to mental health. Image from Harry Hudson’s Instagram https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17c919ca-b37b-4462-9e9e-15eaf8eb53e5/DSC04603.JPG BLOG - “Hey, I’m Here For You:” Harry Hudson’s Journey of Healing Through Music and Charity - Make it stand out Above: Harry Hudson, photographed by The Vault creative director, Pranav Volety https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ac6f9e01-5aa9-4f06-b84d-81434f5a0bef/Screen+Shot+2023-09-05+at+5.52.45+PM.png BLOG - “Hey, I’m Here For You:” Harry Hudson’s Journey of Healing Through Music and Charity “I'm gonna make sure they get seen, they get heard, they get fulfilled and then, you know, the plan is to make it to the millions of people around the world.” -Harry Hudson https://www.thevaultuwmadison.com/blog/gzht20w1pp1zafw1uaqb1n576j1lnk monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459138737-Y2DDTQJSYSNVMTODLF0S/image1.jpg BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459219036-ITVT0XTLIM2UZF81ZLTK/Screen%2BShot%2B2023-06-08%2Bat%2B3.55.04%2BPM.png BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459251083-GFM41ANEWRBF3VII20WL/CE422BA6-59B6-48F4-9314-931B993ACD8D_1_105_c.jpeg BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459467474-WIGLAJ457FVSNTD3GR92/3FE4547B-47BF-4726-8B81-1AD700B27A5C_1_105_c.jpeg BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459492149-SWLHOMQ4JBBID56XUY8T/1B49C05F-D680-47E1-BCF4-863A15539FFC_1_105_c.jpeg BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1692459569641-KG2QJUVTXMFLKLAJBW9C/Screen%2BShot%2B2023-06-08%2Bat%2B3.54.45%2BPM.png BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/991de190-5b4d-4ab8-b15c-0a2684828e1a/Screen+Shot+2023-06-08+at+3.53.44+PM.png BLOG - The Vault’s Odyssey-inspired Runway Show: A Recap - Some characters, more well-known than others, require little differentiation from their usual look but were still given a personal touch. A good example of this is none other than the story’s protagonist, Odysseus. The first character to step on the runway, Odysseus (modeled by Francis Faye), was dressed in a simple white cloak with a gold sash and simple black shoes. However, when returning home after his long journey, Odysseus is a completely different person, changed from the perils of his journey. The styling team chose to represent that by simply smearing dirt all over the once-clean white cloak. Though this is a choice that could be seen by a more uniform viewer as “lazy”, understanding the story of the Odyssey as the creative team did intensify its meaning. While Odysseus may seem to come out of his journey as the same man from before the war, he has been changed in a way that cannot be undone, “tainted” by what he dealt with. This idea is directly displayed to the audience through the designer's choices. Pictured Left: Francis Faye as Odysseus. https://www.thevaultuwmadison.com/blog/more-than-just-a-show-copenhagens-endeavour-to-become-the-new-paradigm-of-sustainability-in-fashion monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/88996ade-37f0-40dc-a1ef-b51ef7c0be8c/AW23-Copenhagen-Fashion-Week-%28di%29vision-Runway-4-5-James-Cochran-43.jpg BLOG - More Than Just a Show: Copenhagen’s Endeavor to Become the New Paradigm of Sustainability in Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ee9801b7-dead-4a89-bf3b-e4d3800a9fc5/AW23-Copenhagen-Fashion-Week+-+Opening+Ceremony+-+Cecilie+_+Anastasia+Fedoseeva+-+3.jpg BLOG - More Than Just a Show: Copenhagen’s Endeavor to Become the New Paradigm of Sustainability in Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/aab884e7-b253-4c68-81e6-1d0f1f193c20/copenhagen-fashion-week-fw23.png BLOG - More Than Just a Show: Copenhagen’s Endeavor to Become the New Paradigm of Sustainability in Fashion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/the-capsule-answer-to-the-fast-fashion-question monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2506a347-828b-4edf-a2ce-ed14b7ec0552/Screen+Shot+2023-04-25+at+3.19.36+PM+copy.jpg BLOG - The Capsule Answer to the Fast Fashion Question - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8fe815e5-d13b-44d8-a701-82fd9a5b3560/IMG_7372+copy.jpg BLOG - The Capsule Answer to the Fast Fashion Question - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9f86edb4-b1fe-4f25-ae95-0d898cfc2952/IMG_7370+copy.jpg BLOG - The Capsule Answer to the Fast Fashion Question - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/redefining-beauty-through-an-unhuman-embrace monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a46efbea-7315-4e37-a469-171c2b897da3/IMG_1052+copy.jpg BLOG - Redefining Beauty Through an Unhuman Embrace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/77321612-e255-417a-8967-cf168f372f7a/IMG_1053+copy.jpg BLOG - Redefining Beauty Through an Unhuman Embrace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d1cf7692-e198-4451-b9e3-8c380e4ac235/IMG_1054+copy.jpg BLOG - Redefining Beauty Through an Unhuman Embrace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52e75a68-9ec6-4b59-8006-4ad0a3c8f7f3/IMG_1055+copy.jpg BLOG - Redefining Beauty Through an Unhuman Embrace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/the-victorias-secret-fashion-show-is-coming-back-why-they-took-a-four-year-hiatus-and-what-to-expect-from-its-return monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7da2a659-ef2c-4326-a167-f82117167008/Elsa-Hosk-Victoria-Secret-Fantasy-Bra-2018-2.jpeg BLOG - The Victoria's Secret Fashion Show is Coming Back: Why They Took a Four-Year Hiatus and What to Expect from its Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0ab73667-ea4e-401a-8f1c-91c3192ccf18/14vs-rebranding1-superJumbo.jpeg BLOG - The Victoria's Secret Fashion Show is Coming Back: Why They Took a Four-Year Hiatus and What to Expect from its Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/90c7d51d-856a-4b42-9fff-2ca0bf603b80/1200x600.jpeg BLOG - The Victoria's Secret Fashion Show is Coming Back: Why They Took a Four-Year Hiatus and What to Expect from its Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/70uuor4eul7rzlvitocn1sygnjj3yg monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b15dc906-2221-4194-8dbd-41fb634b01f7/FB0B450F-5153-4135-B028-76C494FA95CF_1_105_c.jpeg BLOG - A Closet of Your Own: How 1-of-1 Pieces can Inspire Growth of a Unique Personal Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/90e2464c-39f2-4662-a113-948e64b545bb/IMG_9882+copy.jpg BLOG - A Closet of Your Own: How 1-of-1 Pieces can Inspire Growth of a Unique Personal Style - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/yev9dy8ia3oxboxcjqug55my5gqyu3 monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/973a3418-f2b6-4e16-bb65-742f8610ec6b/IMG_0372%2B2.jpg BLOG - Fashion Uncovered: 1st Speaker Panel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bb61bb00-0887-43f9-abf1-9eaed6bdeb1d/___-13%2B%281%29.jpg BLOG - Fashion Uncovered: 1st Speaker Panel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9cf7b5f3-b02f-4c59-a687-a3efc7dabec5/IMG_0373%2B2.jpg BLOG - Fashion Uncovered: 1st Speaker Panel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/01b9970d-b633-46da-b990-023200df0988/1679547206041.jpg BLOG - Fashion Uncovered: 1st Speaker Panel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/63d655a9-ce4c-4dd2-ab10-2edbb6080db1/1679547205930.jpg BLOG - Fashion Uncovered: 1st Speaker Panel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/blogintro-lpd4n-3lpmp-px27d monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678409609105-HXQEOZSTQ165UR55857F/IMG_3919+copy.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Trey Prater https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678409608651-AMZ6OSHUD5KHS2TULO2M/IMG_3922+copy.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Major: Consumer Behavior &amp; Fashion Textiles https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678406325878-UC3EUHH7T0RESKAC3IJX/StPicsWLaurenBySharp4.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Peach Wang https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678406326857-L1MM53QRT0SNL58V1OF7/StPicsWLaurenBySharp5.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Major: Psychology &amp; Sociology; Minor: International Development &amp; Education https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678409766657-UEIE50QOTLVTESKWC8Z0/StPicsWLaurenBySharp8.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - José Gabriel Palacios https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678409768685-A0JBO9MAFA79292YTY6W/StPicsWLaurenBySharp9.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Major: Computer Science https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678410010716-ZFS1L9UZYJINS6FOZXWR/StPicsWLaurenBySharp12.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Elleanor Patterson https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1678410034191-OZUI0CX7F0VMKK1ZOZ7S/StPicsWLaurenBySharp11.jpg BLOG - UW students answer, “What is your opinion on fashion in Madison?” - Major: Psychology https://www.thevaultuwmadison.com/blog/blogintro-lpd4n-3lpmp monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/70b6b89d-3ca8-4d83-82f0-fbbe15e9f9a7/513570cad7efa963acce252738315a6c.jpg BLOG - NEW YORK FASHION WEEK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/aba4da17-0538-4ed8-b016-f8dec781db4f/66cc223625bb3132e8ebc58e8ba5fb83.jpg BLOG - NEW YORK FASHION WEEK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a29abfb7-585b-45ca-ada3-5311e8f17d96/33d6c1b542b603c9860221441636dc63.jpg BLOG - NEW YORK FASHION WEEK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4d4b3034-1f04-44b3-b887-15aafc0d4935/IMG_9299.jpeg BLOG - NEW YORK FASHION WEEK - Michael Kors https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3835efe9-d2e6-47a5-b95a-190d1d65ef3a/IMG_0161.jpg BLOG - NEW YORK FASHION WEEK - Rodarte https://www.thevaultuwmadison.com/blog/blogintro-lpd4n monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0e49de80-82c8-4f4a-a72a-dcf34d5ba651/04ad78b1ba780a88a9cf933428b62f8c.jpg BLOG - The Importance of Black History Month and Iconic Black Creators - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1676592502601-0RZXPPWGI3O8BHOHRB79/Elizabeth_Hobbs_Keckley_1870_public_domain.jpg BLOG - The Importance of Black History Month and Iconic Black Creators https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1676592503581-1C8DXSH786PJZCMM6SHT/Photo-of-Lowe.jpg BLOG - The Importance of Black History Month and Iconic Black Creators https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1676594456285-E3VKRMS17UPU9AIIM35D/https___hypebeast.com_image_2020_07_willi-smith-williwear-designer-legacy-history-brand-1.jpg BLOG - The Importance of Black History Month and Iconic Black Creators https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1676592503507-SF17XHT64M3R66KSOZK0/Kimora+Lee+Simmons.jpg BLOG - The Importance of Black History Month and Iconic Black Creators https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1676592502717-8ITQEW577HWVTQHQX910/1200px-Virgil_Abloh_Paris_Fashion_Week_Autumn_Winter_2019_%28cropped%29.jpg BLOG - The Importance of Black History Month and Iconic Black Creators https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d32d16ce-f0fc-4b26-ac8a-ff01a56ec8a4/global-YES-1217-GQ-MATG02-02+copy.jpg BLOG - The Importance of Black History Month and Iconic Black Creators - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevaultuwmadison.com/blog/blogintro monthly 0.5 2023-12-24 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/adddc87b-caf5-478b-a0f5-e4557e72e514/IMG_4117.jpeg BLOG - Welcome to The Vault! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ec9470f6-63d0-4103-b1ce-0f4ab3b84bd5/Screen+Shot+2023-02-09+at+12.33.47+PM.png BLOG - Welcome to The Vault! Learning about the business behind fashion is advantageous for everyone regardless of the career path they are interested in pursuing. Familiarizing oneself with the fashion industry establishes a foundation of knowledge that introduces a burst of creativity, enhances economic and societal understandings, and sparks an ignition of inspiration to pursuing related careers, if that is something that intrigues you! There is significant value behind understanding how marketers target customers, how we can all gain insight on budgeting and spending habits, and exploring how marketing campaigns can affect buying behavior. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5cc3f049-34b7-401e-95d9-7f6731feeb4e/Screen+Shot+2023-02-09+at+12.54.25+PM.png BLOG - Welcome to The Vault! https://www.thevaultuwmadison.com/contact daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25f1ca37-519e-4121-b628-90964be5e99f/20250930_231544_066078.JPEG https://www.thevaultuwmadison.com/fashion-uncovered daily 0.75 2025-07-22 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/973a3418-f2b6-4e16-bb65-742f8610ec6b/IMG_0372%2B2.jpg Fashion Uncovered https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9cf7b5f3-b02f-4c59-a687-a3efc7dabec5/IMG_0373%2B2.jpg Fashion Uncovered https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bb61bb00-0887-43f9-abf1-9eaed6bdeb1d/___-13%2B%281%29.jpg Fashion Uncovered https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/be4e517a-7a69-4497-a73a-b8d3923bc03f/DSC08340.JPG Fashion Uncovered Panel discussion on a stage in a grand hall with an audience, featuring five people at two tables with microphones, and a large screen behind displaying a stylized geometric logo. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6de9d6bb-c830-4f70-8290-6c24f61d8694/Screen+Shot+2023-03-22+at+4.05.26+PM.png Fashion Uncovered A conference or panel discussion in a large ornate room with several people seated at tables and a group at the front on stage, some speaking and others listening, with a large screen behind them. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1679545942453-QP6A0GX0BTRY6KBPEBT1/DSC08110.jpg Fashion Uncovered A large rectangular cake with white frosting decorated with white piped borders and black and red accents. The words 'The Vault' are written in red icing in the center. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/03a02e14-381a-4529-9987-04f69e1d539e/DSC08308.JPG Fashion Uncovered Panel discussion at conference with three speakers sitting at a table in front of a large projection screen, audience members seated facing them. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/171a9851-8712-41ec-aa58-0c0d6c248215/DSC08218+%281%29.JPG Fashion Uncovered Panel discussion at a conference with three speakers seated at a table in front of an audience, with a large projection screen behind them. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a7c94f49-f970-4c72-8da1-171f1816698d/DSC08265.JPG Fashion Uncovered A panel of five people on stage at a conference or panel discussion, with an audience seated in front, and a person in the foreground wearing a varsity jacket. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e20af5d3-345e-4e48-b9b4-b1f49f7bf018/DSC08094.JPG Fashion Uncovered A large group of young people sitting and talking in a conference or event room with high windows, beige walls, and a projection screen. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ab6be66b-b0e2-47ba-9f13-e97d3a402dc3/DSC08117.JPG Fashion Uncovered A young person with curly dark hair, wearing a tan jacket and white hoodie, posing with two fingers up, holding a slice of pizza in front of their mouth in an indoor setting with many people around, some serving food at a buffet table. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7705ad0d-6fb1-4ad6-bcf1-ff110fe52e8b/DSC08239.JPG Fashion Uncovered Large conference room filled with round tables and many people attending, with a stage at the front where a panel of speakers is seated, and two large projection screens displaying a logo. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/673a6d76-5e1e-4fd2-bd67-5ecc2e5408a7/DSC08133.JPG Fashion Uncovered A group of young people at a social gathering, with some getting food and others waiting in line, in a room with ornate decor and a table with water bottles and a cake. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/95e438d8-cd87-4ce4-a370-6499c4948f4f/DSC08156.JPG Fashion Uncovered Three people engaged in conversation inside a large, elegant room filled with seated attendees at tables. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0114a9c5-ce45-4f77-82a6-27aaae4a24f1/DSC08338.JPG Fashion Uncovered A panel discussion with six people seated at two tables on a stage in an ornate room, with an audience watching and a large screen displaying a stylized geometric logo behind them. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/babb855d-26ad-4922-a07f-424e62182223/DSC08168.JPG Fashion Uncovered Interior of a formal event room with ornate moldings and lighting, people standing and walking around, including a woman with long hair touching her head, near a table with water bottles and snacks. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b0b65b3b-6061-49b3-9ac3-fd1eeea09790/DSC08229.JPG Fashion Uncovered A panel of three people seated behind a table on a stage at a conference, with a large projection screen behind them displaying a stylized abstract logo. Several audience members are visible in the foreground. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a9565bf5-c802-4d9d-96ad-1e9cdc1e5320/DSC08179.JPG Fashion Uncovered A large conference room filled with people sitting at round tables, some engaged in conversation and others using their phones, with a stage area at the front and large windows with curtains on the side. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/61ba6c08-1cc9-44c6-b7f0-8b304659aaa2/DSC08207.JPG Fashion Uncovered A panel of six people sitting at tables on stage in front of an audience, with a large blank screen behind them displaying a logo or graphic. https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0abd432e-ed73-44fa-82d8-3f5e90eda593/DSC08276.JPG Fashion Uncovered Three people sitting at a panel in front of a large screen with a white abstract logo. The panel includes a woman with long wavy hair, a man in a cap, and a man with glasses. 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0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/48e48097-eb43-4505-99ab-f4290bc10deb/Screen+Shot+2023-09-20+at+3.41.24+PM.png FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1696183121274-2MXPG8FYFHC3W7YQB8W6/color+social+cc+2.PNG FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b8b5d257-bafe-4cbb-a1a6-238d5029c3e2/IMG_0485.JPG FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6b857164-d3a6-4bdc-a035-381acc72876a/IMG_3289.jpeg FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/69f86e5b-4740-42d6-9bbe-4cde99fe2d58/IMG_3860.JPG FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/76f5b93f-d7e8-4dc8-b466-03afe998bcc6/Screen+Shot+2023-09-21+at+1.17.48+PM.png FALL 2023 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b3aa64c8-fa47-4460-b8ec-6d96f9877f6b/image000000.jpg FALL 2023 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https://www.thevaultuwmadison.com/fall-2024 daily 0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e56d0e7e-dd69-48e3-aafc-d87aa180c87c/Screenshot+2024-09-22+at+11.42.49%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c4746df1-d46e-4153-a3ab-81b4d94cccfe/Screenshot+2024-09-22+at+11.43.16%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1727913308728-0UTBLHD859MQ2CRCL261/Ananias.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/06a47f61-5704-40d0-9d30-f552496579ea/shopbop1.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2de92e9c-157b-4fbf-9958-090091563c97/shopbop2.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bbea8aaa-9a98-4a15-a331-261ccaf85204/shopbop4.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4b92caee-be11-4b33-ae5a-818aeb408f6e/shopbop5.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1728350441745-N6SIG3DJQ83G89MGZEFT/Ananias.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dedb61d2-e5d3-49fc-820c-f7ec4ecf7813/Screenshot+2024-09-22+at+11.43.11%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/13961df7-2dc5-4a19-af95-6bee1dea177b/ambar+campos1.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e9a29d58-3e56-48fd-8626-f708276c22ad/Screenshot+2024-09-22+at+11.42.01%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ff52962b-82c4-4d26-9bf1-1aa45a91df61/ambarcampos3.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8815e2a6-a4ab-46aa-b055-559ddfa8accd/ambarcampos6.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1729627167724-Q0XAXZB223SYVUCWIDSG/Ananias-2.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/480b6cbe-b85c-4448-8455-496114a067d3/Screenshot+2024-09-22+at+11.39.11%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5fd0f2cf-9905-4b7d-9e1a-61fa6866b0d7/Screenshot+2024-10-23+at+12.21.51%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/94a6e983-ae66-4cc7-8ce3-4d0a54ab25b7/Screenshot+2024-09-22+at+11.41.26%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/075de0a7-42b7-4c05-968c-1ae6d357c469/IMG_1218.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/2aa6e005-5383-4f41-bc3c-e16043621f35/Screenshot+2024-10-23+at+12.22.02%E2%80%AFPM.jpg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1730151884867-VX0CLV1HVHJO4H6G74PT/Ananias-7.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6241afbf-d65f-4041-a062-217d02a7c774/IMG_0837.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b7096bf2-479b-4408-90c0-ef3ec8e0ba81/IMG_1834.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a4cf7765-9419-4fc0-8aa3-c772fe93c755/IMG_0378.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/76c15e07-17fa-4474-a9da-e81d3076d788/Screenshot+2024-09-22+at+11.39.00%E2%80%AFPM.png FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/524fd6be-03f9-425f-ab27-1b761cab7039/IMG_0792.jpeg FALL 2024 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0cd8a546-a5e1-4f71-9aa3-094da0e4c643/Screenshot+2024-09-22+at+11.39.56%E2%80%AFPM.png FALL 2024 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GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7b32719a-9806-437f-808d-1a1a125acf33/Screen+Shot+2023-12-13+at+1.10.39+AM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1677646394589-DPJS1I3TOYY5MWRGENJZ/DSC07055.jpg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bc6e04e2-cc85-4e07-a735-fde367e9be34/Screen+Shot+2023-12-12+at+3.19.38+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a83917c0-e9c6-4aec-a77e-1653e6549e17/Screen+Shot+2023-12-12+at+9.43.30+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/161ed6cd-e301-48b6-b674-7002879844c3/Screen+Shot+2023-12-12+at+3.25.58+PM.png GALLERY - we <3 the vault 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vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fabe2006-f3c8-4478-bdfa-c790d90f2fdf/Screen+Shot+2024-05-23+at+2.35.23+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a5ef0674-4a8d-4d1d-a704-e57362a397f5/Screen+Shot+2023-12-12+at+3.27.12+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d559c27b-d902-4b88-93f6-d641d03f18a1/Screen+Shot+2023-12-12+at+3.28.02+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c45ca74e-5206-442f-a515-3473d7fc1206/Screen+Shot+2023-12-12+at+3.27.48+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/5511fc31-fa39-4f56-af4e-faa13ef167bf/Screen+Shot+2023-12-12+at+3.27.59+PM.png GALLERY - we <3 the vault 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https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/305c89ce-994e-406e-a9d2-7730af162a03/Screen+Shot+2023-12-12+at+3.30.03+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c955c747-e14e-459a-b616-54b127dd877a/Screen+Shot+2023-12-12+at+3.30.10+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/12bc9db0-d6fd-46cf-95fe-652779de84dc/Screen+Shot+2024-05-23+at+2.31.23+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e8ba02f5-3fe3-48c4-b551-e1ffa5b6bf9e/20250515_191041_52B595.JPEG GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ed73f7d7-0e89-4123-b3da-a1ed817b0d8d/Screen+Shot+2023-12-12+at+3.29.24+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e88f2643-fe06-4b9e-aebb-1d9de6d6228b/Screen+Shot+2023-12-12+at+3.30.28+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3bdaca01-1397-4a28-b54e-7789c8a3b37e/Screen+Shot+2023-12-12+at+3.29.41+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/10bffbd2-037f-4ae9-b990-d8bc7349902c/Screen+Shot+2023-12-12+at+3.30.41+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/251a2e57-03f4-483c-ae88-9a7bf8335ec8/Screen+Shot+2024-05-23+at+2.27.52+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/dd40110f-a88d-429b-8724-784ade85930f/Screen+Shot+2023-12-12+at+3.31.19+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/424da993-7fb9-4707-af0b-fc4c817356c8/Screen+Shot+2023-12-12+at+3.30.16+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/df92f2be-d306-49f4-994d-1e5a0cbfd1a1/Screen+Shot+2023-12-12+at+3.29.36+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9498d5f1-4924-4de9-91ae-b2fb22ebe226/Screen+Shot+2023-12-12+at+3.30.19+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c2e5dd88-c1f7-4c72-99f9-92e29a621391/Screen+Shot+2023-12-12+at+3.30.25+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1f0687c9-bc05-449d-ba65-23e05ea5010f/Screen+Shot+2023-12-12+at+3.30.38+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52303297-f478-46ec-9a79-88f6c13ac6a9/Screenshot+2024-12-30+at+7.49.14%E2%80%AFPM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/45192116-4f62-4514-8aa1-d9fab28f1888/Screen+Shot+2023-12-12+at+3.30.48+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3170ca4b-b448-47bf-85a3-7e5b49c4891d/20250918_054004_0E78BA.JPEG GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/68259381-1d11-4e48-872f-cd581c3287c9/Screen+Shot+2023-12-12+at+3.30.55+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/621ff8a1-2416-46f8-a0fa-8d4a99ec0481/20251010_132208_D738B6.JPEG GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/69c9a7d1-0e88-43cf-825b-34a801fbdc2b/Screen+Shot+2023-12-12+at+3.31.02+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/decd387f-73d1-4d7a-9b6e-80fc45a47bec/Screen+Shot+2023-12-12+at+3.31.23+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d9aa7080-481e-4550-b6f6-277846f87eb2/Screen+Shot+2023-12-12+at+3.31.06+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7469297f-c473-44ab-81db-5fcf79992efe/Screen+Shot+2024-05-23+at+2.28.35+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b81650a1-c3eb-4701-8185-24a6bda88105/Screen+Shot+2023-12-12+at+3.31.09+PM.png GALLERY - we <3 the vault 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https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/69ac970e-d967-4949-b400-396aba6464e2/vault1708797864168.jpeg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/804599e1-cc83-456a-9723-0c36a919e274/vault1709970168958.jpeg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cf16d3c8-c850-47ce-82a6-817f7dc3ac27/vault1708571772220.jpeg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/df21aaa8-b837-4a76-8d5d-f1fa928fb23d/20250429_204437_57CF5E.JPEG GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/87835783-0b88-488c-a6ea-48ca44ec7479/Screen+Shot+2024-05-13+at+2.38.20+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/136dbeea-e6c7-420c-bc59-1ecdd1f97643/Screen+Shot+2023-12-12+at+3.29.49+PM.png GALLERY - we <3 the vault 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https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/30bc97e4-b7f5-4b11-a0fa-7c08d626e592/Screen+Shot+2023-12-12+at+3.21.10+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52e0292e-b104-4858-9973-087771710cc7/Screen+Shot+2023-12-12+at+3.20.33+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fc72f229-dd1b-4629-a167-00567d35fa91/Screen+Shot+2024-05-13+at+2.19.31+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1ba5fbd2-df35-4d87-8f04-96c6652dff66/Screen+Shot+2023-12-12+at+3.27.56+PM.png GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/97bb49bc-d0ca-4957-aee0-e1a1ceb39658/Screen+Shot+2024-05-23+at+2.24.52+PM.png GALLERY - we <3 the vault 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the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1a833d25-991d-4ac1-a1b9-88ea446f0f9a/IMG_5144.jpg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4d290c11-f904-4760-9341-c27786594bf7/20250502_135139_585977.JPEG GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7502dce5-8a2e-4f94-af7a-84a5ae49f88c/IMG_5145.jpg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4953f91f-7c4b-4e9c-acdf-f7570c6082e0/IMG_5146.jpg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3b10ddaf-dbc8-42ca-8942-b0b3eda30c05/IMG_5147.jpg GALLERY - we <3 the vault https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/53542878-255e-4ac1-91f5-d5c04f9812e9/20250924_224317_B58A39.JPEG GALLERY - we <3 the vault 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https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1aaa3c8e-b5bb-4997-948e-f73f3d947493/Screen+Shot+2023-10-15+at+10.09.40+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/c2128b59-19da-4450-aa40-ea60bbfcbb58/Screen+Shot+2023-10-15+at+9.57.24+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c726cab-a8ed-4c01-82d1-2cde2597fbfc/Screen+Shot+2023-10-16+at+11.12.32+AM.png https://www.thevaultuwmadison.com/the-vault-events/workshop-dovile-riebschlager monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/17175378-4b9c-48d5-bcc4-239fbd50fb82/DSC09339.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fa6d3d67-753a-4c66-9a4f-24250900d9cf/Screen+Shot+2023-05-27+at+7.38.07+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/029b228f-4584-48af-b143-ac3cf15f2d98/Screen+Shot+2023-05-27+at+7.43.07+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a0785418-4063-4805-be48-ad9477ae62a7/DSC09286.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1685231616411-IOICJ3UOQZD1P9QJ3MXQ/Screen%2BShot%2B2023-05-27%2Bat%2B7.38.38%2BPM.jpg EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/bf24dde2-5cfe-4c29-b0a8-7c20ce22bf64/Screen+Shot+2023-05-27+at+7.43.14+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b2c5b34d-e1e7-48d3-9fbb-1f25e7ade41a/DSC09351.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52120b98-e035-4ee2-b29c-ac57a855c247/Screen+Shot+2023-05-27+at+7.37.13+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6a1f828d-965b-4fc5-ae97-f9db6dd403ed/Screen+Shot+2023-05-27+at+7.43.17+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e4e07c89-a798-4897-af0b-e14364567146/DSC09327.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b8438121-a469-402b-b53e-af45bd2c5018/Screen+Shot+2023-05-27+at+7.43.22+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e58c2b4c-b56d-46b8-9cf5-8f8a1fe484f6/DSC09432.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f50183ea-a093-4309-899c-b38783334012/Screen+Shot+2023-05-27+at+7.43.29+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f4d189dc-3900-4161-bb22-0e3dadc3139f/DSC09449.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/715bbc4c-d4e3-4627-bcda-5e9170f4e0e2/Screen+Shot+2023-05-27+at+7.43.33+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/de30c132-1b40-4e0c-ba3a-67b914bf0d04/DSC09436.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fb5fe998-3e22-4643-ac8d-f4a303803bac/DSC09455.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7cf8627d-3b8a-4cc5-980e-de255b0ad230/DSC09339+%281%29.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/574c8915-14a4-45c9-805d-1d5b305b375a/DSC09381.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2cf3480-3793-4f37-ad71-df3c20074bd2/DSC09296.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9d22d07c-cbce-4e37-b890-d14a645dc642/DSC09391.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b8bdbd95-32ce-45b9-b145-0ba6942a24f2/DSC09420.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/daf73dad-4efb-47e1-9551-88aaa5d35ba5/DSC09472.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/25c826e9-4434-46b9-baab-b857dd2a6b1e/DSC09508.JPG EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7f5aeaef-7a1c-4d2f-b8e5-7396c550e341/Screen+Shot+2023-05-27+at+7.35.23+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7c8d7714-c849-40d8-a67c-9abd2e038e7b/Screen+Shot+2023-05-27+at+7.37.02+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ef5da6b9-b6ed-418e-af8a-dec1840e388f/Screen+Shot+2023-05-27+at+7.37.04+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e67d3626-d711-4f53-a927-c96a33ad55e4/Screen+Shot+2023-05-27+at+7.37.08+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/d84ce973-b996-46dc-bca4-79854265d0b7/Screen+Shot+2023-05-27+at+7.37.13+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0f5f9171-d306-4fe4-b6e9-9f80d20c1059/Screen+Shot+2023-05-27+at+7.37.58+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8ebe0221-7ed8-42c5-815c-b91aa175e997/Screen+Shot+2023-05-27+at+7.37.17+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/fbdf7dac-d4d8-4e7c-94c4-8c1d2e41793a/Screen+Shot+2023-05-27+at+7.37.47+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/52ba42ab-3a1c-41ee-994b-308067f8bfa5/Screen+Shot+2023-05-27+at+7.37.22+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e40a5687-a9c9-4635-8c2b-7e9ee744cf3d/Screen+Shot+2023-05-27+at+7.37.26+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/83c2834d-a3e7-43a2-bd33-5ed0329566b6/Screen+Shot+2023-05-27+at+7.37.38+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9556bfc7-ae31-4ca5-8ce0-f15e35171ad5/Screen+Shot+2023-05-27+at+7.38.03+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6e856e93-6872-4fed-ab99-1b64a581fad9/Screen+Shot+2023-05-27+at+7.38.15+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/e2770817-7e8b-43e2-a74a-91580543cc33/Screen+Shot+2023-05-27+at+7.38.19+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/45c66d34-aee1-4944-b78c-7e17f26a0893/Screen+Shot+2023-05-27+at+7.38.25+PM.png EVENTS - Workshop with Dovile Riebschlager https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/907767e6-e666-4502-bc8a-ae69f44cae36/DSC09339.JPG https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9653ccea-fa00-442a-b45c-f3aa5723ba76/Screen+Shot+2023-05-27+at+7.35.23+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/4ac8eb53-862b-4c74-8b50-5a9b781f4c28/Screen+Shot+2023-05-27+at+7.44.00+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/aa82be2b-2537-4beb-bcc0-f3a34aece0f2/Screen+Shot+2023-05-27+at+7.46.17+PM.png https://www.thevaultuwmadison.com/the-vault-events/fashion-uncovered-speaker-panel monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/1680468440637-LTY05ZO4HU14E3RXDG8L/vvvv.png https://www.thevaultuwmadison.com/the-vault-events/interview-strategies-and-internship-opportunities-with-von-maur monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a8ad7d0a-67c3-4f17-b589-eef77068925a/IMG_5993.jpg https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/481d5089-91f6-4cec-900e-011987f1ce49/IMG_3074.jpeg https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/840dac3a-37fe-4b1e-8623-27d5d679e0da/thumbnail_IMG_3034.jpg https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8e8de22a-378e-453b-a59f-033edcf849a9/thumbnail_IMG_2983.jpg https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3c0e5606-8792-4399-98b5-92fa83ac48a8/thumbnail_IMG_2962.jpg https://www.thevaultuwmadison.com/the-vault-events/project-four-l3zw3-y9yad monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/70f6646e-b3f6-42ec-bb8d-caeb29b5f775/Screenshot+2023-11-13+at+7.45.45+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/06d759a0-c111-4ef6-8931-2f7c199029f6/Screenshot+2023-11-13+at+7.46.44+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/cae18011-ce88-4e74-87cd-95673d237d6d/Screenshot+2023-11-13+at+7.49.53+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/8ba51395-7057-48fc-ad7d-b97f96c57a04/Screenshot+2023-11-13+at+7.52.47+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/26c708c9-4461-4955-a44d-dbc4bd25fa25/Screenshot+2023-11-13+at+7.53.57+PM.png https://www.thevaultuwmadison.com/the-vault-events/project-four-l3zw3-h4r58 monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/ddce2d21-ad0b-43af-b350-d0750bfb6c65/Screenshot+2023-11-28+at+6.04.25+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/f5476a1f-2176-4d81-8e3c-c7c12d8479b2/Screenshot+2023-11-28+at+5.52.58+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/506d8a58-8625-4707-ab18-d9e7989b2b01/Screenshot+2023-11-28+at+6.35.03+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/b54f95b6-7f8b-4338-b621-591f81d6c924/Screenshot+2023-11-28+at+6.37.36+PM.png https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/a9316a8d-062f-4641-b0b6-43e76a3158d5/Screenshot+2023-11-28+at+6.39.56+PM.png https://www.thevaultuwmadison.com/the-vault-events/original-vault-technology-exhibit-and-runway-show monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/117e3644-c9c2-4926-8fa2-3225dee9881e/Screenshot+2023-12-13+at+12.42.27+AM.png EVENTS - Original Vault Technology Exhibit and Runway Show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/0f2e1fa2-206f-4649-b7ae-b116a410c828/Screenshot+2023-12-13+at+12.42.35+AM.png EVENTS - Original Vault Technology Exhibit and Runway Show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/7f47012e-5eec-43c9-a54c-a9280eef6eaf/Screenshot+2023-12-13+at+12.42.43+AM.png EVENTS - Original Vault Technology Exhibit and Runway Show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/3d3e5b9a-975d-481a-af92-84e71cb27119/Screenshot+2023-12-13+at+12.43.21+AM.png EVENTS - Original Vault Technology Exhibit and Runway Show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/6b22c051-1be8-4fa6-a56e-de2ef8f7893f/Screenshot+2023-12-13+at+12.43.29+AM.png EVENTS - Original Vault Technology Exhibit and Runway Show https://images.squarespace-cdn.com/content/v1/63d9a7601dfc7406c1d70b5c/9c4cc964-29bf-4c33-a671-17c7da5ddef5/Screenshot+2023-12-13+at+12.43.35+AM.png EVENTS - Original 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